IKEA to host its annual Midsummer Smörgåsbord event in the restaurants of all IKEA U.S. stores on June 12

Tickets Available for $16.99 Adults / $4.99 Kids 12 & Under; Discounted Prices for IKEA FAMILY* Members ($12.99 Adults / $2.99 Kids 12 & Under)

CONSHOHOCKEN, Pa., 2015-5-20 — /EPR Retail News/ — IKEA is hosting its annual Midsummer Smörgåsbord event in the restaurants of all IKEA U.S. stores on Friday, June 12. “Midsommar” (midsummer) marks the longest day of the year, and is celebrated in many parts of the world. In Sweden, Midsummer festivities to ring in the summer solstice include food, music, dancing and more, and are much-anticipated after a winter of short days and long nights. To join in on the fun of this holiday, IKEA is inviting customers to an all-you-can-eat Midsummer Smörgåsbord event featuring traditional Swedish fare. Tickets are available for $16.99 per person/$4.99 for kids 12 and under, or at a discounted rate for IKEA FAMILY* members ($12.99 per person or $2.99 for kids 12 and under).

“We love the opportunity to share Swedish traditions with our community,” said Patricia Meumann, IKEA Food Manager. “So, whether or not you have Swedish heritage, we invite everyone to come and celebrate Midsummer, and enjoy a great meal with their family and friends.”

The IKEA Midsummer menu** includes:

  • Assorted varieties of herring
  • Whole poached salmon
  • Tossed green salad
  • Cucumber salad
  • Rhode Island salad
  • Midsummer fruit salad
  • Assorted Swedish cheeses
  • Boiled dill potatoes
  • Meatballs with lingonberries
  • Hard boiled eggs with shrimp
  • Gravad lax w/ mustard sauce
  • Smoked salmon w/horseradish sauce
  • Swedish ham (served cold) w/mustard
  • Prinskorv sausage (sautéed)
  • Crispbread, thin bread
  • Ice cream
  • Assorted desserts
  • Coffee, tea, fountain beverage

Seating is limited, so those that are interested are encouraged to purchase tickets early at their local IKEA store. To locate and contact the nearest IKEA store for more details and seating times, please visit: IKEA-USA.com (go to the “Store Locator” page on www.IKEA-USA.com and enter your city/state or zip code).

If you can’t make it to a local store to celebrate, experience the Swedish Midsummer celebration at home by mixing up a sparkling elderflower drink:

HOME ACTIVITY: Midsummer Celebration
If you can’t make it to a local store, have your own Midsummer celebration at home! Swedes celebrate the greenery by gathering wildflowers and weaving them into wreaths to wear as crowns. They also use them to wrap around the Midsummer Pole and to decorate their homes. Here are a few ways to bring these touches of Midsummer’s Eve to your own summer celebration:

    • Make a wreath: To add a bit of Swedish culture to your summer party, help kids make their own wreaths with flowers or greenery from your garden. Start by making small flower bouquets (You’ll need about 18 bouquets.); keep the stems long to make the wreath sturdy. Bind each bouquet with string or thin wire. Loop a long piece of wire around the bottom of each bouquet, and create a garland by alternately placing one bouquet to the left and the next to the right. When the garland is long enough to measure around your head, fit the stems of the last bouquet under the first bouquet and bind the garland into a round wreath. Keep the wreath in a plastic bag in the refrigerator until use, and spray it with water occasionally to keep it fresh.
  • Decorate: In Swedish tradition, young women pick flowers and put them under their pillows, confident that the Midsummer flowers will reveal their future husbands in their dreams. Families decorate their homes with flowers to bring good fortune to the household until the next Midsummer. Have fun doing both!

*IKEA Carson will not be participating/will not be hosting a Midsummer Smörgåsbord event

*IKEA FAMILY is a benefits program that offers membership perks including special product discounts, sneak previews, free coffee and tea in the IKEA Restaurant, and more. Consumers can sign up for the free program online or in-store.

**Menu is subject to change due to product availability.

ABOUT IKEA
Since its 1943 founding in Sweden, IKEA has offered home furnishings of good design and function at low prices so the majority of people can afford them. here are currently more than 360 IKEA stores in 47 countries, including 40 in the U.S. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.

Press Contact: Kathy Boerner
kathy.boerner@ketchum.com

IKEA begins the coworker recruitment process for its future St. Louis store, opening Fall 2015

ST. LOUIS, MO, 2015-5-20 — /EPR Retail News/ — IKEA, the world’s leading home furnishings retailer, today announced it has begun the coworker recruitment process for its future St. Louis store, opening Fall 2015 along Interstate 64 at the intersection of Vandeventer and Forest Park Avenues in the Cortex Innovation District. Candidates interested in working at the future IKEA St. Louis should apply online at IKEA-USA.com. Candidates without computer access are encouraged to visit the St. Louis Agency on Training and Employment (SLATE) at 1520 Market Street, 3rd Floor.

“We are thrilled to offer interested jobseekers diverse positions with limitless opportunity at a global company,” said John Achillea, store manager of the future IKEA St. Louis. “At IKEA, we offer a variety of positions for different coworkers’ interests so they can appreciate being able to do the things in life that bring success and happiness. It also is as fun to work at IKEA as it is to shop at IKEA.”

As IKEA St. Louis progresses through the construction process, a variety of positions are open to local residents. Prospective coworkers can apply for the nearly 300 diverse positions as postings now are available in: home furnishings sales, interior design, customer service, safety and security, cashier, facility management, receiving, stock replenishment and warehouse. Also, setting itself apart from other local retailers, IKEA St. Louis will offer approximately 60 food service opportunities in its Restaurant, Swedish Foodmarket, Café Bistro and coworker cafeteria.

Previously named in FORTUNE’s “100 Best Companies to Work For” list, Working Mother magazine’s annual list of the “100 Best Companies for Working Mothers” and Training magazine’s annual “Top 100” ranking of companies that excel at human capital development, IKEA places value and emphasis on coworkers’ personal lives and the importance of a work/life balance.

Drawing from the company’s Swedish heritage, IKEA offers family-friendly initiatives and diverse workplace benefits including full medical/dental insurance to coworkers working 20 hours or more per week with eligibility for domestic partners and children. Other benefits include: vacation, paid maternity/paternity leave and paid time off for child adoption, tuition assistance, a bonus program, 401(k) matching, a pension plan, professional development, training and mentoring programs, free uniforms, and – of course – a discount at IKEA.

IKEA BEGINS RECRUITMENT FOR ST. LOUIS STORE
The organization puts career opportunity into the hands of the individual, encouraging coworkers to consider assignments within different functions, at other IKEA stores or even in other countries. IKEA prides itself on the fact an opportunity at IKEA truly can evolve into a career, potentially paving the way for a global experience as well.

Under construction on 21 acres in the City’s Cortex Innovation District, the 380,000-square-foot future IKEA St. Louis and its approximately 1,300 parking spaces is located along Interstate-64 at the intersection of Forest Park and Vandeventer Avenues. The store will feature nearly 10,000 exclusively designed items, 50 inspirational room-settings, three model home interiors, a supervised children’s play area, and a 450-seat restaurant serving Swedish specialties such as meatballs with lingonberries and salmon plates, as well as American dishes. Other family-friendly features include a ‘Children’s IKEA’ area in the Showroom, baby care rooms, play areas throughout the store, and preferred parking. IKEA also will be installing Missouri’s largest rooftop solar array, consistent with the IKEA renewable energy presence at its 90% of its U.S. locations.

Also, IKEA will generate significant tax revenue for state and local governments. When IKEA St. Louis opens in Fall 2015, the new store will welcome the newly hired 300 coworkers to the IKEA family of more than 14,000 in the United States and 147,000 globally. Until IKEA St. Louis opens, customers can shop at the closest IKEA stores: Chicago-area IKEA Bolingbrook and IKEA Schaumburg; the Kansas City-area store in Merriam, KS; or online at IKEA-USA.com.

Since its 1943 founding in Sweden, IKEA has offered home furnishings of good design and function, at low prices so the majority of people can afford them. There are currently more than 360 IKEA stores in 47 countries, including 40 in the U.S. IKEA has been ranked in FORTUNE’s annual “100 Best Companies to Work For” list, Working Mother magazine’s annual list of “100 Best Companies for Working Mothers” and Training magazine’s annual “Top 100.” IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, Youtube, Instagram and Pinterest.

Contact: Joseph Roth, Expansion Public Affairs
(610) 834-0180, x6500

The Homebase Urban Retreat Garden awarded Gold Medal at this year’s RHS Chelsea Flower Show

Milton Keynes, UK, 2015-5-20 — /EPR Retail News/ — The Homebase Urban Retreat Garden has been awarded a Gold Medal at this year’s RHS Chelsea Flower Show.

The garden, designed by award-winning garden designer Adam Frost, is an urban community garden inspired by the Bauhaus movement. It is one of only seven gardens to be awarded a Gold Medal at this year’s show, giving Adam his seventh Chelsea Gold Medal and his third for Homebase.

Adam said: “I’m thrilled to have won a Gold Medal for Homebase for a garden that means a great deal to me.  I wanted to design something that reflected the design principles of the modernist movement and one that encapsulated a spirit of community living reminiscent of that period.

“Winning Gold is a huge thrill for me, but I’m particularly delighted for the 18 students from the Homebase Garden Academy who helped me build the garden. After six months of teaching them and seeing their passion for gardening blossom, it was wonderful to have them on the garden with me and it’s fantastic to be able to share a Gold Medal with all of them.”

Designed as a space for the whole community, where people can come together and enjoy community life, the Urban Retreat garden celebrates the bold design principles of the early 20th century design movement, by incorporating modernist materials including concrete and corten steel, with simple geometric shapes.

Planted with a palette of flowers and shrubs chosen to attract wildlife, and incorporating seating, paddling pools and a striking cedar clad building, the garden is one that sits comfortably within an urban setting and in which both the local community and wildlife can flourish.

Jon Kemp, Homebase Trading Director for Garden, said: “Being part of the Chelsea Flower Show is always a wonderful experience. Adam’s Urban Retreat Garden is testament to his outstanding talent for garden design. I was never in any doubt that it would win us a fourth consecutive Gold Medal and I’m thrilled to accept it on behalf of Adam, the Homebase Garden Academy students and everyone else who worked so hard to bring such a fantastic garden to life.”

A collection of plants inspired by The Urban Retreat Garden will be on sale in Homebase stores and online until June 2015. The Chelsea collection, handpicked by the team of plant specialists at Homebase, includes plants that feature on the Urban Retreat Garden alongside others that have been inspired by it.

ENDS

Note to Editors:
For more information please contact Suzanne Hind suzanne@suzannehind.com or Theresa Osen theresa@suzannehind.com.  Tel: +44 (0) 207 502 8505  or +44 (0) 7813 208 168.

The Homebase press office can be contacted on 0845 120 4365 or Media.relations@homebase.co.uk

Follow us @Homebase PR.

For news, images and information visit our online media centre at www.homeretailgroup.com/news-and-media

About Homebase
Homebase is a leading home enhancement retailer with around 58 million transactions a year, selling around 38,000 products for the home and garden. It has 296 large, out-of-town stores throughout the UK and Republic of Ireland and a growing internet offering at www.homebase.co.uk. In the financial year to February 2015, Homebase sales were £1.5 billion and it employed some 17,000 people across the business.

Homebase is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

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The Homebase Urban Retreat Garden awarded Gold Medal at this year’s RHS Chelsea Flower Show

The Homebase Urban Retreat Garden awarded Gold Medal at this year’s RHS Chelsea Flower Show

Amazon’s TenMarks launches Summer Math Program to keep students engaged over the summer to reverse learning loss in math

  • 2014 results show 11% gains with just one hour a week on a personalized summer program
  • TenMarks Math wins 2015 CODiE Award for Best Math Instructional Solution, helping millions of students across more than 55,000 schools and more than 12,000 districts

Burlingame, Calif., 2015-5-20 — /EPR Retail News/ — TenMarks, an Amazon (NASDAQ: AMZN) company, is working hard to keep students engaged over the summer to reverse learning loss in math before heading back to school. The TenMarks Summer Math Program is a national program that provides students with a personalized course tuned to their individual learning needs, based on a summative end-of-year assessment. The program is available today and runs through August 31, 2015, and is available free to every family in the United States—parents should visit http://summer.tenmarks.com for more information and to sign up. The TenMarks Math for Students app is available for tablets on iOS,Android or Fire OS.

Research shows students lose two to three months of grade level math equivalency over the summer, which impacts their readiness for the next school year. With the TenMarks Summer Math Program, parents can encourage students to use screen time in a productive way over the summer, whether at home or on-the-go. Data from the 2014 program showed that students tested at the beginning of the program and then again at the end of the program averaged 11% increase in scores. Students who scored less than 70% on assessments at the beginning exhibited the biggest increase in scores with an average 16.5% gain, demonstrating further the gains that can be achieved with adaptive, personalized learning.

The TenMarks Summer Math Program is designed for students completing grade 1 through Geometry and Algebra 2, helping build their math foundation and skills over the summer break at their own pace and time, and benefitting teachers who typically spend the first few weeks of a school year re-introducing the previous years’ teachings. The program starts with a diagnostic assessment it uses to automatically create a personalized summer curriculum, which reviews concepts from the previous year, and introduces concepts for the year ahead. As students work through their curriculum, they use embedded hints and video lessons to refresh what they know while learning new material. The program adapts with targeted interventions for real-time learning assistance.

“In 2014, the TenMarks Summer Math Program helped reverse summer learning loss for over 69% of participating students—in just 8 weeks, with one-hour of use per week, these students averaged a double-digit increase in scores from assessments conducted at the beginning and at the end of the program,” said Rohit Agarwal, Co-Founder of TenMarks and General Manager of Amazon K-12 Education. “By providing families with a free math program during the summer, we are able to help students nationwide start the school year with confidence. Staying on top of math—just as you would a summer reading list—and having exposure to the right type of math skills goes a long way in helping students get a successful start to the new school year.”

“Our district used the free Summer Math Program that TenMarks provides to help prevent summer learning loss for our students. Our teachers would tell you it did just that—helped to lessen that learning loss and keep students ‘fresh’ with their math concepts throughout the summer,” said Nancy Galusha, elementary math lead, Kettering City Schools. “Plus, our students would tell you it is fun, which is key for keeping them engaged during the summer months.”

“Our school in Pacific Palisades suggested TenMarks’ complimentary summer math program. My son completed the summer assignments and loved it,” said Tim, father of student from Pacific Palisades, CA. “It was a great opportunity for him to learn math on his iPad.”

TenMarks believes that students learn best when they are individually engaged, nurtured, and motivated. Its programs are designed for the depth and rigor of the new math standards and every TenMarks lesson helps students build a strong conceptual foundation, improve problem-solving skills, and gain math confidence. With one-click differentiation, TenMarks Math enables teachers to easily differentiate instruction for a student’s specific needs, and is designed for self-paced learning.

In the last year, TenMarks has doubled the number of schools using its math programs and seen nearly 200% growth in student activity. TenMarks is now being used by millions of students across over 55,000 schools and over 12,000 districts, with its program used by teachers in over 85% of all districts in the U.S. In addition to the Summer Math Program, which runs May 19-August 31, 2015, TenMarks also offers:

  • TenMarks Math Teach—a set of comprehensive teaching resources to prepare for and guide effective instruction for each math standard. In the last six months since launch, teachers at more than 20,000 schools have used the program for math instruction.
  • TenMarks Math— a free program for teachers, designed to reinforce math instruction with assignments, assessments and real-time interventions for students. Comprehensive reports provide actionable insights at the individual student, class, school and district levels.
  • Math Madness—an annual contest for grades 1 through Geometry and Algebra 2 that takes advantage of the hype of the college basketball tournament to improve students’ math knowledge and win prizes. The 2015 Math Madness program saw more than 100 million questions answered by students in just a six-week period.

About TenMarks
TenMarks math programs have been used by millions of students across over 55,000 schools and over 12,000 districts. Each day, students across the country use TenMarks to improve their math skills and confidence. TenMarks believes that students learn best when they are individually engaged, nurtured, and motivated. To learn more, visit www.tenmarks.com.

About Amazon
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.

Contact Amazon PR

Contact by E-mail:
Amazon.com PR
Amazon Web Services PR
Kindle PR

Contact by Phone:
(206) 266-7180

Homebase survey suggests that grandparents could be the secret-weapon in helping Britain maintain its reputation as a nation of gardeners

Milton Keynes, UK, 2015-5-20 — /EPR Retail News/ — As Britain’s best garden designers and horticulturists celebrate their successes at this year’s RHS Chelsea Flower Show, a survey from Homebase, one of the UK’s biggest garden retailers, reveals that the nation’s gardening know-how is in danger of being lost to future generations.

The survey, which questioned people about their gardening knowledge to discover who is teaching the younger generation basic gardening skills, suggests that grandparents could be the secret-weapon in helping Britain maintain its reputation as a nation of gardeners.

The results show that nearly 40 per cent of 16-24 year olds learnt about gardening from their grandparents, compared to just under three per cent who say they learnt it at school.

It follows research by the Royal Horticultural Society (RHS) that showed that only one per cent of today’s parents were taught how to garden compared to 55 per cent of grandparents.[1]

Gardening has long been at the heart of the British way of life but this lack of green-fingered knowledge amongst today’s parents’ means it may be in jeopardy, highlighting the crucial role of grandparents in educating future generations.

Thee survey also revealed that 42 per cent of grandparents say they are passing their gardening expertise on to their grandchildren with one in five (20 per cent) saying they wanted to teach their grandchildren about gardening because they’re not learning it in school or from other family members.

Graham Heald, Retail and Distribution Director at Homebase, which carried out the research, said: “For many people their first experience of gardening comes from spending time in the garden with their grandparents. Over half (55 per cent) of respondents said they had fond memories of this, from planting flowers and seeds, to growing vegetables and mowing the lawn.

“We know first-hand from our students in the Homebase Garden Academy – an initiative we set up to help unearth Britain’s next generation of gardening talent – just how important grandparents can be in passing on valuable gardening knowledge. Many of our students say it was their grandparents who gave them their love of gardening and inspired them to pursue it as a career.”

Today, (22nd May) Homebase is launching its third annual Garden Academy and is urging anyone over 16 with a passion for gardening and who wants to learn more, to apply for one of the 20 places

Graham continued: “Wherever your love of gardening comes from whether it’s from grandparents, parents or even the Chelsea Flower Show, we want to help develop that passion into a career. Who knows, we might even uncover the next generation of Chelsea medal winners”

Mike Gogerty, a student in this year’s Academy, said: “I love gardening and memories of helping my Grandma plant flowers and vegetables stayed with me as I grew up. She encouraged me to learn and helped me develop a passion for garden design by encouraging me to give it a go, even from an early age. I still look to her for gardening advice now. I’d urge anyone who’s thinking about gardening as a career to give the Garden Academy a go.  It’s an amazing opportunity to learn from the very best and is a fantastic stepping stone to a really rewarding career.”

One of the highlights for this year’s 18 students has been working with award-winning garden designer, Adam Frost, to build and plant The Homebase Urban Retreat Garden in association with Macmillan Cancer Support at this year’s RHS Chelsea Flower Show.

The garden has been designed as a community garden where people from all generations can come together and share their passion and knowledge for gardening, and enjoy community life.

Adam Frost said: “Some of my earliest memories of gardening are of working on my Grandfather’s allotment and I suppose it’s that that really inspired me to want to learn more and turn it in to a full-time job.

“Britain is a nation of gardeners and the Garden Academy is all about encouraging the next generation to carry on that mantel. For a lot of the students, and many other gardeners out there, it’s their grandparents that gave them their first taste of it. If my Granddad could see me now building my seventh Show Garden at the Chelsea Flower he’d be bowled over. It just goes to show what the smallest seed can grow in to.”

For more information or to apply visit homebase.co.uk/garden-academy.

Ends

For more information please contact:
The Homebase press office can be contacted on 0845 120 4365 or Media.relations@homebase.co.uk

Follow us @Homebase PR.

For news, images and information visit our online media centre at www.homeretailgroup.com/news-and-media

Note to Editors:

Case studies
Mike Gogerty worked in care before deciding to turn his passion for gardening into a career. He says that his love of gardening came from helping his Grandma in her garden as a child and from her showing him how to grow plants in her green house.  It was after she set him a challenge to help her design her garden that he decided to take it to the next level.

Mike said: “I love gardening and memories of helping my Grandma plant flowers and vegetables stayed with me as I grew up.  She always encouraged me to learn as much as I could about it and helped me develop a passion for garden design by encouraging me to give it a go, even from an early age. I still look to her for gardening advice now.’

Aiste Monkeviciute also remembers spending summers with her grandmother, growing vegetables, fruit and flowers that they would sell at the local market.  She says that it is this that inspired her to carry on gardening and that she feels passionate about passing that knowledge on to the next generation.

“It’s vital for young people to learn about the importance of plants and how simple it can be to grow them.  My grandmother taught me my first basic gardening skills.  She made gardening fun and encouraged me to grow my own food.  I hope I can do the same one day.”

Stephen Christie, an Academy student from Edinburgh, is following his Granddad’s lead by training to be a gardener.   Having helped him from an early age, working in the family gardening business, Stephen hopes that his training at the Garden Academy will enable him to one day take over from him.

About the research
The research for Home Retail Group – Homebase was carried out by Opinion Matter between: 10/03/2015 and 22/03/2015.

Sample: 2,034 UK adults (including 809 grandparents)

All research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines. Opinion Matters is registered with the Information Commissioner’s Office and is fully compliant with the Data Protection Act (1998).

About HomebaseHomebase is a leading home enhancement retailer with around 58 million transactions a year, selling around 38,000 products for the home and garden. It has 296 large, out-of-town stores throughout the UK and Republic of Ireland and a growing internet offering at www.homebase.co.uk. In the financial year to February 2015, Homebase sales were £1.5 billion and it employed some 17,000 people across the business.

Homebase is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

[1] Findings from a survey conducted by the RHS in 2011. www.rhs.org.uk

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Grandmother and grandson in the garden

Grandmother and grandson in the garden