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Italian Federation of Athletics, Auchan and Simply launch initiative to promote athletics to students and their families

Croix Cedex, France, 2016-Oct-27 — /EPR Retail News/ — The 2016/2017 edition of the initiative launched by Italian Federation of Athletics, in partnership with Auchan and Simply, dedicated to students and their families, was presented to the Ministry of Education, University and Research.

Sport and education are ready for the relay

“Athletics Generation” is a school project dedicated to highschool students and their families, with the goal to promote athletics and through its healthy lifestyles, balanced nutrition, self-respect and respect for the others.

The sharing of these values is the core of the new partnership between the Italian Federation of Athletics, Auchan and Simply, that together, thanks to their strong bond with the italian territory, are committed in involving the new generations in an educative and sporty project along all Italy.

In its first year, the project will touch 14 Italian cities, from North to South, and 500 classes, articulating through its educational, competitive and recreational stages. During the project athletics will be promoted even in unusual contests, less common but highly frequented by young people and their families, as the supermarkets.

At school – the educational stage

The participating classes will realize an essay regarding 3 topics focused on the value of athletes, the value of teams and the colors of nutrition. The essay can be realized through any format (video, photo feature, newspaper article, tale). To support their work, the classes will receive a “Project Kit” containing educational materials, for both students and teachers, structured according to the guideline of the healthy and correct nutrition defined by the Auchan and Simply Scientific Committee. FIDAL experts will visit the schools and support teachers during the sport preparation stage.

On the sports field – the competitive stage

Classes will face each other through running, throwing and jumping competitions at the sport facilities specified by FIDAL in each city. At the end of every competition day, a ranking will be compiled; that added to the essay valutation will determine the 3 finalists that will compete in the interregional finals, from which will be selected the 5 classes that will live the unique experience of being guests at the Runfest and participate to the Golden Gala Pietro Mennea on the 8th of june 2017 at the Olympic Stadium of Rome. The peculiarity of “Athletics Generation” is the attention given to the “value”: rankings will be compiled combining both the sport aspect and the educational one.

To the Shopping Mall – the funny stage

To make people live sport and its values even outside the stadium, in the Auchan and IperSimply locations located in the 14 italian cities involved in the initiative, it will be organized “The fastest boy contest. Young participants, coordinated by FIDAL experts, will have the opportunity to challenge a friend or a parent. A different way to experience the athletics enjoying themselves and prove their sprinter abilities.

“Your Secret Wish” – the school contest

With the purpose of getting closer to the school universe and more attentive to the teachers’ requests and needs, Auchan and Simply invented “Your Secret Wish” initiative. Each teacher enrolled in the project will have the possibility to express his/her Wish to support and promote the sport activities in his/her school. A specific Commission will revise all the Wishes, and the one that will obtain the highest valutation will be guaranted a €10,000 for its realization.

Source: Auchan Holdings

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