- Mall of Switzerland: a destination for fashionistas of all ages
An array of international fashion brands join the Mall with the fist Original Penguin store opening in Switzerland
Zurich/Ebikon, 2017-Sep-19 — /EPR Retail News/ — With the opening of the Mall of Switzerland in Ebikon (Lucerne) on 8 November 2017, central Switzerland gets not only the second largest shopping and leisure centre in the country, but also a unique fashion destination with many leading brands. Some of the fashion brands, including Original Penguin, opening in the Mall will be celebrating their entry into the Swiss market. Established brands will also be present in the Mall of Switzerland, such as Guess and Marc O’Polo, making the mall a destination for fashionistas of all ages.
NEW YORKER: young and trendy
With approximately 1,000 locations in 40 countries, NEW YORKER is one of the largest fashion companies in Europe. The NEW YORKER collection consists mainly of fashion, denim, sports and streetwear for a young, fashion-conscious audience. Added to this is a
wide selection of accessories and underwear. NEW YORKER’s own sub-brands FSBN, FB SISTER (sports and street wear), AMISU (trendy and up-market DOB), menswear SMOG, CENSORED (underwear and swimwear) and ACCESSORIES will all be available in the Mall of Switzerland’s store.
Original Penguin: cult brand with retro charm
The roots of the American brand Original Penguin go back to the fifties, when in 1955 Abbot Pedderson, a salesman with the underwear manufacturer Munsingwear, on a business trip to New York city, took the wrong taxi by mistake after a long wait at the airport and found himself in downtown Manhattan outside a taxidermist’s shop. He decided to buy one of the small art deco penguins, called it Pete, and set off back to Minneapolis.
When Pete’s head fell off in the plane, Pedderson wound his tie round the penguin’s neck with the help of a stewardess, who said she thought Pete looked so good he should definitely be a logo on a shirt. That was the origin of ORIGINAL PENGUIN, a brand which has been worn by entertainers and sportsmen in the US ever since.
Original Penguin’s opening in the Mall of Switzerland will be the brand’s first shop in Switzerland.
Stefanel: elegance from Italy
Elegant, light as a feather and very feminine – those are the characteristics of the Italian label Stefanel. Having achieved its success with knitwear, the brand, established in 1959 by Carlo Stefanel, now offers a huge variety of garments, for every day wear and for special occasions: jumpers and cardigans, jackets and coats, capes, dresses, tops and shirts, trousers and skirts, and also scarves and shawls. Stefanel fashion is characterised by clear lines, feminine cuts and high quality of material and production.
With the opening of the Mall of Switzerland Stefanel is celebrating its first shop in the German speaking part of the country.
Lee & Wrangler: Original denim icons
Lee
The brand was established by Henry David Lee in 1889 as a wholesale greengrocer. In 1912 Lee decided to produce work clothes himself, because he was dissatisfied with the quality available on the market. A year later he invented the jumpsuit and started country wide production. In the 1920’s he invented jeans with zip fastening and the overall with zip fastening, and the mascot Buddy Lee was born. The rider jacket is now a denim icon, essential in any denim fan’s wardrobe, and interpreted differently from season to season. From November, the authentic denims in numerous cuts and washes, together with jackets, shirts, pullovers and accessories, will be available in the Mall of Switzerland.
Wrangler
The Blue Bell company, founded in 1904, was a work clothes retailer that launched its own denim line in 1945, with cowboys and rodeo riders as its target. The name Wrangler was chosen in a competition among Blue Bell employees and the company soon invented and manufactured boxy baggy dungarees.
In 1946 Ben Liechtenstein, also known as Rodeo Ben, a specialist tailor, was taken on board to customise the new product, the cowboy jeans, for the target group. Due to Rodeo Ben’ fame at the time, the co-operation was a gigantic success for Wrangler, and kick-started the company’s world-wide expansion.
The opening in the Mall of Switzerland, in time for Wrangler’s 70th anniversary, will further establish the company’s success story with a fresh, new collection.
C&A: Affordable, high quality fashion for adults and children
Although its style changes constantly, C&A’s aim always remains the same: the family business, now in its sixth generation, wants to offer its customers, both male and female, attractive, modern quality clothing at reasonable prices. With ten sub-brands, C&A caters for all ages – from Baby Club for little ones, through Clockhouse for teens, to the Westbury menswear brand.
For further information:
Compresso AG
Retail, Lifestyle, Mode, Events
Suzanne Nievergelt, Jenatschstrasse 5, 8002 Zürich
Fon: +41 43 488 86 34, Fax: +41 43 488 86 01, E-Mail: mailto:pr@compresso.ch, www.compresso.ch
Creafactory AG
Bau, Politik, Verkehr, Management
Werner Schaeppi, Gotthardstrasse 31, 6300 Zug
Fon: +41 41 728 7007, E-Mail: werner.schaeppi@creafactory.ch, www.creafactory.ch
Source: Mall of Switzerland
###