Food & Beverage
New Zealand-owned supermarket New World funds the trial Hunger Provocation Programme started at Starship Children’s Hospital on 18 August
Waiheke, New Zealand, 2014-8-21 — /EPR Retail News/ — A groundbreaking pilot programme has just been launched at Starship Children’s Hospital, which aims to help hundreds of children get off feeding tubes, and learn to eat and drink again.
The trial Hunger Provocation Programme started at the national children’s hospital on 18 August. The $45,000 needed for the programme is being funded by New Zealand-owned supermarket New World, which today announced it has come on board as the Starship Foundation’s newest five star sponsor.
Around 70 children each year are discharged from Starship with a feeding tube still in place, requiring their parents or caregivers to continue to give their child liquid feeds through a tube that is either inserted through their nose or surgically inserted into their stomach. It is estimated there are currently more than 600 tube-fed children in New Zealand, with 1 in 4 identified as being appropriate for tube weaning.
While in hospital children may need to be fed via a tube for a variety of medical conditions, including prematurity, metabolic disease and heart defects. Unfortunately there are a number of children who, despite resolution of the medical condition, become dependent on the tube and unable to return to oral foods despite the physical ability to do so. In some cases tube dependency can be life long.
“These tube-fed children may not learn the oral motor and sensory skills needed to eat and miss out on the social aspect of mealtimes. As a result, some children will refuse to eat or drink. They rely on the tube for all their nutrition despite no longer having a medical requirement for it,” says Mandy Beatson, Starship Paediatric Speech Language Therapist. “The Hunger Provocation Programme at Starship is the first step towards ensuring these children are provided the support and opportunity to live more normal lives where they can eat and drink for themselves.”
There is currently no such programme in New Zealand, with the only option for parents to either travel abroad for treatment, attempt on-line supervision, or pay around $25,000 for an overseas therapist to try to manage the complex feeding programme in the child’s home without medical support.
A one-off trial was successfully completed at Starship with five year-old Thomas Morrison last year, and four more patients have just been selected for the roll out of the programme this month. Each patient is required to attend an outpatient assessment followed by a three week daystay programme with intensive daily input from a primary consultant, dietitian, clinical psychologist, occupational therapist, speech therapist and nurse.
“It’s changed our lives. I was out with Thomas shortly after completing the course. It was time for morning tea and I didn’t have the feed pump or anything for him. I just popped into the supermarket, bought a banana and mashed it up,” says Thomas’s mother, Louise Morrison. “It was so lovely to finally have a normal experience with food, and to be able to cook for my son is amazing. Thomas is now at school and is able to go and eat with his classmates at lunchtime instead of just sitting there doing nothing with his pump going,”
Three year-old Nakiyah Reid travelled from her home in Wellington to begin the three-week programme on 18 August. As a baby she had an inverted jaw, found it hard to latch with breastfeeding had severe reflux and failed to thrive. She has relied on a feeding tube to sustain her since she was born. “I’m super excited about the trial,” says Nakiyah’s mother Shoni Reid. “I have dreamed about this day for so long. It has been such a huge stress on us. She deserves to eat like her sisters. To have my baby eating means the world to me.”
Although New World is now formally on board with Starship, it is not the first time the organisation has had a positive impact within the hospital. The supermarket’s hugely popular “Little Shop” promotional mini food items were used by Starship’s Consult Liaison Team in the treatment of children with extreme food anxiety problems caused by problems such as food allergies or oral aversion.
“We are thrilled to be able to become a key sponsor of Starship. To have a national clinical resource available to make a real difference to Kiwi children and their families is invaluable. We know without the support of organisations like New World initiatives such as the trial Hunger Provocation Programme wouldn’t be able to happen. We are pleased that our sponsorship means we are helping Kiwi families,” says Steve Anderson, Managing Director New World.
Also as part of its new partnership with the Starship Foundation, New World is providing weekly fresh fruit baskets onto the wards at the national children’s hospital, for parents and caregivers to enjoy.
“We are so grateful to New World for their generosity to Starship and for supporting the work we do to care for New Zealand children and their families,” says Ms Beatson.
GHENT, 14-Mar-2023 — /EuropaWire/ — Franklin Junction partners with Casper, a modern day food hall offering 100% virtual orders for takeout and delivery, to expand iconic American restaurant brands to Benelux and France. Franklin Junction founder, Rishi Nigam, and Casper founder, Matthias Laga, presented their expansion plans at the recent International Ghost Kitchen Conference in Amsterdam, Netherlands.
Franklin Junction has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2023 as they continue to deliver innovative technology solutions for restaurants in the US and now abroad. Leading the way with their proprietary Host Kitchen® model, Franklin Junction has grown into a full suite of solution services to empower restaurant success in the digital age. In 2022, Franklin Junction introduced its AI-powered digital food hall that allows consumers to order food and earn loyalty from multiple concepts in a single transaction and delivery.
“As industry leaders driving the growth of American restaurant brands in new markets, we have received a tremendous amount of interest to expand to the European market for a few years now,” shares Franklin Junction CEO Rishi Nigam. “After getting to know Matthias and the entire Casper team over the past year, we have full confidence that they are a trusted partner to expand globally with and we’re thrilled to bring iconic American fare to new diners across Europe.”
Casper launched in Ghent, Belgium and raised €5 million for their Series A in 2022 with the objective of creating a hybrid restaurant and food hall model where customers can walk-in to place orders for takeout or order through digital channels for delivery. In just a short time, Casper has expanded to over 10 locations in Belgium, the Netherlands, and France, with an expansion goal of 50 kitchens by 2024.
“We’re very excited to partner with Franklin Junction and begin by introducing Nathan’s Famous’ authentic New York flavors to our European customers in the coming weeks,” states Matthias Laga, Co-founder and CEO of Casper. “Franklin Junction uniquely understands restaurants, multi-concept food halls, and restaurant eCommerce and their proprietary processes are extremely virtuous for all stakeholders.”
SOURCE: EuropaWire
VIENNA, 2023-Jan-10 — /EPR RETAIL NEWS/ — Philippine brand Tanduay has partnered with Weisshaus, a leading distributor of international spirits, to bring the brand to Austria– making it the first Asian rum brand to enter the country.
Andreas Osler, Weisshaus Managing Director, said they see Tanduay’s enormous potential in their market.
“In our experience, rum connoisseurs in Austria generally like to experiment and are constantly on the lookout for new rums. Asian rums, in particular, are currently very popular, as they are also seen as an expression of the Asian way of life and nightlife, which is very trendy in this country,” he shared.
Rum is the second most popular among spirits in Austria and is consumed more frequently than whisky.
“Rum is enjoyed both at home and in bars and restaurants,” Osler said.
Tanduay President and COO Lucio Tan III shared that the brand’s entry into more European countries is an exciting new chapter in its 168-year-old history.
“It is a great time for Tanduay as we bring our Philippine-made rums to more countries that have a rich spirits culture. With Weisshaus as our partner, we believe that we will reach more customers in Austria,” he said.
Great Potential as a Sipping Rum, Perfect for Cocktails
Osler shared that the Tanduay Double Rum, one of the brand’s most-awarded products, impressed their team the most. They were surprised that no sugar was added during its production.
“It can become a serious competitor for leading rum brands in the premium rum segment in Austria. We see great potential in this rum to position it as a pure sipping rum,” he said.
The Tanduay Asian Rum Gold, Tanduay Asian Rum Silver, and Especia Spiced Rum, meanwhile, are perfect for mixing with trendy cocktails.
“They have what it takes to capture significant market shares from leading rum brands,” Osler pointed out.
Capturing the Austrian Rum Market
Osler shared that for Tanduay to gain a foothold in the Austrian rum market, they need to let consumers know the brand through “liquid to lips.”
To achieve this, Weishauss will bring Tanduay to trade fairs where they could give samples or hold tasting events and master classes.
“Among other things, we plan to offer Tanduay tasting samples in our shop. Due to the excellent quality of Tanduay rums, we assume that the initial spark for Tanduay’s success will have been given after this introductory phase,” he said.
Growing Global Presence
With its entry into Austria, Tanduay is steadily bringing its products to more European countries. In the past two years, it has already entered the markets of Germany, Belgium, the Netherlands, Luxembourg, and the United Kingdom.
Tanduay is also available in 11 U.S. states and the territory of Guam, the United Arab Emirates, China, Singapore, and Hong Kong.
SOURCE: EuropaWire
Gururgram, Haryana, India, 2022-Jul-01 — /EPR Network/ — Even though the occasion of Raksha Bandhan is more than three months away, the Indian gifting giant, FlowerAura, has started its preparations with an official announcement right away.
The gifting brand makes Raksha Bandhan shopping easy for the customers as it serves gifts, return gifts, different types of rakhis, sweets, designer rakhi thalis, and combos through its online portal. There are brothers and sisters who don’t get to meet each other in person on the special festive occasion, and that’s when FlowerAura makes things easy for them. Not just one can buy Floweraura rakhi but can also choose from the plethora of rakhi varieties which are hard to find in the market elsewhere. From exploring rakhis and gifts to sending them to the preferred address, everything is taken care of by FlowerAura’s team.
Early preparations are a part of the business strategy that aims to go beyond the expectations of the customers. All the Raksha Bandhan products get delivered through prompt delivery services. “The team is getting connected with local artisans around the nation to get the new and unique rakhi designs and, in return, to help local artisans grow. A lot of focus from the early preparations is laid upon the deliveries and to expand the limit of delivery as many orders around the occasion.”, as per the official announcement.
FlowerAura is also adding more foreign countries where the deliveries can be made of Raksha Bandhan. Ordering rakhi gifts for brother gets easier being miles apart through online gifting options.
In a media conversation, Mr Himanshu Chawal, CEO of FA Gifts Pvt Ltd, said, “We are getting ready early this year as we want to go beyond expectations and want to go above the business numbers of all the previous years. Keeping customer satisfaction on top and making it possible to express emotions perfectly are the key-driven elements.”
SOURCE: EPR Network
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