LONDON, 2015-9-7 — /EPR Retail News/ — Summer is officially over and September means only one thing: the back to school rush. With the average price of kitting out each child for the new school year hitting a high of £240, schoolwear needs to be long-lasting, practical and most importantly want to be worn each day.
The range of simple-to-wash school uniforms at Debenhams are ideal for the weekday wardrobe. For boys, all trousers are TEFLON coated to repel water, oil and stains, while the easy iron finish makes light work for busy parents. With girlswear, all skirts, pinafores and trousers are now made from a hard-wearing mix of polyester and viscose to prevent scuffs and scrapes. Additionally, trousers and skirts for under 10s have an adjustable waistband to allow for growth, while sporty types wearing the new range of back to school socks benefit from a fresh feet finish to keep any whiffs at bay.
Fun character-themed bags are proving the popular choice for trend loving kids this summer, while the latest range of Debenhams schoolwear aims to keep kids looking smart all year round without breaking the bank. Stars from Despicable Me, Star Wars and Frozen have proven the popular choice with school bags and accessories this year. Fun and bright accessories such as Minion character lunch bags and Peppa Pig umbrellas are set to be among 2015’s playground favourites.
Meanwhile with the colder nights drawing in, wrap up warm in a wide range of coats and jackets this Winter. Parkas and padded coats are still hitting the top spot in the trend stakes, while faux fur coats offer a stylish and cosy choice. Navy and berry colours are popular this season and patterned coats provide a playful twist to classic designs.
Notes to Editors:
Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of 240 stores across 28 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions. In the UK, Debenhams has a top four market share in womenswear and menswear and a top ten share in childrenswear. It leads the market in premium health and beauty. Debenhams is the eleventh biggest UK online retailer by traffic volume and in March 2013 was awarded ‘International Growth Initiative of the Year’ and “The Retail Technology Initiative of the year for Endless Aisle” at the Oracle Retail Week Awards.
Debenhams has been investing in British design for 20 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Jeff Banks, Jasper Conran, FrostFrench, Henry Holland, Betty Jackson, Ben de Lisi, Julien Macdonald, Jane Packer, Jenny Packham, Patrick Grant, Pearce Fionda, Stephen Jones, Preen, Janet Reger, John Rocha, Ashley Thomas, Eric Van Peterson and Matthew Williamson.
CONTACTS
Lisa.hunt@debenhams.com
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