Toys“R”Us®’s campaign to benefit the Marine Toys for Tots Foundation raised $5.4 million and collected 550,000 toys

Annual Fundraiser Guaranteed a Visit from Santa for Millions of Children in Need this Holiday Season

Wayne, NJ, 2017-Jan-17 — /EPR Retail News/ — Toys“R”Us® today announced that its nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation raised more than $5.4 million and collected a record-breaking 550,000 toys – ensuring a very Merry Christmas for millions of kids around the U.S. The partnership, now in its thirteenth year has raised more than $53 million and collected approximately 4.5 million toys.

Click to Tweet: We’ve got that #GivingIsAwesome feeling! @Toysrus raised $5.4 million for @ToysforTots_USA in 2016.

In addition to donating $1 to Toys for Tots for every new Wish List created on the Toys“R”Us website between Thursday, October 27 and Saturday, November 19, the company kicked off the season of giving with a massive toy donation to the charity – more than $1 million worth of must-have Shopkins toys. Once again, Toys“R”Us also called in the big guns in the form of NBA superstar, Shaquille O’Neal to help spread the word about the campaign.

“There are 15.5 million children in the U.S. living in poverty and in jeopardy of feeling forgotten, particularly at Christmas,” said Amy von Walter, President, Toys“R”Us Children’s Fund. “Our brand is responsible for bringing joy to kids’ faces – regardless of their economic situation – and for more than a decade, we’ve been fortunate to have generous customers who share our wish for all kids to feel that joy during the holidays.”

“Toys“R”Us plays a tremendous role in helping Toys for Tots during the season of giving,” said LtGen Pete Osman, USMC (Ret), President and CEO, Marine Toys for Tots Foundation. “The company has been a champion of our giving efforts. Thanks to their generosity and hard work, we’ve been able to deliver gifts to millions and millions of children over the years.”

About the Toys“R”Us Children’s Fund
For the past 24 years, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has provided more than $125 million in financial support and partnership to countless children’s charities that share the Fund’s mission to keep kids safe and help them in times of need. Together with Toys“R”Us, Inc., the Toys“R”Us Children’s Fund continues to work with organizations to bring awareness to causes and further programs that positively impact the lives of children and families nationwide.

Charitable Giving at Toys“R”Us
The philanthropic mission of Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has contributed more than $125 million to various children’s organizations, including those providing disaster relief to victims of large-scale crises, as well as those supporting America’s military families. The Fund also provides grants to leading special needs organizations, furthering the company’s commitment to children of all abilities. In addition to financial support and product donations, Toys“R”Us, Inc. hosts in-store and online fundraising campaigns annually that raise millions of dollars for the company’s signature philanthropic partners.

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Toys“R”Us announces the appointment of Amy von Walter as EVP, Global Communications and Public Relations

WAYNE, NJ, 2016-Mar-09 — /EPR Retail News/ — Toys“R”Us, Inc., the world’s leading dedicated toy and baby products retailer, today announced that Amy von Walter will join the company as Executive Vice President, Global Communications and Public Relations, effective March 14. She will report directly to Chairman and CEO Dave Brandon.

Ms. von Walter comes to Toys“R”Us from Best Buy where she was Vice President of Communications and Public Affairs. There, she led the corporate communications and brand public relations functions, restructured the company’s Internal Communications team and partnered closely with the Corporate Social Responsibility, Community Relations and Government Affairs to support policy and advocacy efforts.

In her new role, Ms. von Walter’s responsibilities will span both external and internal communications for the company. This includes strategic efforts related to media relations, crisis management and brand reputation in the public and the press, as well as special events and team member engagement. She will also lead philanthropic efforts, emphasizing the company’s commitment to keeping children safe and helping them in times of need.

“Communications touches every aspect of our business and is especially critical as we strive to grow our brand presence throughout the world and make our culture a competitive advantage,” said Mr. Brandon. “Amy brings proven leadership experience at several global brands where she strategically and effectively communicated with key stakeholders. I am confident that she will be a strong collaborator across all of our company functions and that she will provide valuable guidance as we seek to expand the depth and breadth of our communications reach.”

Ms. von Walter serves as a member of the Board of Directors for two organizations: Athletes Committed to Educating Students (ACES), which aims to reduce the academic achievement gap and improve the future for at-risk students in Minneapolis and St. Paul, MN, as well as Techbridge, which strives to inspire girls in underserved communities to discover a passion for science, technology and engineering.

Previously, Ms. von Walter held leadership positions in public relations, public affairs and corporate communications at Medtronic, HealthPartners, the U.S. Department of Homeland Security and the Metropolitan Airports Commission. She has also worked for Target Corporation and CBS Radio.

Ms. von Walter earned her bachelor’s degree in broadcast journalism and public relations from the University of Minnesota.

FOR MEDIA USE: Download a photo of Amy von Walter here:

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 865 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in more than 750 international stores and more than 245 licensed stores in 37 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys at With its strong portfolio of e-commerce sites including and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Follow Toys“R”Us and Babies“R”Us on Facebook at and and on Twitter at and

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Media Contacts:
Toys“R”Us, Inc.
Elizabeth Gaerlan

Alyssa Peera