Argos’s campaign ‘GET SET GO ARGOS’: Mobile game from CHI&Partners, Mindshare, Candy Space and Kinetic allows commuters to compete for bundles of Argos prizes

Mobile game from CHI&Partners, Mindshare, Candy Space and Kinetic allows commuters to compete for bundles of Argos prizes. Sales via mobile devices now represent 22 per cent of total Argos sales.

Milton Keynes, UK, 2014-10-28— /EPR Retail News/ — Leading digital retailer Argos will this week launch yet another innovative element to its new campaign ‘GET SET GO ARGOS’ – a digital out-of-home game allowing commuters at London Waterloo and Euston Stations to compete for bundles of Argos prizes.

Developed specifically for Motion@Waterloo, the UK’s largest single indoor screen, interactive game ‘Get Set for Bubbles’ promises an unprecedented spectacle for the station’s 300,000 daily commuters and marks the 40m screen’s first outing as a platform for real-time mobile interaction.

Commuters will use their smartphones to play via a dedicated mobile site. They will compete against up to three other players to pop Argos’ high-definition, visually spectacular multi-coloured bubbles as they float across the white ‘third space’ that marks the backdrop for CHI&Partners’ ‘GET SET GO ARGOS’ campaign.

Created by CHI&Partners and Candyspace, with media planning and buying from Mindshare and Kinetic, the game uses advanced technology, including a dynamic queuing system and real-time smartphone-to-screen connections, to create a fun and engaging multiplayer experience.

Sales via mobile devices now represent 22 per cent of total Argos sales, growing by 45 per cent in the 26 weeks to 30 August 2014.¹

Carl Nield, Head of Brand Marketing, said: “Mobile channels present a huge opportunity and with the number of customers using mobile devices to shop with us continuing to grow, we wanted to create a fun and interactive way for them to engage with Argos in a convenient location. We are proud to be the first retailer to use the prestigious Motion@ screens in such an innovative way.”

Chad Warner, Digital Creative Director at CHI&Partners, said: “‘Bubbles’ is an ambitious technological project which, combined with the game’s visually spectacular look and feel and the top brands Argos are giving away as prizes, represents the retailer’s new direction and focus – offering a premium, cutting-edge experience for modern shoppers.”

Playing at Motion@Waterloo on 24th, 27th and 28th October and Motion@Euston on 30th and 31st October, ‘Get Set for Bubbles’ will enter players into an hourly prize draw for vouchers, as well as a daily prize draw to win a bundle of products from some of the retailer’s top brands, including Beats, Nikon, Samsung and Dualit.

A stand-alone mobile version of the game will also be available at train.getsetforbubbles.com for those commuters who aren’t able to stop and play, which will also be promoted through social activity by The Social Practice.

 

-ENDS-

¹Home Retail Group plc half year results published 22 October 2014.

For more information about Argos, please contact media.relations@argos.co.uk or call 0845 120 4365.

Client: Argos

Client Name: Nicki Brown and Carla Parry

Creative Agency: CHI&Partners

Executive Creative Director: Jonathan Burley

Creative Director: Jim Bolton

Digital Creative Director: Chad Warner

Art Director: Sarah Levitt

Copywriter: Matt Searle

Planner: Sarah Clark and Josh Roth

Account Director: Charmaine Murray

Account Manager: Tilly Cooper

Producer: Sarah Barclay

Production Company: Candyspace

 

Executive Creative Director: Martin Brierley

Creative Lead: Julian Esposito

Senior Producer: Josh Holloway

Account Manager:  Lauren Moody

Strategic Planner: Tevi Tuakli

Media Agency: Mindshare / Kinetic

Media Planner: Laura Flewitt Mark Baschnonga

Media Buyer: Andrew Brunton

 

Argos is a leading UK digital retailer, offering around 43,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 734 stores across the UK and Republic of Ireland.

In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

 

CHI&Partners is a UK-based agency group of thirteen years, with offices in New York, Canada and across Asia, and clients including Argos, British Gas, Britvic, Carphone Warehouse, Diageo, GSK, Lexus, Royal Bank of Scotland, Samsung and TalkTalk.

CHI&Partners is a partner in The&Partnership, a new independent agency holding company where the majority owners are the founders and partners of the individual businesses, sharing one bottom line. The&Partnership comprises nine different communication businesses across four continents, with over 1,500 people, spanning ten disciplines from advertising to design, CRM, media, data, analytics, PR and social – with digital at the core of all its businesses.

The&Partnership is backed by WPP, the world’s largest communications agency network, which is both a partner and a significant minority shareholder.

 

Kinetic is the global leader in planning and buying Out of Home media and its mission is to pull forward, and make real, the future possibilities of the world of out of home communications.

Kinetic is a WPP company and part of the tenthavenue performance marketing division. Kinetic’s expertise and insight helps deliver solutions for clients that achieve ambitious brand and marketing goals.

In addition to its core business, Kinetic provides wide-ranging specialist expertise through its complementary service divisions including Aureus, Aviator, Kinetic Active, Kinetic Futures, Meta, Zone and Hi Rezz. Kinetic employs over 900 professionals across 42 offices worldwide.

 

Candyspace – Independently owned with a passion for innovation, quality and a wealth of industry experience, we deliver technically feasible creative ideas that deeply engage consumers across all channels.

Candyspace is the leading multi-screen digital agency which focuses on building digital products and marketing services. These experiences are delivered for clients through cutting-edge apps, sites and content for ‘connected’ devices including mobile, tablet, online, digital out of home and gaming consoles.

In 2013, WPP acquired a minority shareholding in Candyspace, incorporating us into the tenthavenue group of WPP companies, alongside our partners at Kinetic.

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Argos's campaign ‘GET SET GO ARGOS’: Mobile game from CHI&Partners, Mindshare, Candy Space and Kinetic allows commuters to compete for bundles of Argos prizes

Argos’s campaign ‘GET SET GO ARGOS’: Mobile game from CHI&Partners, Mindshare, Candy Space and Kinetic allows commuters to compete for bundles of Argos prizes

The National Retail Federation’s statement regarding retailers’ adoption of mobile payment platforms and services

WASHINGTON, 2014-10-28— /EPR Retail News/ — The National Retail Federation today issued the following statement from Senior Vice President and General Counsel Mallory Duncan regarding retailers’ adoption of mobile payment platforms and services:

“Merchants large and small make business decisions every single day based upon what makes the best sense for the business, their associates and most importantly, their customers. The payment systems they decide to implement are no different. Data security is paramount, but so is flexibility, cost and ease of use.

“There are a number of new technologies reaching the marketplace, and a number of other systems on the horizon. It is easy to second guess why a specific retailer chooses one technology or another, or what payments they will or will not accept, but you can be sure that the bottom line consideration is what is best for their company and their consumer.”

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation. www.nrf.com

Stephen E Schatz
202-626-8119
press@nrf.com
(855) NRF-Press

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Target exclusive deluxe edition of Taylor Swift’s “1989” now available

MINNEAPOLIS, 2014-10-28— /EPR Retail News/ — If there’s one thing we’ve learned from the past three Target + Taylor Swift partnerships, it’s this: You can never have too much Taylor.

With the highly-anticipated release of her fifth studio album, “1989,” Taylor proves once and for all that she knows no musical bounds. Capturing an extra piece of Taylor’s evolution, the Target exclusive deluxe edition of “1989” offers guests three songwriting voice memos that give fans unique insight into her songwriting process and three additional songs, including “You Are In Love” (written by Taylor Swift and Jack Antonoff, produced by Jack Antonoff and Taylor Swift).

Taylor takes us back to 1989 (her birth year) with bold stylings of the 80’s mixed with bold sounds of today. “1989” is a sonic masterpiece that is driving to the top of the charts.

No. 1 hit single, “Shake it Off” made us shimmy and shake and “Out of the Woods” put us on the edge of our seats wondering what else “1989” has in store.

“1989,” ($13.99) is available in now Target stores and on Target.com/MoreTaylor.

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Target exclusive deluxe edition of Taylor Swift’s “1989” now available

Laura O’Brien appointed Global Director of Client Care and Development and Head of Sales Management for the CBRE Americas

Los Angeles, CA, 2014-10-28— /EPR Retail News/ — CBRE Group, Inc. has appointed Laura O’Brien as Global Director of Client Care and Development and Head of Sales Management for the Americas.

In her Client Care and Development role, she will marshal the resources of the entire CBRE organization to produce exceptional outcomes for clients.

“Laura is the perfect executive to lead this initiative, due to her extensive knowledge of our company, credibility and relationships at all levels of CBRE, thorough understanding of our clients and proven success in team-building and collaboration,” said Mike Lafitte, Global Chief Operating Officer, CBRE.

In her Americas Sales Management role, Ms. O’Brien will implement CBRE’s sales management operating model at the local market level, working with local market leaders to the right team on the field to both secure business and produce the best results for clients.

“Laura is a highly talented executive who has excelled in a variety of senior leadership roles and who had a highly accomplished, two-decade career as a sales professional before moving into leadership,” said Cal Frese, Chief Executive Officer, the Americas, CBRE. “She knows our people, clients and strategy especially well and understands the paramount importance of our matrix structure in driving success.”

Prior to this new appointment, Ms. O’Brien served as CBRE’s Global Director of Human Resources and Workplace Strategy. In that role, she oversaw CBRE’s worldwide human resources operations, including employee relations, staffing and recruitment, training and professional development, diversity, compensation and benefits. Ms. O’Brien also served as Global Director of Global Facilities, with responsibility for corporate real estate, including CBRE’s Workplace Strategy initiative, called Workplace 360.  With almost two dozen now open around the world, these offices provide a flexible way of working and a system of places, technologies, and protocols that allow for choice based on an employee’s changing needs and preferences throughout the day.

Earlier she served as Senior Vice President, Special Projects, and partnered with CBRE senior executive leadership to implement the company’s strategic priorities in the Americas and around the globe. These projects included the globalization of certain business lines and shared services functions.

Ms. O’Brien began her career at CBRE as a sales professional, rising to Senior Vice President, at that time the Company’s highest sales professional level. Her brokerage experiences spanned the entire client life cycle from strategic planning to transaction management to project management and occupancy, and she served several major multi-national companies. Her work was profiled in such media as the Wall Street Journal, Los Angeles Times and ABC’s “Good Morning America.”

She is a member of the company’s Global Operating Committee and the Americas Operations Management Board. Ms. O’Brien also co-chairs the operating committee of the CBRE Foundation, the company’s philanthropic entity. She is also the recipient of the CBRE’s Women’s Network Endurance of Spirit Award. Ms. O’Brien has been with the Company since 1991.

Ms. O’Brien has a Bachelor of Science in Finance and Management from California State University at Northridge and an MBA in Finance from the University of Southern California.

About CBRE Group, Inc.
CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (in terms of 2013 revenue).  The Company has approximately 44,000 employees (excluding affiliates), and serves real estate owners, investors and occupiers through approximately 350 offices (excluding affiliates) worldwide. CBRE offers strategic advice and execution for property sales and leasing; corporate services; property, facilities and project management; mortgage banking; appraisal and valuation; development services; investment management; and research and consulting. Please visit our website at www.cbre.com.

For Further Information:

Robert Mcgrath
Director, Sr
T +1 212 9848267
email

CBRE Group, Inc. announces the appointment of Jennifer Ashley as Global Director of Human Resources

Los Angeles, 2014-10-28— /EPR Retail News/ — CBRE Group, Inc. today announced that Jennifer Ashley has been appointed Global Director of Human Resources. In this role, Ms. Ashley will oversee CBRE’s worldwide human resources operations encompassing approximately 44,000 employees. Her areas of responsibility include employee relations, staffing and recruitment, training and professional development, diversity, compensation and benefits.

“Jennifer is a highly capable leader who has a deep understanding of our company and people, and excels at teamwork and forging consensus–critical qualities as we continue to build a world-class HR organization,” said Chris Kirk, CBRE Chief Administrative Officer.

Ms. Ashley had previously directed CBRE’s Human Resource operations in the Americas, leading a staff of human resource professionals throughout the United States, Latin America and Canada. Prior to that appointment in April, 2013, she was the Head of Marketing for the Americas, directing marketing strategy and operations across all lines of business in the CBRE services platform.

Since Ms. Ashley joined CBRE she has led the Company’s Enterprise Management Group, which focused on business development and strategies for the most significant assignments in the U.S., and was a senior member of CBRE’s Human Resources team, where she served all offices and business units in the New York Tri-State region.

Before joining CBRE, Ms. Ashley was Senior Director of Sales, Marketing and Service, as well as Director of Human Resources, Sales and Marketing, at SBS International, a Boeing Company. She began her professional career at Andersen Consulting where she served as a Change Management consultant, and at the Chief Executive Leadership Institute where she served as the Vice President of Research and Administration.

Ms. Ashley has a Doctor of Philosophy in Psychology, Emory University; a Master of Science in Psychology, Hunter College; and a Bachelor of Science, University of Michigan.

About CBRE Group, Inc.
CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (in terms of 2013 revenue).  The Company has approximately 44,000 employees (excluding affiliates), and serves real estate owners, investors and occupiers through approximately 350 offices (excluding affiliates) worldwide. CBRE offers strategic advice and execution for property sales and leasing; corporate services; property, facilities and project management; mortgage banking; appraisal and valuation; development services; investment management; and research and consulting. Please visit our website at www.cbre.com.

For Further Information:

Robert Mcgrath
Director, Sr
T +1 212 9848267
email

CBRE Group, Inc. named Silver winner in the 10th-annual Health at Work Awards sponsored by ComPsych

Los Angeles, CA, 2014-10-28— /EPR Retail News/ — CBRE Group, Inc. has been named a Silver winner in the 10th-annual Health at Work Awards sponsored by ComPsych, honoring organizations that promote employee health and wellness.

Companies were honored for their wellness program’s comprehensiveness, delivery, promotion, participation rates and overall results.

“We applaud CBRE for promoting health and wellness and improving the lives of employees,” said Dr. Richard A. Chaifetz, Chairman and CEO of ComPsych.

“At CBRE, we recognize our employees are our most valuable asset,” said Jennifer Ashley, Senior Vice President, Human Resources, CBRE. “We are dedicated to providing a health and wellness program with meaningful tools that empower employees to invest in and improve their well-being.”

Some highlights of CBRE’s health and wellness program include:

  • Free onsite biometric screening events for eligible U.S. employees
  • Available health coaching on a variety of wellness topics
  • A well-being portal featuring resources and tools to encourage a healthy lifestyle
  • Sweepstakes and challenges to keep wellness top of mind throughout the year

ComPsych Corporation is the world’s largest provider of employee assistance programs and is the pioneer and worldwide leader of fully integrated EAP, behavioral health, wellness, work-life, HR, FMLA and absence management services under its GuidanceResources brand. The Health at Work Awards are sponsored by ComPsych and its HealthyGuidance® program.

HealthyGuidance is a comprehensive and consultative wellness program that addresses the full continuum of employee issues and targets behavioral and lifestyle issues before they become significant illnesses. Drawing upon ComPsych’s behavioral health expertise, HealthyGuidance uses a high-touch approach that empowers employees to make healthy changes through health risk assessments, biometric on-site testing, tobacco cessation, lifestyle coaching and weight management programs as well as incentive administration.

About CBRE Group, Inc.
CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (in terms of 2013 revenue).  The Company has approximately 44,000 employees (excluding affiliates), and serves real estate owners, investors and occupiers through approximately 350 offices (excluding affiliates) worldwide. CBRE offers strategic advice and execution for property sales and leasing; corporate services; property, facilities and project management; mortgage banking; appraisal and valuation; development services; investment management; and research and consulting. Please visit our website at www.cbre.com.

About ComPsych
ComPsych® Corporation is the world’s largest provider of employee assistance programs (EAP) and is the pioneer and worldwide leader of fully integrated EAP, behavioral health, wellness, work-life, HR, FMLA and absence management services under its GuidanceResources® brand. ComPsych provides services to more than 23,000 organizations covering more than 62 million individuals throughout the U.S. and over 120 countries. By creating “Build-to-Suit” programs, ComPsych helps employers attract and retain employees, increase employee productivity and improve overall health and well-being. For more information, visit www.compsych.com.

For Further Information:

Robert Mcgrath
Director, Sr
T +1 212 9848267
email

Giant Food recognized as 4-Star member of USO Metro’s 2014 Circle of Stars

Grocer Recognized at Annual Stars and Stripes Benefit for the Troops

Landover, Md., 2014-10-28— /EPR Retail News/ — Giant Food announced today that it was recognized for a fourth year in a row by USO of Metropolitan Washington-Baltimore’s Circle of Stars. Giant is being recognized this year as a 4-Star member of the Circle of Stars. The USO-Metro was founded to lift the spirits of America’s troops and their families living and traveling throughout the Washington-Baltimore region.

Giant Food is being recognized for its significant financial and in-kind contributions to USO-Metro, which helps to fund critical programs and services for troops and their families. Each year, Giant hosts an in-store giving campaign to support service men and women. During this campaign, customers are given the opportunity to purchase healthy Snack Packs for service members or make a monetary donation at checkout. During the March 2014 campaign, Giant raised $100,000 in cash donations and collected 17,000 Snack Packs, which were distributed to 10 USO-Metro Centers and Lounges located throughout the Washington-Baltimore region.

“Giant Food is a loyal long-time supporter of USO-Metro, our troops and their families,” said Elaine Rogers, President and CEO of USO-Metro. “The donations provided by the American people through Giant’s military appreciation campaign go a long way toward ensuring that USO-Metro can continue to provide services that have a direct impact on the lives of our troops and their families. The snack packs are a huge hit, especially among our military members traveling through local-area airports.”

Giant Food will be recognized at USO-Metro’s Annual Stars and Stripes Benefit for the Troops on October 24, 2014. Stars and Stripes is an annual event that brings together USO-Metro supporters, top executives from the local business community, and wounded heroes from local-area military hospitals.

“We’re delighted to receive this honor from the USO-Metro for the fourth time. The organization is a key community partner with a distinguished history of providing vital services and programs for troops and their families,” said Gordon Reid, president, Giant Food of Landover, Md. “As a company that employs many active service members across all levels of our organization, Giant has been, and will continue to be, a home for veterans.”

About Giant Food of Landover, Md.
Giant Food LLC, headquartered in Landover, Md., operates 169 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 20,000 associates. Included within the 169 stores are 158 full-service pharmacies. Giant opened the first supermarket in the nation’s capital on February 6, 1936. Giving back to the community is a cornerstone that was instilled by the founders more than 78 years ago. The company’s core areas of giving include hunger, education, health and wellness, and supporting service members and military families. In 2013, Giant’s monetary and in-kind contributions exceeded $13 million, and the nation’s capital grocer helped partners provide 64.6 million meals. For more information on Giant, visit www.giantfood.com.

About USO of Metropolitan Washington-Baltimore
USO-Metro is a nonprofit 501(c)(3) organization chartered by Congress, and dedicated to “serving those who serve, and their families” in Washington-Baltimore region. It is through the generous financial support of individuals and organizations in the local community that USO-Metro is able to fulfill its mission to “Lift the spirits of America’s troops and their families”. With the help of thousands of devoted volunteers, USO-Metro provides programs and services for active duty troops, their families, wounded, ill and injured service members and their caregivers through its Mobile USO program, six USO Centers, and four USO airport lounges. For more information please visit www.USOMetro.org or “like” us on Facebook and follow us on Twitter by searching USOMetroDC.

MEDIA CONTACT: Jamie Miller
(301) 341-8776
jmiller@giantfood.com

PAK’nSAVE Westgate to open on 4 November

PAK’nSAVE Westgate is completing its finishing touches, as the eagerly anticipated supermarket gets ready to open on Tuesday 4 November at 8.15 am.  

Whakatane, New Zealand, 2014-10-28— /EPR Retail News/ — The store is situated at the traffic lights of Westgate’s Fred Taylor Drive and Rua Road, which is conveniently located for both the local community and for those passing through the area.

“We are delighted to bring PAK’nSAVE to Westgate,” says Angela Bull, Foodstuffs North Island General Manager, Property Development.  “We have had incredible support and interest from the Westgate community right from when PAK’nSAVE was first announced, and we are excited to be able to open the doors to our modern PAK’nSAVE for our customers to enjoy.  With 270 underground car parks there is ample space for all and easy access to the store undercover.”

Lance Gerlach, owner-operator of PAK’nSAVE Westgate is thrilled to open the new flagship supermarket.

“I can’t wait to open the doors to our new store and it’s great that we can bring PAK’nSAVE’s policy of New Zealand’s lowest prices to the Westgate community.  The store is in a great location, easily accessed from all directions and has plenty of car parks.  We have a fresh bakery, butchery, deli and seafood counter plus a large range of fresh food and grocery products, along with the same great prices and personal service our customers enjoy at PAK’nSAVE,” says Gerlach.

The new 6,025sqm supermarket will create 180 new jobs in the community; have 18 checkouts and a fuel outlet on site.

The supermarket, located at 17 Fred Taylor Drive in Westgate, will be officially opened on Tuesday 4 November 2014 at 8.15am by Deputy Mayor Penny Hulse.  Members of the public are welcome to attend the opening and be amongst the first people to shop at the brand new PAK’nSAVE Westgate.

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Harris Teeter continues its annual Harvest Feast Food Drive and Donation Card Campaign to aid local hunger-relief efforts

Company Accepting Monetary Donations at Registers, Conducting Food Drive in Lobbies

Matthews, N.C., 2014-10-28— /EPR Retail News/ — This November, Harris Teeter is continuing its annual Harvest Feast Food Drive and Donation Card Campaign to aid local hunger-relief efforts.

In November 2013, Harris Teeter’s Harvest Feast campaign collected $624,000, producing more than 5.6 million* meals for those facing hunger. The Company hopes to raise even more money during this year’s campaign as, according to Feeding America, one in every six Americans struggle with hunger.

Each November, Harris Teeter hosts its Harvest Feast Food Drive and Donation Card Campaign in support of its hunger-relief partners by collecting non-perishable food items and selling $1, $5 and $20 donation cards at check-out. Since 2005, this campaign has raised over $2.8 million.

“We are overwhelmed by the generosity of our shoppers who have helped us provide millions of meals to our community members-in-need,” said Danna Jones, communication manager for Harris Teeter. “We hope our shoppers will continue their generosity this year by purchasing donation cards at our registers or by taking advantage of our everyday low prices to purchase food for donation. Each store will have collection bins in the lobby.”

This year, Harris Teeter is partnering with a 20 agencies throughout its marketing areas. These agencies work year-round to fight hunger.  Both Harris Teeter’s food bank and food pantry partners are assigned stores within their service areas.

“It is important to remind our shoppers that every dollar or food item they donate at their Harris Teeter will go directly to serving hungry families within their community,” said Jones.

The success of Harris Teeter’s Harvest Feast campaign hinges on the generosity of its loyal shoppers. No donation is too big or small, and Harris Teeter hopes for continued participation again in 2014.

To learn more about the partners involved in Harvest Feast, please click here.

The company would also like to thank its media partners Comcast, Cox Cable, WCSC, WGHP, WILM, WRAL and WBTV for assisting with promotion of the food drive and donation card campaign.

*Feeding America, 2013

Harris Teeter continues its annual Harvest Feast Food Drive and Donation Card Campaign to aid local hunger-relief efforts

Wegmans hosts “Love Kale” tasting event on November 1, 2014 at all Wegmans stores

ROCHESTER, NY, 2014-10-28— /EPR Retail News/ — Remember when kale got no respect, when it’s pretty ruffled leaves appeared on a plate only as a garnish? Well today kale is a superstar, a hip and healthy veggie with a growing fan club. Chefs love it in salads, snacks, soups and sides. With all the vitamins, minerals and antioxidants it packs in every bite, it might also be the healthiest food on the planet. Whether you’re already a fan, or just wondering if you’d like kale, you owe it to yourself to taste all the ways that chefs at Wegmans Food Markets have discovered to make this veggie one of your favorites.

WHAT:                 “Love Kale,” a tasting event
WHERE:               All Wegmans stores
WHEN:                 11 a.m. to 3 p.m. on Saturday, November 1, 2014

“Kale tastes great in so many different ways that I think every customer who comes to the store for the ‘Love Kale’ event will be in for some nice surprises,” says Executive Chef John Steinhoff. “Every dish we’ll be sampling features kale as an ingredient, so customers will get a sense of its versatility. There’ll be a salad and side dishes, a vegetarian sushi roll, a pasta dish, a smoothie, and even sweets and snacks. We’ll have recipe cards for those who want to recreate some of these dishes at home.”

The details:

  • Sautéed Kale and Kale Chips in the Produce department
  • Hail Kale Caesar Salad in the self-serve bar in Prepared Foods area
  • ‘Kale-elujah’ Rolls at the Sushi Bar
  • Tuscan Roasted Squash and Kale, paired with Roasted Honey-Brined Rib End of Pork in the Meat department
  • Kale and Cannelini Cappellacci, a ravioli dish in the Dairy department
  • Kandy Kale and Rhythm Chips in Nature’s Marketplace
  • Fruit and Kale Smoothies in the Frozen Foods area

Though kale’s popularity as a superfood is a recent phenomenon, this vegetable has been appreciated for centuries. Romans loved their kale, as did peasants in the Middle Ages. English settlers brought kale to the United States in the 17th century. Kale belongs to the Brassica family of vegetables, a group that includes broccoli, cauliflower, cabbage, collards, and Brussels sprouts.

Kale grows best in cool temperatures, and its leaves grow sweeter with a touch of light frost, so its peak growing season, from fall to spring, is just beginning. Curly kale is the most popular and common variety. Tuscan kale (also known as Lacinato or dinosaur kale) has a slightly sweeter, more delicate flavor.

Ornamental kales in shades of white, pink and purple are grown for their beauty in the garden and in floral arrangements – though edible, they have a somewhat bitter flavor.

“Kale is really popping in my garden right now, and my kids love it,” Steinhoff says. “They’ll ask if I can make some kale chips for them, and then go pick some leaves for the chips. One day, after my son and I came home from a sporting event, I made ‘Hail Kale’ Caesar Salad. He ate it and liked it so much he asked for more.”

In fact, Steinhoff says, a good way to introduce kale to kids is to have it in foods with a familiar flavor – such as Caesar salad or a minestrone soup.

A nutritional powerhouse
“Kale’s reputation as a superfood is understandable since it’s so rich in a number of important nutrients,” says Wegmans Nutrition and Product Labeling Manager Jane Andrews, MS RD. “But no one fruit or vegetable – even kale – offers all the nutrients our bodies need from this food group. So as our Eat Well, Live Well guidelines suggest, enjoy five cups a day of fruits and vegetables in many varieties, tastes, and colors.”

So pretty with its deep green ruffled leaves, kale is a nutritional heavyweight. Just one cup of cooked kale provides:

  • Nearly 3 grams of protein
  • 2.5 grams of fiber (which helps manage blood sugar and makes you feel full).
  • A day’s worth or more of Vitamins A, C, and K.
  • Folate, a B vitamin that’s key for brain development.
  • Alpha-linolenic acid, an omega-3 fatty acid. (While kale has far less omega-3 than fish, it is another way to get some of this healthy fat into your diet.)
  • Lutein and zeaxanthin, nutrients that give kale its deep green color and protect against macular degeneration and cataracts.
  • Minerals including phosphorus, potassium, calcium, and zinc.

[nutritional data from http://www.webmd.com/food-recipes/kale-nutrition-and-cooking]

Kale’s nutrients and fiber can protect your health by:

  • Reducing your risk of several types of cancer
  • Lowering your cholesterol and boosting heart health
  • Maintaining strong bones
  • Promoting regularity
  • Cutting your risk for cataracts, age-related macular degeneration and retinal detachment

[health claims come from multiple websites, including eatright.org and nutrition source, Harvard School of Public Health]

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Wegmans Food Markets, Inc. is an 85-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, and Massachusetts.  The family-owned company, founded in 1916, is recognized as an industry leader and innovator. Wegmans has been named one of the ‘100 Best Companies to Work For’ by FORTUNE magazine for 16 consecutive years. In 2014, Wegmans ranked #12 on the list.

Contact Information:

Jo Natale, Wegmans’ director of media relations, 585-429-3627