LONDON, 2016-Mar-10 — /EPR Retail News/ — Radio presenter Dave Berry teamed up with TV favourite Laura Whitmore and Sainsbury’s to take on an alien task to raise awareness for this year’s Sport Relief. The pair posed in the official Sport Relief t-shirt, which is now available at Sainsbury’s stores nationwide.
Whitmore and Berry jumped on their bikes and recreated an iconic scene from the nostalgic eighties blockbuster. Dave took on the slightly less glamorous role, perched in a basket, while Laura provided the pedal power, as both encouraged people to take part in this year’s Sainsbury’s Sport Relief Games, taking place from Friday 18th to Sunday 20th March.
Shoppers are invited to sign up to the Sainsbury’s Sport Relief Games at sportrelief.com, where they can do themselves proud by walking, running, swimming or cycling to raise funds for Sport Relief. With over one thousand events at locations throughout the UK, including Queen Elizabeth Olympic Park in London, it’s easy to get involved.
Dave Berry commented: “I jumped at the chance to be a part of this year’s Sport Relief with charity partners Sainsbury’s. When they told me that we’d be recreating this famous scene I knew I’d need a sidekick – I just didn’t realise it would be me in the basket! It’s not only fun, but a great opportunity to encourage people to get active, raise cash and change lives, not just here in the UK, but across the world.”
Laura Whitmore commented: “When Sainsbury’s asked me to be involved in this year’s campaign I couldn’t wait to hop on my bike and do my bit for charity.”
Profits from the sale of Sport Relief merchandise, which includes the official t-shirt, deely boppers and wristbands, will help make a massive difference to people living incredibly tough lives, here at home in the UK and across the world’s poorest communities.
A spokesperson from Sainsbury’s commented: “Laura and Dave were such great sports taking on this unique challenge. It’s not everyday you see Dave Berry sat in the basket of a bike, but he really looked the part! We’ve been a supporter of Sport Relief since 2006 and are proud to continue to be the retailer of official merchandise. This year we are hoping to make an even bigger difference with a wide range of merchandise available for shoppers to pick up in stores nationwide. Entries to the Sainsbury’s Sport Relief Games 2016 are now open and it’s really easy for anyone to sign up to take part with lots of exciting events all over the UK.”
For corporate press enquiries please contact press_office@sainsburys.co.uk or call 020 7695 7295.
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