7‑Eleven® Coffee-Drinkers get a Free Daily Cup during 7Rewards™ Free Coffee Week
DALLAS, 2015-10-13 — /EPR Retail News/ — Seven days, seven free cups of coffee. 7‑Eleven, Inc. didn’t think one day was enough to thank their customers, so the convenience retailer is having a weeklong coffee party. 7Rewards™ Free Coffee Weekruns from Monday, Oct. 12, through Sunday, Oct. 18, and includes a FREE any-size hot beverage every day through the 7‑Eleven app. During the promotion, no purchase is necessary to receive a free fresh-brewed cup of coffee, cappuccino, latte or hot chocolate every day for one week using the 7‑Eleven app at participating 7‑Eleven® stores.
Any customer who is a 7Rewards member can receive their daily free cup by scanning the 7‑Eleven mobile app on their smartphone when checking out. The free offer will appear automatically as a coupon each day in the “Scan and Save” section of the app from Monday, Oct. 12, through Sunday, Oct. 18. Each free cup will still count as a punch in the 7Rewards ongoing “Buy Six Cups, Get the Seventh Cup Free” offer. 7Rewards members gain access to exclusive promotions receiving even more value.
“Just like free Slurpee® drinks on 7‑Eleven Day, Free Coffee Week gives us another chance to thank our loyal customers,” said Laura Gordon, 7‑Eleven vice president of Marketing and Brand Innovation. “And 7‑Eleven coffee customers are some of our most loyal, many stopping in every single morning for a hot, fresh-brewed cup.”
Becoming a 7Rewards member is easy. Customers can download the 7‑Eleven mobile app on their smartphone and register to take advantage of 7Rewards Free Coffee Week and other offers.
In September, 7‑Eleven introduced its new “Stay Hot” cup, which keeps coffee hot longer without requiring a sleeve to hold it. The recyclable Stay Hot cups launched nationally with a new bright white design and well-known skylines of major U.S. cities. The extra-large Stay Hot cup will be sold at an introductory value price.
The company also launched a brew-at-home option with single-serve brew cups in three popular 7‑Eleven coffee blends. Sold exclusively at participating 7‑Eleven stores, the single-serve brew cups are available in two package sizes – an eight-pack for $3.99 and a two-pack for 99 cents. The larger packs are available in three of 7‑Eleven’s most popular blends –Exclusive Blend, 100% Colombian and Pumpkin Spice, while the two-pack varieties are Exclusive Blend and Pumpkin Spice. The 50-cent per cup cost is well below the average cup price of 65 cents, with some national brand brew cups costing as much as $1 each.
About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7‑Eleven operates, franchises or licenses nearly 10,500 7‑Eleven® stores in North America. Globally, there are more than 56,200 7‑Eleven stores in 16 countries. 7‑Eleven has been honored by a number of companies and organizations recently. Accolades include: #1 on Entrepreneur magazine’s 2014 Top Global Franchise list; #2 on Franchise Times Top 200 Franchise Companies for 2013; #10 spot on Entrepreneur magazine’s Franchise 500 list for 2015, and #3 in Forbes magazine’s Top 20 Franchises to Start. 7‑Eleven is No. 3 on Fast Company magazine’s 2013 list of the “World’s Top 10 Most Innovative Companies in Retail.” 7‑Eleven places among Top Veteran-Friendly Companies for 2014 by U.S. Veterans Magazine and is among GI Jobs magazine’s Top 100 Military Friendly Employers for 2014. Hispanic Magazine named 7‑Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7‑Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7‑Eleven.com.
Contact:
Stephanie Shaw
7‑Eleven, Inc.
972-828-5837
Stephanie.Shaw@7-11.com
SOURCE: 7-Eleven, Inc.
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