Milton Keynes, 2015-6-4 — /EPR Retail News/ — Argos has refreshed its Heart of House and Colourmatch ranges which also includes new designs from Habitat ahead of the Autumn Winter season.
Over 400 new items have been introduced to Argos’ Heart of House homewares and furniture range– many of which have been designed in-house.
Argos’ design team has spent the last 18 months working closely with suppliers to develop Heart of House statement pieces across furniture, lighting and home accessories to inspire home lovers to personalise their home.
These Heart of House homewares are spread across four distinct trends for Autumn/Winter, and are called Rustic Charm, Moorland, Sophisticated Glamour and Modern Sanctuary.
Alexei Cowan, Head of Trends at Argos, said: “Heart of House is all about providing our customers with homewares that are both stylish and can withstand the demands of daily family life. So when designing and searching for new products for the range, both the look and material of products are front of mind for us.
Rustic Charm
This collection offers a modern twist to the much-loved country look with warm shades on statement furniture and textiles. The Argyll Chair is available in a variety of fabrics, with the new Autumn Tartan Fabric (€569.99) set to stand out this season.
Moorland
This pretty trend is all about bringing nature into the home with soft floral prints on upholstery like the Castilla Chaise (€569.99) and the Westbury Jacquard Bedding Set (€53.49). The Abingdon bedroom range (starting from €230.49) also brings a touch of vintage style to the home with its curved shapes.
Sophisticated Glamour
Inspired by luxury boutique hotels, scroll arm sofas like the Large Somerton Sofa (€1349.99) and metallic furniture such as the Verona bedroom range (from €199.99) provide an elegant look. Also look out for detailed craftsmanship like pleated velvets on the Colette cushions (€19.99) and deep buttoning on the Somerton Sofa.
Modern Sanctuary
Earthy natural materials are celebrated here with weathered wooden cabinetry from the Somersham Bathroom Range (from €76.49), textured fabrics like rope embroidery on the Juliette Embroidered Bedding Set (from €45.99), and ceramic lighting like the Odette Ribbed Ceramic Table Lamp (€44.99).
Colourmatch is introducing a small selection of home accessories for those wanting to spruce up their home when the nights draw in. Cross stitch bedding sets are now available in red, white, grey and black, while the Colourmatch Raindrops Shower Curtain will brighten up the bathroom.
Habitat is also showcasing a range of new seasonal designs from the Habitat Design Studio for AW15, including the new Pelly optical animal print cushion, the colourful Strips multi-colour double duvet set, origami inspired Kura white table lamp and the new Colombo double sofa bed.
Customers can check and reserve Argos’ range of new homewares at argos.ie for instant pick up in store from 18 July 2015.
-ENDS-
About Heart of House
Heart of House is a range of homewares and furniture designed for real family life, available from Argos. Heart of House offers a wide range of more than 1600 practical and stylish products that are made to withstand the knocks, bumps and demands of daily family life.
About Argos
Argos is Ireland’s leading general merchandise retailer and provides a unique offer of choice and convenience. It sells general merchandise and products for the home from 40 stores in the Republic of Ireland and around 700 stores in the UK.
Argos opened its first stores in the Republic in January 1996 in Limerick and Dublin; there is now an Argos catalogue in approximately three quarters of all Irish homes. Argos is already one of the largest retail employers in the country with around 1,100 employees. In 2005, Argos launched its Irish website, www.argos.ie, which now has over 40,000 products online.
Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.
Home Retail Group has been awarded the Carbon Trust Standard which certifies that we have genuinely reduced our carbon footprint. We call our responsible approach ‘the basis of good business’. Find out more at: www.thebasisofgoodbusiness.com
###