- ‘Smid Tøjet design contest: Dennis Knudsen won the right to donate DKK 250,000 from BESTSELLER to a Red Cross Project
BRANDE, Denmark, 2017-May-24 — /EPR Retail News/ — Last night (22 May 2017), the winner of the design contest ‘Smid Tøjet’ (drop your clothes) was found. Danish hairdresser and make-up artist Dennis Knudsen won the right to donate DKK 250,000 sponsored by BESTSELLER to a self-chosen Red Cross Project.
The past three weeks, BESTSELLER has collaborated with Danish Red Cross and the Danish TV station TV 2 on the ‘Smid Tøjet’ campaign with the aim of collecting as much used clothes as possible for the benefit of Red Cross’ humanitarian work. All our Danish stores have offered our consumers to bring in their used clothes, and we have brought attention to the campaign through our various BESTSELLER and brand social media channels.
To bring more focus to the campaign, eight fashion icons competed to make the best designs from second hand clothes in three TV programmes. Blogger Trine Kjær, singer Karen Mukuba, Instagrammer and singer Benjamin Lasnier and hairdresser Dennis Knudsen competed in the finals to make the best red carpet outfit. With his festive creation, Dennis Knudsen won the finals and donated DKK 250,000 from BESTSELLER to rebuild schools in Nepal after the earthquake in 2015.
CALL TO ACTION
“In BESTSELLER we have recently reconfirmed our commitment to circularity by signing the Global Fashion Agenda’s Call to Action, and the ‘Smid Tøjet’ campaign fits well with our ambitions of focusing on the end-of-use phase as one step towards making fashion more sustainable, says Communication Manager in BESTELLER, Jesper Stubkier.
Read more about BESTSELLER’s circular fashion agenda here
CONTACT:
E-mail: contact@bestseller.com
Phone: + 45 99 42 32 00
Source: BESTSELLER
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