Sainsbury’s launches its first in-store Zizzi pizza counter

Sainsbury’s launches its first in-store Zizzi pizza counter

Sainsbury’s has unveiled its latest innovative partnership – the supermarket is launching its first in-store Zizzi pizza counter, serving up the brand’s freshly-made, restaurant-quality hot pizzas to go.

LONDON, UK, 2017-Dec-11 — /EPR Retail News/ — The move is part of Sainsbury’s commitment to offer customers a distinct and differentiated choice of quality food for every occasion and follows the successful introduction of Sushi Gourmet counters, Patisserie Valerie products and a Crussh counter to its stores over the last year.

The Sainsbury’s Balham store will be the first to offer shoppers the Italian brand’s pizzas to takeaway, with Zizzi chefs firing up the revolving, stone base pizza oven from Thursday 7th December. The counter will offer a selection of Zizzi’s hand-stretched, stone-baked Rustica pizzas, including vegan options and topping customisation, alongside garlic breads. They will also feature a “Pizza of the Month” special.

Sainsbury’s customers will be able to order the premium pizzas either in store or via Click & Collect on the Zizzi website, paying for the products quickly and easily from a dedicated takeaway check out at the store’s hot food counter. Ready to eat Zizzi pizza from the Sainsbury’s Balham store will also be available to Deliveroo users via the Deliveroo platform. The food delivery market, which includes delivery brands such as Deliveroo as well as traditional takeaways, is expected to increase by 10 per cent a year to £53bn by 2020.

In November, Sainsbury’s also became the first UK supermarket to trial a hot own brand pizza pre-ordering service in three stores – Redhill, Cambridge Eddington and Bradford.

Balham shoppers will be able to bring the pizzeria experience to the comfort of their home, with the added convenience of being able to pick up their favourite grocery products for the perfect meal in at the same time. When asked, Zizzi customers said they’d choose a bottle of Pinot Grigio, bagged salad and a dessert to dine on alongside their freshly prepared pizza.

The partnership with Zizzi strengthens Sainsbury’s mission to innovate within its stores to offer customers a wide range of great quality food for every occasion. The retailer is in the process of rolling out Sushi Gourmet counters to another 30 stores following a successful 20-store trial – on the same day the Zizzi counter launches, the Balham store will also be opening a new Sushi Gourmet counter. In June, Sainsbury’s opened a Crussh counter in its Pimlico store in London, selling premium ‘fit food’ and freshly made juices, smoothies and coffees. Following its initial success, Sainsbury’s also recently extended the roll out of Patisserie Valerie cakes on its bakery counters, with 28 stores now offering the luxury patisserie brand.

Sainsbury’s Director of Fresh Food, Adrian Cook said, “We’re committed to offering our customers an even greater choice of delicious, high-quality food in our stores and, by working with some of the best high street food brands such as Zizzi, we’re attracting new shoppers. We think customers will love the convenience of being able to pick up their ready to eat, restaurant-quality pizza alongside their other favourite foods for a special meal, all under one roof.”

CEO of Zizzi, Steve Holmes said, “We are extremely excited about our new partnership with Sainsbury’s. Changing consumer lifestyles have created opportunities within casual dining and we have seen delivery sales grow rapidly behind the increased demand for restaurant quality food enjoyed at home. Offering our signature Rustica Pizzas to go in Sainsbury’s is a natural progression in offering another convenient way for customers to purchase their favourite pizza, ready to eat”.

SOURCE: Sainsbury’s

MEDIA CONTACT

press_office@sainsburys.co.uk or call 0207 695 7295.

Sainsbury’s trials new coffee bar in its supermarkets

Sainsbury’s trials new coffee bar in its supermarkets

 

Sainsbury’s is branching into the coffee-to-go market by trialling a new coffee bar at the front of six of its supermarkets. 

London, 2017-Dec-04 — /EPR Retail News/ — The bars, called ‘1869 Coffee’ in reference to the year that Sainsbury’s opened its first shop, enable customers to order Sainsbury’s Own Brand coffees and teas, as well as pastries and cakes (hot panini’s will be available in selected coffee bars) to take away.

Run by a Sainsbury’s colleague with specialist barista training, the menu offers a wide range of hot drinks with each store spicing it up and adding their own seasonal specials throughout the year. In the run up to Christmas customers can get their hands on new blends including a honeycomb latte, black forest hot chocolate and gingerbread latte. Mince pies will also be on offer for those looking for a festive treat.

Mintel’s latest reports reveal that the UK coffee shop market has risen by 37% over the last five years[1] and coffee-to-go is high in demand. Sainsbury’s new coffee bar format will look to tap into this market by giving customers their instant caffeine hit while on the move.

Customers in Sainsbury’s West Green, Cambridge Eddington, Slough, Watford and Alton can already pay a visit to the bars, with Sainsbury’s Armada Way store in Plymouth due to kick off the service this week. The bars will be open seven days a week with opening times varying from store to store.

Adrian Cook, Director of Fresh Foods at Sainsbury’s commented, “We want to help all of our customers to live well for less and as part of this we’re continually looking at new ways to be there for our customers, providing a range of convenient and high quality services at their fingertips.

“By giving our customers the chance to grab and go a range of hot drinks and snacks at the front of the store, we are differentiating our in-store offer and delivering a great value takeaway experience. It’s an exciting opportunity for us to listen and understand how our customers respond to a new trial like this.”

Media contact:
press_office@sainsburys.co.uk
0207 695 7295

Source: Sainsbury’s

###