Boulogne-Billancourt, FRANCE, 2015-9-11 — /EPR Retail News/ — As September gets under way, Carrefour continues to break new ground and has just become the first major retailer to offer its customers an online virtual fitting service. A new technology recently developed by start-up company Fitle and adopted by Carrefour for the launch of its new TEX collection. A collection of 40 women’s items that they can try on without leaving their homes… and then have another look at in stores.
Fitle: a new shopping experience by Carrefour
Fitle is a virtual online fitting room service developed by the start-up company of the same name. The way it works is simple: users create an avatar using their measurements and then they can use Fitle to try on clothes.
Carrefour has now started using this technology, so starting on 3 September 2015, customers will be able to “virtually” try on any one of the 40 items that make up the new TEX brand women’s collection.
A straightforward shopping experience:
>Once they have opened up an account on their phone’s Fitle app (available from Apple’s App Store and from Google’s Play Store), then all they have to do is create an avatar. This is an accurate virtual 3D copy made from 4 photos of the user taken from various different angles together with information about their size.
>Once they have created their avatar, then they can visit the TEX website and start “virtually” trying on new items in the range,
>Then all they have to do is view the results and then actually visit a store in order to make their purchase!
Innovation – central to the Carrefour experience
This innovation is part of a strategy that the retailer has been implementing for some time. In 2014, Carrefour tested virtual fitting rooms in 6 shopping centres, allowing customers to try on clothing without actually having to change into it. And in Villeneuve La Garenne, Carrefour has a virtual mirror which gives customers a 360° view of themselves and the option to generate a photo or video which they can then send to their friends and family or share on social networks.
TEX, a new “well designed, well worn” collection
TEX is the leading clothing brand sold in hypermarkets and has been designed to combine quality and style at low prices. The range has been reinvented for 2015 with a new slogan: “Well designed, well worn”. A major development for this brand that spans generations and time to unveil its new autumn / winter collection, 40 items of which can now be tried on online with Fitle.
For more information, visit http://www.tex.carrefour.fr
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