I&K International Limited Announce Two New Hires At Hairtrade

I&K International Limited have announced that Hairtrade, the Gateshead-based online hair and beauty retailer, has created two new roles as part of the expansion of its Marketing, Business Development and PR department. The expansion came as a result of Hairtrade’s continued strong growth in the market.

Mark McDonagh, who joins the company as Communications and Business Development Manager, previously held the position Business Communications Executive at Pearsons and, most recently, worked as e-Media Manager for Home Group.

Laura Bainbridge, the second new employee, joins the company as PR and Social Media Executive. Bainbridge has previously worked as a Marketing Executive in the hospitality industry and also worked as a Marketing and Design Executive at top PR, marketing and design agency within the North East.

Since its beginnings in 2005, Hairtrade has grown and transitioned from selling only hair extensions to being a leading hair care and beauty retailer that offers a far wider range of products. Though hair extensions are still one of its best sellers, Hairtrade has expanded its stock to include hair straighteners, make up and other beauty products. The decision to hire new employees came as a direct result of this growth.

Keven Kou, Managing Director at I&K International Limited commented on the company’s recent expansion, saying: “Hairtrade has recently won the Fasted Growing Small Business Award at the Ward Hadaway Fastest 50 Awards, which is a fantastic achievement for us. Due to the success of Hairtrade, we have realised the need to expand our team to continue with this growth.”

He continued: “Both Mark and Laura join us from communications roles, which is an ideal fit to take Hairtrade to the next level.”

Speaking of his new role at Hairtrade, the new Communications and Business Development Manager, Mark McDonagh, said: “I think it’s a really exciting time to be joining an expanding organisation, especially when a lot of organisations are looking to reduce their staff level. Both mine and Laura’s roles have been created to help expand the business and our product range further.”

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Festive Fashions from Top Stores on a Budget with Latest DiscountVouchers.co.uk Offers

Online retail deals website DiscountVouchers.co.uk has introduced new deals to help the country’s shoppers save money at leading retailers Debenhams, Miss Selfridge and Marks and Spencer this week. The website offers shoppers money off at over 800 stores and restaurants and is right now able to help people save on all manner of festive clothing for the Christmas party season.

Sprucing up a wardrobe for the Christmas season just got more affordable thanks to new deals for saving on party clothing through a choice of new M&S voucher codes on show on DiscountVouchers.co.uk. The new deals can help consumers enjoy 25% off selected women’s partywear and 50% off selected beauty gifts.

DiscountVouchers.co.uk regularly offers deals for all the top names in retail and this week sees new offers on show for leading department store Debenhams. Clothing for Christmas can be had on a budget thanks to DiscountVouchers.co.uk introducing a choice of Debenhams discount code giving shoppers 10% off fashion and home as well as up to 40% off women’s dresses.

Another famous name fashion store to feature on DiscountVouchers.co.uk this week is high street favourite Miss Selfridge. Popular with female shoppers for years, DiscountVouchers.co.uk is right now offering a new Miss Selfridge discount code range which includes up to £30 off selected coats & knitwear and also savings in the Most Glamourous Party Season collection.

Doug Scott, managing director of DiscountVouchers.co.uk, comments, “Thanks to our dedicated team of staff reviewing all the latest deals around we’re able to offer deals like these at three of the UK’s biggest and best style stores. Savings for Christmas on top brand clothing are just the ticket for UK shoppers right now.”

DiscountVouchers.co.uk offers consumers money saving deals at major high street brands and specialist retailers, including stores like Tesco, Marks & Spencer, Sainsbury’s, Travelodge, First Choice, lastminute.com and Boden.

For more information visit www.discountvouchers.co.uk

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AllSaints Celebrate Traditional British Manufacturing Methods in a New Film

British workmanship and manufacturing are given the recognition they deserve with the release of AllSaints’ new documentary, Voices of the Cloth.

You might have never thought about it, but what if the shirt on your back could tell a thousand stories? What if the coat you throw on each day represented passion and commitment, or the jacket round your shoulders symbolized generations of toil and tradition? These are just a few of the questions that the leading fashion retailer AllSaints has posed in the documentary, Voices of the Cloth, a new film that will launch on the UK site tomorrow, that showcases the level of workmanship and care that goes into producing some of the materials that the brand use.

AllSaints explain: “As a brand with British manufacturing in its blood, heritage and tradition are uncompromising fundamentals of the AllSaints spirit. However, it’s these values that too many, too often forget, as modern day production takes hold and skilled British work forces get left behind. This documentary was created in order to give voice to the whispered stories of survival in a fast-moving industry and liberate the Voices of the Cloth.”

Shot in the Yorkshire town of Huddersfield, where much of AllSaints’ woven textiles are manufactured, the town’s endless stories presented a unique opportunity for AllSaints to celebrate their roots. With much of the film talking place within the traditional ‘finishing’ mill, a family-run establishment where many of their fabrics are treated, the skilled workers explain the specialist weaving and steaming techniques that have been developed over generations to give the miles and miles of beautiful fabric a very specific feel. This ‘handle’ is a quality that could not be replicated without their expert knowledge, or the temperate conditions of the surrounding area.

AllSaints continue: “These men of the mill are equally fascinating, working on machines now so old that they were unique in the world and using top secret soap recipes that their ancestors had toiled for generations to perfect. These were people who started work at the age of 15 knowing nothing about textiles, but who by retirement age had become experts in their trade.”

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I&K International Limited Announces Free Aerosil Watch Offer At Hairtrade.com

I&K International Limited has announced that Hairtrade.com, a leading online hair care and hair extensions supplier, will give customers a free Aerosil watch if they spend a particular amount on beauty and hair care products. The offer is being used as a way of rewarding Hairtrade.com customers for their loyalty to the company.

The Aerosil watches are available in 10 different colours and clients who qualify for the offer can choose whichever colour they like. There are an unlimited number of watches, so Hairtrade.com has advised its customers to get shopping before the offer runs out.

This offer comes at a time when bright-coloured silicone watches are particularly popular within the jewellery/accessories market. The Aerosil watches are modern timepieces modelled after the silicone band bracelets trend of recent years. The watch giveaway was conceived by Hairtrade.com with an understanding that beauty and fashion are inherently linked and with an expectation that the watches will appeal to its customer base.

The Aerosil watch giveaway is part of Hairtrade.com’s continuing commitment to become one of the largest hair care suppliers industry-wide. Though Hairtrade.com started in 2005 solely as a hair extensions supplier, selling synthetic hair extensions, wigs and hair pieces, it has since expanded into other areas of the industry. Customers can now purchase a range of other hair care products as well as other beauty products, such as make up and self-tanning kits.

Keven Kou, Managing Director of I&K International Limited, commented on Hairtrade.com’s role the hair extension industry, saying: “The hair extensions are becoming an essential fashion accessory. The hair and beauty market is blooming in the world; we would like to grasp this opportunity to continually offer outstanding product quality and professional service, aiming to become the biggest supplier in the whole industry.”

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Glitzy Secrets Reveals Its 2011 Advent Calendar

Glitzy Secrets, a leading online supplier of jewellery and hair accessories, has announced the release of its Glitzy Advent Calendar which includes a range of events hosted by the website throughout the Christmas season.

Though customers can discuss the Advent events by finding Glitzy Secrets on Facebook or locating Glitzy Secrets on Twitter, they can also consult the Glitzy Secrets website itself for more information. The Glitzy Advent Calendar will be available on the site throughout the month of December.

Another prominent feature of the Glitzy Secrets Advent Calendar is “Sparkle Week.” This week-long event occurs during the first week of the Advent calendar and gives customers the opportunity to receive a 25% discount on products from the Glitzy Secrets website. Following “Sparkle Week”, individual prizes and giveaways will begin, with daily prizes being awarded on Facebook, Twitter and Flickr.

In addition to Sparkle Week, Glitzy Secrets has planned to announce an exclusive competition or discount code on one of its various social media channels every day in the lead up to Christmas. Prizes include gift vouchers, an Heirloom of Pearl Side Tiara and other accessories.

In the final days leading up the Christmas Glitzy Secrets will be encouraging users to upload pictures of their Glitzy Christmas homes to Facebook and, following this, on Christmas day, there will be an extra special glitzy present announced on the company’s Facebook page.

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Glitzy Secrets Announces The Launch Of Its New Website

Glitzy Secrets, a leading online retailer of hair accessories and jewellery, has announced the launch of its new, updated and redesigned website. The new website has been restructured so that it’s more social, more navigable and more aesthetically pleasing.

The new website includes a range of new features aimed at making the shopping experience easier and more enjoyable. For example, the new site will feature slideshows of top trends and offers so users can stay up to date on the latest styles. It will also give users the ability to hover over product images to see how they look on a model.

Glitzy Secrets has also taken steps to make the website more user-friendly. Part of this effort included a reorganisation which makes it easier to shop for items of a particular price or colour. Users of the new website can filter items according to the category that matters most to them, for a more personalised shopping experience.

Another major aspect of the new website is its incorporation of social media. Customers shopping on the new website can share their favourite pieces with friends by using the new “share” buttons. By clicking these “share” buttons, users can discuss their purchases with friends via social networking sites such as Twitter, Facebook and Google Plus.

Glitzy Secrets has also expanded the bridal and wedding jewellery portion of its website, adding a new bridal gallery which features brides who wore Glitzy Secrets jewellery on their wedding day. Users can click on each Glitzy Secrets Bride and see what she had to say about her jewels. If they see something they like, users can choose to “Steal Their Style” and find exactly which jewels they wore. Finally, the bridal section features a new gift category which showcases top gift ideas for brides, bridesmaids, sisters, mums and grandmothers.

To celebrate the website launch, Glitzy Secrets has teamed up with Love My Dress, a glamorous, gorgeous and vintage inspired wedding blog, to host the SPARKLE WEEK competition. “Sparkle Week” is the first week of the website’s “Glitzy Advent Calendar,” where customers are offered a 25% discount code and opportunities to win jewellery prizes and gift vouchers. Additionally, the first 20 customers to use the “Sparkle Week” discount code will receive a Glitzy Angel Brooch.

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Ernest Jones Launches Customer Stories Campaign

Ernest Jones, the jewellery and watch retailer, has launched an online campaign with luxury Swiss timepiece brand Gc watches to encourage customers to share stories of their greatest moments of joy and achievement.

The campaign supports the new Ernest Jones proposition of ‘Love & Life’ and continues the retailer’s commitment to celebrating those moments that matter in life. Ernest Jones ‘Love & Life’ campaign also ties in perfectly with Swiss made Gc watches’ new brand proposition – ‘Gc Smart Luxury’, an intelligent way to embody luxury.

In order to incentivise customers to share their stories, Ernest Jones has teamed up with Swiss made brand, Gc watches. Gc watches have launched a global campaign around their new ‘Smart Luxury’ brand proposition which signifies an intelligent way to embody luxury. Ernest Jones is proud to support this exclusive Gc campaign in the UK through their customer stories campaign which asks customers to share their ‘Smart Luxury’ moments of their greatest joy and achievement and will reward the teller of the best tale with a Swiss made Gc watch to remember those moments all over again. Two winners will be selected with each winner selecting a Gc watch of their choosing from the collection at Ernest Jones.

Ernest Jones customers are being directed to enter the customer stories competition from in-store marketing in the Ernest Jones stores across the UK that stock the Gc brand. Ernest Jones is also driving traffic and awareness of the campaign through tailored email communication and social media activity to engage customers as well as featuring prominently on the Ernest Jones website.

In addition the Ernest Jones customer stories campaign is being supported by leading woman’s fashion and lifestyle magazine Marie Claire and online at marieclaire.co.uk. The campaign has been featured in the December issue and is also supported by a dedicated online advertisement on marieclaire.co.uk. Marie Claire readers can access the Ernest Jones customer stories campaign from Marie Claire online and can also browse and share their favourite watches from the Gc watch collections available at Ernest Jones.

Customers are invited to visit ernestjones.co.uk/gcstories to share their moments of their greatest joy and achievement by 23:59 GMT 16 December 2011 to be in with a chance of winning one of two Gc watches. As well as submitting their stories, customers can also add photo and video content, as well as recommending watches and jewellery from the Ernest Jones catalogue to complement their stories.

After 60 years of working with many prestigious brands, Ernest Jones brings customers watch brands including, Gc, Breitling, Cartier, Omega, Rolex and Tag Heuer. Ernest Jones also has a wide selection of diamond jewellery including The Leo Diamond, Tolkowsky and Le Vian, and fashion brands including bead and charm giant Chamilia, DKNY and Ted Baker. The jeweller has also collaborated with London-based bridal wear and fashion designer Amanda Wakeley, through designs created exclusively for Ernest Jones to offer its customers luxury fashion jewellery and watches in storeand online.

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Agnes Valentine And Leading Retailer 3 Suisses Launch Exclusive Swimsuits Collaboration For Summer 2012

London based Agnes Valentine has been invited by the leading French retailer 3 Suisses to design two exclusive swimsuits for its summer 2012 season.

3 Suisses (whose most recent collaborations include Karl Lagerfeld, Alexandre Vauthier, Jonathan Saunders and Richard Nicoll) is present in 30 countries through online sales attracting 9 million unique visitors per month, and a catalogue issued in excess of 6 million copies each season.

The two swimsuits issued from this collaboration share some classic features that make Agnes Valentine a must-have addition to discerning wardrobes. Clean lines and graphic combinations reveal a bold yet structured silhouette, for a “practical chic” look. The swimsuits come in black and bright emerald and are priced from 60 euros. They will be available from December 2011 in the 3 Suisses catalogue, and at www.3suisses.fr

About Agnes Valentine
• Agnes Valentine is a luxe contemporary swimwear label launched in fall 2009 by Agnès Cushnie, with a commitment to pushing the boundaries of swimwear.

• Her work has been featured internationally and was recently listed as one of the “Best 30 Swimsuits” by Vogue UK (June 2011).

• Agnes Valentine’s women and children ranges are currently stocked in European retail outlets and available on the company’s website.

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Nutrimetics Complete Christmas Gift Guide

Nutrimetics has put together the following gift guide for men and women, for Christmas giving without the shopping grief.

GIFT IDEAS FOR HER

FOR THE FEMININE
Love & Courage (45ml)
According to the Nutrimetics Beauty Lab Report*, perfume is the biggest confidence booster for Aussie women and 47% also said a quick spritz makes them feel more attractive. With a fresh and fruity bouquet and subtle floral middle notes, this romantic fragrance makes the perfect festive pressie for your favourite girlfriend or family member.

‘I’m a Star’ Jewellery Collection
This stunning new collection of stars is MADE WITH SWAROVSKI ® ELEMENTS. Delicate and feminie, the star works with everything from denim to silk. Beautifully gift boxed and suitable for silver lovers.

FOR THE FUN LOVING
Nutrimetics Beach range is ideal for beach goers and summer lovers. When sprinkled in the bath, the Beach Bath Minerals (255g) soothes tired muscles and helps to relieve stress, the Beach Deep Moisture Body Wash (200ml) is enriched with Sea Kelp leaving the skin clean fresh and scented with a sea breeze, whilst the Beach Soothing Body Moisturiser (200ml) is a creme best for rehydrating the body after beach and sunbathing fun.

THE HARD TO BUY FOR – GIFT SAVER
Limited Edition Nutri-Rich Oil (40ml)
For someone who is not so easy to buy for, you can’t go wrong with a classic. The iconic and adored Nutri-Rich Oil has been beautifully packaged into a limited edition luxury keepsake. The concentrated, multi-purpose formula, created from the oil of the Apricot Kernel, hydrates, soothes and moisturises the skin whilst reducing the appearance of fine lines. Suitable for all skin types and any age group, the gift is sure to be a Christmas hit.

PERFECT FOR MUM
Lemon Zest Hand Creme (75ml)
This zesty luxurious hand cream is enriched with Shea Butter and Aloe Vera to moisturise dry skin and the fresh lemon scent awakens tired hands. With lemon buttercream for a beautiful fragrance, and chic packaging, this is a pamper package for Mum that’s a great value gift. Also includes perfectly pocket-sized nail files.

The Nutrimetics Beauty Lab Report* revealed that for the majority of Aussie women, skin cleansing and moisturising is the most important part of their beauty regime. For a special treat for Mum, why not re-vamp her skincare collection with Nutrimetics newly relaunched Restore range. With a unique active complex which harnesses the power of a breakthrough anti-ageing ingredient; Sauvignon Blanc this new formula has wowed women in clinical trials with product testing revealing 100% of women saw less wrinkles in just 28 days.+

FOR THE FASHIONABLE
For the fashion forward, try the limited edition nc Birds of Paradise Colour Collection. The nc Birds of Paradise Eye Kit (4.35g) includes three eyeshadow/eyeliner duos in this seasons must-have colours; lilac/aubergine, pink/charcoal and bronze/mocha. Add to this, the nc Birds of Paradise Lip Gloss (3.5ml), and you’ve got the ultimate trendy girls’ gift set.

If a palette is more to their taste, the limited edition nc Illusion Colour Palette (5.2g) includes four baked mineralised colours in style this for season.

FAB STOCKING FILLERS
Nutrimetics Garden Party Shower Gels (5x 60ml)
This cute set of miniature shower gels are enriched with Pomegranate Extract to cleanse, moisturise and soften the skin. Each set includes Lilac & Rose, Geranium & Grapefruit, Freesia & Lime, Violet & Blackcurrant and Raspberry & Pear Blossom.

For lipstick lovers, the new Nutrimetics Youth Renewal Lipstick (2.5g) is a great gift. Available in eight shades of silky colour, the lipstick has an inner core of lip plumping Peptides and Filling Spheres to reduce the appearance of fine lines and protect from ageing.

GIFT IDEAS FOR HIM

FOR THE GROOMER
Nutrimetics For Men Anti-Age Skincare Kit is a practical pampering kit for men, which includes three Proskin Control products for cleansing, nourishing and 24hour protection.

FOR SOMEONE SPECIAL
Spoil him with a scent that you’ll both enjoy. Nutrimetics For Men Eau De Toilette(100ml) is a sensual masculine fragrance, developed in France, with a blend of citrus, spice and earthy notes; for an everyday classic smell.

THE KRIS KRINGLE GIFT
Nutrimetics For Men Shine-Free Skincare Kit
For a colleague or the male mate you just don’t know what to give, this kit is a great gift that is good value for money and useful. The range delivers easy, no fuss skincare, including a cleaner, exfoliator and moisturiser to leave skin fresh, smooth and shine-free.

About the Nutrimetics Beauty Lab Report, National Survey:
*This report is a Nutrimetics research initiative to discover the state of Australian women’s beauty habits and attitudes about beauty. The Nutrimetics Beauty Lab Report is one of the first in-depth reports of its kind, and Nutrimetics prides itself on being a leading authority on beauty, and understanding Australian women. Research was conducted in June 2010, with a national survey of 1,842 Australian women from all States and Territories, aged from their teens to their late 60s. Women selected from rural, regional and urban areas as well as a combination of ethnic backgrounds. To explore some key findings of the national survey, two focus groups were conducted in June 2010. One group comprised of women from Gen Y, and the other a mix of women from Gen X and Boomers.

About Nutrimetics: Australia is the largest market for Nutrimetics. Having built solid roots in this country for over the last 5 decades; its lifestyle opportunity is supported by an unrivalled, naturally enriched product offering that has made it a household name, and one of the country’s leading skincare and cosmetics companies. Nutrimetics is also renowned as a leading lifestyle company, which provides flexible career replacement and home based business opportunities to women and men in Australia.

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Cobalt Chrome Ring 2011 Award Winner

The WILLIAMS Cobalt Chrome Ring was voted by jewelers around the world as the winner of the prestigious JCK Jewelers Choice Award for Best Mens Jewelry. This cobalt ring measures a hefty 10mm wide, and features a series of cobalt chrome plates secured in place with 14K rose gold rivets. The cobalt plates have a soft satin finish. On the outer edges of the ring, the cobalt is polished to a high shine for a nice contrast with the satin finish on the plates.

The WILLIAMS Cobalt Chrome Ring is designed and hand fabricated by Heavy Stone Rings, located in Utah. Heavy Stone Rings takes pride in manufacturing cobalt rings and tungsten rings here in the United States, something most jewelry designers no longer do. The inspiration for the WILLIAMS Cobalt Chrome Ring came from the century old New York City subway systems with its rustic riveted iron trusses and beams. There is a masculine allure in the aged industrial metal work of these iron plates and rivets and Heavy Stone Rings sought to create a masculine men’s ring that would evoke similar feelings.

Equally impressive as the unique design is the craftsmanship required to make this ring. Each ring is meticulously constructed by hand by an artisan craftsman, and consists of 27 individual parts.

Currently the WILLIAMS Cobalt Chrome Ring by Heavy Stone Rings can be found at finer independent jewelry stores and online at Titanium-Jewlery.com. Also found at Titanium-Jewelry.com is The Williams Black Cobalt Chrome Ring. Similar to the award winner, but the plates are of Black Zirconium and the rivets are of 18K yellow gold, thus creating a very striking contrast.

Since 2002, Titanium-Jewelry.com has a reputation for carrying beautiful, award winning pieces that are perfect for men and women looking for both contemporary and classic design. Titanium-Jewelry.com carries jewelry made with modern metals such as titanium, tungsten, cobalt, and palladium. The company strives to lead the way by offering a great selection of quality modern jewelry and outstanding customer service. Not only is Titanium-Jewlery.com an online jewelry retailer there is an actual store located in Modesto, CA with gemologist and jewelers in house.

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PacificPlex Announces Cyber Monday Sale

PacificPlex, a premier online retailer and fashion leader specializing in formal evening wear and plus size dress options today announced that it will be holding a big Cyber Monday sale on Monday, November 28th. Customers will be able to find big one-day-only saving’s on PacificPlex’s extensive selection of formal dresses, tops, bottoms, outerwear and accessories.

“When it comes to saving money on the merchandise, there are two days in late November that have become pseudo-holidays for consumers: Black Friday and Cyber Monday,” says Anna Evers, Director of Marketing for PacificPlex. “While most people have plenty of experience getting up early and heading down to the malls on the day after Thanksgiving for Black Friday sales, Cyber Monday is a newer phenomenon. While Black Friday is the day to get savings at the store, the Monday after Thanksgiving, or Cyber Monday, is the day to get the best saving’s online. At PacificPlex.com, we are offering big savings during our Cyber Monday sale, a sale that will only last as long as the merchandise does. It’s our customer’s best opportunity to get the formalwear they want for the best prices of the year.”

Pacific Plex’s Cyber Monday sale will offer savings on hundreds of fashionable formalwear and dresses. Whether customers are looking for something simple and traditional for school dance or something new and vibrant for a night out, they can find what they need at PacificPlex in sizes up to 5X. As with most Cyber Monday sales, customers will want to log onto PacificPlex.com early so that they can get the best selection while the inventory is plentiful. While PacificPlex may offer more choices than a local department store, customers can expect many popular styles to sell out early in the day. Customers can find out more info at http://www.pacificplex.com/.

PacificPlex allows its users the luxury of shopping online and browsing the continuous expansion of its collection. The assortments of clothing are oftop-of-the-line quality, and are the latest in the fashion industry. With the ability to carry extended sizes up to 5X, women of all sizes can enjoy and lavish in the chic and stylish appeal that PacificPlex offers.

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Hotter Comfort Concept Launches Winter Boots Collection

Hotter Comfort Concept has launched a collection of women’s boots that have every occasion covered this winter.

The UK’s biggest shoe maker has been working hard to ensure that this winter ladies can enjoy every occasion in warm comfort, with casual boots for every day, smart boots for nights out and even waterproof boots for walking the dog.

“After the ice, snow and cold of the last two winters, we all know how the British weather can quickly cause discomfort and disruption, but people still have to carry on with their busy lives,” said Product and Range Director, Paul Sayers. “If you’re prepared for a cold snap then it becomes much easier to carry on regardless, and the correct winter footwear is just one part of those important preparations.

“Our design team have been working hard to create a functional and stylish collection of women’s boots which will help keep people on the move in comfort this season; each includes eponymous Comfort Concept features such as smooth internal seams, removable insoles and super light, shock absorbing soles.”

Hotter ladies boots Faith, Pixie and Isla are on-trend ankle high boots which come in a selection of neutral and seasonal shades, including warming Sangria and rich Teal. The extra wide calf length boot Heaven has a cosy faux fur lining, whilst full leather boot Jade will take wearers through the season in smart casual comfort.

For shearling fans, Hotter’s premium range of sheepskin boots combines the luxurious benefits of 100% pure wool with the support and comfort of Hotter.

“Our three sheepskin boots give women the opportunity to enjoy the warmth and comfort of this fashionable trend, but with the added benefits of Hotter’s lightweight, supportive sole,” explained Paul. “We also build in extra support at the heel of these boots; they will be hard to beat in terms of durability and stability.”

For smarter occasions Hotter’s knee length and heeled boots offer a more fashionable option, with designers including feature leathers, patents and smart buckle details. “Because we have been making footwear in the UK since 1959, we understand our customers completely: they lead busy, active lives and they want to look smart whatever their plans. Boots such as Verdi or Bossa Nova are perfect for party wear; higher boots will be perfect with skirts or skinny jeans, and can take our ladies from work through to a night out with ease.”

Hotter completes this range with the weatherproof comfort of its Terra boot, which incorporates GORE-TEX product technology to make it waterproof enough to cope with the British winter at its worst. Also available for the first time this season, the Terra extra wide fitting boots have a flexible ridged sole, padded collar and tongue and even water repelling laces.

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Debenhams Reveals Men Smell More Fragrant As They Age

Debenhams has revealed the results of new research* which show that a man’s choice of fragrance alters dramatically with advancing years, resulting in men in their sixties and above selecting and piling on the strongest of scents.

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The sense of smell weakens in people who are their sixties hence why older generations prefer impactful, longer lasting perfumes, often opting for classic, masculine pongs from the likes of Aramis and Davidoff.

Unlike today’s man who on average begins to use cologne from the age of 14 years old, sexagenarians and their older brothers didn’t grow up wearing fragrance and most men in this age group (77 per cent) claimed to only start wearing aftershave at the age of 30 years old.

Now that wearing scent is an acceptable part of everyday male grooming, it seems those born in 1951 and earlier are making up for lost time and ‘splashing it on all over’ with 56 per cent saying they respray three times a day, more than any other age group.

Ruth Attridge, spokesperson for Debenhams said: “No longer the fusty Steptoe or the less-than-fragrant Compo, the older generation has embraced the fragrance hall and is creating a buzz in the beauty industry.

“Choosing a signature scent can be a challenge whatever your age however, before reaching for another spritz, we’d always advise remembering that a ‘man doesn’t have to try too hard’.”

The older generation still has a little way to go to match up to their sons in their late twenties and thirties. Research has shown that 63 per cent of men in this age group have a ‘fragrance wardrobe’ of five or more scents, with men citing “mood”, “occasion” and “trend” for why they experiment.

They were also the age bracket most likely to be influenced by the women in their life with 71 per cent of men claiming their wife or girlfriend has a say in their smell.

Despite their bad rap for piling on the pong, it is fresh, often unisex fragrances that are bought most frequently by men in their teens and early twenties. Bottle design and association with celebrities and sports proved major motivations for purchases in this age group.

As men reach their forties and fifties, sex sells resulting in a sales boom for the spicy and musky fragrance sector. The baby boomers have ascertained what fragrance they like and therefore spend more but buy less, investing in premium, designer brands such as Chanel, Tom Ford and Bvlgari.

Attridge added: “This research is massively important as we enter the Christmas shopping period.

“Fragrance is one of our most popular gifts for men and we can now provide further training for our fragrance consultants to help busy shoppers pick the right perfume, whether it’s for your Great Uncle Bob or your image-conscious teenage son.

“We will be managing our stock levels accordingly to make sure that no one ends up with a dusty bottle of Old Spice left on the shelf year after year.”

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Debenhams Reveals Fishermen Behind New British Trend

Debenhams has revealed that fishermen have been named as the driving force behind a new trend hitting the British high streets this winter.

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The popularity of exciting and macho fishing television programmes such as ‘Deadliest Catch’ and ‘Extreme Fishing with Robson Green’ have made fishing cool again and transformed the image of clothing traditionally associated with seafaring pursuits.

Demand for duffle coats, cream cable knit jumpers, chunky woollen socks, stripy t-shirts, waterproof trousers and rugged has soared over the last month with further increases expected as the cold weather continues.

Currently up on the year are chunky boots (up 81 per cent), boat shoes (up 195 per cent), thick woollen socks (up 27 per cent), duffle coats (up 25 per cent), striped t-shirts (up 25 per cent), thermal underwear (up 67 per cent), waterproof trousers (up 94 per cent) and heavy knits, up 55 per cent.

Inspired by the likes of Paul Weller, David Beckham, David Cameron and Noel Gallagher, it seems British men are falling hook, line and sinker for the look.

Ruth Attridge, spokesperson for Debenhams said: “No longer just the hobby of a solitary riverbank dweller, these TV shows have made ‘fisherman fashion’, the humble duffle coat, waterproof trousers and obligatory chunky socks and thermals, the must have look for autumn/winter 2011.

“Even ‘Trawlermen’, documenting the tough times of the Peterhead and Fraserburgh fishing fleets and arguably the most unlikely fashion icons, has shown the average British landlubber the masculine appeal of a hardy seaman.”

Influenced by designers such as Burberry Prorsum, Paul Smith and Roland Mouret parading the angling look on the autumn/winter 2011 catwalks, the on trend way to wear fisherman fashion is in bold colours, with large pockets on duffles, teamed with mens boots and a beanie hat.

Debenhams has also seen the look start to translate into womenswear with bright duffle coats and chunky cardigans worn by the likes of Alexa Chung and Taylor Swift leading the way.

Debenhams’ Ruth Attridge continued: “The tough, capable image of seafaring clothing seems to have chimed with the mood of the nation during the financial difficulties.

“Knowing that you are well equipped to cope with everything life can throw at you – no matter how hard the going becomes – is now seen as essential to weather the economic storm.

“Warm, hardwearing and now stylish, these items herald the return of practical fashion that will see you through the season and beyond.”

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I&K International Limited Announces Business Award Win For Hairtrade

I&K International Limited has announced that Hairtrade, the Gateshead-based online hair extension retailer, has one the Fasted Growing Small Business Award as part of the 2011 Ward Hadaway Fastest 50 Awards.

The event, sponsored by the Ward Hadaway law firm, honours the region’s fastest growing small, medium and large companies. The award-winners are those companies that have demonstrated the fastest sales growth over the past few years.

Set up in 2005, Hairtrade is a leading online supplier of professional hair and beauty products including hair extensions, wigs, styling equipment and hair care, stocking over 40 brands. Hairtrade offer a range of different types of hair extensions, including synthetic hair extensions and extensions that are made of human hair.

In response to the winning the reward, Keven Kou, Managing Director of I&K International Limited said: “It is a great honour for us all and it is such a great opportunity for us to be recognized by the public and the region’s entrepreneurs.

Kou reflected on Hairtrade’s short history, saying: “We’ve started our online store, Hairtrade.com, since 2006, and the business is blooming from the start. Now Hairtrade.com has become the No.1 hair extensions online store with over 200,000 registered members.

Executives at I&K International Ltd. hope to build upon Hairtrade’s recent win and are looking to continue in their growth. Kou explained this sentiment, saying: “We are expanding our products range to cover all sorts of hair and beauty products. Our target is to become the No.1 hair and beauty online superstore in the next 5 years.”

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Ernest Jones Launches Personalised Jewellery

Ernest Jones has launched a new online personalised jewellery service. This new service allows consumers to create a unique gift for friends or family from a variety of jewellery, design and engraving options. The service has been launched in time for Christmas, so that consumers have plenty of time to create and send personalised Christmas gifts.

The personalised jewellery categories include men’s jewellery, birthstone jewellery, medical jewellery and spiritual jewellery. Every customer can create something fresh and new for themselves or their loved ones.

Head of Multi-Channel Julien Shirley said: “We want our customers to experience an improved shopping experience with greater choice and diversity. Personalised jewellery allows us to offer customers the best in quality and luxury and, because giving jewellery is such a personal statement, the more choice consumers have, the better the gift.”

To access the personalised jewellery section of the website, customers simply go to the Ernest Jones homepage and follow the link. To help customers create their jewellery Ernest Jones also offers a simple, step-by-step guide to the process.

The process is straight forward. For instance, if a customer wants to personalise a ring, they simply choose one of the many styles available, then select a gemstone and choose which metal type they require. The metal types available range from yellow gold, white gold and silver, but this will vary for different products and different carat weights are available. The final choice for the customer is the ring size, and then the process is complete.

With many thousands of combinations, personalised jewellery allows customers unparalleled choice when buying a gift for a loved one or treating themselves. A perfect way to celebrate a wedding, birthday, anniversary a major event, or to simply make a personal and thoughtful gift to a loved one, this level of personalization makes for an extremely thoughtful and loving gift.

As the high street’s leading diamond and watch specialist, Ernest Jones has expert in-store staff and a range of informative online buyer’s guides including a watch buyers guide and birthstone guide.

After 60 years – a diamond anniversary – of working with many prestigious brands, Ernest Jones brings customers watch brands including, Rolex, Omega, Breitling, Tag Heuer and Cartier. Ernest Jones has a range of diamond jewellery brands including The Leo Diamond, Tolkowsky and Le Vian, bead and charm giant Chamilia, and fashion brands including DKNY and Ted Baker. The jeweller has also collaborated with bridal wear and fashion designer Amanda Wakeley, through designs exclusively created by the London fashion designer for Ernest Jones to make luxury fashion jewellery available to customers in store and online.

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Debenhams Reveals Formula For Perfect Pair Of ‘Drop-A-Dress Size’ Shoes

Debenhams has announced its formula for how to drop a dress size in seconds. According to the retailer, if chosen carefully, a mere pair of shoes can have a dramatic slimming effect on the wearer – creating the illusion of having dropped a dress size.

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The slimming effect is so apparent that, when asked to guess the dress size of the same woman in two images, people shown the image of her wearing the slimming shoes gave an average of one dress size smaller than those shown a picture of her without the magic shoes on.

Debenhams technologists created the formula when they noticed an onslaught of celebrity women, including Kate Middleton, Victoria Beckham and most recently Ed Miliband’s wife Justine wearing similar nude high heels.

The formula for the perfect pair of slimming shoes is as follows: (colour + platform + height + heel width) – ankle strap = slimming, or as it is written in short-hand: (C + P + H + HW) – AS = S.

For those wanting to look slimmer in their dresses, they must first choose a nude coloured shoe which matches their skin tone. This works as an extension of the leg. Platforms should be concealed and should have at least a centimetre in depth to ensure maximum lengthening.

Heel height is critical and it is advised that women choose three-inch or higher heels. This provides added height and instantly gives a slimming effect. Heel width should also be considered. Thick heels draw the eye and break the illusion, so stiletto heels are recommended.

The final aspect of the formula is ankle straps. According to the formula, ankle straps should be avoided at all costs as they cut the leg short, making them look shorter and wider.

The formula combines a combination of tricks that give the impression of lengthened legs and tighter thighs while encouraging the torso to be pushed out, in turn flattening the stomach.

In response to the slimming formula, Natelle Baddeley, head of accessories for Debenhams, said: “It seems that performing magic tricks is no longer reserved for the likes of Dynamo and David Blaine.

“If followed to the letter, this formula gives women the chance to walk in the shoes of the famous tricksters of our time – creating a slimmer silhouette in an instant.”

Natelle Baddeley continued: “This is a diet in a shoe. Once you have found the perfect pair all you need to do is slip on your shoes to instantly transform your silhouette. It’s the perfect party cheat.”

High profilers who currently benefit from this sneaky cheat are A-listers such as Beyonce Knowles, Victoria Beckham, Alesha Dixon, Jessie J and Sarah Jessica Parker.

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Quiz Unwraps Brand New Website Design

International women’s clothing retailer Quiz has launched its brand new website, designed to make it easier than ever for fashion-conscious shoppers to get their hands on the latest styles.

The company’s website has had a major makeover and along with a new sleek design, users will benefit from an intuitive navigation system which makes finding the right clothes, accessories and footwear quick and easy.

In addition, a number of new features have been added to the site including a virtual fitting room which allows shoppers to create a model from scratch, by selecting height, weight, hair colour, bra size, waist, under-bust and hip measurements. The user can then add dresses, skirts, shoes and accessories to their model to create the perfect look.

Store availability information is another new feature which has been added to the site. With just a glance visitors can now check to see whether the item of clothing they want is available in their local store in the size they require, taking the guesswork out of online shopping.

Haroun Saleemi – E-commerce Manager, at Quiz said: “We’re really delighted with the way the new website looks and hopefully customers will find it easier than ever to navigate and locate the products they want.

“The whole site has been given a makeover, but it is the new features that we’re most excited about. The virtual fitting room really gives people a true idea of how the clothes they’re interested in will look with shoes and accessories. We think it’s going to prove massively popular with online shoppers out to find that perfect outfit for a special occasion.”

Along with the new website functions that have already gone live, Quiz will be adding more services and increased functionality over the coming weeks and months. The ability to buy online and collect orders in store, and the ability to pay for goods with Quiz Credit notes are both coming soon. Quiz also plans to work with the Collect+ delivery service in the near future to make returning unwanted goods easier than ever before.

Haroun Saleemi added: “There are a number of updates to the site still to be rolled out, and you can be sure we’ll continue to search for ways to make shopping for everything from party dresses to evening dresses even more enjoyable for our loyal customers.”

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Titanium-Jewelry.com’s Ron Yates Speaks at Mobile Commerce Forum

Ron Yates, founder and President of Titanium-Jewelry.com, a premier online retailer of men’s jewelry, was a featured presenter at the 2011 Internet Retailer Mobile Commerce Forum in Houston, Texas earlier this month. Yates, who gave a presentation entitled “You Don’t Have to Be Big to Have a Big Mobile Presence,” was asked to speak at the forum following an Internet Retailer magazine interview regarding Titanium-Jewelry.com’s mobile website performance.

Titanium-Jewelry.com, which was founded in 2002 by Yates, has seen a user conversion rate increase of 250% in the five-weeks following the redesign of its mobile site in September 2011. Originally launched in August 2010, the company’s mobile site saw a spike in traffic from mobile devices by 51%. In addition, the company also saw conversions from mobile visitors increase by 131% and revenues rise by 101% during that time.

Speaking at the convention, Yates stated that he realized a change was needed with the Titanium-Jewelry.com after trying to navigate his e-commerce site with his newly acquired iPhone. After noticing how difficult it was to simply peruse the items on the site, much less go through the arduous task of completing the checkout process on a 2” by 3” screen, he realized that he was leaving money on the table by driving customers away. By creating a mobile version of his website, which allowed shoppers to easily navigate and shop, he found that the shoppers stayed on the mobile site longer and had more engagement, which led to more conversions. Yates also shared some practical tips and pointers that his team learned while building version 1 and version 2 of his mobile site.

Titanium-Jewelry.com has strived to be at the forefront of technology when it intersects with improving the customer shopping experience. The implementation and redesign of its mobile site is the latest iteration this ongoing endeavor.

Titanium-Jewelry.com offers modern jewelry designs from ArtCarved, Benchmark, COGE, Diana Classic, Edward Mirell, Heavy Stone Rings, J.R. Yates, Triton and the Belloria Black Diamond collection for her. Enticing grooms and couples worldwide, the online retailer provides a multitude of styles and metals representing the best selection of palladium rings, titanium rings, tungsten rings, cobalt rings and men’s wedding bands for the fashion forward male and female.

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Titanium-Jewelry.com Now Offers Cobalt Rings by Benchmark and Heavy Stone Rings

Titanium-Jewelry.com, a premier online retailer of men’s jewelry, mens wedding bands, titanium rings, and tungsten jewelry, today announced the addition of more than two dozen new cobalt rings from Heavy Stone and Benchmark. Internationally known as the top choices in hot contemporary metals market, the two companies offer spectacular wedding bands featuring one of the hottest, and most versatile, new metals on the market.

“There is a new player in town when it comes to choices for guys wedding bands,” said Ron Yates, founder of Titanium-Jewelry.com. “It used to be that if a guy was in the market for a wedding band he would go the gold or platinum route because, well, that was traditionally what you would get. Now, though, since the price of both metals have skyrocketed in recent years, those looking for mens wedding bands are more and more turning to the “non-traditional” route with alternative metals such as tungsten, titanium and, most recently, cobalt. Cobalt has made quite an impact on the men’s wedding band market in the past year, as more and more grooms to be are turning to this new metal choice for their wedding bands. Titanium-Jewelry.com is proud to now offer more than two dozen cobalt wedding bands from two of the top names in the industry: Benchmark and Heavy Stone Rings. These wedding bands will give our customers even more top-notch choices when they are looking for the perfect
wedding band for their special day.”

One of the most popular contemporary metals on the market, cobalt has become a favorite of those looking for a one-of-a-kind wedding band. Whiter than platinum, cobalt is also scratch-resistant, shatter proof, and matches well when mixed with rose gold, chrome, or set with diamonds. Titanium-Jewelry is proud to offer the newest styles from Benchmark and Heavy Stone Rings, with new pieces being released each month. You can find a full listing of cobalt bands at http://www.titanium-jewelry.com/cobalt-rings.html.

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Hotter Shoes Uses Real Customers In Latest TV Ad Campaign

Hotter Shoes decided to feature fans of its footwear in its latest TV advert after discovering exactly how much its customers love its line of comfortable shoes.

After interviewing a panel of customers to find out what makes women so happy when they wear Hotter Shoes footwear, the company was so delighted the customers’ words that they became the inspiration for its new advert – with four of the customers recruited to take part in the final production.

Customers Marianne, Joan and Jenni own 46 pairs between them, having fallen in love with Hotter Shoes’ comfortable shoes and worn them for a total of 26 years.

Marianne Welsh, from Southport, is a local councillor and wears her shoes for everyday duties and to council conferences and events. She described her first experience of wearing Hotter shoes: “When the shoes came it really was something I’ll never forget, I put them on and instantly it felt like I was wearing a comfortable pair of slippers.”

Joan Shawcross, from Manchester, has recommended Hotter shoes to all her family and friends. She added: “I love my Hotter shoes, I love every pair I’ve got.”

Jenni Rhodes, from London, has been modelling for over 50 years and knows that style, comfort and fit of footwear are all vitally important. She commented: “The fit of Hotter shoes is absolutely perfect and whatever the occasion I can always find some comfy shoes in the catalogue.”

One in every three pairs of shoes that are currently made in the UK are now made in Hotter’s Lancashire factory, with ‘comfort concept’ features such aslightweight, flexible soles, wiggle room for toes and soft underfoot cushioning hidden in every pair. Hotter’s TV advert features a selection of footwear, including women’s boots for the winter season, casual shoes for catching up with friends, smart heels for work and sporty shoes for exercising.

With over fifty years’ experience making shoes, Hotter has gained insight into women’s shoe buying needs and desires. The comfy shoes featured in its TV advert have been carefully selected to appeal to a wide range of customers, offering styles suitable for every occasion including party shoes, sporty styles and everyday comfortable casuals.

Hotter women’s shoes come in size 3 to 9 with some half sizes, some extra wide fit and EEE fit options. The shoes, boots and slippers in the collection are made from top quality leather, nubuck and suede and come in an array of eye-catching seasonal shades including Bordeaux, Teal, Mustard and a selection of muted metallics.

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Debenhams Announces 9 New Store Openings And 45 Store Modernisations

Debenhams has reported strong year-end results, showing group sales up by 4.5% and profits up for the third year running by 10.0% to £166.1m. It also announced the acceleration of its store modernisation programme and the opening of nine new stores.

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The results, first announced by Debenhams’ new chief executive Michael Sharp, buck recent high street gloom.

The new store and modernisation programme will create 4,050 jobs and further cements the retailer’s commitment to getting Britain working again. It builds on the recent announcement that the retailer is creating 6,500 roles in the run up to Christmas.

Debenhams announced that the first 20 of the 45 stores to receive a makeover will be completed in 2012 in the following areas: Chester, Bournemouth, Harrow, Luton, Colchester, Harrogate, Preston, Middlesbrough, Cheltenham, Reading, Northampton, Bedford, Hull, Carlisle, Worthing, Sutton (Surrey), Plymouth, Salisbury, Blackburn and Southend on Sea.

The remainder will be finished by the following year and these further locations will be announced at a later date.

“This is a strong signal that the UK high street is alive and well and we are backing it 100%. It’s great news for job seekers as well as shoppers across the country. It also shows a very real commitment to our clear focus on growing our UK retail business.

“A mix of refurbishment, new brands and the addition of extra top designer and beautybrands deliver what effectively looks like a new store following a modernisation.

“I’m delighted that over the next few years more customers than ever before will have access to the UK’s top name beauty brands and our exclusive and ever-growing Designer at Debenhams offer”, said Michael Sharp, Chief Executive, Debenhams.

The nine new stores will be open over the next four years (2012 to 2015) in the following areas: Chesterfield, Burton upon Trent, Darlington, Carlow (Republic of Ireland), Sligo (Ireland), Bradford, Hereford, Barnsley, and Macclesfield.

The Debenhams property team is also actively looking for further sites to bring the department store offer to even more locations across the UK.

“Our new Debenhams Extra order screens enable our smallest stores to offer our widest range.

“Our model allows us to trade successfully in store sizes from 25.000 sq. ft. to 200,000 sq. ft. which means we can be successful in a variety of markets.

“This year alone Debenhams has opened a 25,000 sq. ft. store in Fareham and a 70,000 sq. ft. store in Wakefield,” continued Michael Sharp.

The acceleration of the programme follows 14 stores that have been modernised across the country from Stirling in the North of Scotland to Portsmouth in the South from spring 2010 to date.

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Best of British Bling Backs Miss England

Clip on earring specialist jewellers, www.make-me-beautiful.co.uk, sponsor British Beauty Queen, Alize Mounter as she stands for England at Miss World

By conventional standards, it’s not been a year with much to cheer about. Food and heating costs have increased, budgets have been slashed and politicians around the globe continue to make ugly faces at each other rather than work together to solve the issues. Yet this year the 61st Miss World contest will be staged in London, UK and clip on earring specialist jewellers, Make Me Beautiful, have got together with reigning Miss England, Alize Mounter, to show that Britain’s got beauty.

“Like the best English tweed, Alize is unfussy yet stunningly put together with a surprising amount of inner strength”, spoke Make Me Beautiful founder, Misae Richwoods . “We just had to get behind her and support her in England ‘s bid for Miss World when it comes to home turf!”

Make Me Beautiful have become Miss England’s Official Jewellery Sponsor at Miss World and arranged for a number of English designer brands to be available for Alize to wear. Participating designers and brands include Fiorelli, Adele Marie and Zandra Rhodes of London, Barbara Easton of Maidenhead and Elements Silver who are based in Essex.

The Miss World 2011 Final will be televised although the contest will have run for three whole weeks for the contestants.

“It’s not a case of turn up and look pretty on the night,” laughed Alize, who’s previous television experience included the hit series Britain’s Next Top Model. “We’ll be with the judges for three weeks having all sorts of random activities thrown at us. At this level, it’s not just competing on looks as all the other girls are stunning. It’s who has the right personality to carry forwards the charitable work the Miss World organisation carries out as the winner will spend a year doing just that. I’m really excited to be representing England and look forward to being at Miss World.”

Alize completed her warm up to Miss World by taking time out from her degree studies to jump from an aeroplane, raising over £2,000 for the Parachute Regiment Charity in the process. With past global audiences for the show surpa ss ing the 2 billion mark, the world will see if a star shines for Alize that night. Over 8 million UK viewers are expected to tune in when Channel 5 broadcasts the Miss World finals on November 6th 2011.

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Debenhams Reports Weather Girls Putting The Heat Back Into Winter Clothing Sales

Debenhams has revealed new research which reveals that BBC weather girl Carol Kirkwood is having a major effect upon the shopping habits of the nation, new research has revealed.

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When she wears winter coats and scarves while reading the weather forecast, sales of winter clothing soar the same day, according to Debenhams.

So great is the trend that her choice of winter wear has a greater effect upon sales than a six degree drop in temperature, figures show.

Debenhams spokesman Ed Watson said: “Nobody in Britain seems to believe that winter has arrived until they see Carol wearing a scarf and ear muffs.

“We’re calling it the ‘Weather Girl Effect’ and it’s bringing a warm front to sales on the High Street.”

The effect emerged while Debenhams was conducting annual customer research into shoppers’ buying habits for winter coats, hats, scarves and gloves.

Being able to predict precisely when demand for winter wear will rise enables the store to order well ahead, saving millions of pounds in production fees and storage costs.

The research showed that:
– Winter coat sales begin to rise when external temperatures fall below 16 degrees on three consecutive days.
– Sales of scarves increase when temperatures fall below 12 degrees.
– Gloves sales leap when the mercury falls to just six degrees.
– A fall to nine degrees sparks a rush by women for thermal underwear. Men need another seven degree drop in temperature before they too opt for cosy Long Johns.

Demand rises exponentially across all sectors with every two degrees fall in outside temperature. However, mysterious spikes in sales remained unexplained – until researchers started watching the BBC Breakfast weather forecasts.

When Carol Kirkwood appeared wearing a warm coat on an outside broadcast, demand for similar garments leapt by an average of 38 per cent above normal, regardless of the outside temperature.

Wearing a hat and gloves increased demand for these items by an average of 51 per cent. And wearing ear muffs created the biggest rise at 82.7 per cent.

The ‘Weather Girls Effect’ was greatest with Carol Kirkwood, but also occurred to a lesser extend when her colleagues Louise Lear, Laura Tobin and Elizabeth Saary appeared on screen.

Male weather forecasters have no effect upon sales whatsoever. The BBC’s female weather forecasters have a greater effect than others because they do so many outside broadcasts.

Ed Watson continued: “It is clear that viewers, especially women, are using the fashion choices of the forecasters to determine how to dress well to suit the weather.

“The warm coats and gloves which Carol wears are providing a more effective visual forecast of what lies ahead, more than the temperature figures on the accompanying high tech weather map.

“Our research shows that the weather girls are teaching the nation how to remain ice queens, able to cope with any stormy squall.

“We’ve come to believe that if Carol Kirkwood read the forecast wearing a bikini, bikini sales would soar even if it was snowing outside.”

The news coincides with Debenhams’ ‘Winter Event’ that sees prices reduced by up to 25% across coats and boots.

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Be Quick Or You’ll Miss It – The Missguided.co.uk Autumn Sale With Up To 50% Off!!

If you’re looking for cheap dresses for the party season then look no further…online fashion boutique Missguided.co.uk’s sale kicks off this week with up to 50% discount on selected items.

Established in 2009, Missguided.co.uk is a leader in the online fast fashion sector, committed to bringing the latest catwalk and celebrity trend-inspired womens wear at affordable prices internationally. With an intuitive, editorial-style website; vast runway-inspired product range and capsule ‘Missguided Splash’ beauty collection, the website is the destination for budget-mindful fashion devotees who want an alternative to the high street.

Fashion savvy shoppers can easily avoid the high street rush by shopping sale items at Missguided from the comfort of their own living rooms. Purchasing customers can also take advantage of free UK saver delivery on all orders within the sale with no minimum value and free next day delivery on orders over £45.

Customers are invited to browse a variety of celebrity inspired trends in the Missguided autumn sale ranging from everyday casual outfits to those extra glam party pieces. The clothing selection offers solutions for every seasonal style conundrum – be it a Christmas party, casual wear or work attire. Unlike many sales filled with last season’s styles the Missguided sale is bang on trend.

Think cut out dresses, sheer blouses and quilted jackets and your spot on! You’ll find irresistible items in a range of sizes and colours so there’s a style to suit everyone. The Missguided sale also showcases the very best in cheap party shoes and accessories to complete the look and sale prices start from £10.99.

Some of our favourite bargains in the autumn sale include:

• The Dominicca cord collars and trim quilted jackets are the perfect snug addition to your winter wardrobe at £39.99.

• The Pressley gathered front jewel maxi dress, add a little spark to your evening attire in the style of Amy Childs, a must have party piece for that extra special occasion at only £19.99.

• The Nessie mesh and satin insert bodycon playsuits dress which is simply perfect for dancing the night away at the office Christmas party at only £24.99.

Don’t miss out on these fantastic must have items; whether your looking for a complete revamp or filling in the gaps in last years wardrobe grab your next fashion-fix from the Missguided sale while stocks last.

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Debenhams Reveals Glamour Reigns In The North

Debenhams has reported that the North/South divide is ringing true for beauty hall tills across the country, with Northern lasses snapping up the longest of lashes and glossiest of lips and Southern ladies opting for a more natural look, with the exception of Essex.

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Research into regional beauty buying habits by one of the UK’s largest retailers, Debenhams has revealed that different areas of the country favour a varying amount of slap.

Northern women are aficionados of the ‘more is more’ style with fake tan, false lashes and pink lip-gloss the runaway bestsellers. Northern celebrities, particularly the ever-groomed WAGs Coleen Rooney and Abbey Clancy are no exception.

Scottish lasses follow suit with their love of tanning and bronzer, perhaps making up for the chillier climes.

Back down South, women are devoted to creating perfect skin. Cult product YSL’s Touche Éclat, flattering tinted moisturisers and pore-perfecting powders fly off the shelves in London, Exeter and Brighton.

Bucking the trend comes the county of Essex. Instead of echoing the simpler slap of their Southern sisters, Essex girls align themselves firmly with the Geordies and Scousers.

Their devotion to a full face of makeup means Debenhams stores in Lakeside, Romford and Chelmsford have reported local girls wearing three pairs of lashes at the same time and spending hours in store getting ready for a Saturday night out.

In contrast, the simple but effective red lipstick reigns supreme in the Midlands – the classic look sells best in Birmingham and Nottingham. The Midlands women also know how to apply it with matching lip-liners also featuring regularly in their shopping baskets.

Irish (and Welsh) eyes are smiling thanks to a love of mascara and eyeliner. Mascara is the enduring favourite of the Celtic regions as best demonstrated by Welsh songstress Katherine Jenkins and Irish television presenter Christine Bleakley.

Research from Debenhams also showed that:
– Northern women buy on average a new pair of false eyelashes every fortnight
– Midlands women own on average ten red lipsticks
– Irish women tend to reapply mascara three times a day
– British women are most likely to apply fake tan on a Thursday evening, leaving enough time for the colour to develop before Friday and Saturday nights out
– Southern women spend three hours carefully choosing the correct skin tone match of foundation / tinted moisturiser

Ruth Attridge, spokesperson for Debenhams said: “British women’s love of lotions and potions has ensured that our beauty halls are busy all over country.

“Our lipstick sales are up 19 per cent, mascara sales up 21 per cent and nail varnish up 21 per cent when compared to last year.

“This beauty research helps us manage where we send our stock and when.

“Shipments of fake tan will be winging their way up North to satisfy the Thursday rush while we’ll also make sure Londoners don’t miss out on their Touche Éclat fix.

“However, when it comes to starting the Saturday night getting-ready ritual in store, The Only Way really is Essex”.

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Debenhams Launches Hosiery To Suit All Skin Tones

Debenhams has launched a range of ‘invisible’ skin tone hosiery available in different shades for women with fair, medium and dark skin – a first for the high street.

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The nude range is available in sizes small, medium and large and colours available include olive, bronze and coffee along with fairer skin tones such as beige and honey.

Debenhams hosiery buyer, Joanna Townsend said: “Nude hosiery is one of fashion’s best kept secrets.

“It’s a woman’s weapon to fight the onset of winter, when wearing black opaque tights is just too depressing on a golden autumn’s day.

“Producing product in nude colours should never take a one-size-fits-all approach, and we are confident that these tights will appeal to women of all ethnicities and ages.”

Until now, olive, Indian, mixed race and black women were forgotten when it came to skin tone tights.

Traditional ‘natural’ or ‘nude’ tights made darker skin colours appear too light, and distorted the natural look of the legs when worn by women.

Joanna Townsend continued: “Our research identified a huge gap in the market for natural hosiery for darker skin tones.

“We had a fantastic reaction to a range of nude bras in varying skin tones earlier this year, so to offer these customers hosiery too was a no brainer.

“Our range is designed to be invisible when worn, no matter what your skin colour.”

The range goes is on sale in Debenhams stores and online at www.debenhams.com now.

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Hotter Shoes Reveals One In Three Women Carry Extra Pair Of Comfy Shoes In Case Of Pain

Hotter Shoes has revealed that one in three UK women carry a comfortable pair of shoes with them to swap into because they are anticipating pain, according to a new survey.

Women who work, rest and play are going to great lengths to remain on their feet longer, despite 81 per cent admitting to experiencing pain by wearing killer heels on a night out. But don’t think that it’s just fashionistas suffering for their art as an incredible 46 per cent of women admitted to walking in comfortable shoes to meet friends then changing into killer heels at the last minute.

The study into the footwear choices of 2,000 women was conducted by comfortable shoe specialist, Hotter Shoes which is looking at what motivates women’s shoe choices for occasions.

Lisa McCarten of Hotter Shoes said: “The research highlights the amount of pain women encounter in uncomfortable shoes but shows they are willing to do something about it – logically shoes that look good and feel fantastic are the answer.”

She added: “We were astounded to find comfy shoes often being seen as ‘handbag accessories’ in women’s daily lives. Shoes shouldn’t have to be worn in – it should be a pleasure to put on a brand new pair of shoes not a pain. At Hotter we know that women want shoes that look good and make them feel fantastic whatever they are doing.”

A staggering 84 per cent of women wear killer heels on a night out, despite only one in ten saying they can find comfortable high heels.

34 per cent of women anticipate experiencing pain from their shoes within an hour of leaving home and 60 per cent carry plasters because they expect a blister or cut. More than half have ended an evening bare foot as they couldn’t walk further in their uncomfortable shoes.

Half of the women surveyed said they buy new shoes to take on holiday and almost 60 per cent of them have experienced pain whilst abroad.

One in three has had to buy another pair of shoes when out of the house due to the level of discomfort experienced in the shoes they were wearing. A third of women in the UK walk to work in a comfortable pair of flats before changing into heels at their desk.

Via EPR Network
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