CEO John Mackey co-authors book about health, wellness and benefits of unprocessed, plant-based eating; donates royalties from book sales to company’s nonprofit foundations
AUSTIN, Texas, 2017-Apr-14 — /EPR Retail News/ — Whole Foods Market is proud to announce the release of co-founder and CEO John Mackey’s newest book, The Whole Foods Diet: The Lifesaving Plan for Health and Longevity(Grand Central Life & Style, April 11, 2017).
“In the world of popularized diets, we can sometimes miss the broad agreements by focusing too much on the minor differences,” Mackey said. “When it comes to our health, it’s the overall dietary pattern that makes all the difference. By highlighting different proponents of whole foods, plant-based eating in this book, I hope to shed light on the broad consensus that exists among them, empower readers to make more informed food choices that promote health and vitality, and promote unity among the various health diet ‘tribes.’”
Mackey and co-authors Drs. Alona Pulde and Matthew Lederman, of the popular documentary, Forks Over Knives, dispel nutritional myths and simplify a huge body of medical science, health research, and nutritional advice to help readers make more informed food choices and discover how The Whole Foods Diet, can help promote health and longevity.
Offering both a persuasive science-based analysis of the benefits of a primarily plant-based diet rich in unprocessed foods along with practical tools for navigating food choices and making dietary and lifestyle changes, The Whole Foods Diet is broken down into three parts:
PART 1: Discusses the science behind the diet, including the commonalities and differences that co-exist across the ever-changing landscape of popular diets and dietary choices and how health outcomes have evolved across cultures over time. Through science and research, readers can make more informed choices about what’s on their plates.
PART 2: Guidance on how to navigate everyday food choices and how to customize the Whole Foods Diet for particular preferences and needs. Also addresses food politics, health, and the ethical and environmental impact of dietary choices.
PART 3: Invites readers to take the 28-Day Eat Real Food® Plan by providing four full weeks of delicious, nutritious recipes along with shopping lists, culinary tips and other practical tools to support healthy eating at home or when traveling.
The Whole Foods Diet features inspirational success stories and advice from leading voices in the plant-based-diets movement. The book is a life-affirming invitation to become Whole Foodies, who love to eat, love to live, and love to nourish themselves and their families with the rich array of nature’s bounty. The book highlights “Whole Foodie Heroes,” experts who have contributed research and have advocated for a plant-based lifestyle including experts like Drs. Joel Fuhrman, Michael Greger, David Katz, John McDougall and Scott Stoll as well as Whole Foods Market team members, who share inspirational firsthand accounts of their personal journeys into a Whole Foodie lifestyle.
Through scientific research and personal experience, the co-authors show how a predominantly plant-based diet can add longevity and improve quality of life. The authors also provide practical guidance for readers beginning the diet and life transition, from planning, to shopping, to preparing meals.
“Our shared passion is to help people heal and thrive with nutritious, whole, unprocessed food,” said Dr. Alona Pulde. “Sharing some of the journeys we’ve seen firsthand provides tangible and inspirational accounts of how conscious food choices can have a profound impact on health and longevity.”
Mackey will donate his royalties from book sales to Whole Foods Market’s three nonprofit foundations: Whole Planet Foundation, Whole Kids Foundation and Whole Cities Foundation. For more information, please visit wholefoodsdiet.com.
ABOUT THE AUTHORS:
John Mackey is co-founder and CEO of Whole Foods Market. He has devoted his life to selling natural foods and to building a better business model. Alona Pulde, MD, and Matthew Lederman, MD, are both physicians who specialize in nutrition and lifestyle medicine. They were also featured in the film Forks Over Knives and co‐authored the New York Times bestseller Forks Over Knives Plan, Forks Over Knives Family, and Keep It Simple, Keep It Whole. Drs. Pulde and Lederman joined Whole Foods Market in 2010 where they serve as health and wellness medical experts.
BOOK TOUR SCHEDULE: http://bit.ly/WFDTour
April 12: New York (Bryant Park)
April 18: Philadelphia (Center City)
April 26: Austin (365 Cedar Park)
May 2: San Francisco (Potrero Hill)
May 3: San Diego (Del Mar)
May 4: Los Angeles (DTLA)
May 16: Washington DC (H Street)
May 31: Detroit
June 1 or 2: Chicago
mail to: SOmedia@wholefoods.com
Source: Whole Foods Market