New RILA ad campaign calls on Congress to protect debit swipe fee reform

RILA Ads Tell Congress To Hold Wall Street Accountable And Protect Reform Vital To Industry

Arlington , VA, 2017-May-11 — /EPR Retail News/ — Today (5/9/2017), the Retail Industry Leaders Association (RILA), the trade association for America’s largest retailers, launched a national ad campaign urging Congress to protect debit swipe fee reform as the House is set to vote on the Financial CHOICE Act. As it stands, the legislation would eliminate hard-fought swipe fee reform that has saved retailers and American consumers billions.

“We launched these ads to remind Congress that America cannot afford to bailout Wall Street and the big banks once again,” said Austen Jensen, vice president of government affairs and financial services for RILA. “As it stands this legislation is a poison pill for any bipartisan effort to enact meaningful financial reform. Congress must act to uphold debit swipe fee reform or it will give Wall Street and card companies license to raise costs on America’s retailers and our consumers.”

RILA launched a series of ads in key Congressional districts across the country. The 60 second ad features some of Wall Street’s most egregious actions against American consumers reminding Congress just who they’ll be supporting should they choose to repeal debit swipe fee reform.

To view the ads, click here.

For more information on why debit swipe fee works for retailers and consumers, click here.

RILA is the trade association of the world’s largest and most innovative retail companies. RILA members include more than 200 retailers, product manufacturers, and service suppliers, which together account for more than $1.5 trillion in annual sales, millions of American jobs and more than 100,000 stores, manufacturing facilities and distribution centers domestically and abroad.

Christin Fernandez
Vice President, Communications
Phone: 703-600-2039

Source: RILA

Abercrombie & Fitch to launch its largest ever ad campaign in support of its redefined identity

NEW ALBANY, Ohio, 2016-Oct-18 — /EPR Retail News/ — Abercrombie & Fitch Co. (NYSE: ANF) today ( Oct. 13, 2016) introduces a redefined identity for the Abercrombie & Fitch brand, reflecting the character, charisma and confidence of today’s consumer while honoring the brand’s 125-year heritage as a quality, casual, and distinctively American luxury brand.

The new brand conviction will be launched with the Company’s largest ever advertising campaign to kick off this year’s holiday season.  At the same time, A&F will introduce a completely redesigned website, all-new digital advertising across video streaming websites, music platforms, and social media, and out-of-home marketing in New York City, Los Angeles, and Chicago.

“This new brand position is the product of an 18-month effort to create a brand identity that communicates our focus on our customers’ needs and aspirations,” said Fran Horowitz, President and Chief Merchandising Officer of Abercrombie & Fitch Co.  “Rather than buying clothes that symbolize membership in an exclusive group, today’s consumer celebrates individuality and uniqueness.  Our new brand reflects that confidence and independence of spirit as well as our own dedication to a more diverse and inclusive culture.”

“I am excited with the work that has been done by the A&F team which, under the exceptional leadership of new Brand President Stacia Andersen, shaped this new identity and is bringing it to life at every consumer touchpoint. While our marketing will continue to develop, we are embracing this opportunity to show the world it is a new day at A&F,” concluded Ms. Horowitz.

The holiday campaign will be introduced with “teaser” advertising designed to pique consumers’ interests, challenge their notions of the ANF brand and encourage them to explore the changes that have taken place at ANF over the past two years.  The message in the first phase — People have a lot to say about us. They Think They’ve Got Us Figured Out — will be followed up with the holiday messaging, This is Abercrombie & Fitch, illustrated by images that are optimistic, inclusive, and emotional.

“Our new creative features fresh and candid imagery that invites consumers to experience assortments that capture a new perspective of effortless style and beauty, elevated to a more sophisticated level, as well as our enduring commitment to quality,” said Ms. Andersen. “Under the guidance of Ashley Sargent Price, the brand’s first-ever Creative Director of Marketing, customers are now being exposed to the visual and stylistic progression in stores and online.”

The holiday campaign was shot by acclaimed photographers Josh Olins and Matt Jones and styled by long-time partner of the brand, Deborah Watson.

View the “This is Abercrombie & Fitch” video here:

About Abercrombie & Fitch
Abercrombie & Fitch Co. is a leading global specialty retailer of high-quality, casual apparel for Men, Women and kids with an active, youthful lifestyle under its Abercrombie & Fitch, abercrombie kids and Hollister Co. brands.  At the end of the second quarter, the company operated 744 stores in the United States and 182 stores across Canada, Europe, Asia and the Middle East. The company also operates e-commerce websites at and

Media Contact:
Michael Scheiner
Abercrombie & Fitch
(614) 283-6192

Investor Contact:
Brian Logan
Abercrombie & Fitch,
(614) 283-6877


Abercrombie & Fitch to launch its largest ever ad campaign in support of its redefined identity
Abercrombie & Fitch to launch its largest ever ad campaign in support of its redefined identity


SOURCE: Abercrombie & Fitch Co.

Sainsbury’s unveils heartwarming new ad campaign featuring Judith Kerr’s Mog

LONDON, 2015-11-15 — /EPR Retail News/ — Sainsbury’s has unveiled a heartwarming new advertising campaign featuring one of the nation’s best loved children’s book characters, Judith Kerr’s Mog, to highlight the importance of sharing at Christmas.

Developed in partnership with Judith’s publishers HarperCollins Children’s Books, and titled ‘Mog’s Christmas Calamity’, the full length 3’30”TV advert will air for the first time on Thursday 12th November across multiple channels including ITV, Channel 4, Channel 5 and Sky simultaneously at 7.15pm. The campaign will help raise vital funds for Save the Children to improve child literacy across the UK, because every year, 1 in 5 children in England are leaving primary school behind in reading which can have huge consequences for their futures.

Sainsbury’s approached Judith Kerr and her publisher HarperCollins Children’s Books, developing the concept for the story together, with Judith writing and illustrating a new Mog book, to be exclusively sold in Sainsbury’s to complement the story told in the campaign.  The campaign is designed to entertain children and families across the UK, as well as raising funds to improve children’s literacy, with the book on sale in Sainsbury’s stores for £3, alongside a specially created Mog soft toy for £10. Judith Kerr, HarperCollins Children’s Books and Sainsbury’s will donate all profits from the book and toy to Save the Children to support their literacy work, making a positive and lasting difference to children in the UK.

Directed by James Rouse, and co-produced by Sainsbury’s and HarperCollins Children’s Books, the campaign has been created in collaboration with Judith Kerr herself, who also makes a cameo appearance in the film.  The new advert is a charming tale of a sequence of highly improbable and entertaining events that befall the iconic and calamity-prone Mog in the early hours of Christmas morning, before the family are awake.

In the midst of the chaos, however, Mog succeeds in contacting the fire station which kick-starts the rescue mission to save Christmas Day. In the aftermath of the smoke filled calamity and following a visit from the fire chief and his brigade, the Thomas family turn to see all their neighbours standing in the doorway, armed with mops and brooms for the clean-up, as well as delicious festive food, drinks and decorations. Everyone comes together to celebrate the Christmas festivities – after all, Christmas is for sharing.

Mark Given, Director of Planning and Propositions, Sainsbury’s, commented: “More than any other time of year, the Christmas season is when people come together with family and friends to share simple moments and kindnesses. For many families the sharing of stories is an important part of their Christmas celebrations and is often a tradition that is passed down through generations. This year, we’re proud to be working with renowned children’s author Judith Kerr to create a magical new Mog story to be enjoyed by parents and children and to support the important cause of helping Save the Children to improve child literacy in the UK.”

Tanya Steele, Executive Director of Marketing, Fundraising and Communications at Save the Children said; “We are delighted to be a part of this year’s Christmas campaign for Sainsbury’s and so grateful for the spotlight that it places on the issue of child literacy in the UK. We want reading, which is the key to a child’s future, to become a national mission. We are calling for everyone from parents to grandparents, communities and schools to business and government to get all children reading well by the age of eleven. Thanks to the support of everyone involved in this campaign, we will be able to give more UK children – particularly those children from the poorest families – the essential early language skills they need to succeed in life.”

Ann-Janine Murtagh, Executive Publisher, HarperCollins Children’s Books and founding member of the Read On. Get On. Campaign added: “It’s been a pleasure to collaborate with Sainsbury’s on this campaign and what better way to celebrate the festive season than with the gift of storytelling by putting a book at the heart of Christmas. HarperCollins Children’s Books have been Judith Kerr’s publishers for over 50 years, and her Mog stories have enchanted generations of children. The book is joyful and has some of her finest illustrations to enjoy. It’s been a wonderfully creative collaboration and most importantly it will leave a lasting legacy to help Children in Britain to share in the pleasures of reading in future years.”

How will this campaign support the work of Save the Children?

With the support of Sainsbury’s and HarperCollins Children’s Books this campaign will help Save the Children in three key ways:

  • Raising vital funds for Save the Children’s work to improve child literacy in the UK, funding direct programmes with children and supporting their work as part of the Read On. Get On. coalition
  • Helping children’s literacy by encouraging families across the UK to read with their children and share stories, not just at Christmas, but throughout the year
  • Providing a platform for Save the Children to talk about the importance of reading to a child’s future and the need for everyone to get behind the campaign and support children’s literacy

Notes to Editors

For more information please contact: or 020 7067 0433.



Sainsbury’s unveils heartwarming new ad campaign featuring Judith Kerr’s Mog

Sainsbury’s unveils heartwarming new ad campaign featuring Judith Kerr’s Mog