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Currys PC World announces promotional price campaigns

London, 2017-Feb-04 — /EPR Retail News/ — TODAY (01 Feb 2017), Wednesday 1st February, Currys PC World announces the launch of its UK’s Lowest Price campaign – a guarantee to be the UK’s lowest price on at least one key big-brand product each week in the run up to Easter – giving customers great value across the items that truly matter.

To further support this, Currys PC World will also be introducing Price Freeze which will see the UK’s largest electrical retailer freezing the price of hundreds of must-have products – including Samsung washing machines, Bosch kitchen appliances, laptops from HP, and LG 4K TVs – to December 2016 prices.

UK’s Lowest Price and Price Freeze will be complemented by the retailer’s existing Price Promise which gives customers the reassurance that they are getting great value with a guarantee to match or beat prices from competitors, even if they’re running a voucher-offer discount and even up to seven days after purchase.

What’s more, shoppers can take advantage of Your Plan – the retailer’s flexible credit plan – to make getting the latest tech more affordable, with a range of payment terms and credit amounts to suit each customers’ needs on big ticket items of £249 and over.

The first UK’s Lowest Price deal will kick off in-store and online this Wednesday and will run for one week only – offering shoppers the HP Stream 11.6” (including one year of Office) for the low price of £195.

Jonathan Earle, Commercial Marketing Director at Dixons Carphone, comments: “We remain committed to offering our shoppers the best products at the best prices, whatever their budget. By leveraging our position as the UK’s largest electrical retailer, we’re able to offer shoppers prices that are the lowest in the UK on must-have products, along with hundreds that have been frozen to 2016 levels.”

He continues: “We believe this, along with Your Plan and Price Promise, is a powerful offering – particularly at a time when value continues to be a top priority for customers.”

The campaign follows on from a successful Black Friday and January sales period for Currys PC World, in which shoppers were able to take advantage of market-leading prices on must-have tech items.

For more information, please visit

Notes to editors

About Dixons Carphone
Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in eleven countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone’s primary brands include Carphone Warehouse, CurrysPCWorld and Simplifydigital in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services (including honeyBee software products), PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.

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Source: Dixons Carphone

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