New York, NY, 2016-Sep-21 — /EPR Retail News/ — For the 12th year, Bloomingdale’s continues its commitment to support breast cancer awareness and treatment during the month of October. This year, the retailer again will support the Breast Cancer Research Foundation (BCRF), The Carey Foundation, and the Marisa Acocella Marchetto Foundation and invites shoppers to join in the fight with exclusive merchandise and exciting events that help to raise funds for a cure, in stores nationwide and on bloomingdales.com.
“Each year Bloomingdale’s feels privileged to unveil our Pink Campaign in support of our longstanding partners the Breast Cancer Research Foundation, The Carey Foundation and the Marissa Acocella Marchetto Foundation and this year is no different,” said Tony Spring, Bloomingdale’s Chairman and Chief Executive Officer. “Alongside our loyal shoppers we provide support to these crucial organizations making substantial progress toward discovering a cure and improving the lives of breast cancer fighters, survivors and their families.”
COLLAB FOR A CURE
Donald Robertson x Bloomingdale’s – Bloomingdale’s has once again partnered with world renowned career artist Donald Robertson to create one of his signature designs to support the fight against breast cancer. His exclusive illustration will be printed on super-soft heather grey Alternative Apparel sweatshirts available beginning September 26th at all Bloomingdale’s stores or online for $40 with $15 from each sale donated to BCRF. On October 8th, Donald Robertson will make an appearance at Bloomingdale’s 59th Street flagship to meet with customers and sign their purchase of a Donald Robertson x Bloomingdale’s BCA sweatshirt. Additionally on the day of his in-store appearance, 100 prints of Robertson’s exclusive design will be on sale for $375 with $300 from each purchase donated to BCRF.
Give Pink, Get More – Bloomingdale’s card holders will have the opportunity to opt into this annual feel-good program from September 26th – October 31st for a $15 donation, 100% of which will benefit Bloomingdale’s charity partners. By joining Give Pink, Get More, shoppers will be mailed a gift card worth up to $250 – just in time for the holidays – to use at any Bloomingdale’s store and bloomingdales.com.
The Little Pink Card – It’s the gift card that keeps on giving! Bloomingdale’s donates 10% of the value on your Little Pink Card, plus 10% of purchases made with this card above the original amount, to Bloomingdale’s charity partners. Donations will be on cards purchased 9/15 – 10/31/16 and redeemed by 12/31/16.
Pink Products Supporting BCRF – Many of Bloomingdale’s vendors support BCRF with the sale of limited edition or special products including: Estee Lauder Advanced Night Repair Complex, Pink Perfection Color Collection, and Donald Robertson Limited Edition Advanced Night Micro Cleansing Foam; Clinique Great Skin Great Cause Dramatically Different Moisturizing Lotion; La Mer The Lip Balm; Tory Burch EDP Rollerball; Lab Series Skincare for Men Age Rescue Face Lotion; Bobbi Brown Art Stick Duo; Donna Karan Liquid Cashmere Blush EDP Spray to name a few. For the entire month of October, BCA pop-up shops will feature merchandise benefiting the cause in all Bloomingdale’s stores and online. For a full list of products benefiting Breast Cancer Awareness please visit bloomingdales.com/pink.
Pink Yoga – Shoppers are invited to their nearest Bloomingdale’s location on Saturday, October 8th, to kick off Bloomingdale’s October Pink campaign with a morning yoga class. A reservation fee of $10 will benefit the Marisa Acocella Marchetto Foundation and The Carey Foundation which support survivors and their families with cancer-related costs such as transportation, child care, and adequate treatment. Attendees will receive a branded yoga mat and goodie bag of beauty samples and healthy treats. To reserve a mat, visit bloomingdalesyoga.eventbrite.com.
Support Breast Oasis – Bloomingdale’s is proud to partner with Le Mystere in support of Breast Oasis, a non-profit charitable organization dedicated to supporting communities by providing women who may not be able to afford them with clean, certified, gently used bras. Shoppers are invited to donate their gently used bra at select Bloomingdale’s locations, and in return will receive 15% off a regular-priced Le Mystere purchase during the month of October. Learn more about Breast Oasis at breastoasis.org.
Paint the Town Pink – Bloomingdale’s 59th Street flagship has several visual moments planned in celebration of Breast Cancer Awareness month. On September 26th, the Third Avenue windows will debut seven artworks by Donald Robertson styled with the season’s hottest women’s fall trends. The windows on 59th street will feature photos of Bob Carey of the Tutu Project paying homage to both women and men affected by breast cancer. On October 11th, the Lexington Avenue windows will feature several little black dresses inspired by the book “The Little Black Dress”. Witty anecdotes by Marisa Marchetto, author of Cancer Vixen: A True Story will accompany each style. During the entire month of October, Bloomingdale’s 59th Street flagship will illuminate the facade of the building pink as a beacon of support to breast cancer awareness.
POWER IN PINK
“Throughout our many years of presenting the Pink Campaign, Bloomingdale’s has proudly donated over $11 million towards breast cancer research and patient care,” said Anne Keating, Senior Vice President of Public Relations, Special Events, and Corporate Philanthropy for Bloomingdale’s. “As we enter the campaign’s 12th year, we aim to surpass previous years’ contributions by offering meaningful and unique opportunities both in-store and online for our loyal customers to support the cause. This year’s campaign includes exclusive products and in-store experiences focusing on good health and the spirit of community.”
Since the inception of the Bloomingdale’s Pink campaign, over $11 million has been donated to breast cancer research and care. A portion of this funds BCRF research grants for the following five astonishing researchers, Dr. Titia de Lange, Head of the Laboratory of Cell Biology and Genetics, Leon Hess Professor, and Director of Anderson Center for Cancer Research at Rockefeller University in New York City; Dr. Joan Brugge, Louise Foote Pfeiffer Professor of Cell Biology and Director of the Ludwig Center at Harvard Medical School in Boston, MA; Dr. Andrew Dannenberg, Director of the Weill Cornell Cancer Center at New York-Presbyterian Hospital, and Henry R. Erie, M.D. – Roberts Family Professor of Medicine at Weill Medical College of Cornell University in New York City; Dr. Michael Press, Harold E. Lee Chair in Cancer Research at USC Norris Comprehensive Cancer Center, University of Southern California in Los Angeles, CA; Dr. Marc Lippman, Kathleen and Stanley Glaser Professor and Deputy Director, Sylvester Comprehensive Cancer Center at the University of Miami Miller School of Medicine in Miami, FL.
In addition, Bloomingdale’s also supports the work of The Carey Foundation and the Marisa Acocella Marchetto Foundation, both of which offer financial support for survivors and families that are uninsured or under insured ranging from treatment, child care, and transportation. Bloomingdale’s was able to make significant donations to each organization through the Pink Campaign.
For more information on events at your local Bloomingdale’s, please visit www.bloomingdales.com.
Customer Service: 1-800-777-0000″