Music Festivals – Good News for Independent Retailers

In these testing times of ‘austerity packages’ and reports that disposable income is rapidly dwindling, independent retailers need to grasp every available opportunity to maintain a healthy trade.

One area of spending that seems to be on the increase, offering an enthusiastic and relatively captive audience, is the ever expanding line up of music and other festivals being held around the country during the summer months.

Those small businesses lucky enough to be situated close to a festival site are being urged to make the most of this surge of visitors by targeting their advertising and point of sale with special offers and promotions aimed specifically at festival goers.

Food and drink are particularly popular sellers with local businesses reporting increases in sales of up to 300% on the first day of festivals followed by a healthy steady trade for the rest of the duration.

Those retailers who show most imagination by adding to their usual stock with‘festival friendly goods’ such as vegetarian specials, all weather clothing, wellies, waterproof ponchos etc find there’s a seasonal gold mine waiting to be mined right on their doorsteps.

Here’s our guide to possible products to sell and how to best catch your festival goer’s attention:

• Special offers on vegetarian food: Freestanding acrylic signs at the till
• Wellies: Water based pavement signs outside the shop
• Sun creams: Suspended cable displays over the relevant shelves
• Toilet roll/facial wipes: ‘Sold here’ reminders in window mounted snap frames
• Emergency ponchos: A-boards outside the shop
• Glow sticks/garden flares/torches: Pavement swingers
• Disposable cameras: Special offer shelf edge ticket holders

Festivals are big business for small retailers. Make sure you’re not missing out.Call us on 0161 431 4400 to place your order today.

Via EPR Network
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UK POS Encourages Retailers to Purchase Promotional Materials to Take Advantage of the Easter Shopping Period

UK Point of Sale Limited have urged UK Retailers to take advantage of their low prices on essential advertising and point of sale accessories during the build up to Easter, with offers on pavement signs and other eye-catching products.

The Point of Sale products specialist has been a leading provider of many essential products to help retailers entice customers into their shops as well as clearly mark out store layouts and offers to improve the retail experience that will be key to success this Easter…

A number of retail businesses have struggled in recent years to keep customers coming through their doors so by marketing themselves more aggressively and getting their brand and offers in front of their customers has become instrumental in keeping consumers coming back in light of reduced consumer spending in recent years.

UK POS lead the field in providing clear advertising and marketing opportunities by using A Boards and banner stands to showcase offers and deals that customers will want to see and hear about.

With Easter just around the corner along with many other upcoming events such as Father’s Day and the Royal Wedding too many retailers will be looking to stand out from the crowd and effective use of UK POS’ point of sale products will help to promote the business.

Debra Jamieson, Sales & Marketing Director at UK Point of Sale said, “Now, more than ever, shop owners both big and small are finding that the competition is fierce and effective use and management of their store layout and promotion is quickly becoming essential.

“Well thought out retail window displays are going to advertise a shop’s key deals and offers and this in turn will encourage more customers through their doors.”

UK Point of Sale sell a wide range of point of sale products online at their website ukpos.com, where businesses can browse and buy items online, with 24 hour delivery of all in-stock items right to the customer’s door it is easy to see how UK POS have built up their reputation as the UK’s number one P.O.S. manufacturer.

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UK POS Kick Starts 2010 World Cup Promotion With POS Kit

Leading manufacturer and supplier of point-of-sale products is offering retailers a 2010 World Cup Point of Sale kit.

UK POS Kick Starts 2010 World Cup Promotion With POS Kit

With the 2010 World Cup only a few of weeks away UK Point of Sale Group Ltd (UK POS) is launching a 2010 World Cup POS kit to help retailers maximise their World Cup promotions this summer. The promotional kit, which includes such things as snap frames, will be offered at a special rate of £225 as a further incentive to encourage retailers to maximise sales during this event period.

The 2010 World Cup, which takes place between 11th June and 11th July, is predicated to give the UK’s economy a much needed boost this summer. According to a South African online news source, Daily News: “the British Retail Consortium estimates that the 2006 World Cup generated £1.25bn in retail sales and anticipates similar for 2010, with more if England progress further.”

Sales and Marketing Director of UK POS, Debra Jamieson said:“The World Cup POS kit has been devised with independent retailers in mind. It is designed to optimise World Cup promotions in a cost effective way, but without compromising on the overall quality of the materials provided. We are advising our customers to make the most out of the World Cup by preparing for it in advance and even dedicating a space in-store for all related sales promotions.”

“The level of sales we expect will be in comparison to other seasonal events such as Christmas and Easter. The fact it only comes around every four years makes it even more important, so we expect that both consumers and retailers will be making the most of it.”

The pack includes:
• A1 Pavement Signs
• Two A1 Snap Frames
• 10 A4 Snap Frames
• 100 Shelf Talkers
• 100 Wobbler Arms
• 100 Suspended Ceiling Hangers
• 100 Extending Wire for ceiling posters

The promotion kit includes some of UK POS’ leading products to maximise the use of space both inside and front of store. The kit provides retailers with the essential tools to fulfil all their PoS requirements and help guide customers through the store.

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UK POS Believes In The All Important Finishing Touches

Behind any retailers strategically designed POS should be a fixing which adds a suitable and discreet finishing touch, according to leading UK manufacturer of point of sale materials, UK Point of Sale Group Ltd (UK POS). Offering a varied range of display accessories and fixings is important for customers to complete their POS packages whether that be a bespoke or off the shelf product.

It is necessary to highlight the value of quality display accessories and fixings, such as suspension fixings, ceiling fixings, wobbler strips and suction cups, to retailers. As Sales and Marketing Director of UK POS, Debra Jamieson, explains:“Retailers will have a process from which they design and print their POS to how and where it is displayed. But how is it going to be attached and fixed without the fixings looking unsightly and intrusive? The answer is to offer a variety of options whatever the shape, size and weight of the POS and an experienced customer services team who can advise on the best option. As a manufacturer of these products, we can even design and manufacture unique items especially for customers.”

“For example a leading furniture retailer approached us in the hope that we could solve a longstanding nuisance. It found that flexible wallets were always supplied with white adhesive buttons, which really stood out when placed on furniture. Having tried to source clear buttons for a while, our design team went that extra mile to mould clear alternatives to the retailer’s desired specification.”

UK POS’ range of ceiling, wall, window and shelf fixing options ensures retailers have the accessories to finish the job. The range includes suspension and ceiling fixings, which come in a variety of designs to offer uplifting promotions or to guide customers around stores. Wobbler strips provide off the shelf solutions for impulsive offers, whilst suction cups are discreet and secure making them perfect for window displays.

Currently UK POS is offering bulk buy discounts on it entire display accessories and fixings range. Customers can order products from the range online at www.ukpos.com or call 0161 431 4400 to speak to a member of the experienced customer service team.

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Quick Delivery For Special Calendar Dates Means Retailers Can Sweep Customers Off Their Feet With Romantic Valentine Displays

Leading PoS materials manufacturer, UK Point Of Sale Group, is demonstrating its love of all those special calendar dates by offering a 24-hour order to delivery service to its customers. The service comes just in time for the start of the promotions season including the Valentine’s Day rush and the special event-packed months of March and April.

Quick Delivery For Special Calendar Dates Means Retailers Can Sweep Customers Off Their Feet With Romantic Valentine Displays

UK POS Group’s Sales and Marketing Director, Debra Jamieson explained:“Every year, Valentine’s Day marks the beginning of a busy time for retailers, and the last thing they need to worry about is planning too far ahead when it comes to PoS promotions. By offering a 24-hour service on a range of our sample products and bulk-ordered PoS materials, we hope to ease the strain a little.

“Fundamentally, our customers require a cost-effective, reactive and responsive firm to fulfil their promotional requirements to help them make the most of the year’s ‘red-letter days’, and that is what UK POS has set out to achieve.”

With a range of products such as shelf talkers, merchandise strips and PoS fixings delivered within 24 hours of order, the service will provide any retailer with the chance to maximise the effect of their product displays well ahead of the year’s special days, and promote last-minute offers. It will also give stores the chance to make quick display turnarounds, especially as Valentine’s Day, St Patrick’s Day, Mother’s Day, Easter and St George’s Day all follow each other in rapid succession.

In addition, the experienced team can offer advice on product suitability and specification. What’s more, for customers with specific requests, UK POS has a bespoke design service, which can tailor materials to their specific requirements whether you need A Boards, Water Based Pavement Signs or Leaflet Dispensers; amongst many other Point of Sale materials…

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