Tesco: organic food sales increased by 15 per cent in 2016

Tesco: organic food sales increased by 15 per cent in 2016

 

Organic foods in Britain are experiencing the strongest growth in customer demand for over a decade.

CHESHUNT, England, 2017-Feb-22 — /EPR Retail News/ — While fruit and vegetables continue to be the most popular choice for shoppers, over the last 12 months the retailer has seen increasing numbers of customers looking to buy organic fish, dairy produce and general grocery items.

The increase in demand is a direct result of the supermarket’s commitment to offering customers a wider range of quality organic foods in more of its stores and lower more stable pricing – making it a more accessible option for shoppers across the country.

Areas that have seen the strongest growth include:

  • Fruit and vegetables including apples, bananas, carrots, salads and root vegetables – up by nearly 17 per cent
  • Grocery items such as olive oil, pasta and cooking sauces – up by nearly 16 per cent
  • Fresh meat including chicken, lamb chops, steak and eggs – up by 13 per cent
  • Chilled foods such as milk, houmous and cooked meats – up by nearly 13 per cent

Tesco organic food spokesman Tina Moore said:

“Due to our long-term partnerships with suppliers and producers across the UK, we’ve been able to improve the quality, range, availability and price of our organic products for customers.

“We are seeing that shoppers are increasingly looking to buy organic food but it needs to be affordable and consistently high quality all year round for it to be considered a viable option.

“The popularity of organic food began with fruit and vegetables but we are now seeing customers exploring areas such as grocery, fish and dairy, so you can now use organic produce for the whole meal.”

Last Autumn Tesco teamed up with the Organic Trade Board on an initiative which helped customers discover the breadth of the range on offer in its stores.

They provided boxes containing organic goodies so that shoppers could create their own organic meal at home.

The Organic Unboxed initiative saw 7.5m Tesco online customers receive a free ingredients box with a recipe card and information on how to cook a tasty organic meal specially designed by a food blogger.

Adrian Blackshaw, chair of the Organic Trade Board said: 

“Traditionally the two main challenges for customers buying organic, is the price and the availability.

“Over the last decade we have seen this improve across the industry and now the organic market is in a clear growth phase in the UK.

“But there is much more we can do – there’s a huge opportunity for Tesco to attract new organic consumers and in doing so, add value to their business.”

The Organic Trade Board recently won a share of £9m EU funding to help promote organic food in Britain and Denmark and will be working with Tesco to try to further increase the organic market.

They will be working with Tesco on making organic food more visible in stores and helping to communicate the reasons for choosing organic through a number of campaigns.

Adam Wakeley, managing director of one of the UK’s leading organic food suppliers, Organic Farm Foods said:

“The organic food revival is gathering pace thanks to retailers like Tesco offering a wider range of quality foods at more affordable prices.

“They continue to support the organic sector and the result is continued growth, outstripping non organic foods by some margin.”

Since 2008, Adam Wakeley has partnered with Tesco by supplying the retailer with apples from a dedicated organic orchard.

We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.

For more information please contact the Tesco Press Office on 01707 918 701    

Source: Tesco

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Tesco and Yeo Valley together help tackle food waste and support FareShare with the creation of new yogurt

Tesco and Yeo Valley together help tackle food waste and support FareShare with the creation of new yogurt

 

CHESHUNT, England, 2017-Jan-22 — /EPR Retail News/ — Tesco and Yeo Valley have joined forces to create a delicious new yogurt variety to help tackle food waste and support food redistribution charity, FareShare.

This is the latest move by the retailer in its bid to reduce food waste from farm to fork.

Tesco has partnered with leading organic dairy, Yeo Valley, and Adam Wakeley, the UK’s largest organic fruit grower to create an exclusive new Apple and Custard Left-Yeovers yogurt which helps to tackle food waste.

The yogurt uses visually imperfect, but great tasting apples, to create the delicious and exciting seasonal flavour.

The Left-Yeovers range, which has been championed by Tesco in recent months, helps to prevent food waste by using surplus fruit from the Yeo Valley storerooms, and also raises money for a very important cause, with 10p from every pot sold donated to food redistribution charity, FareShare.

It  is hoped up to £7,000 will be raised to help with the redistribution of fresh, quality, surplus food to charities and community groups across the UK, which is then transformed into nutritious meals for vulnerable people.

Previous Left-Yeovers flavours have included Strawberry & Fig, Plum & Custard and Banoffee, and raised £20,000 for FareShare so far.

Tesco’s Commercial Director for Fresh Food Matt Simister said:

“Left-Yeovers is a great tasting yogurt with a clear mission – to help tackle food waste by using the whole of our growers’ organic crop.

“This project is a brilliant example of how we and our producers are taking a creative approach to reducing food waste, at every step of the journey of our food.”

Adrian Carne Joint Managing Director of Yeo Valley said:

“Our Apples and Custard yogurt is made with organic Santana fruit grown in Gloucester. The juicy apples are blended with a creamy custard yogurt made in our Somerset dairy.

“Made with quality produce, this will be a real treat for customers and through this fantastic partnership with Tesco, it will also help people in their community.”

Four years ago Tesco pledged to help reduce food waste right across the food chain and has set a target of insuring no food safe for human consumption goes to waste inside its UK operations by the end of 2017.

The new collaboration between Tesco, Yeo Valley and Adam Wakeley builds on the success of a similar initiative it developed with their ready meals and potato producers, which turns misshapen potatoes which would otherwise have gone to waste, into mashed potato for ready meals.

Tesco and its suppliers have also partnered on the following food waste projects:

  • A partnership between Branston, its potato growers and Samworths, its ready meal supplier which uses visually imperfect but entirely edible potatoes.
  • The introduction of Farm Brands and Perfectly Imperfect ranges, which allows the retailer to use up to 95 per cent of growers’ crops.
  • Partnership with Kenyan produce growers to pre-trim green beans to save 135 tonnes of edible fine bean crop from going to waste each year.
  • Reducing the number of steps in the journey for food from farm to fork, which adds two days extra freshness for popular fruit and veg items like citrus, lettuce, tomatoes, cucumbers, peppers, broccoli and celery.

Notes to editors

  • Left-Yeovers is available exclusively at Tesco and will be on sale for £1.50
  • Tesco and Yeo Valley will each donate 5p from every pot that is sold to FareShare
  • Since 2008, Adam Wakeley has partnered with Tesco by supplying the retailer with apples from a dedicated organic orchard.
  • FareShare redistribute in-date, good food from the food & drink industry, that would otherwise go to waste, to frontline charities and community groups that support vulnerable people, including homeless shelters, children’s breakfast clubs and domestic violence refuges.
  • Tesco has been working with FareShare for four years. The partnership includes activities which make food available from the Tesco supply chain, distribution centres and dotcoms centres. This has seen 15 million meals made up of surplus food donated to over 2,500 charities and community groups across the UK. This is in addition to the FareShare FoodCloud partnership, which has seen over 5 million meals distributed through Tesco’s Community Food Connection programme.

We are a team of 480,000 in 11 markets dedicated to serving shoppers a little better every day.

For more information please contact the Tesco Press Office on 01707 918 701    

Source: Tesco

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