Free guide on feeding dairy cows now available to all dairy farmers to download via the Morrisons Farming website

Bradford, England, 2015-2-27 — /EPR Retail News/ — A free guide on feeding dairy cows, which has already been posted out to Arla farmers, is now available to all dairy farmers to download via the Morrisons Farming website.

Written by the leading experts in their fields and edited by dairy farmers, the guide has been produced by the Morrisons and Arla project group. The guide has been produced independently of animal feed companies, and contains free impartial advice on many different feeding regimes and additives.

Andrew Loftus, Morrisons Agriculture Manager said: “Feed is one of the biggest costs in dairy farming and yet very little independent information is available – the majority is produced by those with a commercial interest in selling a product.

It is the sixth report produced by the group, most of which can also be downloaded free of charge from the Morrisons farming website, including guides to Neospora, Dairy Housing and Grassland Soils and Fertilisers (2011)

Doug Lund, a North Yorkshire Dairy farmer and chairman of the Working Group that edited the guide commented: “This report aims to give you the genuinely independent advice you need to make the best decisions for your business. This sort of information has never been more important – we hope other farmers gain as much from it as the project group did.”

The guide can be located for download at

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Gap’s Board of Directors approved new $1 billion share repurchase authorization for the company’s common stock

Company Also Increases Annual Dividend for Sixth Consecutive Year

SAN FRANCISCO, 2015-2-27 — /EPR Retail News/ — Gap Inc. (NYSE: GPS) today announced that its Board of Directors approved a new $1 billion share repurchase authorization for the company’s common stock and plans to increase its annual dividend, reinforcing the company’s commitment to returning excess cash to shareholders.

The new $1 billion repurchase authorization for Gap Inc.’s stock follows the company’s previous $500 million share repurchase authorization, which the company announced on October 16, 2014. Since the beginning of 2010, Gap Inc. has repurchased over $7.25 billion or about 297 million shares at an average price of $24.42.

Additionally, the company announced that its Board of Directors intends to increase the company’s annual dividend to $0.92 per share in fiscal year 2015, compared to the company’s current annual dividend of $0.88 per share. This is the sixth consecutive year Gap Inc. has increased its annual dividend, and it represents an annual dividend per share increase of more than 50 percent in the last two years.

“Through the end of fiscal year 2014, we’re pleased to have distributed more than $1.6 billion in cash to shareholders through our meaningful share repurchase activity and our increased dividend,” said Sabrina Simmons, chief financial officer, Gap Inc. “Both the new authorization and increased annual dividend continue to underscore the company’s commitment to returning excess cash to shareholders.”

Gap Inc.’s Board of Directors also authorized the first quarter fiscal year 2015 dividend of $0.23 per share, payable on or after April 29, 2015 to shareholders of record at the close of business on April 8, 2015.

Forward-Looking Statements

This press release contains forward-looking statements within the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. All statements other than those that are purely historical are forward-looking statements. Words such as “expect,” “anticipate,” “believe,” “estimate,” “intend,” “plan,” “project,” and similar expressions also identify forward-looking statements. Forward-looking statements include statements regarding the following:

  • returning excess cash to shareholders;
  • future share repurchases; and
  • annual per share dividend.

Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause the company’s actual results to differ materially from those in the forward-looking statements. These factors include, without limitation, the following:

  • the risk that changes in global economic conditions or consumer spending patterns could adversely impact the company’s results of operations;
  • the highly competitive nature of the company’s business in the United States and internationally;
  • the risk that the company or its franchisees will be unsuccessful in gauging apparel trends and changing consumer preferences;
  • the risks to the company’s business, including its costs and supply chain, associated with global sourcing and manufacturing;
  • the risks to the company’s reputation or operations associated with importing merchandise from foreign countries, including failure of the company’s vendors to adhere to its Code of Vendor Conduct;
  • the risk that the company is subject to data or other security breaches that may result in increased costs, violations of law, significant legal and financial exposure, and a loss of confidence in the company’s security measures, which could have an adverse effect on the company’s results of operations and reputation;
  • the risk that natural disasters, public health crises, political crises, or other catastrophic events could adversely affect the company’s operations and financial results, or those of the company’s franchisees or vendors;
  • the risk that changes in the regulatory or administrative landscape could adversely affect the company’s financial condition, strategies, and results of operations;
  • the risk that the company does not repurchase some or all of the shares it anticipates purchasing pursuant to its repurchase program; and
  • the risk that the company will not be successful in defending various proceedings, lawsuits, disputes, claims, and audits.

Additional information regarding factors that could cause results to differ can be found in the company’s Annual Report on Form 10-K for the fiscal year ended February 1, 2014, as well as the company’s subsequent filings with the Securities and Exchange Commission.

These forward-looking statements are based on information as of February 26, 2015. The company assumes no obligation to publicly update or revise its forward-looking statements even if experience or future changes make it clear that any projected results expressed or implied therein will not be realized.

Evolution Fresh founder Jimmy Rosenberg on picking the right green juice

SEATTLE, 2015-2-27 — /EPR Retail News/ — Jimmy Rosenberg, founder of Evolution Fresh, started squeezing and selling fresh juice on the beaches in Santa Monica, California about 30 years ago. His approach to finding and serving the highest quality, closest to nature juice has changed over the years as has the industry – from selling juice on the beach to starting one of the first companies to produce cold-pressed juice using high pressure processing (HPP).

Today, people expect maximum nutrition and a delicious taste from the juice they buy and the collective conversation has turned toward green juice. Contrary to the rest of the super-premium juice category, according to IRI data, green juice is greatly out-pacing the growth of the $1.6 billion super-premium juice category as a whole.*

Jimmy is often asked for tips from those who are beginning a wellness journey. He suggests starting with small, simple changes that feel good, are easily repeatable and lead to further wellness exploration.

“Most people have heard they should incorporate more vegetables in their diet, and a delicious green juice is an easy way to achieve this. We have seen more and more people embrace vegetable juices, particularly green juice. But some can find green juice intimidating, or hard to adjust to at first,” he said. “The vibrant green flavors in the juice may be too much for the beginner taste palate – and that’s OK.”

Mixing a green juice with a cold-pressed fruit juice to help soften the flavor, or look for a “starter” green juice like Coconut Water and Greens or Smooth Greens, which has a hint of mint to round out the flavor. “Mixing in a green juice with a smoothie is another great way to get the added goodness of a juice, but blended with some sweeter tasting fruits and berries,” he said.

Whether new to green juice or someone who drinks it regularly, look for a juice that is vegetable-forward, especially green vegetables which tend to naturally contain less sugar content than fruit as well as offering essential nutrients such as vitamins and minerals.

Four of Evolution Fresh’s green juices are made from more than a pound of green vegetables in each 15.2 ounce bottle including: Sweet Greens with Lemon (available at Starbucks retail locations), Essential Greens with Lime, Organic Sweet Greens and Ginger, and Smooth Greens. These juices also have 10 grams or less of naturally occurring sugar per 8-fluid ounce serving, no added flavors and green vegetable juices are three of the first four ingredients.

“I love to point people towards incorporating green juice into their daily lives, and tell them to pay close attention to how it makes them feel,” Jimmy said. “Whether it’s by grabbing a green juice to get more vegetables in your diet or taking a quiet moment in the day to take a few deep breaths and love yourself – be aware of what makes you feel the best.”

*Super-premium green juice is greatly outpacing the growth of the $1.6 billion super-premium juice category as a whole: 339% increase in sales vegetable juice excluding carrot as an ingredient, versus YA 52 weeks ending 3.9.14. 47% increase in sales increase in sales of vegetable juice including carrot as an ingredient, versus YA 52 Source: IRI Dollar Sales, FDM, 52 weeks ending 3.9.14. Super premium cold-pressed and flash-pasteurized juice sales equivalent to $735 million, up 15% from YA Source: IRI Dollar Sales, FDM, 52 weeks ending 3.9.14 . Based on definition of Super Premium as follows: Refrigerated fruit and vegetable juice with no added sugar or preservatives and minimal processing.

About Evolution Fresh, Inc.
Evolution Fresh offers juices and natural foods that provide high-quality, wholesome, delicious and accessible nutrition to consumers. Acquired by Starbucks in 2011, Evolution Fresh is one of the few major juice companies in the U.S. using high pressure processing (HPP) for safety and to help protect nutrients and flavor. Evolution Fresh offers an extensive portfolio of bottled juices, available in grocery retailers and select Starbucks® stores and at Evolution Fresh retail stores. Together, Starbucks and Evolution Fresh seek to make incredible nutrition widely accessible. To learn more about Evolution Fresh, please visit

For more information on this news release, contact the Starbucks Newsroom.


Evolution Fresh founder Jimmy Rosenberg on picking the right green juice

Evolution Fresh founder Jimmy Rosenberg on picking the right green juice

Jason Adams, a six-year teaologist with Teavana, shares his secrets to crafting rich, multilayered tea blends

SEATTLE, 2015-2-27 — /EPR Retail News/ — Creating a new tea blend can be a way to express your personality. Jason Adams, a six-year teaologist with Teavana, shares his secrets to crafting rich, multilayered tea blends.

“When we’re creating a new tea for Teavana, we usually start with a concept,” said Adams, who started as a store manager for one of Teavana’s first stores in Atlanta. “We take inspiration from cocktails, culinary, lifestyle – anywhere. Then we get in the kitchen and start mixing.”

Adams starts his flavored tea blends with an herbal base – such as citrus, berries or floral. From there, he builds layers of flavors with tea. Dark teas go well with spice, chocolate, and indulgent flavors. Lighter teas are complemented by berries and citrus. Stone fruits, like peaches and plums, can go across the spectrum of teas.

He recommends talking with Teavana’s store partners (employees) and checking out the three recommended blending options listed on the back of each tea tin.

“Sampling a wide variety of teas is a great way to begin,” he said. “Do you like spicy or unflavored? Delicate or strong?”

Tea Basics

White tea is delicate, sweet and subtle; green tea can be grassy, mild or nutty; oolong is complex, floral and aromatic; black tea is rich and robust with a tannic sweetness; and fermented dark pu-erh tea has a smooth, mineral flavor.

Some of these flavors work well in concert with one another, as they do in some of straight tea blends, such as Body + Mind, a blend of white, green and oolong.

Flavor Pairings

The secret to blending tea is balance. Because floral and fruity flavors tend to be easily overpowered, they don’t work well with strong black teas. Instead, floral and flavors pair wonderfully with delicate white teas.

Black teas blend well with equally strong, but opposing flavors, such as spice, mint and chocolate. Classic chai teas combine warming spices with black teas.

While green tea can be more challenging to blend, citrus, lemongrass and spicy ginger all work well when paired with a mild green tea. Stronger green teas balance with fruit flavors such as berries or pomegranates.

When pairing oolong teas, keep in mind that all oolongs are different. A green oolong will work best with citrus and berry flavors, while darker oolongs work much better with spicy and sweet flavors.

“It’s about exploration,” Adams said. “If you’re just starting out, I’d buy a few different components and keep them in separate containers. Then each day, you can try new combinations until you find the perfect one for you.”

About Teavana
Teavana offers new tea enthusiasts and tea connoisseurs alike its “Heaven of Tea” retail experience where passionate and knowledgeable “Teaologists” engage and educate them about the ritual and enjoyment of tea. The company, which was founded in 1997 and joined the Starbucks family of brands in 2012, has a mission to be the most recognized and respected brand in the tea industry by expanding the culture of tea across the world. Visit

For more information on this news release, contact the Starbucks Newsroom.


Jason Adams, a six-year teaologist with Teavana, shares his secrets to crafting rich, multilayered tea blends

Jason Adams, a six-year teaologist with Teavana, shares his secrets to crafting rich, multilayered tea blends

Starbucks created two Community Stores as part of its commitment to hire veterans and military spouses

SEATTLE, 2015-2-27 — /EPR Retail News/ — Employing two Marine Corps veterans, a former Navy machinist and two military spouses, a Starbucks store in San Diego has among the highest percentage of partners (employees) with personal connections to the U.S. Armed Forces.  It’s fitting that this Starbucks location has received a special designation as the company’s first Military Family Store.

As part of Starbucks commitment to hire at least 10,000 veterans and military spouses by the end of 2018, the company created two Community Stores. One is near Joint Base Lewis-McChord in Washington state and the other is by Joint Base San Antonio in Texas. A portion of each purchase in those Starbucks stores benefits nonprofit programs that support veterans.

“When we traveled to military communities across the country, we heard from our partners and customers that they want more of these places where we can connect in a personal way,” said Tim Bomke, Starbucks manager for military and veterans affairs, and a U.S. Army veteran. “It was clear that we had to do more and grow this program beyond the two military community stores.”

Based on what they heard, Starbucks designed a new, more scalable Military Family Store program to link some of its stores with nonprofits that connect veterans with rewarding civilian jobs and with valuable community service work.

Starbucks newly-dedicated Military Family Store near California’s Camp Pendleton, the largest Marine Corps training facility on the West Coast, has teamed up with The Mission Continues.

A former Navy SEAL founded The Mission Continues in 2007 to set post-9/11 veterans on one of two distinct paths – a six month fellowship program that encourages a veteran to pursue service through public office or nonprofit agency, or community work through a range of tasks from natural disaster preparedness and recovery to training service dogs for wounded veterans.

“Veterans are assets. They may not always know how to translate their skills into jobs, but without question they know how to lead and make a difference in a community,” said Moses Maddox, The Mission Continues fellowship program specialist. “I’m excited to see what we can do to address specific needs related to environmental stewardship here in San Diego.”

Maddox, who deployed to Iraq twice when he served in the Marine Corps, will also help Starbucks better understand military culture. At the same time, Starbucks district manager Melissa Ochs and others from the company will help Maddox coordinate resume writing and interview skills classes for veterans. Together, partners at the store near Camp Pendleton and The Mission Continues participants will take on their first community service project in April, during Starbucks Global Month of Service.

“Serving our country is one of the most selfless things that someone can do,” said Ochs. “This is where my heart is and I’m honored to have the opportunity to support our efforts to hire veterans.”

Starbucks plans to open 11 additional Military Family Stores before the end of 2015.

Starbucks veterans and military spouses hiring initiative news

For more information on this news release, contact the Starbucks Newsroom.


Starbucks created two Community Stores as part of its commitment to hire veterans and military spouses

Starbucks created two Community Stores as part of its commitment to hire veterans and military spouses


Tesco data shows Monday is consistently the healthiest shopping day of the week

Cheshunt, England, 2015-2-27 — /EPR Retail News/ — Despite the fact that, for most of us, the shelf life of our New Year’s resolutions has already passed, analysis of Tesco data shows we attempt to renew our resolve on a regular basis with ‘new week resolutions’, which also fail to stick.

The data, revealing that Monday is consistently the healthiest shopping day of the week, has been released by the new Charity Partnership formed between the British Heart Foundation, Diabetes UK and Tesco.

On Mondays, shoppers start off with the best of intentions and are more likely to buy healthier products like fruit and vegetables, prepared fruit, bananas and dried fruit.

Later in the week people are much more likely to load up on unhealthy treats like crisps, cakes, desserts and sweets. Wednesday and Thursday, according to the data, are on average the least healthy shopping days of the week.

One of the key aims of the new Charity Partnership is to encourage people to make small permanent changes to their lifestyle – which are more achievable long term – rather than these weekly resolutions which are easily broken. If you eat a healthy diet and keep your weight in check, you’ll be less likely to develop cardiovascular disease and Type 2 diabetes.

To help to make these changes permanent, the Charity Partnership has launched two “10 Minutes to Change Your Life” guides which are designed to help people make small changes to their daily routine that can make a big difference their health.

Tesco are also offering 40,000 free health checks at in their in-store pharmacies until March 9 to help people kick start this new healthy living plan.

Jenna Hall, Programme Director of the Tesco National Charity Partnership said:

”This data shows that every week people have the best of intentions when it comes to making healthier shopping choices, but find it hard to sustain as the week goes on due to the pressures of modern living.

“The Charity Partnership wants to make it easier for people to make little changes to improve their health which they are more likely to stick to long term rather than starting from scratch every week. So, we’re challenging people to take 10 minutes every day to make small changes so they’ll be less likely to develop cardiovascular disease and Type 2 diabetes.”

Josh Hardie, Corporate Responsibility Director for Tesco said:

“We need to make it easy for our customers to make small changes to the way they shop every day and not just at the beginning of the week. Our customers want us to help them lead healthier lives, and that’s why we have removed sweets and chocolates from checkouts at all our stores and we have removed billions of calories from our ranges by changing the recipes to reduce their sugar, salt and fat content. We want to do everything we can to help our customers make healthier choices at Tesco.”

The Charity Partnership will use data from a wide range of sources –including Tesco – to inform initiatives that will help us all better understand how to lead a healthy lifestyle. These initiatives will be funded over the next three years with money raised by the partnership, which aims to collect £30 million and has the ultimate ambition to make a positive change to the health of the nation.

The two guides, “10 Minutes to Change Your Life”, focus on tips on how people can make small lifestyle changes that will go on to make a big difference to their health. Tips include how to eat a healthier diet and how to fit exercise into a busy lifestyle. The guides are available to download for free from

Tesco is also offering a free Health Check for 40,000 shoppers at Tesco pharmacies around the country until 9 March 2015. The Health Check takes about 30 minutes and involves checking your BMI (body mass index), blood pressure, cholesterol and blood glucose levels. It will help give customers an idea of how healthy they are and whether they need to start thinking about adopting a few healthier lifestyle habits.

At the start of the year Tesco removed sweets and chocolates from checkouts at all stores and replaced them with healthier products, to help customers to lead healthier lives by reducing the temptation to throw some unhealthy snacks in the basket at the end of a shopping trip. It will hopefully also reduce pester power which will be a big incentive for young families to shop more healthily , as according to Tesco data this group tend to have the least healthy shopping baskets compared to other groups.

Notes to editors:

About the National Charity Partnership:

  • Tesco, Diabetes UK and the British Heart Foundation are working together to help change the nation’s health for the better.
  • There are 3.5 million people in the UK living with Type 2 diabetes and 11.5 million people at high risk of developing it. There are also 7 million people living with cardiovascular disease and another 1.9 million at serious risk.
  • The partnership aims to help people to reduce their risk of cardiovascular disease and Type 2 diabetes, both of which are largely preventable through healthy lifestyle choices and particularly through losing weight or maintaining a healthy weight.
  • The partnership aims to raise £30 million over three years, which will be split equally between Diabetes UK and the British Heart Foundation
  • The funds will provide help for people to reduce their risk of both conditions, and in doing so, give people across the UK a greater chance of a healthier and longer life.
  • For more information about the partnership visit

About Diabetes UK:

  • Diabetes UK is the leading UK charity that cares for, connects with and campaigns on behalf of all people affected by and at risk of diabetes.
  • Diabetes is a condition where there is too much glucose in the blood because the body cannot use it properly.   If not managed well, both Type 1 and Type 2 diabetes can lead to devastating complications.
  • For more information on all aspects of diabetes and access to Diabetes UK activities and services, visit

About The British Heart Foundation:

  • The British Heart Foundation is the UK’s number one heart charity. Cardiovascular disease kills around one in four people in the UK but we are leading the fight against it. Our pioneering research has helped to transform the lives of people living with heart and circulatory conditions. But so many people still need our help. Join our fight for every heartbeat.
  • Damage to the heart and blood vessels is collectively known as cardiovascular disease. The term cardiovascular disease includes coronary heart disease, stroke and all other diseases of the heart and circulation
  •  For more information visit

For more information please contact the Tesco Press Office on 01992 644645

We are a team of over 500,000 people in 12 markets dedicated to providing the most compelling offer to our customers.

Walmart and Walmart Foundation announced initial investment of $16 million to seven national nonprofit organizations at the National Opportunity Summit

Grants serve as first investment by the company and its foundation as part of larger $100 million commitment to create economic mobility for the U.S. retail workforce

WASHINGTON, D.C., 2015-2-27 — /EPR Retail News/ — Today, at the National Opportunity Summit in Washington, D.C., Walmart and the Walmart Foundation will announce an initial investment of $16 million to seven national nonprofit organizations, as part of a new Opportunity initiative, a $100 million commitment to help increase the economic mobility of entry level workers in retail and adjacent sectors. This significant investment aims to address some fundamental challenges to advancement, including the skills gap among U.S. workers. The $100 million commitment was first announced last week by Walmart President and CEO Doug McMillon, in conjunction with the roll out of new opportunities and enhanced benefits for Walmart associates.

“We are delighted that Walmart is among the growing group of employers investing in education and employment opportunities for workers across the country,” said Russell Krumnow, managing director of Opportunity Nation. “The National Opportunity Summit is an event where leaders from all sectors can come together around shared ideas to restore opportunity in America, and commit to action that will transform our businesses, communities and our country.”

The skills gap among workers is a pressing issue facing the United States today. According to the Bridge the Gap reportpublished by Harvard Business School, 51 percent of retailers find it difficult to fill middle- skills roles.

“We have been working in the dark for too long as we try to address the skills gap among U.S. workers. Now is the time for corporations, educators, and policymakers to come together to identify critical middle-skills jobs, and pinpoint the specific qualifications needed to keep America competitive,” said Matthew Sigelman, CEO of Burning Glass Technologies. “Through its commitment, Walmart and the Walmart Foundation are already leading the way and working with strategic partners to further develop skills training and job placement programs, and create clear career pathways to help workers find a lifetime of success.”

With an initial investment of $16 million in grants, Walmart and the Walmart Foundation will help more than 12,000 retail and related sector workers gain the knowledge and training they need to advance in their careers through programs offered by the following nonprofit organizations: Achieving the Dream, The ACT Foundation, Dress for Success, Goodwill Industries, Jobs for the Future, McKinsey Social Initiative and the National Able Network. The programs will provide skills training, job placement support and develop interactive maps to showcase career paths within retail and adjacent sectors.

“We are excited to partner with other foundations, employers, training providers, government bodies and nonprofit organizations to improve career pathways for people in retail and adjacent sectors,” said Kathleen McLaughlin, president of the Walmart Foundation, senior vice president of Corporate Affairs. “We believe progress requires collective action in the industry to align on the skills required for advancement and to develop more innovative, effective, and universally-used training and assessments that recognize on-the-job learning. Ultimately, we aim to increase economic mobility of the U.S. retail workforce as a whole.”

The grants from Walmart and the Walmart Foundation will support the following programs:

Partner Grant Amount Program
Achieving the Dream $1 million Build the capacity of four community colleges to place students in training and secure middle-skills jobs in the retail sector, creating a framework that can be replicated at other colleges (914 students served by the grant)
The ACT Foundation $2.265 million Develop a retail sector-wide competency model and interactive career maps to showcase the career paths of existing jobs in retail, logistics and customer service
Dress for Success $2.58 million Provide 5,400 disadvantaged women from more than 30 states with pre-employment training that will help them obtain jobs and advance in their careers
Goodwill Industries $3 million Build the capacity of eight Goodwill affiliates to provide training and career pathways to advance people from entry level to middle-skills jobs in retail, logistics and customer service (1,500 individuals served by grant)
Jobs for the Future $3 million Grow the capacity of 10 organizations to provide training needed for entry level workers to access jobs in the transportation, distribution and logistics sectors (3,000 individuals served by grant)
McKinsey Social Initiative $3.2 million Develop an innovative retail training and job placement model, and pilot with 650 low-income youths
National Able Network $1 million Build the capacity of 18 centers to train and provide job placement assistance for 1,000 individuals working in retail, logistics and manufacturing

Walmart and the Walmart Foundation’s $100 million commitment over five years will create the career maps, training approaches and alignment among employers and training providers that will help many of the 15 million people working in retail today, including seven million women. In developing these tools and practices, the Walmart Foundation will support programs that directly help 50,000 people, including 30,000 workers move from entry level to middle-skills jobs. The commitment is part of the Walmart Foundation’s focus on creating economic opportunities for individuals globally. The Foundation is also committed to helping people live better through philanthropic efforts in the areas of sustainability and community.

About Philanthropy at Walmart 
Walmart and the Walmart Foundation are committed to helping people live better through philanthropic efforts that draw on the strengths of Walmart in the arenas of sustainability, economic opportunity, and community. As part of our commitment to creating a more sustainable food system worldwide, Walmart and the Walmart Foundation are leading the fight against hunger in the United States. They recently exceeded a $2 billion goal to fight hunger one year ahead of schedule and have donated more than 1.5 billion pounds of food to those in need across the country. To learn more about Walmart’s giving, visit

Contact Media Relations

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Walmart and Walmart Foundation announced initial investment of $16 million to seven national nonprofit organizations at the National Opportunity Summit

Walmart and Walmart Foundation announced initial investment of $16 million to seven national nonprofit organizations at the National Opportunity Summit

Homebase reports 78 percent year on year increase in the sale of craft paint

Milton Keynes, 2015-2-27 — /EPR Retail News/ — Whether it’s Art Deco, Antique or Mid Century Modern effects, Brits are choosing to upcycle furniture to give it a new lease of life.  From vintage coffee tables to tatty chairs, the art of restoration through simple methods has seen leading home enhancement retailer Homebase report a 78 percent year on year increase¹ in the sale of craft paint.

The technique ‘upcycling’ involves reusing an object in a new way without degrading the material it is made from, and craft paint allows pretty much any material from wood to ceramic to be painted over and given a face lift.

Heather Taylor, Paint Buyer at Homebase, said: “Home owners are looking to quickly inject individual personality into their homes and what better way to do so than decorating furniture exactly how you want it to look. Upcycling gives your favourite chair or table that is looking a little worse for wear another chance, reinventing it for either another use or simply giving it a new lease of life.

“Our best-selling, Rust-Oleum furniture range has seen a 150 percent year on year increase to date¹. The sheer possibilities of upcycling are endless and the great thing about it is anyone can do it. You don’t have to be a skilled painter or incredibly creative, with our Rust-Oleum crackle paint for example you simply brush it on and it creates a vintage paint effect- it really is that simple.”

Who knew that tatty old furniture had so much potential?

Homebase offers a wide range of craft paint in a variety of colours and finishes with prices starting from as little as £1.99, available instore and online at


¹ – Representing Homebase sales for ten months ending 30 January 2015 versus the same comparable period the year before.

Note to Editors:

For more information, please contact the Homebase Press Office on 0845 120 4365 or email .

Follow us @Homebase_PR.

About Homebase
Homebase is a leading home enhancement retailer with around 60 million transactions a year, selling around 38,000 products for the home and garden. It has 304 large, out-of-town stores throughout the UK and Republic of Ireland and a growing interest offering at In the financial year to February 2014, Homebase sales were £1.5 billion and it employed some 18,000 people accross the business.

Homebase is part of Home Retail Group, the UK’s leading home and general merchandise retailer.


Homebase reports 78 percent year on year increase in the sale of craft paint

Homebase reports 78 percent year on year increase in the sale of craft paint