Guerlain introduces Mon Guerlain its new women’s fragrance embodied by Angelina Jolie

Guerlain introduces Mon Guerlain its new women’s fragrance embodied by Angelina Jolie

 

Paris, 2017-Mar-06 — /EPR Retail News/ — Created for a strong, free and sensual woman, Mon Guerlain is Guerlain’s new fragrance, orchestrated by Guerlain Master Perfumer Thierry Wasser. Embodied by Angelina Jolie, the new fragrance is a tribute to Maison Guerlain’s unique savoir-faire, handed down from each generation of perfumers to the next.

Maison Guerlain has unveiled Mon Guerlain, the new women’s fragrance embodied by Angelina Jolie, an icon of modern, multi-faceted femininity. The new composition is the fruit of Guerlain Master Perfumer Thierry Wasser’s passion for exploration and exquisite craftsmanship. Each raw material in Mon Guerlain possesses an emotional dimension.

At the heart of the fragrance composition is Tahitensis vanilla – also present in Jicky, Shalimar and Habit Rouge – joined by lavender, Sambac jasmine and sandalwood.  Melding fresh and sensual feminine and masculine notes, this audacious accord gives Mon Guerlain its power and modernity.

The bottle for the new fragrance revisits the celebrated quadrilobe bottle, inspired by an alchemist’s flacon, designed by Gabriel Guerlain and crafted by Baccarat in 1908. The sleek and sober graphic lines celebrate a modern femininity, sincere and authentic.

Notes of a Woman, the Mon Guerlain advertising film, was shot in France’s Provence region with Terrence Malick and Angelina Jolie. The film recounts the story of how the fragrance was created, focusing the spotlight for the first time on the perfumer, a poetic and powerful illustration of the new fragrance and the Maison’s signature: Guerlain Parfumeur since 1828.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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Guerlain announces Angelina Jolie as the face of its new fragrance for women

Guerlain announces Angelina Jolie as the face of its new fragrance for women

 

Paris, 2017-Jan-25 — /EPR Retail News/ — The new Guerlain fragrance for women, not yet released, already has a face: Angelina Jolie. The modern icon becomes the new muse of Guerlain Parfumeur, the beauty house founded in 1828.

“We create perfumes for the women we admire,” said Jacques Guerlain, creator of such mythic fragrances as L’Heure Bleue, Shalimar and Mitsouko. Thierry Wasser, Guerlain’s Master Perfumer since 2008, says that Angelina Jolie embodies such a woman, expressing different facets of modern femininity with choices, emotions and dreams. As the muse who inspired the creation of the new scent – which Guerlain will reveal in March of this year – Angelina Jolie has now lent her face to the fragrance.

Angelina Jolie is a filmmaker, Special envoy of the UN Refugee Agency and co-founder of the Preventing Sexual Violence Initiative. She is donating her entire earnings from the campaign to charity.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44

Source: LVMH

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