LBi and Bigmouthmedia Release Innovation in Retail White Paper

Global digital marketing and technology agency LBi and its media arm bigmouthmedia today released a joint white paper on digital innovation in the retail sector.

The document analyses how the touchable web and the trends towards a multi-device, multi-channel future are fast becoming an opportunity for retail brands to engage and reward consumers with deep and positive retail and marketing experiences. At the same time, it looks into the blurring edges of the online and offline environments and the opportunities presented by consumers expecting to interact with brands and make purchase decisions spontaneously, wherever they are, whenever they want.

The white paper, authored by digital experts across both LBi and its media arm bigmouthmedia, draws in knowledge of these wider technology trends and explains their impact and how they can be harnessed to develop brand and retail loyalty. Areas under the microscope include new technology in retail, mobile retailing, integrated marketing, display technologies, CRM and social customer service, affiliate marketing, multi-channel user experiences and creative social media.

Phil Gripton, MD of LBi and bigmouthmedia, said: “The document covers what we see as areas with major growth potential in the retail sector. We believe that these new trends will provide savvy retailers with new avenues to expand their businesses, and we have the high calibre experts to help them unleash the opportunities that come their way.”

The white paper can be downloaded from http://www.bigmouthmedia.com/signup/.

Via EPR Network
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Bigmouthmedia Praises Online Retailing Success Stories

Bigmouthmedia has praised the winners of the 2010 Drapers Etail Awards for continuing to make a success of online retail despite challenging trading conditions.

Bigmouthmedia Praises Online Retailing Success Stories

Senior Retail Strategist Finlay Clark, who sat on the panel of online retailing experts judging the nominations, commended all 59 of the shortlisted candidates for making this year’s selection process particularly challenging. Highlighting the high standard of entries for the 2010 awards, which celebrate success and innovation in online fashion retailing, he praised the winners of each category for proving that even in difficult economic circumstances, a well-run etailing operation can reap dividends.

“Even in the face of the worst recession to hit the industry for generations, the fashion retail sector has continued to develop, innovate and drive profits through its online retailing operations. The downturn has had the same impact upon the industry as it has every other sector, but the fashion business has demonstrated that focusing on the sales channels which provide the best and most measurable returns will still deliver competitive advantage,” he said.

The winners of each of this year’s 10 categories were unveiled at a stylish ceremony and party at the Bloomsbury Ballroom, one of London’s most prestigious venues. While stressing the extremely high standard of entries for the 2010 Awards, Clark singled out Best Multichannel Retailer winners Schuh and M and M Direct – which came out on top of the Best Pure-play Etailer category.

“Schuh, who won the Best Multichannel Retailer category for the second year running, showed real commitment to the online space, and their ability to integrate in-store stock availability with the products offered on their site was impressive. M and M Direct also stood out because of a fantastic set of results and the phenomenal year-on-year growth they’ve enjoyed,” added Clark.

As Bigmouthmedia’s online shopping specialist, Clark provides retail clients with a clear grasp of the digital marketing issues facing their sector, identifying where the new and future opportunities lie in this highly competitive market. Appearing at the Drapers/Retail Week sponsored E-commerce Summit, he is scheduled to provide attendees an insight into the latest developments in the field with his presentation Catching your Customer: Natural versus Paid Search in online retailing.

Via EPR Network
More Retail press releases