eBay and Flipkart to jointly pursue eCommerce opportunities in the Indian market

eBay and Flipkart to jointly pursue eCommerce opportunities in the Indian market


Accelerating and maximizing the opportunity in India in partnership with Flipkart.

San Jose, CA and Bangalore, India, 2017-Apr-12 — /EPR Retail News/ — eBay Inc. (NASDAQ: EBAY), a global commerce leader, and Flipkart, a leading eCommerce company in India, have agreed to jointly pursue eCommerce opportunities in the Indian market.  In exchange for an equity stake in Flipkart, eBay will make a $500 million cash investment in and sell its eBay.in business to Flipkart.  Flipkart will own and operate the eBay.in business upon the close of the transaction. eBay and Flipkart have also entered into an exclusive agreement in which they will jointly pursue cross-border trade opportunities to make eBay’s global inventory accessible to more India consumers, while eBay’s millions of active buyers globally will have access to more unique Indian inventory provided by Flipkart.

“The combination of eBay’s position as a leading global eCommerce company and Flipkart’s market stature will allow us to accelerate and maximize the opportunity for both companies in India,” said Devin Wenig, President and CEO of eBay Inc.  “eBay is committed to winning in India in partnership with Flipkart.  Our exclusive global trade partnership will allow eBay and Flipkart to reach even more consumers around the world.”

“This partnership between Flipkart and eBay is the coming together of two pioneering innovators who have disrupted commerce by applying technology. It bodes well for Indian and global customers, sellers and the wider eCommerce ecosystem. eBay.in has built a strong presence in India over the years and we hope to take it to greater heights as part of the Flipkart group,” said Binny Bansal, Group CEO, Flipkart.

Upon the close of the transaction, which is expected later this year, Flipkart will acquire eBay’s buyers in India.  eBay will remove the number of active buyers in India from its reporting during the quarter in which the transaction closes.  eBay does not expect this transaction to have a material impact on its guidance provided on January 25, 2017.

Forward-Looking Statements

This press release contains forward-looking statements relating to, among other things, the future performance of eBay Inc. and its consolidated subsidiaries.  These statements are based on eBay’s current expectations, forecasts and assumptions and involve risks and uncertainties.   Actual results could differ materially from those predicted or implied in this press release for a variety of reasons. You can find more information about risks, uncertainties and other factors that could affect our operating results in our most recent Annual Report on Form 10-K and subsequent quarterly reports on Form 10-Q, copies of which may be obtained by visiting eBay’s Investor Relations website at https://investors.ebayinc.com or the SEC’s website at www.sec.gov.  You should not rely on any forward-looking statements. All information in this press release is as of April 10, 2017, and we do not intend and undertake no duty to update this information.

About eBay

eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the Marketplace, StubHub and Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world’s largest and most vibrant marketplaces for discovering great value and unique selection. In 2016, eBay enabled $84 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.

About Flipkart Group

The Flipkart Group is India’s largest e-commerce marketplace and includes group companies Flipkart, Myntra, Jabong and PhonePe. Launched in October 2007, Flipkart offers over 80 million products across 80+ categories and is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – innovations that made online shopping more accessible and affordable for millions of customers. Together with Myntra and Jabong, which hold dominant positions in the online fashion market, and PhonePe, India’s first UPI based payment app with offerings in nine languages, the Flipkart Group has led the transformation of commerce in India.


(408) 376-7400

Source: eBay Inc.

Mibo Fresh Food recalls ready-to-eat salad products due to misbranding and undeclared allergens

WASHINGTON, 2017-Apr-12 — /EPR Retail News/ — Mibo Fresh Food, a Fort Worth, Texas establishment, is recalling approximately 3,434 pounds of ready-to-eat salad products due to misbranding and undeclared allergens, the U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) announced today (April 8, 2017). The product contains pieces of honey glazed walnut, which has an ingredient of wheat, a known allergen, which is not declared on the product label. This product was also packed on shared equipment with other tree nuts, peanuts, soy and milk.

The Baby Greens with Turkey and Mango Salad items were produced on various dates from March 28, 2017- April 6, 2017 and have “best-by” dates from April 7, 2017- April 16, 2017. The following products are subject to recall: 

  • 2 7.2-oz. tray packages containing “Mibo Fresh Baby Greens with Turkey and Mango Salad with Sweet Onion Dijon Dressing.”

The products subject to recall bear establishment number “P-27399” inside the USDA mark of inspection. These items were shipped to Costco retail locations in Texas, Oklahoma, and Louisiana.

The problem was discovered during routine in-plant verification activities.

There have been no confirmed reports of adverse reactions due to consumption of these products. Anyone concerned about an injury or illness should contact a healthcare provider.

Consumers who have purchased these products are urged not to consume them. These products should be thrown away or returned to the place of purchase.

FSIS routinely conducts recall effectiveness checks to verify recalling firms notify their customers of the recall and that steps are taken to make certain that the product is no longer available to consumers. When available, the retail distribution list(s) will be posted on the FSIS website at www.fsis.usda.gov/recalls.

Consumers with questions about the recall can contact Debbie Patterson, Regional Business Development Manager, at (817) 882-9600. Media with questions about the recall can contact Uzor Nwoko, President, at (817) 882-9600.

Consumers with food safety questions can “Ask Karen,” the FSIS virtual representative available 24 hours a day at AskKaren.gov or via smartphone at m.askkaren.gov. The toll-free USDA Meat and Poultry Hotline 1-888-MPHotline (1-888-674-6854) is available in English and Spanish and can be reached from 10 a.m. to 6 p.m. (Eastern Time) Monday through Friday. Recorded food safety messages are available 24 hours a day. The online Electronic Consumer Complaint Monitoring System can be accessed 24 hours a day at: https://www.fsis.usda.gov/reportproblem.

USDA Recall Classifications
Class I This is a health hazard situation where there is a reasonable probability that the use of the product will cause serious, adverse health consequences or death.
Class II This is a health hazard situation where there is a remote probability of adverse health consequences from the use of the product.
Class III This is a situation where the use of the product will not cause adverse health consequences.


Congressional and Public Affairs
Nina Anand
(202) 720-9113

Source: USDA

Swedish ICA stores sales decreased by 0.6% in March 2017 vs. same month last year

Solna, Sweden, 2017-Apr-12 — /EPR Retail News/ — Sales in the Swedish ICA stores decreased by 0.6% in March 2017 compared with the corresponding month last year. Sales in like-for-like stores decreased by 1.2%.

March 2017 January – March 2017
Store sales
excl. VAT
Mkr Change all stores Change like-for-like Mkr Change all stores Change like-for-like
Maxi ICA Stormarknad 2,789 -3.1% -3.1% 7,957 -0.9% -0.9%
ICA Kvantum 2,302 1.2% -0.5% 6,522 1.4% -0.1%
ICA Supermarket 2,854 0.3% -0.2% 8,102 0.7% 0.2%
ICA Nära 1,388 -0.3% -0.4% 3,921 0.9% 0.9%
Total 9,334 -0.6% -1.2% 26,502 0.4% -0.1%

In March 2017, sales in the Swedish ICA stores totalled SEK 9,334 million excluding VAT, which is a decrease of 0.6% compared with the same month in the previous year. Sales in January-March 2017 amounted to SEK 26,502 million, an increase of 0.4% compared with the previous year.

ICA Gruppen estimates the calendar effect for March to be -2.0%. The large negative calendar effect relates to Easter in March 2016.

At 31 March 2017, the number of ICA stores in Sweden was 1,294. Store sales for April will be published on 9 May 2017 at 08.45 CET.

To see all publication dates in 2017, please visit ICA Gruppen’s website http://www.icagruppen.se/en/investors/calendar.

For more information:
ICA Gruppen press service
Telephone number: +46 10 422 52 52

Source: ICA Gruppen

Tops Friendly Markets produce manager John Dedie 2017 United Fresh Retail Produce Manager Awards Program recipient

Williamsville, N.Y., 2017-Apr-12 — /EPR Retail News/ — Tops Friendly Markets, a leading full-service grocery retailer in New York, northern Pennsylvania, western Vermont, and north central Massachusetts is pleased to announce that John Dedie, produce manager for its Henrietta store, is one of 25 award recipients of this year’s 2017 United Fresh Retail Produce Manager Awards Program.

Now in its thirteenth year of recognizing exceptional retail producers, United Fresh is pleased to recognize a group of 25 produce managers who represent supermarket banners, commissaries and independent retail stores from 14 different states and two Canadian provinces. The winners will be the honored guests at the United Fresh 2017 convention, June 13-15 in Chicago.

In conjunction with the 2017 United Fresh Retail Produce Manager Award Program, United Fresh and the Program Sponsor Dole Food Company will be holding an in-store event to honor John prior to the convention. Dole Food Company will present John with a custom sign, embroidered apron in addition to other assorted gift at a presentation recognizing his accomplishments on Wednesday, April 19 at 10:00 am at the Tops Friendly Markets store located at 1215 Jefferson Rd., Henrietta. Sponsored by Dole Food Company, the program pays special recognition to produce managers working every day on the front line to increase sales and consumption of fresh fruits and vegetables. Since the program began in 2005, nearly 300 retail produce managers, representing more than 90 different retail banners, have been honored for their contributions to the industry. “Produce managers are the face of our industry to the consumer. Their creative merchandising and positive approach to customer service directly correlates to the growth of sales and ultimately consumption of fresh fruits and vegetables,” said United Fresh CEO Tom Stenzel. “We are grateful to Dole for once again sponsoring this program and for their partnership in recognizing these 25 deserving honorees.” John, who has been a staple with Tops Friendly Markets for over 26 years, began his career as a produce clerk. Since that time he has worn many hats including night crew clerk and meat clerk before being promoted to produce assistant manager in 1999. In 2002 John was then promoted to produce manager.

“John has been a very important part of this store’s success since it opened in 2014,” said Justin Rowe, store manager for the Henrietta Tops Friendly Market. “John’s ability to have fun at work while still running a top notch produce department makes him a great asset to the store, and a good friend to all of his co-workers. We are all very proud of John for receiving this award. I know that he gives his best every day and it’s great to see him being recognized for it.”

The winners of the 2017 United Fresh Retail Produce Manager Awards Program were selected from hundreds of nominations submitted by retailers and produce suppliers across the industry. Nominations were evaluated on several criteria, including efforts to increase produce consumption through excellence in merchandising, special displays and promotions, community service and commitment to customer satisfaction.

About Tops Friendly Markets

Tops Markets, LLC, is headquartered in Williamsville, NY and operates 172 full-service supermarkets with five additional by franchisees under the Tops banner. Tops employs more than 15,000 associates and is a leading full-service grocery retailer in New York, northern Pennsylvania, western Vermont, and north central Massachusetts. For more information about Tops Markets, visit the company’s website at www.topsmarkets.com.

About United Fresh Produce Association

Founded in 1904, the United Fresh Produce Association brings together companies across every segment of the fresh produce supply chain, including growers, shippers, fresh cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations. We empower industry leaders to shape sound government policy. We deliver the resources and expertise companies need to succeed in managing complex business and technical issues. We provide the training and development individuals need to advance their careers in produce. Through these endeavors, we unite our industry with a common purpose – to build long-term value for our members and grow produce consumption.

Source: Tops Friendly Markets

Visa provides full line-item details of Amazon Business purchases to U.S. accountholders

Bank of America Merrill Lynch, Citi and PNC Bank first to help their corporate customers streamline expense management

SAN FRANCISCO, 2017-Apr-12 — /EPR Retail News/ — Today (Apr. 10, 2017), Visa Inc. (NYSE:V) has become the first card network to enable participating issuers to provide their U.S. commercial account holders a comprehensive view of their Amazon Business purchases. The new enhanced transaction data functionality, initially available to Bank of America Merrill Lynch, Citi and PNC Bank, N.A., U.S. commercial accountholders through Amazon Business, provides full line-item details on Amazon Business customers’ purchases made with their Visa commercial card and can seamlessly integrate with popular reconciliation tools.

“Tracking and reconciling online purchases made with commercial cards can be a time-consuming task, and at Visa, we are continuously looking for innovative ways to simplify the process,” said Vicky Bindra, global head of products & solutions at Visa Inc. “Visa’s collaboration with Amazon Business and our bank partners will ultimately help our commercial account holders in the U.S. spend less time on reconciliation of their purchases and allow more card management options – all with the existing value and cost-savings that come with an Amazon Business account.”

Amazon Business allows registered businesses and their designated Visa commercial accountholders to easily make business purchases, and provides them with unique and valuable benefits, including:

  • Ability to search, compare and buy products from a variety of suppliers, including business-only selection and pricing.
  • Free Two-Day Shipping on eligible orders of $49 or more.
  • Tracking of multiple shipments and purchases on one account to help eliminate the hassle of dealing with multiple suppliers and invoices.
  • Full line-item detail on Amazon Business purchases for improved visibility and enhanced analytics.
  • Customized account-management tools, such as ability to set up multi-user accounts and spending limits.

Financial Institutions Enabling Enhanced Transaction Data on Amazon Business

Today, three Visa clients across the U.S. are enabling this new functionality for their commercial cardholders on Amazon Business.

“As organizations’ buying patterns move toward online marketplaces, access to this critical data will help with reconciliation and audit,” said Jennifer Petty, head of Card and Comprehensive Payables for Bank of America Merrill Lynch. “We’re excited to announce this strategic relationship with Visa and Amazon Business to deliver this valuable service to our clients.”

“B2B payments require enhanced data for proper audit, reporting and purchasing control,” said Morgan Salmon, global commercial cards B2B product head at Citi Treasury and Trade Solutions. “We are pleased to join Visa and Amazon Business in offering a streamlined purchase and reconciliation process for our clients.”

“In today’s ever-evolving digital economy, straight-through processing is becoming a requirement, not a luxury. PNC’s ability to collaborate with Visa and Amazon on this initiative will enable us to deliver to our customers richer data attached to each transaction, resulting in more efficient processing and a better understanding of their purchasing activity,” said J. Christopher Ward, executive vice president and head of Product Management for PNC Bank’s Treasury Management division.

For more information about the enhanced transaction data functionality for Amazon Business customers, please visit https://usa.visa.com/run-your-business/amazonbusiness.html. To learn more about the benefits of having an Amazon Business account, please visit www.amazon.com/business.

About Visa

Visa Inc. (NYSE: V) is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 65,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, pay ahead with prepaid or pay later with credit products. For more information, visit https://usa.visa.com/ and @VisaNews.

Aida Hadzibegovic (U.S.)

Source: Visa Inc.

Amazon Studios announces two seasons of The Marvelous Mrs. Maisel; its first multi-season greenlight of a new series

The pickup is Amazon Studios’ first multi-season greenlight of a new series

SEATTLE, 2017-Apr-12 — /EPR Retail News/ — Amazon announces it has greenlit The Marvelous Mrs. Maisel for an unprecedented two seasons on Prime Video. The Amazon Original Series, from renowned creator Amy Sherman-Palladino (Gilmore Girls) and Executive Producer Daniel Palladino (Family Guy), is Amazon Studios’ first multi-season greenlight of a new series in its history.

The series, written and directed by Sherman-Palladino, stars Rachel Brosnahan (House of Cards) as Miriam “Midge” Maisel, a 1958 New York City woman who has everything she’s ever wanted—the perfect husband, two kids, and an elegant Upper West Side apartment perfect for hosting Yom Kippur dinner. But her perfect life suddenly takes an unexpected turn and Midge discovers a previously unknown talent—one that changes her life forever. She charts a course that takes her from her comfortable life on Riverside Drive, through the basket houses and nightclubs of Greenwich Village as she storms the world of stand-up comedy…a course that will ultimately lead her to a spot on Johnny Carson’s couch.

“In her onstage debut, Mrs. Maisel killed and had audiences responding overwhelmingly with digital applause,” said Joe Lewis, Head of Comedy, Drama & VR, Amazon Studios. “Like any great young stand-up, we’re excited to see what she has to say next and for a long time to come. That made it an easy decision to order two seasons from Amy and her incredible cast. We can’t wait to bring it to customers soon.”

The Marvelous Mrs. Maisel also stars Michael Zegen (Boardwalk Empire) as Midge’s husband Joel Maisel, Alex Borstein (Family Guy) as Susie Myerson, Golden Globe winner and three-time Emmy winner Tony Shalhoub (Monk) as Midge’s father Abe Weissman, and Marin Hinkle (Two and a Half Men) as Midge’s mother Rose Weissman.

The Marvelous Mrs. Maisel pilot, currently available for all Amazon customers at amazon.com/originals, has garnered an average customer rating of 4.8, with 92% 5-star reviews.

Below are customer quotes for The Marvelous Mrs. Maisel:

  • “I really enjoyed the pilot and hope that this show gets picked up. I love how Mrs. Maisel is breaking one stereotype after another all while being incredibly hilarious. This one is a winner!”
  • “I can’t wait to see the rest of this funny, refreshing and very enjoyable program.”
  • “Have never written a review before but this is exceptional!. Each character shines as they offer a peek into the life of the star. Looking forward to more!!!”

Prime members will be able to stream The Marvelous Mrs. Maisel via the Amazon Prime Video app for TVs, connected devices including Fire TV, mobile devices and online at amazon.com/originals. Members can also download the series to mobile devices for offline viewing at no additional cost to their membership. The series will be a global release and available on Amazon Prime Video for members to watch via the Prime Video app or online at PrimeVideo.com in more than 200 countries and territories.

The Marvelous Mrs. Maisel is executive produced by Palladino and Sherman-Palladino, and produced by Dhana Gilbert.

Customers who are not already Prime members can sign up for a free trial at www.amazon.com/prime. For a list of all Amazon Video compatible devices, visit www.amazon.com/howtostream.

About Amazon Video

Amazon Video is a premium on-demand entertainment service that offers customers the greatest choice in what to watch, and how to watch it. Amazon Video is the only service that provides all of the following:

  • Prime Video: Thousands of movies and TV shows, including popular licensed content plus critically-acclaimed and award-winning Amazon Original Series and Movies from Amazon Studios like Transparent, The Man in the High Castle, Love & Friendship and kids series Tumble Leaf, available for unlimited streaming as part of an Amazon Prime membership. Prime Video is also now available to customers in more than 200 countries and territories around the globe at www.primevideo.com.
  • Amazon Channels: Over 100 video subscriptions to networks like HBO, SHOWTIME, STARZ, PBS KIDS, Acorn TV and more, available to Amazon Prime members as add-ons to their membership – to view the full list of channels available, visit www.amazon.com/channels
  • Rent or Own: Hundreds of thousands of titles, including new-release movies and current TV shows available for on-demand rental or purchase for all Amazon customers
  • Instant Access: Instantly watch anytime, anywhere through the Amazon Video app on TVs, mobile devices, Amazon Fire TV, Fire TV Stick, and Fire tablets, or online. For a list of all compatible devices visit www.amazon.com/howtostream
  • Premium Features: Top features like 4K Ultra HD, High Dynamic Range (HDR) and mobile downloads for offline viewing of select content

In addition to Prime Video, the Prime membership includes unlimited fast free shipping options across all categories available on Amazon, more than two million songs and thousands of playlists and stations with Prime Music, secure photo storage with Prime Photos, unlimited reading with Prime Reading, unlimited access to a digital audiobook catalogue with Audible Channels for Prime, a rotating selection of free digital games and in-game loot with Twitch Prime, early access to select Lightning Deals, exclusive access and discounts to select items, and more. To sign-up for Prime or to find out more visit: www.amazon.com/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

Media Hotline:


Source: Amazon.com, Inc.

Amazon Business provides enhanced transaction data on customer purchases

Customers can now streamline reconciliation with enhanced transaction data when they use Bank of America Merrill Lynch, Citi, and PNC Visa commercial cards on Amazon Business

SEATTLE, 2017-Apr-12 — /EPR Retail News/ — Amazon Business has teamed up with Visa to provide enhanced transaction data on customer purchases made with Bank of America Merrill Lynch, Citi, and PNC U.S. issued Visa commercial cards. With enhanced transaction data, Amazon Business customers will receive additional details on their purchases and can easily reconcile their business purchases, resulting in increased speed, visibility and accuracy of expense recording. Along with other Amazon Business benefits, such as Free Two-Day Shipping on tens of millions of eligible items, multi-user business accounts, approval workflows, tax exemptions and dedicated customer support, enhanced transaction data provides corporate card administrators with greater visibility and control over their organization’s spending.

“The ability to easily view and control spend is a top priority for business customers. By working with Visa, we are now able to offer business customers the enhanced reporting they need for greater efficiency,” said Prentis Wilson, Vice President of Amazon Business. “We are excited about this new level of data we are providing to users of Bank of America Merrill Lynch, Citi, and PNC Visa commercial cards.”

The transmission of line-item detail will provide Amazon Business customers with transparency into their organization’s spend and allow them to streamline their reconciliation and expense reporting processes. With the addition of enhanced transaction data, Amazon Business customers can now receive detailed data on purchases made with their Visa commercial card that can integrate seamlessly with popular expense reconciliation tools. Examples of the additional data available include item description, quantity, invoice number, PO number, tax rate and tax amount.

“This added functionality will help us eliminate the manual, time-consuming process of reconciling and recording our business purchases,” said Terry Lastinger, Assistant Director of Purchasing, Tulsa Community College. “Resources that were historically dedicated to the reconciliation process will now be reallocated thanks to Amazon Business, allowing us to focus on other areas of our procurement operations.”

Amazon Business, available in the U.S., U.K., and Germany, is a marketplace that combines the selection, convenience and value customers have come to know and love from Amazon, with new features and unique benefits tailored to the needs of businesses. Amazon Business provides easy access to hundreds of millions of products – everything from IT and lab equipment to education and food-service supplies. There are now more than 45,000 business sellers who have accessed the Amazon Business Seller feature set. Amazon Business also offers Business Pricing or Quantity Discounts on more than five million products.

Amazon Business serves businesses of all sizes and across industries, including hospitals, educational institutions, Fortune 50 companies, government agencies, daycares, restaurants, labs, and sole proprietors. To register for a free Amazon Business account, visit www.amazon.com/business. To add your product(s) to Amazon’s growing selection, visit www.amazon.com/business-seller. More information about Amazon Business is available at www.amazonbusinessblog.com.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

Media Hotline:


Source: Amazon.com, Inc.

Tesco expands craft beer range to over 70 beers in stores throughout the country

Tesco expands craft beer range to over 70 beers in stores throughout the country


CHESHUNT, England, 2017-Apr-12 — /EPR Retail News/ — Following last year’s success to expand the craft beer range to more than 400 high street stores, Tesco has increased the offer by nearly a third to over 70 beers in shops throughout the country. Drawn from our partnerships with nearly 30 breweries from the UK and around the globe, customers will be able to sample beers from Cornwall, Whitstable Bay and Scotland, and from as far afield as Sweden, Japan and the USA.

Reflecting the growing trend for craft beer in pubs and bars across the country, Tesco will become the first major retailer to stock the craft drinkers favourite tipple – sour beer. Sour beers are intentionally acidic and tart, and are most commonly seen in Belgium. Despite the name, sours are refreshing and a perfect accompaniment to food.

Tesco craft beer buyer Chloe Harrison explains:

“Britain’s thirst for craft beer shows no sign of slowing down. It’s a drink that is popular with both millennial and older drinkers looking for a more artisan experience and exciting flavours.

“We’ve scoured the globe to bring a range together which we hope will satisfy all tastes, and are thrilled to be able to introduce customers to some fantastic new beers from both little-known and highly recognisable breweries.

“And our new sour beer is the jewel in our crown. With summer just around the corner, its wonderful thirst-quenching quality and is perfect for drinkers looking for palate-tingling flavours.

“We think that sour brews are destined to become the next frontier for beer lovers, in the same way that golden ale helped convert die hard lager lovers over to light and refreshing ales.”

Tart sour beer is priced at £1.90 and is available in store and online. Brewed by Thornbridge Brewery in Derbyshire, it has a golden colour, white head with a combination of citrusy hops and hints of grapefruit and lemon, and has an ABV of 6%.

Tesco has seen its annual growth for craft beers increase by more than 40 per cent – the arrival of sour beer on supermarket shelves is likely to raise interest even further. The retailer is allocating an extra 350 per cent of shelf space in its beer aisles.

Other craft beers being brought in by Tesco include:

  • Kofra Stout from Norwich brewery Redwell
  • Forklift Truck Mango Ale by Glasgow brewer Drydate
  • Fourpure Session IPA made by Bermondsey brewery Fourpure
  • Double Brew Lager by Swedish brewery Wolf Warning
  • Flying Dog by Maryland, USA brewer Flying Dog
  • Hitachino Nest White Ale by Japanese brewery Hitachino

Note to editors

Tesco’s craft beer breweries include:

  • Anchor, USA
  • Belhaven, Scotland
  • Blue Moon, USA
  • Brewdog, Scotland
  • Brew York, England
  • Brooklyn, USA
  • Drydate, Scotland
  • Fourpure, England
  • Flying Dog, USA
  • Goose Island, USA
  • Hitachino, Japan
  • Innis and Gunn, Scotland
  • Meantime, England
  • Nogne O, Norway
  • Oskar Blues, USA
  • Pistonhead, Sweden
  • Redwell, England
  • Samuel Adams, USA
  • Sierra Nevada, USA
  • St Austell, England
  • Stone Go To, USA
  • Stone, USA
  • Thornbridge, England
  • Vedett, Belgium
  • Whitstable Bay, England
  • Vocation, England
  • West Beers, Scotland
  • Wolf Warning, Sweden

For more information please contact the Tesco Press Office on 01707 918 701

Source: Tesco

Starbucks provides critical illness insurance plan for partners in China

Starbucks provides critical illness insurance plan for partners in China


  • New benefit will provide fully-sponsored critical illness insurance coverage to more than 10,000 parents of its Chinese partners
  • Program honors the strong role parents have in the success of its partners, while recognizing the deeply-rooted Chinese family values

BEIJING, China, 2017-Apr-12 — /EPR Retail News/ — Starbucks Coffee Company (NASDAQ: SBUX) today (April 10, 2017) established a new precedent for the role and responsibility of a public company leading through the lens of humanity in China – its largest and fastest-growing second market. Beginning June 1, 2017, Starbucks will offer a critical illness insurance plan for the parents* of its eligible** full-time partners (employees) in company-operated stores across Mainland China. This industry-leading investment will benefit over 10,000 parents of its Chinese partners.

The ‘Starbucks China Parent Care Program’ was announced by Howard Schultz, executive chairman, Starbucks Coffee Company, and Belinda Wong, ceo, Starbucks China, at a Starbucks Partner Family Forum in Beijing, the latest in a series of family forums the company has held with its Chinese partners and their families since 2012.

“Our core purpose and reason for being has always been driven by a set of beliefs steeped in humanity and I’m extremely proud to be able to support our Chinese partners and their parents through the Parent Care Program,” said Schultz. “Supporting critical illnesses for aging parents exemplifies what we believe is our responsibility as a global public company and honors the family values deeply-rooted in the Chinese culture.”

Addressing a key concern of partners

In 2010, the company introduced Starbucks Caring Unites Partners (C.U.P.) Fund in China which provides financial assistance to partners and their families in times of need. An analysis of the C.U.P Fund requests over the past seven years, as well as conversations with partners revealed that more than 70 percent of Chinese partners are concerned about the health of their parents as they age. Those who are single, making up 80 percent of retail partners in China, are specifically concerned about their financial ability to provide for their parents’ long-term care should a critical illness occur.

“Culturally, parents play an important role in the lives and career choices of our Chinese partners and they are a natural extension of our Starbucks family in China. Through this new investment, we are stepping up on our responsibility to help our partners take care of their aging parents by alleviating the financial costs that may arise during a family emergency,” added Belinda Wong, ceo, Starbucks China. “Starbucks success in China is directly attributed to the passion and dedication of our partners as well as the unwavering support from their family.”

Redefining health care benefits in China

The ‘Starbucks China Parent Care Program’ is a unique, innovative plan created in collaboration with one of the top insurers in the country to complement the current China Social Medical Insurance Program. The plan leverages Starbucks considerable partner base in China to create a tailored program to alleviate health care and treatment costs associated with a critical illness for its partners.

“The active participation by the private sector is critical to China’s efforts to further enhance the social security system to support our aging population. Starbucks has responded positively to the Government’s call to elevate the commercial health insurance industry, our social security network and to promote a ‘Healthy China’. It is also a firm demonstration of Starbucks social responsibility efforts to give back to the community in a meaningful manner,” said Mr. Jiang Chongguang, Deputy Secretary-General of the Insurance Society of China.

Li Ling, 29, a Starbucks store manager and Coffee Master in Deyang, Sichuan Province, and her family experienced the financial burden when both her mother and grandmother fell ill at the same time.

“I’ve always been concerned by the financial responsibility of caring for my family and now I have my Starbucks extended family here to support me,” said Ling. “It’s a great relief to me, and all of my Chinese partners, that Starbucks has taken a leadership position to support the health and care of our aging parents. I’m incredibly grateful to be with a company that understands our hopes, dreams and aspirations for the future.”

With more than 2,600 stores, across 127 cities, and nearly 40,000 partners across the country, the ‘Starbucks China Parent Care Program’ builds on Starbucks health insurance coverage available to both full- and part-time partners, their spouses and children across the country and its unparalleled, locally-relevant partner benefits, including: the Starbucks China University, Starbucks China Talent Exchange Program, a housing allowance subsidy for full-time baristas and shift supervisors, and a Career Coffee Break (sabbatical).

Starbucks has a long history of providing industry-leading benefits. Since 1988, Starbucks has offered comprehensive benefits, including affordable and comprehensive health care to eligible part-time and full-time partners in the U.S. To address the growing cost of higher education in the United States, Starbucks created the Starbucks College Achievement Plan in 2014 for eligible U.S. partners to earn bachelor’s degrees through Arizona State University with full tuition reimbursement. Announced in 2015, the innovative Home Sweet Loan programme in the U.K. provides an interest-free loan to help partners pay rental deposits when moving into a new home and, last year, Starbucks Korea introduced its College Achievement Plan to provide tuition support for partners who want to finish their four-year college degrees.

*Parents of Starbucks partners must be below the age of 75 to qualify for the insurance program. Other conditions may apply based on pre-existing health requirements stipulated by the insurance coverage provider. It will cover the medical treatment of 30 common critical illnesses among the elderly in China.

**Fully sponsored critical illness insurance program will be extended to partners who have served at least two years in the company’s company-owned markets. The parents must also currently be residing within Mainland China.


Phone: 206 318 7100
Email: press@starbucks.com

SOURCE: Starbucks Corporation


Starbucks Pink Drink joins its year-round beverage menu

Starbucks Pink Drink joins its year-round beverage menu


Seattle, 2017-Apr-12 — /EPR Retail News/ — Starting today (April 10), Pink Drink officially joins Starbucks year-round beverage menu and will be available for customers to order at participating stores across the U.S. and on Mobile Order & Pay. Starbucks Pink Drink is a light and refreshing beverage that features the sweet flavors of Strawberry Acai Refreshers® with accents of passion fruit and acai combined with Coconutmilk, and topped with a scoop of strawberries.

“We’re thrilled that the beloved Pink Drink is joining the Starbucks menu, just in time for the warmer spring months,” said Vivienne Long, Starbucks vice president, U.S. Retail Beverages. “This delicious and refreshing drink is a celebration of our customers’ and baristas’ creativity and is just one of the 170,000 ways we craft beverages to meet each person’s unique taste preferences.”

Pink Drink, which uses coconutmilk instead of water in a Strawberry Acai Starbucks Refreshers beverage to give the drink its signature rosey pink hue, first gained popularity last spring when the beverage customization took social media by storm. It has enjoyed much fandom online as Pink Drink lovers continue to share photos on social media channels using #pinkdrink.

Customers can ask their barista to customize any Starbucks beverage by using a variety of milk selections, combination of syrups, coffee or espresso options and toppings. Starbucks offers other pink-colored drinks including Teavana® Passion Tango® Iced Tea, Strawberry Crème Frappuccino® blended beverage and ready-to-drink Strawberry Lemonade Starbucks Refreshers® Revitalizing Energy.


Phone: 206 318 7100
Email: press@starbucks.com

SOURCE: Starbucks Corporation


Non-Food products online sales in UK up 6.6% in March 2017 vs 2016’s March, BRC – KPMG

London, 2017-Apr-12 — /EPR Retail News/ —


Covering the five weeks 26 February – 1 April 2017

  • Online sales of Non-Food products in the UK grew 6.6% in March versus a year earlier, when they had increased by 9.5%. This is the lowest growth since August, below the 3-month and 12-month averages of 7.4% and 9.0% respectively but is negatively distorted by the timing of Easter.
  • Over the 3 months to March, Online sales of Non-Food products in the UK grew 7.4% year-on-year, the lowest since May 2013. Over the same period, Total Non-Food sales in the UK fell by 0.8%, the second consecutive month of 3-month average decline
  • In March 2017, Online sales represented 22.0% of total Non-Food sales in the UK, against 20.9% in March 2016. On a 3-month basis, penetration rate was 22.3%.
  • Over the 3 months to March, Online sales contributed 1.7 percentage points to the year-on-year growth of Total Non-Food sales. In contrast, In-Store sales made a negative 3-month contribution of 2.5 percentage points. In March, Online sales contributed 1.2 percentage points to Non-Food growth
  • Over the 3 months to March, In-Store sales fell, posting declines of 3.0% on a total basis and 3.4% on a like-for-like basis. For the month of March, In-Store sales showed a decline, exaggerated by the timing of Easter.


“Online non-food sales growth in March was dampened by the later timing of Easter this year. Those products historically popular with shoppers over the long weekend, notably larger homeware items, took a hit but will feel the benefit during April instead. Health and beauty products on the other hand, achieved the strongest sales growth of all categories thanks to gift purchases for Mother’s Day, while gaming and electricals continue to be online bestsellers as customers are enticed with new product launches.

“Retailers continue to innovate and invest in their digital offers to attract customers amidst the intense competition. Mobile optimisation has been the focus for many and some are already reaping the benefits of higher conversion rates as customers enjoy speedier browsing activity. Meanwhile, for fashion retailers, new free delivery initiatives have successfully driven increased loyalty from those customers who sign up.”


“Online retail sales in March fared better than the high street, with non-food sales up 6.6 per cent in the month. That said, we haven’t seen growth this low since August last year and the timing of Easter is likely to have had an impact. Demand in UK retail is also showing signs of slowing down more broadly.

“Most categories did note growth in the month however, with health and beauty performing particularly well. It is likely Mother’s Day provided a helping hand, and with temperatures being milder than usual for the month, shoppers were also shrugging off the shackles of winter. Fashion sales also proved especially popular, with spring collections seemingly striking the right chord with shoppers.

“The later timing of Easter is likely to have contributed to the sluggish furniture and homeware sales in the month.  Interest in these categories will probably pick-up in the coming month, with the holiday providing an opportunity for home improvements.

“It remains to be seen if the slowdown in online sales is just a temporary blip or a more significant occurrence.”

BRC Press Office
TELEPHONE: + 44 (0) 20 7854 8924
EMAIL: media@brc.org.uk

Source: BRC

BRC – KPMG: UK retail sales decreased by 1.0% in March 2017 vs March 2016

London, 2017-Apr-12 — /EPR Retail News/ —


Covering the five weeks 26 February – 1 April 2017

  • In March, UK retail sales decreased by 1.0% on a like-for-like basis from March 2016, when they had decreased 0.7% from the preceding year.
  • On a total basis, sales fell 0.2% in March, against flat growth in March 2016. This remains below the 3-month average of 0.1% and the 12-month average of 0.8%, but is negatively distorted by the timing of Easter.
  • Over the three-months to March, Food sales decreased 0.2% on a like-for-like basis and increased 1.2% on a total basis. This is the first time in four months that the 3-month average Total growth has been below 2.0%. The 12-month Total average growth rose to 1.5%, the highest since April.
  • Over the three-months to March, Non-Food retail sales in the UK declined 1.1% on a like-for-like basis and 0.8% on a total basis. This is the slowest 3-month Total average growth since May 2011, and drags the 12-month Total average growth to 0.3%, the lowest since April 2012.
  • Over the three-months to March, Online sales of Non-Food products grew 7.4% while In-store sales declined 3.0% on a Total basis and 3.4% on a like-for-like basis.


“First impressions of March’s sales figures are underwhelming, with the first decline since August last year. That said, the distortion which results from the timing of Easter always makes Spring a tricky period to assess and the later timing of the holiday this year certainly detracted from last month’s performance.

“Mother’s Day gift purchases provided some compensation, boosting sales of beauty and stationary items in particular. Looking at the bigger picture though, the slowdown in non-food growth persists and it now stands at its lowest three-month average for nearly six years.

“Meanwhile, food sales continue to outperform non-food sales as shoppers focus their spending on essential items. This marginal growth in food was bolstered by slightly higher shop prices following increases in global food commodity costs and a weaker pound. The pressure on prices continues to build, albeit slowly, and will inevitably put a tighter squeeze on disposable income and so to ensure consumers continue to enjoy great quality, choice and value on goods, securing tariff free-trade must be the priority as the Brexit negotiations begin in earnest.”


“March proved a disappointing end to the first quarter for retailers, with like-for-like sales in the month down 1 per cent on last year. Easter being later in the year is likely to have contributed to the bleaker picture, alongside the other obstacles facing the sector – especially increased input costs.

“Food sales remained in the black for a full quarter, although this is largely being driven by rising inflation, so no reason for too much celebration. Women’s footwear certainly stepped up, encouraged by the arrival of spring collections. Meanwhile, the rise in jewellery and beauty products is likely to have been helped by Mother’s Day.

“Retailers will be hoping Easter boosts retail sales in April, whether it’s shoppers making the most of the holiday or those choosing to spruce up their homes. The new tax year marks further pressure on margins in the form of the apprenticeship levy and business rate changes, therefore tighter cost management and a focus on efficiency is more important than ever.”


“It’s always difficult to interpret the food retail figures for March because of the shifting Easter week. Although sales dipped versus last year, there is every opportunity for retailers to recoup the lost ground in April.

“Easter is the second-biggest peak in the year for food shopping and just as at Christmas, online is playing a growing part. 43% of shoppers say they have bought some of their groceries online in the last month, while 60% intend to shop online for groceries over the next three years.”

BRC Press Office
TELEPHONE: + 44 (0) 20 7854 8924
EMAIL: media@brc.org.uk

Source: BRC

EROSKI inaugura un nuevo supermercado franquiciado en la provincia de Toledo

EROSKI inaugura un nuevo supermercado franquiciado en la provincia de Toledog
  • La apertura del supermercado supone la creación de cuatro puestos de trabajo
  • El supermercado responde al modelo comercial “contigo” que EROSKI impulsa en su red de tiendas y cuyas señas de identidad son el protagonismo de los frescos, el trato personalizado, la apuesta por lo local y la alimentación saludable
  • Castilla-La Mancha es un área prioritaria para la expansión de la red de tiendas franquiciadas de EROSKI

ELORRIO,España, 2017-Apr-12 — /EPR Retail News/ — EROSKI ha inaugurado hoy en La Puebla de Almoradiel (Toledo) un supermercado franquiciado bajo la enseña EROSKI/City que se encuentra en la calle Alcalá Galiano número 6. El establecimiento responde al modelo comercial “contigo” cuyos ejes se centran en un trato más personalizado al cliente, una fuerte apuesta por los productos locales y frescos de temporada, la promoción de la alimentación saludable y nuevas formas para ahorrar en la compra diaria.

El supermercado, cuya apertura ha supuesto la creación de cuatro puestos de trabajo, dispone de un surtido de 3.500 productos de marcas de fabricantes líderes, marca propia y productos locales, ofreciendo una amplia libertad de elección a los consumidores. Asimismo, cuenta con una extensa oferta de alimentos frescos, especialmente frutas y verduras locales de temporada, en sus 314 metros cuadrados. Los alimentos más saludables también ganan protagonismo y se potencia el producto ecológico. El supermercado dispone de atención personalizada en mostrador en las secciones de carnicería, charcutería y pescadería. También cuenta con horno propio para ofrecer diariamente productos frescos de panadería y bollería.

Las ofertas y promociones se sucederán cada mes para favorecer el ahorro de los consumidores. Una apuesta que tiene su máximo exponente en EROSKI Club, el nuevo programa de relación de los Socios Cliente con la marca, que cuenta con más de 130.000 afiliados en la comunidad de Castilla-La Mancha. EROSKI Club ofrece descuentos hasta el 15%, así como promociones y ofertas exclusivas, además de todas las ventajas del programa Travel Club.

Compras superiores a los 91 millones de euros

El nuevo supermercado franquiciado hoy inaugurado se suma a las otras dos franquicias que EROSKI abrió en la provincia de Toledo el pasado ejercicio, concretamente en Talavera de la Reina y Carranque. Estas inauguraciones, que contaron con una inversión de 300.000 euros, generaron 12 puestos de trabajo y suponen un impulso al crecimiento de la red de tiendas franquiciadas EROSKI en Castilla –La Mancha, área prioritaria prioritaria de expansión para la cooperativa.

La política comercial de EROSKI es potenciar al máximo las economías locales para crear riqueza en el entorno contribuyendo al desarrollo agroalimentario y económico-social. En este sentido, la cooperativa colabora en Castilla-La Mancha con más de 355 proveedores, de los cuales el 60% corresponden al sector agroalimentario. EROSKI, que comercializa más de 5.000 productos locales de esta comunidad, realizó el pasado año unas compras superiores a los 91 millones de euros en la región.

Datos de contacto con el Departamento de Comunicación:
944 158 642

Source: Eroski


NRF/Hackett Associates report: Retail imports should continue to increase throughout spring and summer as economy improves

WASHINGTON, 2017-Apr-12 — /EPR Retail News/ — Imports at the nation’s major retail container ports should continue to see strong increases throughout the spring and summer as the nation’s economy improves, according to the monthly Global Port Tracker report released today by the National Retail Federation and Hackett Associates.

“Consumers are spending more, and these import numbers show that retailers expect that to continue for a significant period,” NRF Vice President for Supply Chain and Customs Policy Jonathan Gold said. “This is a clear sign that the economy has long-term momentum regardless of month-to-month fluctuations. Whether it’s merchandise for store shelves or parts for U.S. factories, imports play a vital role in American prosperity.”

“Our view that imports will continue to be stable despite the uncertainties of the new administration’s trade policies remains unchanged,” Hackett Associates Founder Ben Hackett said. “Despite pre-election promises, there has been little real change in trade policy so far and little change is expected for the greater part of the year.”

Ports covered by Global Port Tracker handled 1.43 million Twenty-Foot Equivalent Units in February, the latest month for which after-the-fact numbers are available. That was a decrease of 14.3 percent from January as many Asian factories shut down for Lunar New Year, and down 7 percent from the same month a year ago. Coming after the winter holidays and before retailers stock up for summer, February is historically the slowest month of the year for imports. One TEU is one 20-foot-long cargo container or its equivalent.

March was estimated at 1.61 million TEU, up 21.5 percent from unusually low numbers last year, when Lunar New Year came a week later than this year. April is forecast at 1.59 million TEU, up 10.3 percent from last year; May at 1.68 million TEU, up 3.5 percent; June at 1.66 million TEU, up 5.3 percent; July at 1.71 million TEU, up 5.1 percent, and August at 1.74 million TEU, up 1.6 percent.

The first half of 2017 is expected to total 9.6 million TEU, up 7.3 percent from the first half of 2016. Cargo volume for 2016 totaled 18.8 million TEU, up 3.1 percent from 2015, which had grown 5.4 percent from 2014.

NRF has forecast that 2017 retail sales – excluding automobiles, gasoline and restaurants – will increase between 3.7 and 4.2 percent over 2016, driven by job and income growth coupled with low debt. Cargo volume does not correlate directly with sales because only the number of containers is counted, not the value of the cargo inside, but nonetheless provides a barometer of retailers’ expectations.

Global Port Tracker, which is produced for NRF by the consulting firm Hackett Associates, covers the U.S. ports of Los Angeles/Long Beach, Oakland, Seattle and Tacoma on the West Coast; New York/New Jersey, Hampton Roads, Charleston, Savannah, Port Everglades and Miami on the East Coast, and Houston on the Gulf Coast. The report is free to NRF retail members, and subscription information is available at www.nrf.com/PortTracker or by calling (202) 783-7971. Subscription information for non-members can be found at www.globalporttracker.com.

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF.com

Hackett Associates provides expert consulting, research and advisory services to the international maritime industry, government agencies and international institutions. www.hackettassociates.com


J. Craig Shearman
(202) 626-8134
(855) NRF-Pres

Source: NRF

US Foods appoints Ty Gent as Chief Supply Chain Officer

ROSEMONT, Ill., 2017-Apr-12 — /EPR Retail News/ — US Foods Holding Corp. (NYSE: USFD) announced today (April 10, 2017) that Ty Gent has joined the company as Chief Supply Chain Officer, reporting to President and Chief Executive Officer Pietro Satriano. Gent will oversee all warehousing, transportation and supply chain strategy and operations on behalf of the company, as well as safety programs and real estate.

“Ty joins us with more than 30 years of supply chain leadership experience,” said US Foods President and CEO Pietro Satriano. “His reputation for delivering strong customer service, productivity improvements and an outstanding safety record will be instrumental in helping us continue to build a best-in-class supply chain.”

Prior to joining US Foods, Gent served as Senior Vice President of Operations for PepsiCo Central and South America regions. He previously served as Senior Vice President of Logistics for PepsiCo North America where he led the warehouse delivery network for Quaker, Gatorade and Tropicana, as well as the PepsiCo Transportation network for North America. Gent is a graduate of Kent State University where he received both his undergraduate degree in Economics as well as his Master of Business Administration.

About US Foods

US Foods is one of America’s great food companies and a leading foodservice distributor, partnering with approximately 250,000 chefs, restaurants and foodservice operators to help their businesses succeed. With nearly 25,000 employees and more than 60 locations, US Foods provides its customers with a broad and innovative food offering and a comprehensive suite of e-commerce, technology and business solutions. US Foods is headquartered in Rosemont, Ill., and generates approximately $23 billion in annual revenue. Discover more at www.usfoods.com.

Media Contact:
Sara Matheu
(847) 720-2392

Investor Contact:
Melissa Napier
(847) 720-2767

Source: US Foods

Chipotle launches “As Real as It Gets” advertising campaign highlighting its commitment to using only real ingredients

Chipotle launches “As Real as It Gets” advertising campaign highlighting its commitment to using only real ingredients


“As Real as It Gets” Campaign to Use National Television to Convey Brand’s Commitment to Using Only Real Ingredients in Their Food

DENVER, 2017-Apr-12 — /EPR Retail News/ — Chipotle Mexican Grill (NYSE: CMG) announced today (Apr. 10, 2017) the launch of the “As Real as It Gets” advertising campaign created to support the company’s commitment to using only real ingredients. The launch of the campaign follows the recent announcement that Chipotle is the only national restaurant brand without added colors, flavors or preservatives – artificial or natural – in any of the ingredients it uses to prepare its food (except for lemon and lime juice which can be used as preservatives, though Chipotle uses them only for taste).

The “As Real as It Gets” campaign includes a series of videos with Sam Richardson, Jillian Bell and John Mulaney ‘getting real’ as they lounge inside a surprisingly spacious burrito voiced by Jeffrey Tambor. The comedians get real by revealing their fears, desires and secrets inside the burrito. The campaign also features radio, outdoor, digital video and banners, and social advertising that similarly conveys Chipotle’s commitment to being real.

“In a world full of fakery and half-truths, it’s invigorating to hear a brand tell it like it is,” said Mark Crumpacker, chief marketing and development officer for Chipotle. “This campaign challenges the conventions of fast food advertising by being completely real — not only about our food, but about the world we live in — and it does so with an optimism and playful humor that’s very much in line with our brand.”

Developed with Venables Bell & Partners (VB&P), “As Real as It Gets” represents the company’s first use of national broadcast television as a significant component of an advertising campaign. Last year, Chipotle tested television advertising in some markets, but this campaign represents a broader use of video across broadcast, cable and digital. Examples of the ads from the campaign can be seen at http://www.chipotle.com/realcampaign.

“We’re thrilled to help create the next chapter for this great brand with a campaign that conveys Chipotle’s commitment to doing the right thing and offering real, quality food,” said Will McGinness, partner and executive creative director at Venables Bell & Partners. “We set out to avoid all the conventions of fast food advertising. Using humor and a commitment to telling it like it is, we cut through the clutter of confusing claims, limited time offers or farmers holding produce, and created a campaign that is very true to who they are.”

Media planning and buying for the campaign was done by MullenLowe MediaHub.

The release of the “As Real as it Gets” campaign supports Chipotle’s commitment to using only real ingredients in its food. The company recently announced that it had rolled out new tortillas — used for their burritos, tacos and chips — that eliminated the use of preservatives and dough conditioners leaving the brand with only 51 real ingredients that are readily available at a farmer’s market or grocery store. The milestone furthers the company’s mission to ensure that better food, prepared from whole, unprocessed ingredients is accessible to everyone.

Chipotle has championed quality ingredients and the use of local, organically grown produce when practical, dairy from cows raised in pasture, meats from animals raised without hormones or non-therapeutic antibiotics, and the use of ingredients that have not been genetically modified throughout the company’s tenure. To highlight its entire ingredient list, the company released a new section of its website dedicated to its ingredients at http://www.chipotle.com/real.

Chipotle defines “national restaurant brand” as any restaurant brand included in the Nation’s Restaurant News top 200 list (August 2016) having more than 100 total U.S. locations. The company’s statements that it uses no added colors, flavors or preservatives apply only to Chipotle branded restaurants operating within the U.S., and only to the ingredients used to prepare food and not to ingredients used in the beverages sold at Chipotle.


Steve Ells, founder, chairman and CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls, and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in an interactive style allowing people to get exactly what they want. Chipotle seeks out extraordinary ingredients that are not only fresh, but that are raised responsibly, with respect for the animals, land, and people who produce them. Chipotle prepares its food using without the use of added colors, flavors or preservative typically found in fast food. Chipotle opened with a single restaurant in Denver in 1993 and now operates more than 2,200 restaurants. For more information, visit Chipotle.com.

Chris Arnold

Source: Chipotle