Majid Al Futtaim: American Girl opens brand new store at City Centre Mirdif

Majid Al Futtaim: American Girl opens brand new store at City Centre Mirdif

Dubai, United Arab Emirates, 2017-Nov-24 — /EPR Retail News/ — Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa, and Asia, today announced that American Girl, the premium brand loved by girls everywhere, has officially opened its doors in the UAE! The brand new store at City Centre Mirdif is American Girl’s first location in the region and first to open outside of North America.

The new American Girl will offer all of the store’s fan-favourites. This includes a complete assortment of the popular historical and contemporary dolls, along with a selection of doll outfits, accessories, Dress Like Your Doll® clothing, and the company’s best-selling books. Also, for fashionable youngsters, the store features a “Creativi-tees” boutique, where girls can create stylish T-shirts for themselves and their dolls. The store is also equipped with unbeatable party packages, making it the perfect destination to celebrate birthdays and other special occasions.

Commenting on the launch, Cameron Mitchell, Interim Chief Executive Officer, Majid Al Futtaim – Leisure & Entertainment, said: “We are delighted to have partnered with American Girl and be part of launching their very first store in the region! With its strong ideals, personality, and retailtainment elements, the iconic brand provides engaging and immersive retail experiences, making it the perfect addition to the Majid Al Futtaim – Leisure & Entertainment family. We continue to encourage our guests to share great moments together, and we are very excited to bring the befitting American Girl experience to residents in the UAE. We look forward to spreading American Girl values that inspire and empower young girls across the GCC!”

Katy Dickson, president of American Girl, American Girl, said: “For over thirty years, American Girl has been inspiring young girls to be strong, confident, and proud of who they are. Through our unique characters, publications, and retail experiences, we hope to instill strong values in women from a young age. This is something we are thrilled to expand into the Middle East. Over the years, we have attracted a dedicated international audience and we are excited to better cater to them, with the help of Majid Al Futtaim – Leisure & Entertainment!”

To celebrate this key milestone, American Girl will be hosting a spectacular launch event on Friday, November 24th at the City Centre Mirdif store location. The event will feature exclusive experiences, tasty treats, and pampering perfection for all guests and their little ones!

For more information on the new American Girl store, please go to www.americangirlmena.com.

SOURCE: MAJID AL FUTTAIM

Media Contact:
Taylyn Bush
Weber Shandwick
04 445 4222/050 644 4843
MAFLeisure@webershandwick.com

Note to the Editor: The legal name of this company is “Majid Al Futtaim” and should not be shortened or replaced by an acronym to avoid confusion with another business entity.

Disclaimer: All facts and figures in this release are accurate at the time of issuance.

About Majid Al Futtaim Leisure & Entertainment
Majid Al Futtaim- Leisure & Entertainment is the dedicated recreational and leisure arm of Majid Al Futtaim- Ventures. It currently operates Ski Dubai, the region’s first indoor ski resort at Mall of the Emirates, and has recently opened Ski Egypt at the Mall of Egypt in March 2017. It also operates 31 Magic Planet family entertainment centres across the Middle East, Africa and Asia and has given the region its first temperature controlled indoor/outdoor water park Wahooo! at City Centre Bahrain. Majid Al Futtaim – Leisure & Entertainment also partnered with the LEGO® Group in 2014 and has since opened 9 LEGO® Certified Stores in the Middle East. It also operates Little Explorers, the advanced edutainment centre, which opened its second location at Dubai Marina Mall in 2016, and iFLY Dubai, the one-of-a-kind indoor skydiving facility at City Centre Mirdif.

For more Information about our brands, please visit www.theplaymania.com

About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 39,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 21 shopping malls, 12 hotels and three mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 38 markets across Middle East, Africa and Asia, and operates a portfolio of more than 210 outlets in 15 countries.

Majid Al Futtaim operates 284 VOX Cinema screens and 31 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, Orbi Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, a fashion retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maison du Monde; and a healthcare business that operates City Centre Clinics. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf. www.majidalfuttaim.com

 

Toys“R”Us® to feature American Girl shop-in-shops in select stores and to carry American Girl’s Truly Me™ line of dolls

Middleton, WI, 2016-Sep-01 — /EPR Retail News/ — American Girl®, a premium brand for girls and subsidiary of Mattel, Inc. (NASDAQ:MAT), today (August 31, 2016) announced a multi-year partnership with the world’s leading dedicated toy and baby products retailer, Toys“R”Us, Inc. The collaboration will make Toys“R”Us® the first and only U.S.-based retailer to feature American Girl shop-in-shops in select stores, and the exclusive retail partner to carry American Girl’s popular Truly Me™ line of contemporary 18-inch dolls, doll outfits and accessories. The move marks the first time the company has extended such a broad assortment of its doll product outside of its existing channels.

The inclusion of American Girl product at Toys“R”Us stores is in addition to American Girl’s 20 proprietary U.S. stores and its online shop, americangirl.com. This expansion also comes on the heels of the launch of American Girl’s newest doll and content line, WellieWishers™, designed for girls ages 5 to 7 years.

“For years, girls and their families have been asking for more immediate and convenient ways to shop for and experience American Girl,” says Katy Dickson, president of American Girl. “Partnering with a top retailer like Toys”R”Us allows us to meet our customers where and when they want to shop and to take our timeless life lessons to even more girls. We’re excited about increasing access to our brand by inspiring and connecting with more families in more places than ever before!”

From Sunday, September 4 through Saturday, September 10, American Girl’s new WellieWishers product line will begin hitting shelves at Toys“R”Us stores nationwide. Following in late October, Toys“R”Us will debut an American Girl shop-in-shop in 97 select locations across the country. Ranging in size up to 700 square feet, each shop-in-shop will feature an exclusive selection of American Girl’s signature Truly Me 18-inch dolls, doll outfits and accessories, plus WellieWishers. Additional Toys“R”Us stores will open shop-in-shops in 2017.

“We are focused on finding new, exciting ways to bring our stores to life, and are thrilled to be launching this exclusive American Girl shop-in-shop in nearly 100 Toys“R”Us locations across the country just in time for the holiday season,” said Richard Barry, Global Chief Merchandising Officer, Toys“R”Us, Inc. “The American Girl experience is something that our customers won’t want to miss and reinforces our position as the leading retailer for all consumers’ toy needs.”

ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly owned subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), a creations company that inspires the wonder of childhood. Headquartered in Middleton, WI, American Girl offers an inspiring world of dolls, experiences, and entertainment to empower and unite girls of all ages. Best-selling lines include Truly Me™, Girl of the Year™, Bitty Baby™, WellieWishers™, and the classic historical character line BeForever™. American Girl’s mission is to help build girls of strong character—a goal that has already earned the loyalty of millions and the praise and trust of their parents and educators. The company sells products through its award-winning catalogue, on americangirl.com, and in its experiential retail stores nationwide. Select American Girl product is also sold via Toys“R”Us. Outside of the U.S, American Girl products are sold at specialty boutiques with Indigo™ and Chapters™ in Canada and with El Palacio de Hierro in Mexico City. To learn more about American Girl or request a free catalogue, call 1-800-845-0005 or visit www.americangirl.com, www.facebook.com/americangirl, or www.twitter.com/american_girl.

ABOUT TOYS“R”US, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 871 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 755 international stores and 250 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Media Contact:
Julie Parks
American Girl
608.830.4631
julie.parks@americangirl.com

Meghan Sowa
Toys“R”Us
973.617.4947
Meghan.Sowa@toysrus.com

Source:  Toys“R”Us

Amazon signs production deal with Mattel to produce four American Girl live-action specials to premiere on Prime Video

Four live-action specials from one of the world’s top brands for girls will join Amazon’s award-winning original kids programming slate

SEATTLE, 2016-Feb-04 — /EPR Retail News/ — (NASDAQ:AMZN)—Amazon today announced it has signed a multi-year, multimillion dollar production deal with American Girl, a premium brand for girls and subsidiary of Mattel, Inc. (NASDAQ:MAT), to produce four live-action specials and options to produce multiple seasons of episodic content, based on the brand’s beloved characters. Two of the specials will feature characters from the BeForever franchise and one of the specials will feature characters from Girl of the Year franchise. The first special is scheduled to premiere on Amazon Prime Video in the US, UK, Germany and Austria later this year.

“American Girl resonates strongly with kids and parents alike through its message of self-confidence, adventure, exploration and learning,” said Tara Sorensen, Head of Kids Programming, Amazon Studios. “Their research dives deep and adds rich layers to the IP that are unparalleled in this space which, in turn, will facilitate a truly enriched on-screen experience.”

“Amazon Studios has differentiated itself by creating shows that bring more than just entertainment to families,” said Catherine Balsam-Schwaber, Chief Content Officer of Mattel Inc. “Their focus on creating positive role models that both inspire and educate was an absolute perfect fit with Mattel’s mission of creating purposeful play. Partnering with Amazon shows our commitment to innovation and to bringing content to our customers where, when and how they want to watch it.”

“The Amazon Studios and American Girl ethos are so closely aligned,” said Juliana Chugg, Global Core Brands Officer. “American Girl’s roots are in creating smart, engaging content for girls. Amazon Studios will help us further our mission to champion and unite even more fans by bringing our popular characters to life in a whole new way. We can’t wait for families to enjoy the new American Girl specials together.”

Through its long history of empowering girls with its line of dolls and books, American Girl’s BeForever historical line gives girls today the opportunity to explore the past, find their place in the present, and think about the possibilities their future can bring. The brand’s wildly popular Girl of the Year characters give voice to a diverse range of personalities and reflect the interests and experiences of today’s girls, with each character different and showing girls there is no limit to what they can accomplish.

The American Girl live-action specials will join Amazon’s original kids programming slate, including live-action series Just Add Magic that recently set a record as the most successful Amazon Original Kids premiere weekend in terms of US Prime Video streams and hours, Emmy award-nominated live-action series Gortimer Gibbon’s Life on Normal Street, Emmy award-nominated live-action series and Youth Media Alliance Awards Grand Prize winner Annedroids from Sinking Ship Entertainment; and three preschool series, including the Annecy, Annie and multi-Emmy award-winning Tumble Leaf from Bix Pix Entertainment, and Creative Galaxy and Wishenpoof from Emmy award-nominated Angela C. Santomero and Out of the Blue Enterprises, the creators of Blue’s Clues. Annedroids, Gortimer Gibbon’s Life onNormal Street, Tumble Leaf and Wishenpoof were recently honored by the Parents’ Choice Foundation.

About Amazon Video
Amazon Video offers customers unlimited access to tens of thousands of movies and TV episodes, including award-winning Amazon Original Series, through Amazon Prime; monthly subscriptions to SHOWTIME, STARZ, and more; and hundreds of thousands of titles including new-release movies and current TV shows for rent or purchase.

The entire range of selection can be instantly accessed through the Amazon Video app on TVs, streaming media players, mobile devices, Amazon Fire TV, Fire TV Stick, and Fire tablets, or online at Amazon.com/amazonvideo. For a list of all Amazon Video compatible devices visit www.amazon.com/howtostream.

Prime Video, included in Amazon Prime, enables Prime members to enjoy binge-worthy TV shows including Amazon Original Series airing now such as the multi-Golden Globe award-winning series from Roman Coppola and Jason Schwartzman, Mozart in the Jungle, the multi-Golden Globe award-winning and Emmy award-winning series Transparent, the breakout hit The Man in the High Castle, based on Philip K. Dick’s novel, the hour-long drama Bosch, based on Michael Connelly’s best-selling books, Mad Dogs, based on the hit UK series of the same name, and the comedy created by and starring Rob Delaney and Sharon Horgan, Catastrophe, in addition to HBO favorites like The Sopranos, True Blood and Girls, and popular primetime series including 24, Downton Abbey, Extant, Falling Skies, Grimm, Hannibal, Justified, Orphan Black, Teen Wolf, The Americans, and Under the Dome. Prime members also have access to a collection of kids shows now airing including Amazon Original Series Annedroids, Gortimer Gibbon’s Life on Normal Street and the Annecy, Annie and multi-Emmy Award-winning Tumble Leaf, as well as popular shows from Nickelodeon and Nick Jr. including SpongeBob SquarePants, Dora the Explorer, Team Umizoomi, and Blue’s Clues. Customers who are not already Prime members can sign up for a free trial at www.amazon.com/primevideo.

About Amazon
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

About American Girl
American Girl is a premium brand for and about girls and a wholly-owned subsidiary of Mattel, Inc. (Nasdaq: MAT, www.mattel.com), the worldwide leader in the design, manufacture, and marketing of toys and family products. Headquartered in Middleton, WI, American Girl offers an inspiring world of dolls, experiences, and entertainment to empower and unite girls of all ages. Best-selling lines include Truly Me, Girl of the Year, Bitty Baby, and the classic historical character line BeForever. The company sells products through its award-winning catalogue, on www.americangirl.com, in its experiential retail stores nationwide, and in specialty boutiques at select Indigo and Chapters inCanada and El Palacio de Hierro locations in Mexico City. American Girl’s mission is to fuel belonging and connection among girls, a goal that has already earned the loyalty of millions and the praise and trust of their parents and educators.

About Mattel
The Mattel family of companies (Nasdaq: MAT) is a worldwide leader in the design, manufacture and marketing of toys and family products.Mattel’s portfolio of best-selling brands includes Barbie, the most popular fashion doll ever produced, Hot Wheels, Monster High, American Girl, Thomas & Friends, Fisher-Price brands and MEGA Brands, as well as a wide array of entertainment-inspired toy lines. In 2015, Mattelwas named one of the “World’s Most Ethical Companies” by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine’s “100 Best Corporate Citizens” list. With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ approximately 31,000 people in 40 countries and territories and sell products in more than 150 nations. Visit us at www.mattel.com,www.facebook.com/mattel or www.twitter.com/mattel.

Source: Amazon.com, Inc.

Amazon.com, Inc.
Media Hotline: 206-266-7180
www.amazon.com/pr