MANCHESTER, UK, 2015-6-5 — /EPR Retail News/ — Bateman’s Victory Ale has won a new berth at The Co-operative Food with the Wainfleet-based brewery securing a contract to supply the community retailer with approaching 15,000 pints of ale.
The brewery’s award winning copper coloured ale is now playing a part in The Co-operative’s move to change the way it sells real ale by offering specially selected beers from breweries near to its local stores.
Nathan Wride, National Account Manager at Batemans, said:
“It is tremendous news, it opens up new markets for us and we have seen an overnight uplift in volumes. We are delighted that The Co-operative shares our passion for local real ales and is now stocking our award winning Victory Ale – we pride ourselves on taste and quality and we know this is an approach shared by The Co-operative.”
Research carried out by The Co-operative Food shows how Britain has become a nation of ‘real ale’ converts, with Brits now four times more likely to prefer the taste of real ale to mass-produced beers and, 71 per cent of drinkers saying it’s important to find locally brewed varieties.
Joe Turner, The Co-operative’s real ale buyer, said:
“The popularity of Batemans beers is impressive and, as a convenience retailer at the heart of the community, this is an important step in our commitment to offering more quality, locally sourced produce in our stores.
“It’s exciting to collaborate with breweries such as Batemans, and we hope our customers really enjoy the new selection of ales that we now have on offer – we are very pleased to add Batemans’ beers to the increasing range of locally produced ales that are now available in our food stores in communities across the UK.”
For further information:
Andrew Torr
The Co-operative Press Office
Tel: 07702 505551
Email: andrew.torr@co-operative.coop