This week sees the first British strawberries of the season land in Sainsbury’s stores.
LONDON, 2014-3-26 — /EPR Retail News/ — Reaching shelves much earlier than in previous years (10 days earlier than last year’s crop), these Taste the Difference strawberries are quite literally a Dream – a variety exclusive to Sainsbury’s which is sweet and aromatic with a delightfully juicy flesh.
Grown in the New Forest, the location is ideal for the sweetest, earliest strawberries and the farm experiments with innovative growing techniques such as using garlic which disorientates prying insects with its odour to achieve the best strawberries possible.
It only takes around 24 hours from the point at which the Dream strawberries are picked in the New Forest to them being available to buy on the shelf at Sainsbury’s, ensuring maximum freshness and quality for customers.
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