7‑Eleven® expands its 7-Select GO!Smart private brand line with four 100% Fruit and Vegetable Juice Blends

7‑Eleven® expands its 7-Select GO!Smart private brand line with four 100% Fruit and Vegetable Juice Blends

IRVING, TEXAS, 2018-Jan-09 — /EPR Retail News/ — 7‑Eleven® stores are carrying a new line of proprietary juices that rival those prepared fresh in free-standing, high-end juice bars. The new organic, cold-pressed juices are part of the retailer’s 7-Select GO!Smart private brand line of premium better-for-you snacks and beverages.

The 7-Select GO!Smart juices come in four varieties:

  • Clean & Green – Kale, cucumber, apple, spinach, mint, celery, lime, parsley
  • Tropical Glow – Pineapple, orange, banana, apple, mango, passionfruit, coconut water
  • Berry & Bright™ – Tart cherry, carrot, blackberry, pomegranate, bilberry, cranberry, acai
  • Restoration Red™ – Tomato, tart cherry, beet, strawberry, apple, lime

Each variety is USDA-certified organic, made from whole fruits and vegetables. A special promotional retail price for the launch is two for $4 at participating stores for a limited time. The everyday suggested retail price is $2.99 for a 14-ounce bottle, less than the cost of premium national brand juices. The juices will be sold chilled in the refrigerated section.

“When you compare this new line of 7-Select GO! Smart cold-pressed juices head-to-head with nationally recognized premium juice brands, well, there is no comparison,” said Tim Cogil, 7‑Eleven director of new product development. “Ours are organic and cold-pressed, without additives and not from concentrate. Typically, this level of quality is only found at juice and smoothie restaurants.”

While some independent juice bars and premium juice companies can boast their juices are organic or cold-pressed, most can’t make both claims. 7‑Eleven can make them … and several more. The new line of premium 7-Select GO!Smart juices are:

  • USDA-certified organic
  • Cold-pressed certified fair trade
  • Non-GMO Project verified
  • 100 percent fruit juice blend or vegetable and fruit juice blend
  • Gluten-free
  • Vegan
  • No additives
  • Not from concentrate
  • Fewer calories
  • No added sugar
  • Glass bottle, not plastic
  • Shelf-stable

In addition to complete nutritional information, the back of the bottle includes a fruit-to-vegetable taste meter for each flavor and even how much of each individual ingredient it takes to make one 14-ounce bottle. For instance, one bottle of Clean & Green contains 25 kale leaves, one parsley bunch, 12 celery stalks, three cucumbers, two green apples, 13 mint leaves, 15 spinach leaves and one lime.

Cold-pressed juices are made using a hydraulic press to extract juice from fruits and vegetables.

While overall juice sales increased more than 4 percent over last year, sales of super premium juices rose at double the rate as people look for healthier and more nutritionally dense beverages. For many, particularly millennial females, premium juices offer an easy way to boost consumption of fruits and vegetables.

7‑Eleven also offers a line of organic juices (orange, apple, cranberry blend, lemonade and more) sold under the 7-Select brand.

To satisfy consumer requests for variety in both indulgent and better-for-you products, 7‑Eleven added the 7-Select GO!Smart and 7-Select GO!Yum™ premium lines to its 7-Select® assortment in 2015.

7-Select GO!Smart items are designed with nutritional balance as a priority for those looking for better-tasting, better-for-you options while on the go. Many are gluten-free, GMO-free and use organic sweeteners like agave and brown rice syrups, which have a lower glycemic index. All have nutritional information prominently posted on packaging to help consumers make the best choice for themselves.

7-Select GO!Yum products include an indulgent assortment of savory and sweet snacks with a level of quality more likely found at a specialty store than in a convenience store. Each product is made with premium ingredients, curated for imaginative taste combinations and an out-of-the-ordinary sensory experience.

“Whenever the private brand team creates a new item, our goal is to use only the highest quality ingredients and unique flavor combinations you can’t find anywhere else,” Cogil said. “We want customers to love it so much that they come back to 7‑Eleven because they can’t find anything like it anywhere else. Our private brands set us apart from the competition.”

Today, the 7-Select private brand product lineup includes hundreds of items across all categories.

About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven operates, franchises and/or licenses more than 64,000 stores in 18 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7‑Eleven offers customers industry-leading private-brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7‑Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards® customer-loyalty platform on the 7‑Eleven mobile app, or on social media at FacebookTwitter and Instagram.

SOURCE: 7‑Eleven Inc.

Contact:

7‑Eleven, Inc.
Corporate Communications
media@7-11.com

7‑Eleven® adds two premium lines 7-Select GO!Yum™ and 7-Select GO!Smart™ to its 7-Select™ brand

DALLAS, 2015-6-29 — /EPR Retail News/ — When 7‑Eleven® entered the private-brand game, they set the bar high for their 7-Select™ brand … and have now raised it, with two premium lines, 7-SelectGO!Yum™ and 7-Select GO!Smart™ inspired by customer feedback. The company has embarked on a store-wide effort to ensure the quality of its 7-Select line exceeds that of national brands.  The new line extensions, 7-Select GO!Yum and 7-Select GO!Smart satisfy consumer requests for variety in both indulgent and better-for-you products.  The variety in these two premium lines brings on-trend flavors and premium ingredients to a line-up of foods that are only available at 7‑Eleven stores.

“We set out to surpass customer expectations with products exclusively available at 7‑Eleven stores. We are confident that we are exceeding the quality standards of leading national brands with our 7-Select brand,” said Sean Thompson, 7‑Eleven senior director of private brands. “7-Select GO!Yum introduces an indulgent assortment of savory and sweet snacks, with a level of quality more likely found at a specialty store than in a convenience store. Each product is made with premium ingredients curated for imaginative taste combinations and an out-of-the-ordinary sensory experience.”

Carefully selected premium ingredients are the key in both new lines, and the more decadent or exotic, the better. Consumers are looking for, and expecting, better quality food and new taste experiences. 7‑Eleven aims to give them what they want. For example, the 7-Select GO!Yum premium ice cream line features seven rich flavors including Banana Cream Pie,Double Cookie Dough, Fudge Marshmallow, Oh Thank Heaven for Chocolate™, Sea Salt Caramel Truffle, Toasted S’mores and Vanilla Bean.

Popcorn is one of the fastest-growing snack categories as consumers view it as a healthier way to snack. 7‑Eleven has answered that trend with gourmet popcorn in both 7-Select GO!Yum and 7-Select GO!Smart varieties. Preservative-free 7-Select GO!Yum flavors includeSriracha, Jalapeno Cheddar, Bacon Ranch and Cinnamon Sugar.  The particular type of popping corn used keeps the seasoning on the kernels and the glaze on the kettle corn to deliver a light texture in every bite. Unlike many premium national-brand popcorns, all 7-Select varieties are made with non-GMO corn and are air-popped in a nut-free facility.

7-Select GO!Smart was developed for those looking for better-for-you options while on the go and includes great-tasting snacks like gourmet light popcorn, sprouted tortilla chips in exotic flavors, and nutrient-dense yogurt bars.

7-Select GO!Smart products are designed with nutritional balance as a priority. Many are gluten-free, GMO-free and use organic sweeteners like agave and brown rice syrups, which have a lower glycemic index. All have prominent nutritional information to help consumers make the best choice for them.

Gourmet popcorn is now available in 7-Select GO!Smart All Natural, Light Popcorn made withExtra Virgin Olive Oil and Pink Himalayan Salt for just 37 calories a cup. For those looking for something a bit more adventurous, 7-Select just introduced GO!Smart sprouted tortilla chips in exotic flavors like Sweet Chili, Sriracha and Sweet Potato. Not only do they taste great, but some studies suggest that sprouted grains may improve absorption of nutrients and be more easily digested.

Other 7-Select GO!Smart choices include yogurt-drizzled fruit and nut bars, in Pistachio and Mixed Berries and Cranberry Cashew varieties.  These products were launched last year and are now a favorite of customers, selling among the top-sellers within nutrition bars.

“Customers have told us that they find it difficult to find good food while on-the-go that can help them find the best nutritional balance,” said Laura Gordon, vice president brand innovation.  “Their needs change by day, sometimes by hour, and we are committed to bringing them a range of great tasting options that will leave them fully satisfied while on the go. 7‑Eleven continues to innovate in the better-for-you arena including snacking and meal options leveraging customer feedback.”

“When we develop an item we start with a clear benchmark – sometimes this is a top-selling national brand and sometimes it is a premium brand or restaurant brand standards.  We don’t launch the item until we are confident we have exceeded the quality of our benchmark.  This way we position our franchisees with products that will create loyalty with their customers and drive repeat visits,” says Thompson.

Today, the 7-Select private brand product lineup includes approximately 350 items cutting across all categories. Another 100 are expected to roll out before the end of the year.

“Our private brands set 7‑Eleven apart from the competition,” Thompson said. “This may be the largest pipeline of innovation in 7‑Eleven history. My goal is to build a best-in-class selection. Creating, and then meeting, quality expectations is what increases brand loyalty.”

About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7‑Eleven operates, franchises or licenses nearly 10,500 7‑Eleven® stores in North America. Globally, there are more than 56,200 7‑Eleven stores in 16 countries. 7‑Eleven has been honored by a number of companies and organizations recently. Accolades include: #1 on Entrepreneur magazine’s 2014 Top Global Franchise list; #2 on Franchise Times Top 200 Franchise Companies for 2013; #10 spot on Entrepreneur magazine’s Franchise 500 list for 2015, and #3 in Forbes magazine’s Top 20 Franchises to Start. 7‑Eleven is No. 3 on Fast Company magazine’s 2013 list of the “World’s Top 10 Most Innovative Companies in Retail.” 7‑Eleven places among Top Veteran-Friendly Companies for 2014 by U.S. Veterans Magazine and is among GI Jobs magazine’s Top 100 Military Friendly Employers for 2014. Hispanic Magazine named 7‑Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7‑Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7‑Eleven.com.

Contact:
Stephanie Shaw
7‑Eleven, Inc.
972-828-5837
Stephanie.Shaw@7-11.com

 

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7‑Eleven® adds two premium lines 7-Select GO!Yum™ and 7-Select GO!Smart™ to its 7-Select™ brand

7‑Eleven® adds two premium lines 7-Select GO!Yum™ and 7-Select GO!Smart™ to its 7-Select™ brand

7-Eleven, Inc. introduced two premium, better-for-you snack bars under a new private-label banner, 7-Select GO!Smart™

DALLAS, 2015-1-19 — /EPR Retail News/ — Just in time for people trying to keep their health-related New Year’s resolutions, 7‑Eleven, Inc. has introduced two premium, better-for-you snack bars under a new private-label banner, 7-Select GO!Smart™.

Weighing in at less than 200 calories each, the yogurt-drizzled fruit and nut bars are available in two varieties – Cranberry Cashew andPistachio and Mixed Berries. The GO!Smart bars are available exclusively at participating7‑Eleven® stores for a suggested retail price of $ 1.79.

GO!Smart is part of 7‑Eleven’s growing 7-Select family of high-quality, private-brand offerings and the first designated specifically for the better-for-you category. The gluten-free, low-sodium snack bars carry a simpler, all-natural ingredient list with organic sweeteners like agave and brown rice syrups. These natural sweeteners have a lower glycemic index than sugar.  New packaging features a transparent window so shoppers can see the natural ingredients.

“We started from scratch,” said Sean Thompson, 7‑Eleven senior director for private brand, “and developed bars that offer health benefits and taste great, too.

“In discussions and development for more than a year, the two varieties of GO!Smart bars are made in small batches from recipes created especially for 7‑Eleven,” he added. “Besides those listed in the bar’s name, ingredients include whole grain, crisp brown rice, flax seed, raisins, roasted peanuts, sunflower oil, sea salt, a yogurt-flavored coating and natural flavors.”

According to the USDA, berries are one of the best sources of anti-oxidants.  Nuts like cashews and pistachios are high in fiber, protein and heart-healthy fats, and when eaten in moderation, may promote weight loss, help control blood sugar and improve heart health and cholesterol, according to WebMD.

Each year, millions of people make New Year’s resolutions to improve their health — eat less, exercise more and make healthier food choices. According to a study by the University of Scranton, almost half of all Americans resolve to change or improve something, with losing weight at the top of the list. And the younger the resolution-maker, the more likely they are to succeed. Research shows almost 40 percent of 20-somethings will achieve their goals.

Besides its new GO!Smart yogurt-drizzled fruit and nut bars, participating 7‑Eleven stores offer many exclusive – and tasty – items to help customers stick with those “get-healthy” resolutions:

Fresh Fruit – For a limited time, a 4-ounce cup of fresh-cut fruit is just $1 with any fresh food purchase. Choose from several varieties.

Chicken Balsamic Salad – Made fresh with mixed greens, grape tomatoes, cucumbers, grilled chicken, croutons and balsamic vinaigrette, this salad, with dressing, has 8 grams of protein and just 170 calories.

Orange Crème Slurpee Lite Drink – Even a Slurpee® beverage can be enjoyed in moderation … or more often when choosing Slurpee Lite™ varieties. Orange Crème is a refreshing flavor, available for a limited time at participating stores.

7-Select 2% Reduced-Fat, Single-Serve Chocolate Milk – All natural, without artificial growth hormones, colors or flavors; 14 ounces

Organic Valley Organic Fuel — The first milk-protein recovery shake made from real, organic milk. Available in vanilla and chocolate varieties, this organic milk protein shake comes in handy single-serve bottles. Look for it at participating stores in early February.

Breakfast Sandwiches – For those tempted to skip the “most important meal of the day,” 7‑Eleven offers two varieties under 400 calories – Sausage Biscuit and English Muffin Breakfast Sandwich.

Guatemala Santa Rosa Fresh-Brewed Coffee – Coffee appears on some lists of foods and drinks to have when trying to lose weight. This gourmet coffee is made from 100 percent Arabica beans grown inside a volcanic crater.

About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7‑Eleven operates franchises or licenses more than 10,400 7‑Eleven® stores in North America. Globally, there are more than 54,600 7‑Eleven stores in 16 countries. During 2013, 7‑Eleven stores generated total worldwide sales close to $84.5 billion. 7‑Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Franchise Times Top 200 Franchise Companies for 2013; #1 on Entrepreneur magazine’s 2014 Top Global Franchise list; #10 spot on Entrepreneur magazine’s Franchise 500 list for 2015, and #3 in Forbes magazine’s Top 20 Franchises to Start. 7‑Eleven is No. 3 on Fast Company magazine’s 2013 list of the “World’s Top 10 Most Innovative Companies in Retail.” 7‑Eleven places among Top Veteran-Friendly Companies for 2014 by U.S. Veterans Magazine and is among GI Jobs magazine’s Top 100 Military Friendly Employers for 2014. Hispanic Magazine named 7‑Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7‑Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7‑Eleven.com.

Contact: 
Margaret Chabris
7‑Eleven, Inc.
972-828-7285
margaret.chabris@7-11.com

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Better for you and your New Year’s health resolution, 7‑Eleven just introduced two proprietary health bars as part of its 7-Select private-brand line. Weighing in at just under 200 calories, the 7-Select Go!Smart fruit and nut bars come in two varieties – Cranberry Cashew, and Pistachio and Mixed Berries.

Better for you and your New Year’s health resolution, 7‑Eleven just introduced two proprietary health bars as part of its 7-Select private-brand line. Weighing in at just under 200 calories, the 7-Select Go!Smart fruit and nut bars come in two varieties – Cranberry Cashew, and Pistachio and Mixed Berries.