More than 80 stores in 13 Canadian airports will participate
ATLANTA, 2017-Nov-09 — /EPR Retail News/ — Paradies Lagardère, the travel retail and restaurateur leader in North America, is partnering with several airports throughout Canada to honor veterans that have served their country on Remembrance Day, November 11.
Paradies Lagardère will donate a percentage of its sales achieved Friday, November 10, and Saturday, November 11, in its retail and food and beverage stores to the Royal Canadian Legion’s Poppy Trust Fund. Through donations to the Poppy Trust Fund, the Royal Canadian Legion provides financial assistance and support to veterans, including Canadian Armed Forces and RCMP, and their families. The Poppy Trust Fund supports food and heating costs, clothing, prescription medication, medical appliances and equipment, essential home repairs, and emergency shelter.
Participating airports:
| Calgary International Airport | Saskatoon John G. Diefenbaker International Airport |
| Edmonton International Airport | St. John’s International Airport |
| Greater Moncton International Airport | Toronto Pearson International Airport |
| Montréal-Pierre Elliott Trudeau International Airport | Vancouver International Airport |
| Ottawa International Airport | Victoria International Airport |
| Québec City Jean Lesage International Airport | Winnipeg James Armstrong Richardson International Airport |
| Regina International Airport |
Several participating stores include: iStore, Brooks Brothers, PGA TOUR Shops, and RELAY.
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“Paradies Lagardère is committed to providing support to military personnel in both the U.S. and Canada,” said Gregg Paradies, president and CEO, Paradies Lagardère. “In 2016, we launched this initiative and raised more than $15,000, which was donated to the Royal Canadian Legion’s Poppy Trust Fund. We’re excited to do this again this year. The Remembrance Day initiative in our Canadian airports, and our ongoing Treat Our Troops and Feed Our Troops programs in our U.S. airports, are just small tokens of appreciation for the service and sacrifice those in the military make.”
Additional details:
The Royal Canadian Legion is Canada’s largest veteran support and community service organization. More than 300,000 members in 1,400 branches across Canada make a difference in the lives of veterans and their families, provide essential services within its communities, and remember the men and women who made the ultimate sacrifice. Learn more by visiting http://www.legion.ca/.
Treat Our Troops is a national program that facilitates customer donations in many of the U.S. airports in which Paradies Lagardère operates stores. Shoppers are given the opportunity to purchase a wide variety of useful items such as snacks, beverages, toiletries, reading materials, and electronics purchase items, which are then placed in a collection box. Working in conjunction with airports and the United Service Organization (USO), Paradies Lagardère coordinates packaging and delivery of these donations to USO offices across the country. In 2016, the program resulted in donations of more than 1.2 million products to military men and women worldwide.
Paradies Lagardère also offers free meals to U.S. military personnel through its Food and Beverage Division’s Treat Our Troops program. Between Memorial Day and Independence Day, Paradies Lagardère invites active or retired military to receive this special form of gratitude from its customers in participating airport restaurants within the U.S.
Learn more about these and other initiatives by visiting http://paradieslagardere.com/.
Source: Paradies Lagardère