SPAR Albania celebrates its first anniversary

Albania, 2017-Dec-12 — /EPR Retail News/ — In celebration of its first anniversary and to the delight of shoppers, SPAR Albania has run several successful customer promotions, building on their successes since the launch of the brand in October 2016. The promotional campaigns have included the first-ever lottery which resulted in 72 lucky winners with one overjoyed customer winning a brand-new Skoda Fabia.

During the first twelve months of trading, SPAR Albania organised a total of six different lottery games with many shoppers winning spectacular prizes ranging from luxurious summer holidays in Turkey for two families, to shopping vouchers, electronic appliances and cars (six in total were given away).

The fun hasn’t stopped there thanks to SPAR Albania’s successful loyalty card programme, which allows customers to earn points and benefits when they become members. There are already 100,000 customers who have joined the programme, which is based on the loyalty card programmes of existing SPAR countries – another great example of our partners working ‘Better together’.

To read more about SPAR Albania, follow this link.

About SPAR Albania

The licence for SPAR in Albania was granted in mid-2016 to Almark, a private company owned by the Balfin Group, one of the largest private investment groups in the country. After launching in October 2016, conversions have continued of company-owned stores whilst also sub-licensing independent retailers, expanding the brand’s reach. SPAR Albania operate two formats: INTERSPAR Hypermarkets and SPAR Supermarkets.

Contact:

SPAR International
Email: info@spar-international.com
Tel: +3120 626 6749

Source: Spar International

SPAR announces new partnership with Balfin Group at the opening of its first stores in Albania

Tirana, Albania, 2016-Oct-10 — /EPR Retail News/ — SPAR has officially announced a new partnership with Balfin Group, at the opening of its first stores in Albania. The two largest food stores in the country opened today (OCTOBER 7, 2016) under the INTERSPAR brand –  7,200 m2 in Tirana East Gate (TEG) and 3,800m2 in QTU shopping centre.

Balfin Group is the largest private company operating in Albania. The company entered into food retail in 2005 with the development of the Euromax chain of stores and has been operating 15 large food retail stores (2 Hypermarkets and 13 Supermarkets) under the Carrefour brand.

SPAR Albania as part of Balfin Group will convert its current 15 stores with the development of the two INTERSPAR Hypermarkets to be followed by the conversion of the supermarkets. By the end of 2017, Balfin Group plans to open over 100 supermarkets and 10 hypermarkets, creating the largest retail network in Albania and investing over €50 million in the project.

SPAR International Managing Director, Tobias Wasmuht said “We are delighted to be partnering with Balfin, a leading privately owned Albanian business Group, to develop SPAR Supermarkets and INTERSPAR Hypermarkets in Albania. Working in true co-operation with the Balfin Group, we are able to unite the best of international with the best of local, creating an excellent proposition of value, service, quality and choice for our customers in Albania.”

Speaking about the partnership Julian Mane, the Vice President of Retail at Balfin Group said “We are delighted to be partnering with SPAR. Our multi-million euro investment and ambitious plans for expansion are based firmly on our confidence in the SPAR offering. The expected growth of the Albanian market and our strong distribution and logistics capabilities strengthen the partnership further. We look forward to bringing these modern new store formats, excellent products and great customer service to our customers in Albania.”

Entry into Albania brings to 44 the number of countries where SPAR currently operates and marks SPAR’s second announcement of international expansion in 2016. SPAR International reported global retail sales in 2015 of €33 billion from over 12,100 stores across four continents.

The launch of the SPAR Brand has been complemented with a television campaign, city wide outdoor advertising as well as the launch of the two Hypermarkets and the conversion of some of the existing supermarkets to the SPAR Brand to open this year.

Contact:

SPAR International
Email: info@spar-international.com
Tel: +3120 626 6749

Source: Spar International