Mixtapes and retro audio leading the way in how Ireland consumes music

  • Nearly seven in ten Irish adults find retro audio devices the most appealing way to consume music, powering one third of consumer technology spend
  • Almost half of us view making mixtapes as one of our favourite childhood memories
  • Over a third of us still make mixtapes now with digital playlists accounting for a third of total music listening time*

Milton Keynes, UK, 2016-Oct-29 — /EPR Retail News/ — While the evolution of hi spec technology continues, Technology brand Bush has revealed that Ireland’s affection for classic audio still reigns supreme, with nearly seven in ten Irish adults finding retro style audio technology to be most appealing to them. More of us are feeling nostalgic about the way we play music, and technology we play it on, including record players, cassette machines and boom boxes.

The 21st century vinyl revival has been well documented in recent years, with combined sales of physical and digital sales steadily decreasing since 2005 as total vinyl album sales skyrocket – from 857,000 copies in 2005 to more than 9 million copies in 2014**.
Technology brand Bush, spoke to over 500 Irish adults to understand how Irish people’s spending habits for audio technology products have, or indeed haven’t, changed over the years with the revival of retro technology.

Moreover, Bush has found that the more the ‘tech-volution’ moves on, the more we indulge in the beauty of the process of listening to music in the ‘old school’ way. Almost half (45%) of us call out making mixtapes as one of our favourite memories. And it appears that the love of the process continues, with over a third (32%) of us continuing to make our own mixtapes today. The process of music compilation doesn’t just stop with cassette players either – it’s run into the way we consume music using even the highest spec technology, with playlists on music apps such as Spotify accounting for a third of the total listening time across all demographics.*

Andrea Derrick, Bush Brand Controller, commented: “Bush was founded in 1932 and has been much loved by generations of music lovers. Today the Bush range includes more cutting edge technology – from flat screen TVs to sound bars – but classic audio still sits at the heart of what we offer and it’s clear from our research that Irish music lovers are continuing to look for a wider range of retro options over and above our best-selling vinyl players.”

While cassettes and players are the current retro audio zeitgeist, the popularity of other vintage equipment such as speakers, receivers, boom boxes and hi-fis signals the enduring allure of retro audio for music lovers, which continues to be demonstrated in popular culture.

Most recently, singer-songwriter Bon Iver created global hype for his third studio album by playing the entirety of the new record for the first time from 11 small boom boxes, each placed in different locations across the globe and played at the exact same time. The boom boxes were installed with instructions to ‘flip over to Side B’ when the music stopped.

Other pop culture icons are also favouring the retro approach, including rap superstar Drake, who has released five mixtape compilations to date alongside his other typical single and album releases and Chance The Rapper, whose three albums have all famously been mixtapes. This year Eminem honoured the release of his seminal The Marshall Mathers LP with a cassette re-release of the iconic album amongst other collectibles.

Matt Mason, Editor of Q Magazine, commented: “Mixtapes being released by artists today don’t really bear much relation to the mixtape we used to make. Increasingly they’re full of original material by the artists who are putting them out. One of the biggest of recent month’s, Drake’s If You’re Reading This It’s Too Late, was completely new material by Drake himself. Artist-curated or artist-inspired playlists can be fascinating and extremely useful for the music fan by providing genuine insight into their favourite artist’s tastes and influences as well as introducing them to bands and acts they’ve not heard before, aiding their own musical discoveries.

“Digital media has made discovering and listening to music a lot easier but I think some people still love the rituals of playing vinyl and tapes, having a tangible product to hold and sleeve art to pore over. It’s not just nostalgia – some artists even like recording onto vinyl or tape, believing it gives their music a unique warmth. What’s crucial is that retro audio can work in tandem with new audio: you can compile and perfect your mixtape on digital media before burning it onto a cassette or CD. The end result is the same but the process has been made much easier by new technology.”

With mixtapes and retro audio leading the way in how Ireland consumes music, Bush offers a range of retro options to suit the modern day consumer, including: Bush Classic Turntable, Bush Classic Retro DAB Radio and Bush Wooden DAB radio.

For more information, please contact Aoife Sweeney, PR Manager, Argos Republic of Ireland on email: aoife.sweeney@argos.co.uk Follow us on Twitter @ArgosIreland_PR

Notes to Editors:
* Time, Americans Listening To Playlists Over Albums, Study Finds, 23rd September 2016
**Billboard, The Resurgence of Vinyl in Seven Graphics: A Breakdown, 9th March 2015

Information on the research:
The research for Bush was carried out by Opinion Matters between 16 / 09 / 2016 and 21 / 09 / 2016
amongst a panel of 500 Irish people

About Bush
Bush was founded in the UK in 1932 and started life as a radio and gramophone manufacturer based in Shepherd’s Bush, London. Since then, Bush has been part of UK households for decades, entertaining families with its TV and audio range and providing essential house appliances from dishwashers to washing machines. The Bush Classic range was launched in July 2015. Bush has been owned by Argos parent company Home Retail Group since 2008.

About Sainsbury’s Argos
Sainsbury’s Argos is a leading UK digital retailer and sells more than 60,000 products under the Argos and Habitat brands. It sells through www.argos.co.uk, www.habitat.co.uk, its growing mobile channels, its 845 stores and over the telephone. Argos Digital Stores and Mini Habitats can also be found in Sainsbury’s supermarkets.

Argos is the UK’s largest high street retailer online and the second most visited website, with nearly a billion website visits a year. More than half of the company’s sales originate online and around 120 million customer transactions take place in its stores each year. Argos offers customers market leading delivery and collection services, including Check & Reserve, Fast Track Delivery and Fast Track Collection which make customers’ lives easier, every day. Sainsbury’s Argos is part of J Sainsbury plc, a leading retailer of food, clothing and general merchandise and owner of Sainsbury’s Bank. Sainsbury’s commitment to helping customers live well for less has been at the heart of what the company does since 1869. J Sainsbury plc employs 195,000 colleagues across the UK and Ireland whose strong culture and values are integral to driving its success – now and in the future. Our vision is to be the most trusted retailer where people love to work and shop.

Argos Press Office:
0845 120 4365
email: media.relations@argos.co.uk
Follow us on Twitter at @argos_pr

Source: Argos

British consumer electronics brand Alba reveals how ‘tweenagers’ are rejecting TV for tablets and other mobile devices

Milton Keynes, UK, 2016-Oct-23 — /EPR Retail News/ — As we approach the October half-term, British consumer electronics brand Alba, exclusive to Argos, has today (20/10/2016) revealed how ‘tweenagers’ are rejecting TV for tablets and other mobile devices, as they become the most mobile-centric generation we’ve ever seen.

The study of over 1,000 UK parents with children aged 7 and over has found that the days of tweens being glued to the TV are over, as interest shifts considerably to smaller and smaller screens. So much so, that demand among this group for tablets is three times higher* than for TVs, with tweens instead using the devices to consume traditional media, such as TV shows, play interactive and educational games, and engage with friends online.

With the average pre-tween pocketing a tidy £295.36 a year, parents reveal a third (31%) of their child’s money is put towards ‘must-have’ tech, including mobiles, headphones and tablets.

Mobile phones top the league of most coveted tech for ‘tweenagers’**, with mobile phone credit considered a ‘must-have’ in order to stay connected. In fact, Argos reports that sim-free mobile sales are up by over 50% [1], as pay as you go deals become more competitive and consumers take to sim-free options, such as the Alba Sim Free 2.8 inch Mobile Phone , to save money. This is particularly true for parents looking to purchase a suitable first phone for their child.

The importance of being constantly connected is evident, with a quarter of ‘tweenagers’ taking their mobile phone to school and a third switching on as soon as they wake up. In fact, the mobile phone is now the most common item inhabiting a pre-teen’s backpack***.

While other staples remain largely unchanged from that of their parent’s generation, including notebooks (15%) and magazines (10%), the poll reveals that present day pre-tweens may be more health-conscious than their parents, with only 19% taking sweets to school compared to 28% of their parents’ generation.

In addition to engaging with new technologies, the poll also reveals that tech-savvy tweens spend a lot of their time talking to their friends about technology and social media (49%), considerably more than chatting about other popular culture topics, such as fashion (22%), celebrity (15%) and reality television (13%).

In another sign of the changing times, today’s tweens are getting more money for half the work. Present day tweens pocket an average of £5.68 a week compared to the £3.20 weekly allowance given to their parents – a 77% increase. In fact, half (45.5%) of parents claim they had to do chores to earn their cold hard cash, while only a quarter (25.5%) of present-day tweens have to get their hands dirty.

Purchased music has now fallen far down the list of items that pocket money is spent on – a likely result of the proliferation of free music available on the internet accessed on mobile phones and tablets. In contrast, parents spent almost a fifth (17%) of pocket money on music versus the 9% spent by their own children now.

Andrea Derrick, Alba Brand Controller, said: “Alba provides great value technology for pre-teens whilst also offering vibrant and fun designs with technology that is easy to navigate. It’s starter technology that parents can buy for their children, with the confidence that it is durable, affordable and safe, with parental control options offering peace of mind.”

Notes to Editors:

Research conducted by Opinion Matters between 09.09.2016 and 13.09.2016 of 1,129 parents of children aged 7+ in the UK

*13% of parents say tablets are the most coveted item of tech for tweens compared to 4% who say TVs

** 45% of parents say mobile phone devices are the most coveted item for tech for tweens

*** 24% of parents say that their child takes a mobile phone to school

Argos now offers same day delivery and faster in-store collection with Fast Track.

You can now buy online and get your order delivered the same day for £3.95, 7 days a week, with Fast Track Delivery. You can also buy online and collect from our dedicated Fast Track counters in-store in as little as 60 seconds.

About Sainsbury’s Argos

Sainsbury’s Argos is a leading UK digital retailer and sells more than 60,000 products under the Argos and Habitat brands. It sells through www.argos.co.uk, www.habitat.co.uk, its growing mobile channels, its 845 stores and over the telephone. Argos Digital Stores and Mini Habitats can also be found in Sainsbury’s supermarkets.

Argos is the UK’s largest high street retailer online and the second most visited website, with nearly a billion website visits a year. More than half of the company’s sales originate online and around 120 million customer transactions take place in its stores each year. Argos offers customers market leading delivery and collection services, including Check & Reserve, Fast Track Delivery and Fast Track Collection which make customers’ lives easier, every day.

Sainsbury’s Argos is part of J Sainsbury plc, a leading retailer of food, clothing and general merchandise and owner of Sainsbury’s Bank. Sainsbury’s commitment to helping customers live well for less has been at the heart of what the company does since 1869. J Sainsbury plc employs 195,000 colleagues across the UK and Ireland whose strong culture and values are integral to driving its success – now and in the future. Our vision is to be the most trusted retailer where people love to work and shop.

Contact:

Tel: 0207 436 8113
Email: argos@wcommunications.co.uk

Alternatively, please contact the Argos Press Office on 0845 120 4365 or email: media.relations@argos.co.uk

Follow us on Twitter at @argos_PR.

Source: Argos

Bush: Seven in ten UK adults find retro style audio technology most appealing to them

Milton Keynes, UK, 2016-Oct-18 — /EPR Retail News/ — While the evolution of hi spec technology continues, British consumer technology brand Bush has revealed that Britain’s affection for classic audio still reigns supreme, with seven in ten UK adults finding retro style audio technology to be most appealing to them. More of us are feeling nostalgic about the way we play music, and technology we play it on, including record players, cassette machines and boom boxes.

The 21st century vinyl revival has been well documented in recent years, with combined sales of physical and digital sales steadily decreasing since 2005 as total vinyl album sales skyrocket – from 857,000 copies in 2005 to more than 9 million copies in 2014**.

Technology brand Bush, spoke to over 2,000 UK adults to understand how Brits spending habits for audio technology products have, or indeed haven’t, changed over the years with the revival of retro technology.

Moreover, Bush has found that the more the ‘tech-volution’ moves on, the more we indulge in the beauty of the process of listening to music in the ‘old school’ way. Over a third (37%) of us call out making mixtapes as one of our favourite memories. And it appears that the love of the process continues, with almost half (40%) of us continuing to make our own mixtapes today. The process of music compilation doesn’t just stop with cassette players either – it’s run into the way we consume music using even the highest spec technology, with playlists on music apps such as Spotify accounting for a third of the total listening time across all demographics.*

Andrea Derrick, Bush Brand Controller, commented: “Bush was founded in 1932 and has been much loved by generations of music lovers. Today the Bush range includes more cutting edge technology – from flat screen TVs to sound bars – but classic audio still sits at the heart of what we offer and it’s clear from our research that British music lovers are continuing to look for a wider range of retro options over and above our best-selling vinyl players.”

While cassettes and players are the current retro audio zeitgeist, the popularity of other vintage equipment such as speakers, receivers, boom boxes and hi-fis signals the enduring allure of retro audio for music lovers, which continues to be demonstrated in popular culture.

Most recently, singer-songwriter Bon Iver created global hype for his third studio album by playing the entirety of the new record for the first time from 11 small boom boxes, each placed in different locations across the globe and played at the exact same time. The boom boxes were installed with instructions to ‘flip over to Side B’ when the music stopped.

Other pop culture icons are also favouring the retro approach, including rap superstar Drake, who has released five mixtape compilations to date alongside his other typical single and album releases and Chance The Rapper, whose three albums have all famously been mixtapes. This year Eminem honoured the release of his seminal The Marshall Mathers LP with a cassette re-release of the iconic album amongst other collectibles.

Matt Mason, Editor of Q Magazine, commented: “Mixtapes being released by artists today don’t really bear much relation to the mixtape we used to make. Increasingly they’re full of original material by the artists who are putting them out. One of the biggest of recent month’s, Drake’s If You’re Reading This It’s Too Late, was completely new material by Drake himself. Artist-curated or artist-inspired playlists can be fascinating and extremely useful for the music fan by providing genuine insight into their favourite artist’s tastes and influences as well as introducing them to bands and acts they’ve not heard before, aiding their own musical discoveries.

“Digital media has made discovering and listening to music a lot easier but I think some people still love the rituals of playing vinyl and tapes, having a tangible product to hold and sleeve art to pore over. It’s not just nostalgia – some artists even like recording onto vinyl or tape, believing it gives their music a unique warmth. What’s crucial is that retro audio can work in tandem with new audio: you can compile and perfect your mixtape on digital media before burning it onto a cassette or CD. The end result is the same but the process has been made much easier by new technology.”

With mixtapes and retro audio leading the way in how Britain consumes music, Bush offers a range of retro options to suit the modern day consumer, including: Bush Classic Turntable, Bush Classic Retro DAB Radio and Bush Wooden DAB radio.

Notes to Editors:

* Time, Americans Listening To Playlists Over Albums, Study Finds, 23rd September 2016

**Billboard, The Resurgence of Vinyl in Seven Graphics: A Breakdown, 9th March 2015

Argos now offers same day delivery and faster in-store collection with Fast Track.

You can now buy online and get your order delivered the same day for £3.95, 7 days a week, with Fast Track Delivery. You can also buy online and collect from our dedicated Fast Track counters in-store in as little as 60 seconds.

About Bush

Bush was founded in the UK in 1932 and started life as a radio and gramophone manufacturer based in Shepherd’s Bush, London.  Since then, Bush has been part of UK households for decades, entertaining families with its TV and audio range and providing essential house appliances from dishwashers to washing machines.  The Bush Classic range was launched in July 2015. Bush has been owned by Argos parent company Home Retail Group since 2008.

About Argos

Argos is a leading UK digital retailer, offering around 60,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 120m customer transactions a year through its stores and over 975 million website and app visits in the 12 months to February 2016. Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 842 stores and concessions across the UK and Republic of Ireland.

In the financial year to February 2016, Argos sales were £4.1 billion and it employed c.30,000 people across the business.

For more information please contact the team at W Communications:

Tel: 0207 436 8113
Email: argos@wcommunications.co.uk

Alternatively, please contact the Argos Press Office on 0845 120 4365 or email: media.relations@argos.co.uk.

Follow us on Twitter at @argos_PR.

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Bush: Seven in ten UK adults find retro style audio technology most appealing to them
Bush: Seven in ten UK adults find retro style audio technology most appealing to them

 

Source: Argos