NEW YORK, 2015-8-18— /EPR Retail News/ — Grammy-Nominated Sony Music Recording Artist, Jordin Sparks, announces an exclusive marketing partnership with General Growth Properties, Inc. (GGP) to promote her highly anticipated third album, Right Here Right Now releasing on August 21, 2015. The partnership includes a national sweepstakes, live-stream performance event, a series of exclusive content releases, pop-up appearances and consumer engagement both online and in the malls.
“Our malls are the shopping, dining and entertainment hubs in their communities. We are continuously looking for opportunities to entertain and engage our guests,” said Scott Morey, EVP, GGP. “Through GGP’s massive direct-to-consumer reach, social media channels and customer database, the Jordin Sparks Right Here Right Now launch campaign will amplify the mall shopping experience with a fun, unique and engaging event.”
Sparks will make appearances at four GGP malls, giving shoppers an exciting opportunity for an in-person meet-and-greet and purchase download cards of her new album.
Friday, August 14 Glendale Galleria – (Glendale [Los Angeles], CA)
5 p.m. to 7 p.m. Bloomingdale’s
Saturday, August 15 Fashion Show Mall (Las Vegas)
2 p.m. Concert
4 p.m. to 6 p.m. Forever 21
Friday, August 21 Woodbridge Center – (Woodbridge, NJ)
5 p.m. to 7 p.m. F.Y.E.
Saturday, August 22 Water Tower Place – (Chicago)
11 a.m. to 1 p.m. Harry Caray’s Seventh Inning Stretch
At the Fashion Show Mall appearance in Las Vegas, Sparks will conduct a special performance, featuring songs from Right Here Right Now in addition to some of her biggest hits, including, “No Air” and “One Step at a Time.” The performance will be live-streamed online and broadcast in GGP malls via digital video screens the next day, Sunday, August 16. The partnership also includes a national sweepstakes that gives one lucky fan a once-in-a- lifetime trip to Los Angeles to get VIP treatment at Glendale Galleria, a $1000 shopping spree and a fun-filled afternoon with Jordin at a surprise destination.
“We are pleased to partner with GGP to reach millions of consumers who have been fans of Jordin’s since voting for her on American Idol,” says Tom Carrabba, GM/EVP of Sony Music’s RED Associated Labels. “This activation represents the kind of synergy we are looking for with partners in retail, technology and consumer products to bring a unique music experience to fans.”
ABOUT JORDIN SPARKS
Jordin Sparks is a Grammy nominated multi-platinum global superstar who has sold over 11 million units since her career launch in 2007 when she won American Idol at the young age of 17. With 3 Top 10 Billboard singles, and one which Billboard Magazine rated one of the greatest duets of all time, “No Air” with Chris Brown, and a number one hit THE WAY, which she co-wrote for Ariana Grande, Jordin is a force in the music industry as both an artist and songwriter. She is also a social media powerhouse with over 13 million social media followers, and 200 million VEVO views. As an actress Jordin has appeared in numerous films including starring alongside Whitney Houston in her final film “Sparkle.” She is well known host at top red carpet events such as the Billboard Awards and American Music Awards, and has starred on Broadway as Nina Rosario in “In the Heights.” The phenom Sparks will now be releasing her highly anticipated third studio album, Right Here Right Now, on August 21st via Sony Music / 19 / Louder Than Life.
Follow Jordin Sparks on Facebook, Twitter and Pinterest.
ABOUT RIGHT HERE RIGHT NOW
Right Here Right Now, the 3rd studio album from Grammy nominated global superstar Jordin Sparks – is available everywhere Friday, August 21st. The album offers a broad spectrum of music ranging from power ballads, pop tempos, club infused mixes and a narrow focus around the essence of 90’s R&B. The 14-track standard album includes features from major recording artists B.o.B, J-Doe, 2 Chainz, Shaggy, Elijah Blake and more! The album is currently available for pre-order via iTunes and JordinSparks.com.
ABOUT GGP
Follow GGP on Facebook and Twitter and read about industry news on the Thriving Malls blog.
General Growth Properties, Inc. is an S&P 500 company focused exclusively on owning, managing, leasing and redeveloping high-quality retail properties throughout the United States. GGP is headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP.
Contacts
Kerry Smalls
The Chamber Group
212.366.5801
Wendy Washington
Sony Music Entertainment
Lesley Cheers
General Growth Properties, Inc.
312.960.2646