Brewgooder to supply craft beer in 100 of the Co-op’s stores

MANCHESTER, UK, 2017-Oct-05 — /EPR Retail News/ — An ambition to turn craft beer into clean drinking water for One Million people facing water poverty has taken a further step forward for an Edinburgh-based social enterprise who have secured a listing with the Co-op.

Brewgooder, which donates 100% of its profits to water charities, has secured a deal to supply approaching 100 of the community retailer’s stores from this month.

Last year, Brewgooder announced its mission to provide clean water for 1M people by donating 100% of profits from sales of its craft beer to water charities – the month launching a programme of 60 projects with One Foundation benefitting more than 30,000 people.

Figures from the United Nations show that more than 650 million people do not have access to safe, clean drinking water. Brewgooder co-founders, Alan Mahon and Josh Littlejohn, were both tackling homelessness in Scotland before combining their passion for craft beer and helping others with the development of their “Clean Water Lager” which is brewed at Brewdog’s Ellon brewhouse.

Alan Mahon, said: “We are delighted to secure this listing, we feel there is a real synergy given the Co-op’s community locations, heritage and ethical trading and, passion for quality beers. Not to mention its existing work to support clean water projects. This is our largest listing into the convenience sector, and one we are looking forward to growing in the coming months. It will provide a boost to our brand awareness and business development at a key time, while having an impact on thousands of people facing water poverty through our essential clean water projects.”

Jake Woods, Co-op’s Beer Buyer, said: “As a co-operative, collaborating with a social enterprise which has set out to use its profits to alleviate water poverty presents a great opportunity, it is an area where the Co-op has delivered significant support over many years – craft beer is an exciting category, we see significant potential for sustainable growth, and we are delighted to champion a beer that makes a difference to the lives of thousands of people.”

Last year the Co-op marked its tenth anniversary of its partnership with the One Foundation, it is the only major retailer with an own brand charity water, Fairbourne Springs where 3p for every litre sold is donated to The One Foundation to be invested in clean water, sanitation and hygiene projects in Africa. The Co-op is also the only retailer to partner the Global Investment Fund for Water – announced at the Global Citizen Festival, Hamburg, the Co-op also contributes 1p per litre to the fund from sales of branded bottled water.

Further information about Brewgooder is available at http://www.brewgooder.com

Further information:

Andrew Torr
Co-op Press Office
M: 07702505551
E: andrew.torr@coop.co.uk

Source: COOP

Brewgooder secures national deal with Asda to stock its Clean Water Lager in stores across the UK and Northern Ireland

Brewgooder secures national deal with Asda to stock its Clean Water Lager in stores across the UK and Northern Ireland

 

LEEDS, England, 2017-Jun-14 — /EPR Retail News/ — Brewgooder, the world’s first craft beer brewery, is to donate 100% of its profits to clean water projects in developing countries, is celebrating securing a national deal with Asda to stock its Clean Water Lager in 357 stores across the UK including 16 in Northern Ireland.

Brewgooder craft lager is the brainchild of Belfast-born Alan Mahon who established the business in Edinburgh in March 2016.

“It’s of huge personal significance that Brewgooder is now stocked in Asda in Northern Ireland,” explained Alan.

“We’ve been waiting with baited breath to tell our story at home and we’re delighted Asda shoppers in Northern Ireland will be able to taste our beer for themselves. As one of the leading supermarkets, Asda is a fantastic route to market and with the volume of product involved, it will accelerate our impact and the number of clean water projects we can support.”

Since October 2016, when it was first listed in Scottish Asda stores, the Brewgooder brand has established itself as the front running social enterprise beer brand selling nearly 100,000 cans in stores in just six months. As a result Brewgooder has facilitated two wells in Malawi including the Nora Docherty Well in Dedza, servicing more than 5,000 people with clean water. A further four wells are in the pipeline due to the increased listing.

Alan continued, “Seeing first-hand the impact our wells are having on communities was motivating and inspiring and it’s thanks to support from Asda that we have truly been able to make a difference. Giving people the unique opportunity to enjoy a great product while at the same time helping others is a powerful combination and by working closely with our customers and consumers we are helping to transform thousands of lives for generations to come.”

Michael McCallion, Senior Buyer for Northern Ireland & Scotland, said,

“Brewgooder was one of the first suppliers to take part in Asda’s Social Enterprise Supplier Academy, a UK first which launched last year in partnership with Social Investment Scotland (SIS). It’s fantastic to see the success the craft beer has had since its participation in the Academy, not only doubling their supermarket listings in just eight months, but also supporting business growth, job creation and acceleration of their clean water impact.

“The product extension into Northern Ireland really is the cherry on the top!”

Brewgooder, Clean Water Lager, 4.5% Craft Lager, four pack is available in Asda NI stores now.

Source: ASDA

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