NBC and Macy’s kick off the holiday season with a star-studded line-up of performers at The 91st Annual Macy’s Thanksgiving Day Parade®

NBC and Macy’s kick off the holiday season with a star-studded line-up of performers at The 91st Annual Macy’s Thanksgiving Day Parade®

 

  • The 91st Annual Macy’s Thanksgiving Day Parade® on NBC Adds a Special Performance by International Superstar Gwen Stefani, a Dazzling Opening Number and Even More Star Power Along the Parade Route as the Annual Spectacle Kicks Off the Holiday Season
  • Macy’s Thanksgiving Day Parade airs on Thursday, Nov. 23 at 9 a.m., in all time zones; Encore presentation airs 2 – 5 p.m.

NEW YORK, 2017-Nov-20 — /EPR Retail News/ — The 91st Annual Macy’s Thanksgiving Day Parade® adds additional star power as NBC and Macy’s (NYSE:M) join to kick off the holiday season with a star-studded line-up of performers in the nation’s favorite spectacle. On Thursday, Nov. 23, with more than 3.5 million spectators lining the route and more than 50 million viewers tuned in nationwide, the streets of Manhattan will come alive with a host of special performances from stars of music, film, TV and the stage.

Joining the lineup will be international superstar Gwen Stefani. A three-time Grammy® Award-winner, Stefani has achieved worldwide success as a performer, songwriter, and recording artist who has sold more than 30 million albums worldwide with No Doubt and as a multi-platinum solo artist. Stefani recently released her first holiday album, You Make It Feel Like Christmas which features six original and six classic holiday tunes. Set to perform “White Christmas,” Gwen will warm the hearts of audiences nationwide with her rendition of the classic tune as part of the national broadcast of the Parade on NBC. After kicking off the holidays on Thanksgiving, Stefani will return to NBC for “Gwen Stefani’s You Make It Feel Like Christmas,” a modern take on traditional Christmas specials featuring musical performances and fun, holiday sketches. This one-hour primetime special set to air Dec. 12 (9-10 p.m. ET/PT) will capture Stefani’s infectious spirit and iconic style.

On Thanksgiving, to open the 91st edition of Macy’s Thanksgiving Day Parade, a host of stars will be showcased “Dancing in the Streets” at various locations across the country in anticipation of the big Parade and annual kickoff to the holiday season. Featured stars include Harry Connick Jr., Whoopi Goldberg, Steve Harvey, Jane Krakowski, Gaten Matarazzo, Chrissy Metz, John O’Hurley, Martha Stewart and Thalia, who will dance and sing in the out-of-this-world kickoff to the pomp and pageantry.

As the restyled song unfolds, the show arrives at Herald Square, opening atop Macy’s famed red star mark on 34th Street, where a host of groups will join the impromptu party including the Radio City Rockettes®, as well as dancers for The Teen Company and Malloy/CAP21, among other Parade participants.

Rounding out the lineup will be the incomparable Patti LaBelle, who will take to the streets on The Cranberry Cooperative by Ocean Spray® float, joining previously announced stars 98 Degrees, Lauren Alaina, Cam, Sabrina Carpenter, Andra Day & Common, Sara Evans, Jimmy Fallon & The Roots, Flo Rida, Goo Goo Dolls, Kat Graham, Andy Grammer, Angelica Hale, Olivia Holt, Nicky Jam, Wyclef Jean, Bravo’s Top Chef stars Padma Lakshmi & Tom Colicchio, Dustin Lynch, Miss America 2018 Cara Mund, Leslie Odom Jr. and the cast & Muppets of Sesame Street,Bebe Rexha, Smokey Robinson, Jojo Siwa and the one-and-only Santa Claus; completing the starry lineup of the march of wonder.

The 91st march of Macy’s Thanksgiving Day Parade will also feature 17 giant character balloons; 28 legacy balloons, balloonicles, balloonheads and trycaloons; 26 floats; 1,100 cheerleaders and dancers; more than 1,000 clowns; 12 marching bands and six performance groups.

One of the nation’s biggest and most anticipated holiday celebrations, Macy’s Thanksgiving Day Parade is broadcast nationally on NBC, Thursday, Nov. 23 from 9 a.m. – noon (in all time zones) and hosted by the TODAY Show’s Matt Lauer, Savannah Guthrie and Al Roker. Telemundo will simulcast the Parade in Spanish with the event hosted by stars Carlos Ponce, Jessica Carrillo and Karim Mendiburu.

For more information on the Macy’s Thanksgiving Day Parade, please visit http://www.macys.com/parade or call the Parade hotline at 212-494-4495. Follow @macys on various social networks and join the conversation using #MacysParade.

For more information on the broadcast, visit http://www.nbc.com/macys-thanksgiving-day-parade and www.nbcumv.com. Please follow @NBC on Facebook, Twitter and Instagram.

Macy’s Media Relations:
Orlando Veras
646-429-7450
Orlando.Veras@macys.com

NBC Entertainment Publicity
Sharon Pannozzo
212-664-5152
Sharon.Pannozzo@nbcuni.com

NBC Entertainment Publicity
Erika Lewis
212-664-5478
Erika.Lewis@nbcuni.com

Source: Macy’s

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Green Giant® makes his New York City debut in the 91st Annual Macy’s Thanksgiving Day Parade®

Green Giant® makes his New York City debut in the 91st Annual Macy’s Thanksgiving Day Parade®

 

The iconic vegetable brand joins the float line-up of the beloved holiday spectacle with a wonder-filled landscape showcasing the bounty of the fall harvest

NEW YORK, 2017-Oct-13 — /EPR Retail News/ — Nature’s bountiful harvest sprouts anew in jolly good form this Thanksgiving as the iconic Green Giant® makes his New York City debut in the 91st Annual Macy’s Thanksgiving DayParade®. The spokes giant of the beloved vegetable brand will be showcased for the first time aboard a new float featuring a remarkable landscape of nature’s finest vegetables. Just in time for the Thanksgiving meal, the Green Giant float will make its way through Manhattan delighting more than 3.5 million spectators lining the route and more than 50 million viewers nationwide.

“The Macy’s Parade has always reflected characters and brands that have significant and sustained pop culture relevance and the Green Giant is one of those figures of universal appeal,” said Jordan Dabby, vice president Partnership Marketing for Macy’s Thanksgiving Day Parade. “The magicians of Macy’s Parade Studio have truly outdone themselves, bringing the majesty of the plentiful landscape to life in this visually stunning new float with the larger-than-life Green Giant himself, joining the harvest festivities,”

“Green Giant is thrilled to join the iconic Macy’s Thanksgiving Day Parade line-up, helping us to reintroduce our jolly brand ambassador to a new generation of fans,” said Jordan Greenberg, vice-president & general manager, Green Giant. “With its incredible reach that captures the imagination of millions, our Macy’s Parade float is just the latest way in which Green Giant is cementing our place at the festive holiday table for generations of Americans.”

From the very first Thanksgiving celebration, vegetables have been synonymous with the holiday table and Green Giant vegetables have been a staple of this meal for more than 100 years. The new float depicts the harvest of fall delights including green beans, corn, and other vegetable crops in a stunning, rolling landscape where the Green Giant keeps watch. Featuring a replica of the Green Giant that’s more than two-stories tall as he kneels to inspect the perfect ear of corn, the majesty of the fall harvest season is depicted in a glorious and delicious spectacle.

The Green Giant has been a classic character in American pop culture since his introduction by the brand in 1928. In 2016, as the brand celebrated the launch of a new line of Green Giant Veggie Swap-InsTM products that allow consumers to add more vegetables to their diet by providing great alternatives to white carbs, the beloved Green Giant character returned to nationwide prominence inspiring a new generation of families to eat Green Giant vegetables and start a more healthy lifestyle.

The 91st Annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 23, 2017 from 9 a.m. – noon; in all time zones.

About Green Giant

Few brands enjoy a heritage as rich as that of Green Giant®. For over 100 years, Green Giant has been devoted to growing the best quality and most unforgettably delicious vegetables for you and your family. For more information and some simple and tasty recipes, please visit www.greengiant.com.

About B&G Foods, Inc.

Based in Parsippany, New Jersey, B&G Foods, Inc. (NYSE: BGS) and our subsidiaries manufacture, sell and distribute high-quality, branded shelf-stable and frozen foods across the United States, Canada and Puerto Rico. With our diverse portfolio of more than 50 brands you know and love, including B&G, B&M, Cream of Wheat, Green Giant, Las Palmas, Le Sueur, Mama Mary’s, Maple Grove Farms, Mrs. Dash, New York Style, Ortega, Pirate’s Booty, Polaner, Spice Islands and Victoria, there’s a little something for everyone. For more information about B&G Foodsand our brands, please visit www.bgfoods.com.

About the Macy’s Thanksgiving Day Parade:

With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For 91 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s (NYSE:M) employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade, please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.

Macy’s Media Relations:
Orlando Veras
646-429-7450
orlando.veras@macys.com

Green Giant
Kristin Bradley
973-630-6445
kristin.bradley@bgfoods.com

Source: Macy’s

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