Macy’s downtown flagships showcase a Floral Spectacular inspired by the nation’s distinct regions in New York City, Philadelphia, Chicago, Minneapolis and San Francisco
NEW YORK, 2016-Mar-10 — /EPR Retail News/ — A wonder of nature takes root at Macy’s (NYSE:M) this spring as America’s vast and varied landscapes bloom in unison at the 2016 Macy’s Flower Show. Sprouting to life at five Macy’s downtown store locations nationwide, including Herald Square in New York City, Center City in Philadelphia, State Street in Chicago, Downtown Minneapolis and Union Square in San Francisco, Macy’s Flower Show celebrates our nation’s natural beauty from sea to shining sea. America the Beautiful, the theme of this year’s magnificent floral showcase, will transport spectators from the bright hues of the Southeast’s tropical blooms to the Northeast’s coastal grasses, and from the Midwest’s fruited plains to the cactus-lined deserts of the Southwest, among other landscapes; starting Sunday, March 20 through Sunday, April 3.
“Our annual celebration of spring this year will take us on a journey through our own backyards, one that is rich with magnificent landscapes that evolve from desert to tropics and everything in between,” said Mike Gansmoe, executive producer of Macy’s Flower Show. “America the Beautiful, this year’s theme, will give spectators the incredibly unique opportunity to experience highlights of the varied natural landscapes found in our nation, all at one location, blooming in unison.”
For more than 65 years, Macy’s Flower Show has delighted generations of floral aficionados with extravagant presentations of gardens that showcase millions of live flowers, plants and trees. Taking root throughout the stores on countertops, specially-designed architecture and even full-scale auditorium presentations, Macy’s Flower Show is uniquely staged at each of the five locations nationwide. This year, spectators will be welcomed by a unique floral interpretation of Lady Liberty’s iconic torch, which will serve as the centerpiece of the exhibitions.
In addition to marking the official celebration for the start of the spring season, Macy’s Flower Show also features participation from some of the nation’s top floral and event designers. A rotating list of stars will create the fan favorite “Bouquet of the Day”, an extravagant centerpiece uniquely fashioned by each designer to interpret the show’s America the Beautiful theme in their own aesthetic. These designs will be displayed for brief periods at the floral showcases in New York City, Chicago, and San Francisco.
New this year, the Macy’s Flower Show welcomes spectators to take a personal tour through the show with a unique audio experience available to stream on any device by visiting www.macys.com/flowershowaudio. Floral aficionados and amateurs alike will have the opportunity to learn about the plant life that thrives in each region, while experiencing the lush exhibitions.
Macy’s floral spring tradition is made possible nationally thanks to partners including Girl Scouts of the United States of America, Homewood Suites by Hilton®, Krazy Glue®, Royal Caribbean International®, and Sinclair Oil.
Free to the public, Macy’s Flower Show will be open during regular store hours.
Macy’s Flower Show in Minneapolis is produced in partnership with Bachman’s. For additional information about these events, contact the hotline at (212) 494-4495 or visit www.macys.com/flowershow.
Orlando Veras, 646-429-7450
Christine Olver, 646-429-5713