Currys PC World announces promotional price campaigns

London, 2017-Feb-04 — /EPR Retail News/ — TODAY (01 Feb 2017), Wednesday 1st February, Currys PC World announces the launch of its UK’s Lowest Price campaign – a guarantee to be the UK’s lowest price on at least one key big-brand product each week in the run up to Easter – giving customers great value across the items that truly matter.

To further support this, Currys PC World will also be introducing Price Freeze which will see the UK’s largest electrical retailer freezing the price of hundreds of must-have products – including Samsung washing machines, Bosch kitchen appliances, laptops from HP, and LG 4K TVs – to December 2016 prices.

UK’s Lowest Price and Price Freeze will be complemented by the retailer’s existing Price Promise which gives customers the reassurance that they are getting great value with a guarantee to match or beat prices from competitors, even if they’re running a voucher-offer discount and even up to seven days after purchase.

What’s more, shoppers can take advantage of Your Plan – the retailer’s flexible credit plan – to make getting the latest tech more affordable, with a range of payment terms and credit amounts to suit each customers’ needs on big ticket items of £249 and over.

The first UK’s Lowest Price deal will kick off in-store and online this Wednesday and will run for one week only – offering shoppers the HP Stream 11.6” (including one year of Office) for the low price of £195.

Jonathan Earle, Commercial Marketing Director at Dixons Carphone, comments: “We remain committed to offering our shoppers the best products at the best prices, whatever their budget. By leveraging our position as the UK’s largest electrical retailer, we’re able to offer shoppers prices that are the lowest in the UK on must-have products, along with hundreds that have been frozen to 2016 levels.”

He continues: “We believe this, along with Your Plan and Price Promise, is a powerful offering – particularly at a time when value continues to be a top priority for customers.”

The campaign follows on from a successful Black Friday and January sales period for Currys PC World, in which shoppers were able to take advantage of market-leading prices on must-have tech items.

For more information, please visit

Notes to editors

About Dixons Carphone
Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in eleven countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone’s primary brands include Carphone Warehouse, CurrysPCWorld and Simplifydigital in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services (including honeyBee software products), PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.

For press enquiries:

Source: Dixons Carphone

Debenhams showcases Julien Macdonald’s home collection

Debenhams showcases Julien Macdonald’s home collection


London, 2017-Feb-04 — /EPR Retail News/ — Fabulously decadent, Julien Macdonald offers a glamourous statement for the home this season.

A key trend for SS17, Julien has introduced accents of blush pink and delicate textures, bringing a more calming sense of serenity.

Inspired by the natural shimmer of mother-of-pearl, the new beautiful collection of iridescent decorative accessories and pearlescent glassware are the ultimate touch of elegance and subtle lustre for the home.


Source: Debenhams


Lowe’s Canada to host annual Regional Hiring Day to meet spring and summer demand

Boucherville, QC, 2017-Feb-04 — /EPR Retail News/ — Today ( February 1, 2017) Lowe’s Canada announced plans to hire approximately 2,800 new employees to fill seasonal roles at its 54 Lowe’s banner stores across Canada in addition to positions at two new stores that are expected to open in Sherwood Park (AB) and SW London (ON) by mid-2017.

To help meet customer needs during the spring and summer seasons, Lowe’s will host its annual Regional Hiring Day on Saturday February 25th 9 a.m. to 4 p.m. (local time in each city) at its Lowe’s banner stores across Canada. Potential candidates are invited to walk in to any Lowe’s store across Canada to learn more about available employment opportunities and apply in person or online during Regional Hiring Day. Management teams will be onsite ready to accept applications and conduct on-the-spot interviews. In some instances, offers of employment will be made onsite to successful applicants. Those able to apply online can go to at any time to submit their applications.

“We have a lot of great seasonal employment opportunities available as the warmer seasons approach and customers get ready to tackle their outdoor projects,” says Wanda Walkden, VP, Human Resources, Lowe’s Canada. “At Lowe’s we are looking for passionate people who are ready to help our customers accomplish both their inside and outside projects. We also offer great opportunities in our garden centres for people with a passion for horticulture, who want to share their expertise and gardening tips with our customers”

Seasonal employees are most needed in spring and summer, typically from March until September, when weather has improved and customers are ramping up their indoor and outdoor home improvement projects. Typical seasonal positions include customer service associates, cashiers, loaders, stockers, sales specialists and assemblers. Approximately 35-40 seasonal positions are hired per store.

Hiring for Lowe’s two new stores will create approximately 150 jobs at each location, and an additional 35-40 seasonal roles. Interested candidates can visit for more information and are encouraged to visit the site often for details on job fairs and employment opportunities.

For a full list of Lowe’s locations in Canada please visit

About Lowe’s Canada

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 17 million customers a week in the United States, Canada and Mexico. With fiscal year 2015 sales of $59.1 billion, Lowe’s and its related businesses operate or service more than 2,355 home improvement and hardware stores and employ over 285,000 employees. Based in Boucherville, Quebec, Lowe’s Canadian business, together with its wholly owned subsidiary, RONA, inc., operates over 535 corporate and independent affiliate dealer stores in a number of complementary formats under different banners. These include Lowe’s, RONA, Réno-Dépôt, Marcil, Dick’s Lumber and Ace. In Canada, the companies have more than 24,000 employees, as well as more than 5,000 employees in the stores of RONA’s independent affiliate dealers. For more information, visit

For more information, please contact:

Valérie Gonzalo
Media Relations
Lowe’s Canada – RONA
Tel 514.626.6976

Source: Lowe’s Companies, Inc.

Kenmore wins Women’s Choice Award for major appliances

HOFFMAN ESTATES, Ill., 2017-Feb-04 — /EPR Retail News/ — As the trusted referral source for women, the Women’s Choice Award is delighted to honor the Kenmore® brand for earning the 2017 Women’s Choice Award® as America’s Most Recommended™ Range, Dishwasher, Refrigerator and Washer/Dryer appliances for a fourth consecutive year. This award designation is based on a national survey that was distributed to tens of thousands of women across America who were asked to select the brands that they would highly recommend to their family and friends.

“The Women’s Choice Award’s mission is to simplify her life by recognizing brands tried, tested, and highly recommended by women – making it easy to buy with confidence,” said Delia Passi, CEO and Founder. “By carrying the Women’s Choice Award seal, brands like Kenmore® signify their commitment to empower women to make smart buying choices.”

“The Kenmore brand has been trusted by Americans for more than 100 years and is woven into the fabric of the American lifestyle,” said Tom Park, president of the Kenmore, Craftsman and DieHard brands. “American women are our primary customers and we take pride in listening to women and developing products that meet their needs. So it is an honor to receive ‘The Women’s Choice Award’ from this respected consumer organization. Reliability, performance and service are our hallmarks.”

Women have remarkable spending power and its continually growing. They currently control the majority of the purchasing decisions for consumer goods in America. Women are also likely to influence or manage big ticket purchases as well as everyday purchases, according to a Nielson Report. That, together with a Forbes article stating that word of mouth has been shown to improve marketing effectiveness by 54%, reveals the significance of being a highly recommended brand by women.

Passi commented on how the Women’s Choice Award serves as a competitive differentiator in today’s cluttered marketplace.

“When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for meeting the needs and preferences of their female customers, who are the toughest customer,” Passi said.

“We recently introduced our Kenmore Elite Black Stainless suite of appliances, which are designed based on feedback from our customers, the majority of whom are women,” Park added. “The smudge-proof finish is perfect for busy families, which is feedback we’ve heard, particularly from moms.”

“We are pleased to salute the Kenmore® brand for its focus on excellence, a commitment that is recognized by women consumers nationwide,” said Passi.


The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for over 100 years, the Kenmore brand continues to give consumers more time, efficiency and improved results for better living with industry-leading products across small and large appliance categories. For more information, visit, or


Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores. Sears, Roebuck also offers a variety of merchandise and services through and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with nearly 12 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at


The Women’s Choice Award sets the standard for helping women to make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. As the trusted referral source for women, WomenCertified Inc., home of the Women’s Choice Award, created the first national award based on the ratings and preferences of women. Women can visit the official website at to learn more.

Erica Guzman
WomenCertified Inc.
Marketing Manager
T: (954) 922-0846

Larry Costello– Sears
Kenmore brand
PR Director
T: (847) 286-9036

SOURCE: Sears, Roebuck and Co.

Earn more Shop Your Way points with the new Sears Mastercard

HOFFMAN ESTATES, Ill., 2017-Feb-04 — /EPR Retail News/ — Citi Retail Services and Sears Holdings announced the launch of the Sears Mastercard with Shop Your Way, available today (Feb.1, 2017). With an industry-leading 5-3-2-1 rewards offer, customers can earn rewards points on all purchases everywhere they shop. The Sears Mastercard is powered by Citi Retail Services, one of the country’s largest and most experienced private label and cobrand credit card issuers.

Starting today, all new Sears Mastercard customers can earn more Shop Your Way points on a complimentary basis for 12 months from the date the account is open, which include:

  • 5% back in points on eligible purchases made at gas stations;
  • 3% back in points on eligible purchases at grocery stores and restaurants; [5% and 3% back on the first $10,000 of combined eligible purchases made on gas, groceries and restaurants and 1% thereafter]
  • 2% back in points on eligible purchases made at Sears and Kmart; and
  • 1% back in points on all other eligible purchases.

Shop Your Way points can be redeemed on purchases ranging from everyday household products to larger items such as kitchen appliances sold by Sears and Kmart in store or online and on These rewards points can also be used in combination with in-store promotions at Sears and Kmart.

“We are delighted to partner with Sears Holdings and announce the Sears Mastercard with the Shop Your Way offer,” said Bill Johnson, Citi Retail Services’ Chief Executive Officer. “This attractive rewards offer will deliver high value for customers with every purchase, anywhere they choose to shop.”

“The best-in-class Sears Mastercard with Shop Your Way is a key component of Sears Holdings’ transformation as it delivers greater value for our Shop Your Way members and rewards them for activity in their daily lives,” said Edward S. Lampert, Chairman & CEO of Sears Holdings. “The initial public response for the Sears Mastercard with Shop Your Way has been very strong based on the waiting list of prospective cardholders created for this innovative offer. We look forward to building on this momentum for our Shop Your Way ecosystem and adding new ways for our members to earn rewards and make their lives easier.”

In addition to the enhanced Shop Your Way rewards offer, the Sears Mastercard also provides a broad range of built-in, comprehensive benefits, including:

  • No annual fee
  • Special financing offers at Sears and Kmart
  • Exclusive cardholder savings events
  • Statement credit offer for new accounts
  • EMV technology
  • Credit and account protection
    • $0 Liability on Unauthorized Purchases
    • Citi Identity Theft Solutions

More than five million existing Sears Mastercard holders began receiving the new 5-3-2-1 Shop Your Way offer in November 2016. Newly designed Shop Your Way branded cards will be issued to these cardholders beginning in March.

To learn more about the Sears Mastercard with Shop Your Way, or to apply, please visit

About Citi
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve our members – wherever, whenever and however they want to shop. Sears Holdings is home to Shop Your Way®, a social shopping platform offering members rewards for shopping at Sears and Kmart, as well as with other retail partners across categories important to them. The Company operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation, with full-line and specialty retail stores across the United States. For more information, visit

About Shop Your Way
Shop Your Way® , a business unit of Sears Holdings (NASDAQ: SHLD), is a free social shopping destination and rewards program offering millions of products, personalized services, and advice. The program rewards members for buying the products and services they want every day. Through an extensive network, members can shop thousands of top brands and earn points to use on future purchases. Members also have access to special pricing, sales and digital coupons that can be loaded directly into their account.

It’s free and easy to become a Shop Your Way member and begin enjoying benefits immediately when you visit Download the free Shop Your Way app on iTunes or Google Play.

Media Contacts: 

Deirdre Leahy

Howard Riefs
Sears Holdings

SOURCE: Sears Holdings; Citi Retail Services

CVS Health joins the American Heart Association’s Go Red For Women movement as new national sponsor

WOONSOCKET, R.I., 2017-Feb-04 — /EPR Retail News/ — CVS Health (NYSE: CVS), the nation’s largest pharmacy innovation company, today (Feb. 1, 2017) announced a major commitment in support of women’s heart health. As a new national sponsor of the American Heart Association’s Go Red For Women movement, CVS Health has pledged to raise a minimum of $10 million over the next three years to support life-saving cardiovascular research and education. Helena Foulkes, President of CVS Pharmacy, has also been named as the inaugural National Chair for Go Red For Women, an annual campaign designed to raise awareness of heart disease and stroke as the number one killer of women and to empower women to take charge of their heart health.

“With more than one in three women living with cardiovascular disease, there is a great need for increased awareness, funding and research about women’s heart health. I am honored to serve as National Chair for Go Red For Women to help spread this important message,” said Foulkes. “Many of our colleagues, customers and communities have been touched by heart disease and stroke and we are encouraging them to help us inspire action and support the work of the American Heart Association by ‘going red’ and as part of our company’s broader commitment to helping people on their path to better health.”

Coinciding with American Heart Month in February, CVS Pharmacy customers can support Go Red For Women by making a $1, $3 or larger donation at the register at 7,900 CVS Pharmacy locations nationwide or online, February 5-25. The in-store fundraising campaign is the first of many initiatives to support the three-year, $10 million commitment by CVS Health to the American Heart Association.

“CVS Health and the American Heart Association both share a deep commitment to making a meaningful health impact in the communities we serve and we couldn’t be more energized and excited about them joining us in the fight against heart disease in women,” said American Heart Association Board Chairman Al Royse. “CVS Health’s support of Go Red For Women will help fund lifesaving research and education in this critical area, while also providing easy ways for their customers to ‘Go Red’. We look forward to saving and changing countless lives by working together.”

Cardiovascular diseases cause nearly one in three deaths in women each year or one death every 80 seconds. It is important to be armed with heart health knowledge, including knowing the five key numbers that affect risk for heart disease total cholesterol, HDL (good) cholesterol, blood pressure, blood sugar and body mass index. To help address this need, MinuteClinic the retail walk-in medical clinic of CVS Health is offering free “Know Your Numbers” heart screenings at its more than 1,100 locations nationwide on February 14, Valentine’s Day.

“Many women do not realize that most regular cardiovascular screening tests should begin at age 20, and that knowing your personal health numbers helps you and your health care provider better determine your risk for developing future problems,” said Angela Patterson, DNP, FNP-BC, NEA-BC, and Chief Nurse Practitioner Officer at MinuteClinic. “By offering free heart health screenings at our MinuteClinic locations this Valentine’s Day, we can help women assess their heart health and make any necessary changes to their lifestyle to reduce their risk of heart disease and stroke.”

For a list of MinuteClinic locations, visit No appointment is necessary; screenings will be provided on a first-come, first-served basis.

About CVS Health
CVS Health (NYSE: CVS) is a pharmacy innovation company helping people on their path to better health. Through its more than 9,600 retail pharmacies, more than 1,100 walk-in medical clinics, a leading pharmacy benefits manager with nearly 80 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, and expanding specialty pharmacy services, the Company enables people, businesses and communities to manage health in more affordable and effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at

About Go Red For Women
Go Red For Women is the American Heart Association’s national movement to end heart disease and stroke in women. Cardiovascular diseases in the U.S. kill approximately one woman every 80 seconds. The good news is that 80 percent of cardiac events may be prevented with education and lifestyle changes. Go Red For Women advocates for more research and swifter action for women’s heart health. The American Heart Association’s Go Red For Women movement is nationally sponsored by Macy’s and CVS Health, with additional support from our cause supporters. For more information, please visit or call 1-888-MY-HEART (1-888-694-3278).

Media Contacts:
Joe Goode

Mary Alfieri


CVS Health joins the American Heart Association’s Go Red For Women movement as new national sponsor




Citycon announces release of 2016 annual report for both print and web

Helsinki, 2017-Feb-04 — /EPR Retail News/ — Citycon will publish its Financial Statements and Financial Statements Release for 1 January – 31 December 2016 as well as its Corporate Governance Statement on Thursday, 9 February approximately at 9 am Helsinki time (Helsinki time is EET, which is CET +1). The report will be available on Citycon’s website immediately after publication.

Citycon’s investor, analyst and press conference call and live audiocasting will begin one hour later at 10 am Helsinki time. The audiocasting can be participated by calling in and followed live on the following website:

Conference call numbers are:
Participants from Europe +44 203 194 0552
Participants from the US +1 855 716 1597

The audiocasting will be recorded and it will be available afterwards on Citycon’s website.

For further information, please contact:
Henrica Ginström
Vice President, Investor Relations and Communications
Tel. +358 50 554 4296

Source: CityCon

30 years of partnership: Toys“R”Us remains as K.I.D.S./Fashion Delivers largest retail contributor to its charities

Specialty Toy and Baby Products Retailer Brings Playtime, Learning and Basic Necessities to Millions of Children Through Partnership with K.I.D.S./Fashion Delivers®

Wayne, NJ, 2017-Feb-04 — /EPR Retail News/ — There are 15 million children living in poverty in the U.S. – 50 percent of which are not reading at grade-level by the fourth grade. That means, in addition to the countless babies across the country lacking basic necessities like clothes and diapers, children from coast to coast are also deprived of lucrative play opportunities, something that fosters critical emotional, physical and cognitive development. Over the past three decades, Toys“R”Us® has continually strived to combat these harsh realities, providing more than $100 million in donated books, toys, clothes, diapers, bottles, food and more to K.I.D.S./Fashion Delivers®, a nonprofit organization that distributes children’s fashion and home merchandise to hundreds of community nonprofit agencies nationwide.

  • Play at an Early Age Enhances the Progress of a Child’s Development from 33% to 67%
  • In 2016, Toys“R”Us Donated More Than $42 Million in Products – Including Toys – to Local Charities
  • Toys“R”Us Has Donated Nearly 100,000 Infant Care and Safety Items Over the Last Three Years
  • On Average, Toys“R”Us Donates More Than 12,000 Packs of Diapers to Babies In Need Each Year

Toys“R”Us is among the organization’s original partners and the largest retail contributor to its affiliate charities, including the Variety Children’s Charity (MI) which fosters social inclusion for children with special needs; H.E.R.O.E.S. Care (MO), an organization that provides a support for military families before, during and after deployment; Shelter Partnership (CA), a leader in the fight against homelessness in Los Angeles County; and Caring for Others (GA), an International Human Services organization that works to eradicate poverty around the world.

Sharing a collective mission to help ensure all children – including those affected by a crisis or disability – have the resources needed to keep them safe and healthy, Toys“R”Us has matched each of its 885 Toys“R”Us and Babies“R”Us stores across the country, as well as its distribution centers and corporate office, with local K.I.D.S./Fashion Delivers-affiliated charities serving their respective communities.

* The company’s $100 Million donation is calculated by retail value of product.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 795 international stores and 259 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including and, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of needSince 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has donated more than $125 million in grants to children’s charities. For more information, visit or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at and and on Twitter at and

About K.I.D.S./Fashion Delivers, Inc.
K.I.D.S./Fashion Delivers, Inc. is the charity of choice for new product donations made by hundreds of companies in the fashion, home and children’s industries. Donating new merchandise provides these companies with a simple and effective way to help people in need. Founded over 30 years ago, K.I.D.S./Fashion Delivers is a 501(c)(3) nonprofit organization that unites retailers, manufacturers, foundations and individuals to support people affected by poverty and tragedy. K.I.D.S./Fashion Delivers is an extremely efficient charity, with more than 97% of revenue dedicated to its charitable program of distributing apparel, accessories, shoes, home furnishings, toys, books and other useful items. Since 1985, over $1.4 billion of donated products have been distributed through our network of community partners, serving the poor and disadvantaged worldwide. For more information, please visit

Media Relations:

1 (973) 617-5900

Source: Toys“R”Us, Inc.

Toys“R”Us supports impoverished families with $100M donation over the past 30 years

WAYNE, NJ, 2017-Feb-04 — /EPR Retail News/ — There are 15 million children living in poverty in the U.S. lacking basic necessities like food, clothes and diapers; but also deprived of important play opportunities that help foster critical emotional, physical and cognitive development. Studies have shown, kids who live below the poverty line are more likely to experience delays in brain development, enabling play at an early age enhances the progress of development from 33% to 67%*.

Since 1985, Toys“R”Us has continually strived to combat the harsh realities faced by impoverished families through its partnership with K.I.D.S./Fashion Delivers, a nonprofit organization that connects retailers (as well as manufacturers, foundations and individuals) with local nonprofit agencies. Over the past 30 years, the company has donated more than $100 million in books, toys, clothes, diapers, bottles, food (and more) from its 885 Toys“R”Us and Babies“R”Us stores in the U.S., distribution centers and corporate office to community-based charities across the country, providing them with items needed to help keep children safe and healthy.

Media Relations:

1 (973) 617-5900

SOURCE: Toys“R”Us, Inc.

Kmart launches ‘The Ridiculously Awesome Billion Point Giveaway’ during the ‘Big Game’

HOFFMAN ESTATES, Ill., 2017-Feb-04 — /EPR Retail News/ — No matter which team fans are rooting for in this year’s ‘Big Game,’ the one thing everyone can cheer for is free Shop Your Way Points® from Kmart. Kmart is launching ‘The Ridiculously Awesome Billion Point Giveaway’ to give members the best win of all. The promotion gives members a chance to earn a share of one billion points if one of five designated ‘ridiculously awesome’ things happen during the ‘Big Game.’

“On television’s biggest night, we knew Kmart also had to go BIG! ‘The Ridiculously Awesome Billion Point Giveaway’ by Kmart is a whole new take on the twists and turns that could happen during a game,” said Kelly Cook, chief marketing officer, Kmart. “We are rooting for one of Kmart’s ridiculously awesome moments to happen so members can win big and shop till they drop!”‘The Ridiculously Awesome Billion Point Giveaway’ will award members with a share of one billion Shop Your Way Points. The number of points that each member receives will be determined by the number of pre-determined moments that occur during the ‘Big Game’ on Sun., Feb. 5. Members should keep their eyes open for Kmart’s ‘Ridiculously Awesome’ pre-determined moments such as:

  • Special teams or defense scores a touchdown
  • A Clydesdale runs in slow motion
  • The halftime entertainment wears a cowboy hat
  • Someone does a touchdown dance
  • A team wins on the last play of the game

Members must be a Shop Your Way member and have the Kmart app to qualify for the promotion. Shop Your Way membership is free and sign-up is available via the Kmart app. The mobile app is available for download in the Apple App Store and Google Play. For more information visit

Kmart’s first-of-its-kind Virtual Experience Recreational Vehicle (V.E.R.V.) bus has toured the nation, so far making stops along the west coast. Its next stop will be in the Houston-area to celebrate the ‘Big Game’ and give fans around the country a reason to download the Kmart app and cheer on ‘The Ridiculously Awesome Billion Point Giveaway.’

Kmart’s V.E.R.V. bus was designed by world famous, West Coast Customs. Fans can participate in the fun at the Players Tailgate on Sun., Feb. 5. It is outfitted with the latest in technology and design, olfeaturing digital displays, interactive photo booth, shoe customization station, unique product displays and more. Once inside the bus, participants can slip on a virtual reality headset to play hundreds of virtual reality games and experiences like Football VR on Steam, Fruit Ninja and theBlu.

“We were thrilled to partner with Kmart on this one-of-a-kind and technologically-forward build,” said Ryan Friedlinghaus, chief executive officer and founder of West Coast Customs. “V.E.R.V. has all of the elements of a true West Coast Customs build, including the latest virtual reality equipment for a unique user experience. We are excited it is in the Houston area during the championship game.”

To learn more about the Kmart V.E.R.V. bus, visit Make sure to check out the making of Kmart V.E.R.V. bus on Velocity’s “Inside West Coast Customs” on Tues., March 21 at 9 p.m. EST/ 6 p.m. PST.

*No purchase necessary to enter or win. See for terms and conditions.

About Kmart
Kmart is making shopping fun again. The retailer, a subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is bringing back the iconic Bluelight Specials, hosting Freebie Saturdays and in-store family events for its Shop Your Way members and customers. Kmart offers customers thrilling deals and amazing finds on quality products and exclusive brands including Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. Kmart’s V.E.R.V. coast-to-coast mobile tour, will travel nationwide.

About Shop Your Way
Shop Your Way® is a free social shopping destination and rewards program offering millions of products, personalized services, and advice. The program rewards members for buying the products and services they want every day. Through an extensive network, members can shop thousands of top brands and earn points to use on future purchases. Members also have access to special pricing, sales and digital coupons that can be loaded directly into their account.

About West Coast Customs
Founded in 1993 by Ryan Friedlinghaus, West Coast Customs is the premiere vehicle modification shop, internationally recognized for its original designs, beyond your imagination concepts, impeccable quality, cutting-edge technology and unparalleled craftsmanship. Recognized as the game-changing car customization phenomenon that was MTV’s Pimp My Ride, West Coast Customs’ pop culture status and appeal has catapulted worldwide with state-of-the-art West Coast Customs franchises in Dubai, Mexico, Germany, Malaysia, Russia, China and Japan. The West Coast Customs flagship 60,000 square foot facility, is headquartered in Burbank, CA with 12 leading-edge departments offering a range of extraordinary custom services for projects of any size, scope or budget.

Media Contacts:
Hallie Herrmann
Zeno Group for Kmart
312-527-2SHC (2742)

Tricia Perrotti