Retailer Begins Selling Certified Pre-Owned Video Games in 1,700 Stores
BENTONVILLE, Ark., 2014-10-29— /EPR Retail News/ — It’s game on at Walmart today. The retailer announced that it will offer “Call of Duty: Advanced Warfare” 24 hours before the official release. The Day Zero Edition will be available to customers starting at 12:01 a.m. local time on Monday, Nov. 3 in more than 3,600 stores. Timed to the release of the highly anticipated game, Walmart unveiled that it has begun selling certified, pre-owned video games in 1,700 stores.
“With 117 million gamers in the U.S., we are constantly looking to provide new and game-changing offerings to those customers,” said Laura Phillips, senior vice president, entertainment, Walmart U.S. “We’ve said that we would focus on the $2 billion pre-owned market, and we’re continuing to deliver on that today. Now, customers will be able to visit Walmart for all of their video game wants – whether they’re buying a hot new release like ‘Call of Duty’ or purchasing a pre-owned game at a great price.”
Walmart launched its video game trade-in program in March. Building on this program, the retailer is now selling certified pre-owned video games. These games will be sold in their own section or alongside other value titles.
Launch of “Call of Duty: Advanced Warfare”
For the launch of “Call of Duty: Advanced Warfare Day Zero Edition” on Monday, Nov. 3, Walmart will offer:
- Video Game Trade-In Offers: On Nov. 3 and Nov. 4, Walmart is offering 50 percent more for customers trading in any used video game when they purchase “Call of Duty: Advanced Warfare.” Customer can also receive double trade-in value when trading in any used video game and purchasing a PlayStation 4. These trade-in values can be applied immediately toward anything sold at Walmart and Sam’s Club.*
- “Call Of Duty: Advanced Warfare” In-Store Event: Walmart will host in-store events in more than 2,800 stores starting at 10:00 p.m. local time on Sunday, Nov. 2. These special events will include early play tournaments in select stores and customer giveaways, such as free “Call of Duty” posters and patches.
- “Call of Duty: Advanced Warfare” Exclusive: Gamers will have access to an in-game exclusive exoskeleton with the purchase of Mountain Dew or Diet Mountain Dew 24-packs and specially-marked Doritos products.
“Call of Duty: Advanced Warfare Day Zero Edition” will be available for $59.96. For customers who prefer to shop online, the game will be available for same-day pickup on Nov. 3. For more information on “Call of Duty: Advanced Warfare,” visit www.walmart.com/callofduty or www.callofduty.com/dayzero. For more information on Walmart’s Video Game Trade-In program, visit www.walmart.com/tradein.
*In Florida, at the time of the trade-in transaction, the trade-in credit must be applied toward the purchase of a video game of greater value.
About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, more than 245 million customers and members visit our 11,053 stores under 71 banners in 27 countries and e-commerce websites in 11 countries. With fiscal year 2014 sales of over $473 billion, Walmart employs more than 2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.
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