Global leader in video and e-commerce is delivering live daily programming that combines social, retail and media as one; features beauty experts, influencers and brands
West Chester, Pa., 2016-Oct-27 — /EPR Retail News/ — Beauty – all the time, anytime, anywhere. Today (October 25, 2016), QVC, Inc., the world’s leading video and ecommerce retailer, announced plans to launch the Beauty iQ network, the world’s first multiplatform beauty shopping experience, to engage beauty lovers everywhere. Within a month of going live on October 31, Beauty iQ will be viewable in over 40 million homes in the U.S. via distributors including DirecTV, U-verse, Dish and Roku. Through Beauty iQ, beauty lovers will be able to enjoy beauty programming 24/7, including live programming five nights a week, Wednesday through Sunday, 8:00 p.m. to midnight ET, and repeated immediately after for the West Coast audience.
The new beauty destination further bolsters QVC’s position as an innovative global, retail leader across digital and emerging platforms, at a dynamic time in the industry.
Beauty iQ will be a shoppable community for beauty lovers, experts and brands to discover their own true beauty, be inspired, and share their ideas and tips whenever they want, wherever they are. It will deliver the content they crave in one place that’s accessible everywhere – via the Beauty iQ network, BeautyiQ.com, QVC.com, on the QVC mobile app and via social channels including Facebook and Instagram.
“QVC has always been a trailblazer, creating the world’s most engaged shopping community that offers customers the combination of media, social and retail as one,” said Mike George, QVC President and CEO. “We have a 30-year history of discovering beauty brands and trends, and bringing new products to life by leveraging the best storytellers in the business, our experienced hosts and the innovators behind the brands. We know that an amazing shopping and entertainment experience knows no boundaries. We’ve listened to our customers and fans, and we know beauty is intrinsic to their lives. So we’re engaging with them on all the platforms they love and providing a new experience that caters to their passion for beauty.”
For QVC, the beauty category represented 17% of global sales in 2015. According to Euromonitor, the beauty industry in the U.S. generated revenues of $80 billion in 2015. Of that, $32 billion came from prestige beauty brands. Beauty iQ was inspired by QVC’s strategy to address one of the fastest growing categories in the U.S. retail industry.
Beauty iQ is expected to feature more than 50 prestige beauty brands including Givenchy, IT® Cosmetics, Edward Bess, Tarte, tatcha, Becca, Peter Thomas Roth, Josie Maran, and Nest and the experts behind them. This new shopping experience will highlight how-to tutorials, tips and experiences with products ranging from color cosmetics to fragrances and skin care.
“At IT Cosmetics, we believe that every woman is beautiful, and deserves to look and feel her most beautiful,” said IT Cosmetics co-founder and CEO Jamie Kern Lima. “Our relationship with QVC has allowed us to reach women across the country with this message. This is why we are so honored and excited to be part of QVC’s new Beauty iQ! This amazing platform will allow us to further spread the IT love, and transform the way women view their own beauty.”
This press release includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements about market conditions, market potential for Beauty iQ, the timing of the launch of Beauty iQ, the availability of Beauty iQ, the brands to be featured on Beauty iQ, the distribution platforms for Beauty iQ and other matters that are not historical fact. These forward-looking statements involve many risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements, including, without limitation, market acceptance of new products or services, the ability of QVC to secure distribution and content for Beauty iQ and for customers to access or view Beauty iQ, and sales demand from such customers. These forward-looking statements speak only as of the date of this press release, and QVC expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statement contained herein to reflect any change in QVC’s expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based. Please refer to the publicly filed documents of QVC, including the most recent Forms 10-K and 10-Q, for additional information about QVC and about the risks and uncertainties related to QVC’s business which may affect the statements made in this press release.
QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB), is the world’s leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 360 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy, France and a joint venture in China. Based in West Chester, Pa. and founded in 1986, QVC has evolved from a TV shopping company to a leading ecommerce and mobile commerce retailer. The company’s website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.