- S Group and Tesco announce product partnership
Helsinki, Finland, 2017-May-31 — /EPR Retail News/ — The focus on food in Finland is currently geared towards local sourcing, vegetables and seasonal products, price-consciousness, and a desire to find enjoyment and luxury in everyday life. The product partnership between S Group and Tesco makes available some 200 products that will add a little extra flavour to Finnish meals.
– As part of our endeavour to match customer expectations, we are now addressing the increasing desire for pampering and luxury in everyday life, says Ilkka Alarotu, SVP, SOK Retail Business, about the cooperation involving Tesco products.
Starting today, Prisma and S-market outlets, and Alepa stores in the Helsinki region, will provide a broad selection of Tesco’s products including Finest and Free From ranges. In total, the selection consists of some 200 products.
– We are delighted to be working with S Group in Finland to provide a range of great quality Tesco products, and we’re looking forward to offering their customers the opportunity to try them for themselves, says Richard Stratton, Head of Wholesale & Export, Tesco PLC.
More “Free From”
Persons following a special diet will find many interesting food choices in Tesco’s Free From range.
– The introduction of Free From expands especially the selection of gluten-free products in S Group’s grocery stores. And best of all: these products are anything but free from flavour, says Katja Tapio, VP at SOK Retail Business.
Finest dining
The new product range is all about taste, in eye-catching and elegant packaging.
– Tesco’s Finest range is a triumph of contemporary design and elegance. The products will make you think of enjoying breakfast or five o’clock tea with the royals, says Katja Tapio.
S Group is a cooperative group of companies composed of 20 regional cooperatives, SOK Corporation and their subsidiaries. The co-op members own the cooperatives, which in turn own SOK Corporation. S Group’s key business areas consist of supermarket trade, department stores and speciality stores, service station store and fuel sales, the travel industry and hospitality business, hardware trade and financial services. In 2016, S Group’s retail sales amounted to approximately EUR 11 billion and it has a total of more than 37,000 employees.
Tesco is a leading retailer with 460,000 colleagues serving millions of customers every week in stores across the UK, Republic of Ireland, Central Europe and Asia.S Group is Tesco’s latest retail partner, joining other retailers across Asia, the Americas, the Middle East and Europe in offering a range of Tesco products to their customers.
Source: S Group
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