Italy, 2017-Jan-13 — /EPR Retail News/ — Gallerie Commerciali Italia (Immochan Italy) won two awards, respectively for Auchan Cesano Boscone (MI) and Auchan Napoli Shopping Centers, during the CNCCAwards 2016 organized annually by Consiglio Nazionale dei Centri Commerciali to reward the best campaigns and innovative projects dedicated to all Italian shopping centers.
A double Merit: two awards won thanks to activities put in place during a refurbishment and to an advertising campaign addressed to general public, giving results beyond expectations.
Auchan Cesano Boscone Shopping Center Refurbishment
Auchan Cesano Boscone Shopping Center won the Certificate of Merit in the “Grand opening, refurbishment & extension” category.
During the first months after relaunch (June-August 2016), compared to the same period of 2015, the Mall recorded an increase in store traffic of + 23.5%, stores revenue growth of + 27% and 155,000 receipts issued by Food Court tenants (June-August 2016 vs 2015).
On the Web, from June 1st to September 30th, social views have increased by over 190%, reaching more than 780,000 people, obtaining a growth of interactions of more than 775%, more than 76% new likes and an engagement rate increasing of more than 186%.
Auchan Napoli Shopping Center ad campaign
In “Consumer and Advertising Campaign” category, Auchan Napoli Shopping Center won the Certificate of Merit thanks to a multi-channel marketing campaign which contributed to relaunch the mall: from September 2015 to February 2016, it was recorded a visitors increase of 8% and revenue growth of Mall Tenants of 11%.
Know more about Auchan Cesano Boscone refurbishment & Auchan Napoli campaign in the press release.
Source: Auchan Holdings