SEATTLE, 2015-2-18 — /EPR Retail News/ — With a history that dates back more than 4,000 years, Lunar New Year is one of the world’s grandest and most significant cultural celebrations. It’s a time to sweep out the old and bring in the new with family gatherings, celebrations and the exchanging of gifts.
Lunar New Year, also known as the Spring Festival, originated in China during the Shang Dynasty to honor deities and ancestors. It’s now celebrated around the world for 15 days from late January to mid-February with spectacular fireworks displays, parades and events. This year’s celebration marks the Year of the Sheep (or Goat) in the 12-year cycle of the Chinese zodiac. Those born under the sign are believed to be calm, gentle and creative.
Starbucks stores are helping celebrate Lunar New Year with new card designs, mugs, tumblers and other merchandise in Asian markets:
Lunar New Year Starbucks Card (U.S. and Asia)
Starbucks senior designer Victor Melendez created the design for the 2015 Starbucks Lunar New Year Card, available in dozens of countries around the world. His design, crafted using a linoleum block printing technique, features the seasonal colors of red and gold.
Starbucks® New Year Gift Voucher Set (Hong Kong)
Complete set includes 12 Hong Kong $20 gift vouches and a complimentary tall handcrafted beverage voucher and 16 delicate packets in red and gold.
Year of the Sheep Gift Set (China, Taiwan)
Includes a “sheepish” Year of the Sheep Bearista® Bear and mini My Starbucks Rewards Card.
Starbucks Coffee Wafer Rolls (China, Singapore, Taiwan)
Customers can enjoy this new crisp and buttery cookie infused with coffee in a decorative tin for easy gift-giving.
Spicy Mocha (China)
Customers can add some excitement to their New Year festivities with a Spicy Mocha. The beverage features the flavor chili flavor of Chinese red pepper infused into Starbucks signature espresso and sweet chocolate sauce, topped with whipped cream and sweet and spicy red sprinkle.
Peach Blossom Tea Latte (China)
A delicate treat of aromatic peach blossom and Earl Grey tea with freshly steamed milk, topped off with whipped cream and peach blossom sugar sprinkle.
For more information on this news release, contact the Starbucks Newsroom.
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