Milton Keynes, 2015-2-27 — /EPR Retail News/ — Whether it’s Art Deco, Antique or Mid Century Modern effects, Brits are choosing to upcycle furniture to give it a new lease of life. From vintage coffee tables to tatty chairs, the art of restoration through simple methods has seen leading home enhancement retailer Homebase report a 78 percent year on year increase¹ in the sale of craft paint.
The technique ‘upcycling’ involves reusing an object in a new way without degrading the material it is made from, and craft paint allows pretty much any material from wood to ceramic to be painted over and given a face lift.
Heather Taylor, Paint Buyer at Homebase, said: “Home owners are looking to quickly inject individual personality into their homes and what better way to do so than decorating furniture exactly how you want it to look. Upcycling gives your favourite chair or table that is looking a little worse for wear another chance, reinventing it for either another use or simply giving it a new lease of life.
“Our best-selling, Rust-Oleum furniture range has seen a 150 percent year on year increase to date¹. The sheer possibilities of upcycling are endless and the great thing about it is anyone can do it. You don’t have to be a skilled painter or incredibly creative, with our Rust-Oleum crackle paint for example you simply brush it on and it creates a vintage paint effect- it really is that simple.”
Who knew that tatty old furniture had so much potential?
Homebase offers a wide range of craft paint in a variety of colours and finishes with prices starting from as little as £1.99, available instore and online at www.homebase.co.uk
ENDS
¹ – Representing Homebase sales for ten months ending 30 January 2015 versus the same comparable period the year before.
Note to Editors:
For more information, please contact the Homebase Press Office on 0845 120 4365 or email media.relations@homebase.co.uk .
Follow us @Homebase_PR.
About Homebase
Homebase is a leading home enhancement retailer with around 60 million transactions a year, selling around 38,000 products for the home and garden. It has 304 large, out-of-town stores throughout the UK and Republic of Ireland and a growing interest offering at www.homebase.co.uk. In the financial year to February 2014, Homebase sales were £1.5 billion and it employed some 18,000 people accross the business.
Homebase is part of Home Retail Group, the UK’s leading home and general merchandise retailer.
###
