New research shows speed and agility are top priorities for every retailer competing in fast fashion

New research shows speed and agility are top priorities for every retailer competing in fast fashion

 

Retailers need to get in shape to meet consumer demand for a fast fashion fix

WORLD RETAIL CONGRESS, DUBAI, 2017-Apr-06 — /EPR Retail News/ — With one in eight younger consumers (18 to 24 year olds) shopping every week and buying a fashion item at least once a fortnight, retailers are gearing themselves up to meet growing demand for fast, on-trend, fashion-led styles, according to new research from Kurt Salmon, part of Accenture Strategy. Speed and agility are the top priorities for every retailer competing in fast fashion.

“Young consumers have a ‘see now, buy now, wear now’ mentality when it comes to fashion, which has been driven by big fashion houses making the latest designs and styles available to buy straight from the catwalk. This is challenging retailers to improve their operational agility to meet rising demand for current trends,” said Dan Murphy, managing director, Kurt Salmon, part of Accenture Strategy. “This insatiable appetite for fast fashion will inevitably continue as these shoppers age. There is no reason to believe that younger consumers, who have grown up wedded to devices and social media, will expect anything less than instant gratification in years to come, and continue to possess the same sense of style and image.”

‘See now’
With many younger consumers constantly searching for style inspiration on everything from social media to the high street, retailers are under increasing pressure to turn around new lines in record time. Many have been working hard to reduce their lead times to meet this growing demand for fast fashion. One leading fashion retailer is now delivering new lines in two to three weeks; yet speed is only part of the success equation.“Retailers need to accurately analyze what is selling in real-time and be in a position where they can react quickly,” explained Murphy. “According to one major fashion retailer, there is now only a 24 to 36-hour window from browsing to buying. Retailers that actively engage with their customers, analyze shopping and social media habits, and pre-empt future trends, will be the winners in the fast fashion market.”

‘Buy now’
Speed of delivery of online orders is also highly important to consumers. Accenture research highlights that one in five of 18 to 20 year olds want same day delivery, and a further 13 percent want delivery in less than half a day. Twenty-one to 37 year olds are slightly more relaxed with almost a third happy for their orders to arrive the next day.

‘Wear now’
The study found that shoppers buy for the present, with 53 percent of all consumers surveyed wearing items within a week of purchase, and 15 percent wearing items the very same day. For younger consumers (18 to 24 year olds), the numbers increase; 60 percent wear items within a week of purchase, and one in five wear items on the same day of purchase.

While the majority of younger shoppers claim that ethical sustainability is a key factor informing their purchasing decisions, their behaviour suggests otherwise; less than half (48 percent) of 18 to 24 year olds recycle their clothes. Additionally, half (50 percent) of retailers surveyed say they are actively exploring new ways to extend the product lifecycle, using recycled materials, or facilitating clothes swapping and sharing.

Please find further information about the report here. Join the conversation at @AccentureStrat.

About the research
Kurt Salmon, part of Accenture Strategy, conducted interviews with 23 Chief Executive Officers (CEOs) and senior executives at leading global fashion retailers to explore the ‘see now, buy now, wear now’ trend and the readiness of retailers to deliver. A survey of 2,000 UK consumers aged between 18 to 55+ was also conducted to understand current appetite for fast fashion.

About Accenture
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 401,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

Accenture Strategy operates at the intersection of business and technology. We bring together our capabilities in business, technology, operations and function strategy to help our clients envision and execute industry-specific strategies that support enterprise wide transformation. Our focus on issues related to digital disruption, competitiveness, global operating models, talent and leadership help drive both efficiencies and growth. For more information, follow @AccentureStrat or visit www.accenture.com/strategy.

Contacts:

Lucy Davies
Accenture
+ 44 777 3044 808
lucy.d.davies@accenture.com

Source: Accenture

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Fitness apparel: Kickstarter campaign for new technology that supercharges workouts by over 50%; suggested retail price $159.99

  • Burns 50% + Calories, With Over 70% Muscle Activation;
  • Weighs Under 3 Lbs.;
  • Has the Functionality of Over 15 Products In One;
  • Can Be Used With Any Exercise Routine;
  • And Is 100% Mobile, It Can Go Wherever You Go!

Baton Rouge, LA, 2015-10-27 — /EPR Retail News/ — Adrian Cornish and Nathan Roy have innovated a new technology built into wearable shorts that allow users to more than double the results of any exercise workouts, while providing a full body workout system for fitness enthusiasts as well as serious athletes.

Roy said, “Studies by the LSU School of Kinesiology have shown that users experience an average of 70% more muscular activity for muscle strength; 50% + more calories burned to shed unwanted pounds; increase in lactate threshold for increased endurance; and increased cardiovascular activity for heart health; all achieved with low level (5lbs – 25 lbs.) resistance.”

Michael James MacLellan, PhD, Assistant Professor at the Louisiana State University School of Kinesiology said, “Our preliminary research suggests that using this suit increases muscular activity at the shoulders, hips, knees and ankles during walking and running tasks. The added resistance may lead to more effective weight loss due to the increased muscle activity generated by the wearer.”

For busy people with limited time, they can cut their workouts in half, for example, getting the results of an hour in just 30 minutes. They can even wear them during normal activities.

The Apex BRS provides the functionality and comparable resistance of over 15 exercise products in one, including weighted vests, wrist weights, weighted clothing, parachutes, the Vertimax (platform based product), Mass Suit, etc. While other products target limited areas of the body, the Apex BRS provides a full body workout.

The Apex BRS are compression shorts made of a specially formulated nylon fabric that’s laminated with neoprene and reinforced with nylon webbing, giving it a tough yet pliable nature to support high levels of resistance without degrading, while being very comfortable to wear.

The compression shorts have built in attachment points at the legs and hips that act as strong anchors for several levels of resistance latex bands that attach to different areas of the body to target various muscle groups. Horizontal latex bands of interchangeable resistance strengths wrap around the thighs with resistance levels that can be adjusted from five to over 200 lbs on the legs. Optional bands wrap around the arms with resistance from five to 100 lbs.

The BRS doesn’t use any weights, instead creating resistance through the user’s natural motions. At under three pounds, the BRS has minimal hardware and is extremely comfortable to wear for longer periods of time. The combination of its light weight, the fact it’s wearable, with resistance levels surpassing the most sophisticated equipment on the market, along with the ability to use it anywhere, for any length of time, raises the bar for resistance training. It’s a tool not just for athletes, but for people of all ages and fitness levels. With the improvements users gain in speed, agility, explosion, and endurance. It’s easy to see why users feel like they’re the bionic man or woman after training with the BRS.

Tommy Moffitt, LSU head strength and conditioning coach passionately endorses the BRS, and has given his blessing in a testimonial that is on Apex’s website.

Adrian and Nathan have launched a Kickstarter crowdfunding campaign to raise $20,000 in support for their company. Backers can pledge from $18 to $5,000 for incentives that include special early bird discounts on the BRS for under $100.

To find out more about the Apex BRS, follow their updates and support their campaign, visit the Kickstarter page through November 19.

https://www.kickstarter.com/projects/2139514385/bionic-resistance-shorts-by-apex-resistance-and-co or visit their website, http://www.apexconditioning.com. The Bionic Resistance Shorts (BRS) suggested retail is $159.99.

About Apex Conditioning and Resistance
Baton Rouge-based Apex Resistance and Conditioning LLC is a fitness apparel company that’s leading the way with an innovative approach to strength and conditioning with their flagship product the Bionic Resistance Shorts (BRS). The inventor Adrian Cornish is a former standout track and field athlete and a biology premed graduate. He is considered an expert in the field of resistance conditioning. Co-founders Adrian Cornish and Nathan Roy are available for phone interviews or live interviews in the Baton Rouge area. For additional articles or more information, visit http://www.apexconditioning.com.

Contact:
Adrian Cornish
Apex Resistance and Conditioning LLC
1(888)-318-8583
nathan@apexconditioning.com

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The Bionic Resistance Shorts

The Bionic Resistance Shorts

Bionic bands and arm belts

Bionic bands and arm belts

Some exercises illustrated with the BRS

Some exercises illustrated with the BRS