- Brits stick with their mobile network longer than they do their partner
- The average Brit is likely to stay with their network for over 4 years before choosing a new one
- Brits more likely to consider cheating in a relationship than dabble with changing networks
London, 2017-May-23 — /EPR Retail News/ — Young people in Britain are more loyal to their mobile phone network than their partners, a study by Carphone Warehouse has found.
The study by the UK’s biggest independent mobile retailer discovered that 18-30 year olds spend an average of four years and two months with their network, compared to just three years and nine months in romantic relationships.
And despite a long list of gripes with both the mobile networks and their partners, young Brits are more likely to have considered cheating on their partner (15 percent) than considered switching network (12 percent).
The main reasons Brits switch networks are to save money (73 percent), have more flexibility (29 percent) or don’t want to be tied to a contract (18 percent). On the other hand, only 29 percent of young Brits have actually made the switch, despite being able to save an average of £152 with Carphone Warehouse.
The most common complaints about romantic partners were not listening, chewing loudly, snoring, breaking wind and picking their nose. Whereas for networks, the most common complaints were poor coverage, connectivity, additional charges and price increases.
However, even this isn’t enough for many to move on from their network, and the most common reason for sticking is believing that the process of switching is too complicated (25 percent). Other reasons include; thinking that the process will take too long (15 percent), not knowing who to ask for advice (10 percent) or believing that changing networks will cost them more money (10 percent).
When asked what respondents would do with a potential saving from switching networks, most would save the money for a rainy day (26 percent) or put it towards taking a holiday (19 percent).
Dean Kramer, Marketing Director at Carphone Warehouse, says: “Even though eyes might start to wander when they’ve been with a partner a while, it seems young Brits are far more likely to tolerate debauched behaviour when it comes to the networks.
“Our advice is to see what else is out there when it comes to your relationship with a network. Don’t sell yourself short because you believe it’s too difficult or time consuming to do better. We have the perfect network match making tool, Pin Point, that takes the stress out of finding your ideal partner by exploring thousands of deals. We save our customers £152 on average when it comes to switching, so we’re challenging the nation to get a better deal.”
TOP 5 THINGS BRITS WOULD DO WITH THEIR MONEY, IF THEY SAVED £152 SWITCHING MOBILE PROVIDER (as selected by 18 to 30-year-olds)
- Save it for a rainy day (26%)
- Take a holiday (19%)
- Buy new clothes (9%)
- Treat someone else (6%)
- Spend it on their home (5%)
TOP 5 FACTORS WHICH INFLUENCE BRITS’ CHOICE OF NETWORK (as selected by 18 to 30-year-olds)
- Price (76%)
- Data allowance (53%)
- Network coverage (40%)
- Text allowance (30%)
- Minutes allowance (28%)
Notes to Editor
One Poll conducted the research of 2,000 18-30-year-olds between the 30th March-6th April and 8th-16th May 2017.
About Dixons Carphone
Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in eleven countries.
Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.
Dixons Carphone’s primary brands include Carphone Warehouse, CurrysPCWorld and Simplifydigital in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.
Business-to-business (B2B) services are provided through Connected World Services (including honeyBee software products), PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.
Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.
Please contact Carphone Warehouse Press Office at M&C Saatchi PR for further information: Press Office carphonewarehouse@mcsaatchi.com
Source: Dixons Carphone