UK: Asda, FareShare and The Trussell Trust team up to help one million people out of food poverty

UK: Asda, FareShare and The Trussell Trust team up to help one million people out of food poverty

Leeds, UK, 2018-Feb-09 — /EPR Retail News/ — Asda and food redistribution charities FareShare and The Trussell Trust have today announced that they will be working together on a new partnership designed to help one million people out of food poverty over the next three years.

The programme will be funded by Asda, and see the supermarket invest at least £20 million in developing the infrastructure of FareShare, which operate a distribution network for food donations and The Trussell Trust, who are the UK’s biggest operator of foodbanks.

Asda’s investment will allow the two charities to develop their infrastructure and offer better services to those in need. Currently, both charities struggle to transport and store fresh food, which needs to be chilled, and means those using food banks are reliant on mainly tinned and packet foods. The investment will also fund support services in food banks, such as debt counselling and job advice, allowing people to begin to get themselves out of food poverty.

Asda has also committed to making sure all of its shops are able to donate surplus food to food banks by 2020.

The partnership will enable FareShare and The Trussell Trust to provide an additional 24 million meals every year, give 500,000 more people access to fresh food in the UK and help one million people get themselves out of food poverty over the next three years.

In a blog post published this morning, Andy Murray, Asda’s Chief Customer Officer, said: “Right now, in the UK 8.4 million people are struggling to afford to eat. One in 10 people in the UK are missing meals to pay their bills – and one in four of those are children. And yet, four million tonnes of perfectly decent food is wasted each year in the UK. We simply cannot – and will not – accept food being wasted whilst people in our communities go hungry. We’ve listened to our customers and want to take on their challenge to fight hunger and create change.”

Lindsay Boswell, Chief Executive of FareShare UK, said: “Based on my 25 years of senior experience in the Voluntary Sector, I believe that Asda’s investment in tackling hunger and food waste in support of front line charities has the potential to create such a multiplier effect that it could well be the largest single act of support since the creation of the National Lottery or the introduction of Gift Aid.”

Sam Stapley, Head of Operations for The Trussell Trust England, said: “The scale and nature of this funding is unprecedented. Asda’s investment means they can expand their reach and develop new projects bringing very real, tangible benefits to local communities and to anyone struggling with food insecurity in a way that simply has not been possible before.”

To read the full blog post from Andy Murray and find out more about the Asda Fight Hunger Create Change programme click here.


Media contact: 0113 826 2829

Asda unveils its Christmas Imaginarium

Asda unveils its Christmas Imaginarium

Leeds, UK, 2017-Nov-06 — /EPR Retail News/ — ‘Tis the season for festive adverts and this Sunday evening (5th November), Asda is set to unveil its offer for 2017 with a journey into the magical world of Asda’s very own Christmas workshop – the Imaginarium.

The 60 second ad will launch in the first ad break of X Factor on ITV on Sunday night and according to Asda’s Chief Customer Officer, Andy Murray, the idea came from seeing the reaction of Asda customers when they took part in tasting sessions of Asda’s Christmas range.

Murray explains: “Earlier in the year we held sessions with our customers to get feedback on our Christmas range. As we talked to them about Christmas we could see how much joy and happiness planning their Christmas brought them – we knew we wanted to reflect that in our ad. When we saw their reactions to our food – the way it surprised them and made them smile – as well as the incredible pride and attention to detail our product developers had put into creating it, the inspiration for the Imaginarium was born.”

The ad follows a young girl and her grandfather, who stumble across an intriguing and mysterious looking factory. As they sneak through the gates a magical world unfolds before their eyes and they discover Asda’s Christmas Imaginarium.

Eilidh Macaskill, Asda’s Vice President Creative and Media, explains: “By Combining CGI animation and some spectacular real life venues, the Imaginarium is depicted as a maze of rooms containing magical machines and enchanting experiments. From a reindeer powering an enormous food mixer making Christmas puddings, to bite-sized canapes and mince pies being assembled by miniature Imaginarium workers, and Christmas Smash Igloo cakes being tested by strapping weightlifters, the ad is a love letter to our customers and products.”

On their journey the pair discover the secrets behind Asda’s festive ranges. From a giant pop-up Christmas cookbook revealing two Asda chefs preparing a delicious Christmas dinner of roast turkey and Wagyu beef dripping roast potatoes, to an adult-only, futuristic gin room where truffles are being infused with gin by a giant ‘gin laser’ – the ad reinforces the imaginative ways Asda is working to provide the best Christmas ever for its customers.

Andy Murray, adds: “The care and attention that has gone into listening to our customers and creating our Christmas range this year is really impressiveand the Imaginarium is the perfect showcase for the excitement and ethos behind our products. Whatever your age or budget, Christmas is the time of year when you’re open to a little bit of magic and wondermentand I’m really excited that we’ve been able to do our bit to provide that for our customers this year.

In addition to the 60 second ad, Asda will also air four 30 second adverts during the festive period, revealing more mysteries of the Asda Imaginarium and showcasing more of Asda’s food, George clothing and homeware.


For further details or high-res imagery, please email or call 020 3128 6600.

Notes to editors

Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers. It has more than 160,000 dedicated Asda colleagues serving customers from 645 stores, including 3 Supercentres, 392 Superstores, 33 Asda Living stores, 155 Supermarkets, 31 depots and seven recycling centres across the UK. Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. More than 18 million people shop at Asda stores every week and 98 per cent of UK homes are served by Asda joined Walmart, the world’s number one retailer, in 1999.


Argos revealed a 31% overall rise in tennis product sales versus the same period last year

Argos revealed a 31% overall rise in tennis product sales versus the same period last year


Milton, Keynes, 2017-Jul-18 — /EPR Retail News/ — As Andy Murray departs from this year’s Wimbledon, the nation has a new tennis hero to cheer on and has officially gone crazy for Konta. Leading online retailer Argos has today (13 July 2017) revealed a 31% overall rise in tennis product sales, versus the same period last year

  • Wimbledon fever spreads as tennis racket sales surge by 71 per cent
  • Johanna Konta’s success at the tournament is thought to be a major factor behind the rise in popularity of the sport
  • The Cotswolds sees the largest increase with a massive 176% rise year on year

Tennis rackets saw the largest increase (71%), with tennis balls and a 3D swing analyser also contributing to the overall rise.

Although reigning champion Andy Murray has departed, it seems Brits are being inspired by bookmaker’s favourite, Johanna Konta, as she heads into her semi-final against five time champion Venus Williams today. With her big serve and forehand combination working on-court, she seems to have provided a winning sales formula off-court too.

A regional breakdown reveals that the Cotswolds saw the largest increase at 176%, while the West Midlands, South Wales and Central London also feature in the top five.

Top ten regions across the country:

Region and percentage increase
1. Cotswolds 176%
2. West Midlands 173%
3. South Wales 147%
4. Republic of Ireland 140%
5. Central London South 138%
6. West Yorks & East Lancs 117%
7. South East 114%
8. South West 90%
9. South Midlands 85%
10. Northern Ireland 80%

Bryn Saysell Assistant Sports Buyer, at Argos said: “We always prepare for big sporting moments like Wimbledon and we’re thrilled to be able to help so many people get onto the tennis court this summer.The whole country is getting behind Konta and we hope the popularity continues so we can contribute, in some small way, in finding the next generation of on-court heroes.”


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Source: Argos