Sequential Brands expands its lifestyle brand Heelys® with activewear for children

NEW YORK, 2017-Jul-03 — /EPR Retail News/ — Sequential Brands Group, Inc. (Nasdaq:SQBG) (“Sequential” or the “Company”) announced today ( June 29, 2017 ) a key category expansion for its lifestyle brand Heelys® as it entered into a long-term license agreement with Sugar Plum NY to produce a line of activewear for children.

Heelys first activewear collection will launch in Spring 2018 and feature girls’ skorts, leggings, shorts, capris, tank tops, tee shirts and hoodies in a variety of unique and sassy prints, vibrant solids and dynamic combinations of both. A line of boys’ active apparel will launch Holiday 2018.

“In the past four years, Sequential has reinvigorated the Heely’s brand, more than doubled the core business in footwear with our partner BBC, and expanded to new categories, first in backpacks and now in activewear.  We believe the brand is well positioned for continued growth, and this new launch will further strengthen Heelys as a lifestyle brand in the global market,” said Chad Wagenheim, EVP, Strategic Development at Sequential.

“We are thrilled to partner with Sequential to bring children fun athleisure wear in quality fabrics. Our collection of pants, shorts, tops and hoodies in eye-catching colors complement the Heelys footwear styles we know children will love to wear,” added Michael Fallas, President and Owner of Sugar Plum NY, a leading children’s apparel distributor.

The Heelys Activewear Collection will be on display at Sugar Plum NY’s booth at Children’s Club from August 6 — 8 at the Jacob Javits Center in New York and at Children’s Club Magic from August 14-16 at the Las Vegas Convention Center.

In addition, Heelys Footwear Collection will be on display at BBC International’s booth at FN Platform, the footwear trade forum also taking place August 14-16 at the Las Vegas Convention Center.

Founded in 1999, Heelys quickly became a breakout success in the world of action sports among children and teens with its innovative wheeled footwear. Heelys core product is patented dual-purpose footwear that feature a removable wheel located in the heel, transforming the shoes into stealth skates and giving users the freedom to seamlessly transition from walking or running to skating by shifting their weight to their heel. When the wheels are easily removed, the shoe performs just like any other shoe. For more information, visit

Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the home, fashion, and active categories. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential’s website at: To inquire about licensing opportunities, please email:

Media Contact:
For Sequential Brands Group
Katherine Nash
(512) 757-2566

Source: Sequential Brands Group/globenewswire

PVH Corp. entered into new licensing agreement for IZOD women’s sportswear, golfwear and activewear with Sports Products of America

NEW YORK, 2017-Jun-08 — /EPR Retail News/ — PVH Corp. [NYSE:PVH] announced today (Jun. 7, 2017) it has entered into a new licensing agreement with Sports Products of America (a division of Adjmi Apparel Group) under which the Adjmi division will manufacture, sell, distribute and promote women’s sportswear, golfwear and activewear, in all sizes, under PVH’s IZOD brand. Products will launch in February 2018 and will be sold primarily in department stores, specialty stores, national chains, sporting goods stores and pure play online retailers throughout the United States and Canada. The initial term of the licensing agreement runs through 2020.

“We are thrilled to cater to the female consumer with IZOD sportswear, golfwear and activewear. We believe that these collections will capture the youthful, energetic, sports-inspired lifestyle positioning that the brand has been known for throughout its 80 years of history,” said Ken Wyse, President Licensing, PVH Corp. “Adjmi has extensive knowledge and experience in these categories and we look forward to working with them to build this business across the United States and Canada.”

Mark Adjmi, CEO of Adjmi Apparel Group added “We are truly excited to partner with PVH on IZOD women’s sportswear, golfwear and activewear. This partnership will combine Adjmi Apparel Group’s decades of experience delivering high-quality and fashionable women’s apparel with the iconic IZOD brand. We look forward to providing the IZOD woman with confident, approachable and comfortable sportswear, golfwear and activewear.”

About PVH Corp.

With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 30,000 associates operating in over 40 countries and over $8 billion in annual revenues. We own the iconic CALVIN KLEIN, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.

*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Ltd.

About Adjmi Apparel Group:

Established in 1976, Adjmi Apparel Group has transformed from a small importer to one of the most reputable apparel manufacturers in the industry. Over the last forty years, Adjmi has established itself as a source for high-quality, fashionable apparel across various product categories and age groups. The Adjmi portfolio currently includes international brands such as XOXO, Earl Jeans, Hind, Fila and Champion, as well as market brands including Apana and Layer 8. Adjmi also operates a private label business for some of the largest retailers in the world.

PVH CORP. SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: Forward-looking statements made in this press release, including, without limitation, statements relating to PVH Corp.’s strategies, objectives, expectations and intentions, are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements are inherently subject to risks and uncertainties, many of which cannot be predicted with accuracy, and some of which might not be anticipated, including, without limitation,: (i) the Company’s strategies, objectives, expectations and intentions are subject to change at any time at the discretion of the Company; (ii) the levels of sales of the Company’s licensees and distributors at wholesale and retail, and the extent of discounts and promotional pricing in which the Company’s licensees and distributors and their business partners are required to engage, all of which can be affected by weather conditions, changes in the economy, fuel prices, reductions in travel, fashion trends, consolidations, repositionings and bankruptcies in the retail industries, and other factors; (iii) civil conflict, war or terrorist acts, the threat of any of the foregoing, or political and labor instability in any of the countries where the Company’s licensees and distributors and their business partners sell or produce or planned to sell or produce products under a Company brand; (iv) disease epidemics and health related concerns, which could result in closed factories, reduced workforces, scarcity of raw materials and scrutiny or embargoing of goods produced in infected areas, as well as reduced consumer traffic and purchasing, as consumers limit or cease shopping in order to avoid exposure or become ill; (v) the failure of the Company’s licensees and distributors to market successfully products under, or to preserve the value of, the Company’s brands, or their misuse of the Company’s brands; and (vi) other risks and uncertainties indicated from time to time in the Company’s filings with the Securities and Exchange Commission. The Company does not undertake any obligation to update publicly any forward-looking statement, whether as a result of the receipt of new information, future events or otherwise.

Media / Investors:
Dana Perlman
Treasurer, Senior Vice President – Business
Development and Investor Relations

Adjmi Apparel Group:
Jack Adjmi
Executive Vice President of Women’s Apparel

Source: PVH Corp.