Service starts June 1 at the approximately 2,900 McDonald’s restaurants across Japan
Tokyo, 2017-May-29 — /EPR Retail News/ — McDonald’s Japan and Rakuten, Inc. today (May 26, 2017 ) announced that the two companies have formed a partnership around the Rakuten Point Card service to improve customer convenience by enabling Rakuten Point Card cardholders to use their Rakuten Point Card at approximately 2,900 McDonald’s restaurants across Japan from June 1, 2017.
Collaboration between McDonald’s Japan and Rakuten began in December 2008 with the introduction of Rakuten’s e-money service, Rakuten Edy, at all McDonald’s restaurants nationwide, giving customers the opportunity to enjoy a wider variety of payments methods beyond cash and allowing the restaurants to provide a quicker and smoother service. Through the new partnership, customers who present their Rakuten Point Card or their Rakuten Point Card app when paying at McDonald’s restaurants in Japan can earn one Rakuten Super Point for every 100 yen (tax included) spent. Rakuten Super Points can be used in the various Rakuten Group services as well as for payment at McDonald’s restaurants in Japan and other partner stores.
Through the partnership, the two companies aim to further improve convenience for customers by giving them the chance to experience the fun and simplicity of using and earning Rakuten Super Points whenever they visit McDonald’s restaurants in Japan.
To commemorate this service partnership, a campaign will be held in which customers who use their Rakuten Point Card at McDonald’s restaurants in Japan on weekdays between June 1 and June 30 will receive five times the regular Rakuten Super Points. Customers will also be able to receive an original “McDonald’s Rakuten Point Card” for free at McDonald’s restaurants across Japan from June 1.
In addition, McDonald’s Japan plans to incorporate a Rakuten Point Card function into its official McDonald’s Japan app by this summer.
McDonald’s Japan and Rakuten will continue to strive to offer more convenient services and improve customer satisfaction.
Service Outline
1. Use and earn Rakuten Super Points at approximately 2,900 McDonald’s restaurants across Japan
Start of service: June 1, 2017
Participating restaurants: All approximately 2,900 McDonald’s restaurants in Japan
Details: Present your Rakuten Point Card or Rakuten Point Card app when paying at McDonald’s restaurants in Japan to earn one Rakuten Super Point for every 100 yen (tax included) spent. Rakuten Super Points can be used in the various Rakuten Group services as well as for payment at McDonald’s restaurants in Japan and other partner stores.
2. McDonald’s Weekday 5x Point Campaign
Campaign period: From 00:00 on June 1, 2017 until 23:59 on June 30, 2017
Campaign website: https://point.rakuten.co.jp/rpointcard/campaign/mcdonalds/spotevents/20170601
Details: Present your Rakuten Point Card or Rakuten Point Card app when paying at any McDonald’s restaurant in Japan during the campaign period to earn five times the regular Rakuten Super Points for every 100 yen (tax included) spent.
3. Free McDonald’s Rakuten Point Card offered at all restaurants
Start of offering: June 1, 2017
Details: Customers can receive an original McDonald’s Rakuten Point Card for free at McDonald’s restaurants in Japan.
*Offer valid while stocks last.
About Rakuten Point Card
Rakuten Point Card is a service that enables users to use and earn Rakuten Super Points by showing the card or barcode displayed on the smartphone app when shopping at affiliated stores or utilizing affiliated services. Rakuten Super Points can be used on the various services of the Rakuten Group, in addition to other services and stores, such as at the approximately 2,900 McDonald’s restaurants in Japan, as well as supermarkets, department stores, restaurants, and gas stations nationwide.
About McDonald’s Japan
Since opening its first restaurant in Ginza in 1971, McDonald’s Japan strives every day to provide customers with the best restaurant experience possible. With a mission to be its customers’ favorite place and way to eat & drink, the company follows the principles of QSC&V (Quality, Service, Cleanliness, and Value) that are the rules for success in the restaurant business, as advocated by the founder of McDonald’s, Ray Kroc. Currently, McDonald’s Japan runs approximately 2,900 restaurants throughout the country’s 47 prefectures, and serves an average of around 1.3 billion customers a year. Aiming to be the world’s best food product management system, with uncompromising quality management, the pursuit of cleanliness in operations, and the practice of sincere service as its motto, McDonald’s Japan provides customers with a pleasant space, and works to create restaurants that customers will feel as a “FUN PLACE TO GO.”
About Rakuten
Rakuten, Inc. (TSE: 4755) is a global leader in internet services that empower individuals, communities, businesses and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to more than 1 billion members around the world. Since 2012, Rakuten has ranked in the top 20 of Forbes Magazine’s annual “World’s Most Innovative Companies” list. The Rakuten Group has over 14,000 employees, and operations in 29 countries and regions. For more information visit https://global.rakuten.com/corp/
Source: Rakuten, Inc.