LONDON, 2015-9-4 — /EPR Retail News/ — For Autumn 2015, M&S introduces ‘The Art of’ – a new campaign across TV, print and digital platforms designed to put a spotlight on the unique quality and style of M&S products. The new campaign uses a stylish and cutting edge format to celebrate the craftsmanship and fashion credentials across M&S’ women’s, men’s, kids’ and home ranges. The campaign launches in the UK from 7pm on 2nd September 2015 and elements will be used across 50 international markets.
Watch the video above to find out more about the campaign
Behind the Scenes on The Art of shoot
Commentary from Patrick Bousquet-Chavanne