Evolution Fresh launches new campaign “Take a Sip in a Brighter Direction”

Evolution Fresh launches new campaign “Take a Sip in a Brighter Direction”

 

Seattle, 2017-Jan-10 — /EPR Retail News/ — After cookie baking, gift shopping and holiday entertaining come to an end, many of us embark on another annual tradition: setting New Year’s resolutions.

While they are easy to claim, resolutions can be hard to keep. Evolution Fresh has set out to help those looking to make positive changes with the company’s new campaign, “Take a Sip in a Brighter Direction,” which kicks off today (January 5, 2017) and includes a celebration of National Green Juice Day January 26.

“Our mission is to help people live better and inspire them to thrive,” said Anne Williams, vice president, Marketing and Category for Evolution Fresh. “This campaign is about making small changes to your existing routine. Doing small things each day will help you gain momentum, feel good and keep going until you reach your goals.”

Related News: Five Tips for a Healthy New Year

As a healthy dose of motivation throughout the campaign, Evolution Fresh invites customers to inspire one another and celebrate even the smallest steps, or “sips,” in a healthier direction on Twitter, Instagram or Facebook using #mysmallsip. The aim is to create a larger, celebratory, healthy lifestyle conversation and provide a more attainable and sustainable alternative to drastic New Year’s resolutions. The focus is not sacrifice. It is about embracing simple, enjoyable and nurturing choices people make throughout the day.

“We want people to know that they’re not alone,” Williams said. “And that ‘small sips’ can be defined in many ways, whether it’s writing down daily reflections in a journal, changing the way you eat or simply making a point to smile when you wake up in the morning.”

One Sip at a Time

Eating more fruits and vegetables is an aspiration for 81 percent of Americans, according to a 2016 study by the International Food Information Council*. Evolution Fresh offers a line of cold-pressed, high-pressure-processed juices for those who have listed this as a goal for 2017.

“Our cold-pressed, high-pressure processing method helps protect the flavor of our juices,” said Williams. “In addition to contributing to your daily dose of fruits and vegetables, our juices help you stay hydrated and maintain energy throughout the day.”

Evolution Fresh also invites customers to get creative in the kitchen by providing easy recipes for smoothies, salad dressings and more, which can be found online at EvolutionFresh.com. This is another way to incorporate fruits and vegetables into a breakfast, lunch or dinner menu.

“There are many who want to live better, but think it’s beyond them or takes too much effort,” she said. “We offer tips and recipes to make wellness goals easier to attain, particularly in a time when we all lead busy lives.”

Take a Sip on National Green Juice Day

Evolution Fresh established National Green Juice Day in 2016 as a way to encourage people to keep their wellness resolutions after finding that 53 percent of Americans have broken them by the end of January**. The company’s juice line-up includes seven green juice varieties packed with flavor that can help Americans avoid resolution fatigue:

Emerald Greens: cool cucumber with sweet apple, a squeeze of citrus and a chorus of leafy greens for a thoroughly thirst-quenching blend.

Essential Greens® with Lime: a nutritious green juice with notes of spinach, romaine lettuce and kale, accented by cucumber, celery and a hint of lime for a refreshing finish. This drink is made from more than a pound of vegetables per bottle.

Green Devotion: a blend of sharp, tangy celery, ultra-refreshing cucumber and leafy greens to create a light, lively juice.

Organic Greens & Kale: kale is king in this refreshing blend of lush organic greens, brightened by cucumber and a squeeze of lemon. potassium and Vitamin K enliven every sip.

Organic Sweet Greens and Ginger: made from leafy greens and vegetables blended with a sweet apple and lightly spiked with spicy ginger.

Sweet Greens and Lemon: a refreshing green juice featuring a medley of green vegetables, a squeeze of lemon, and a touch of sweetness from apple.

Smooth Greens and Kale: a medley of go-to greens with potassium, a splash of tropical sweetness and a smooth mint finish. This beverage is made from more than a pound of vegetables and fruit per bottle.

*International Food Information Council (IFIC) 2016 Food & Health Survey: Consumer Attitudes toward Food Safety, Nutrition & Health

** Evolution Fresh survey conducted by Wakefield Research among 1,001 American adults age 18+ using email invitation and online survey, December 2015

For more information on this news release, contact the Starbucks Newsroom

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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Evolution Fresh announces five new juice blends to launch in March 2017

Evolution Fresh announces five new juice blends to launch in March 2017
Evolution Fresh announces five new juice blends to launch in March 2017

 

SEATTLE, 2016-Sep-24 — /EPR Retail News/ — Evolution Fresh, a market leader in cold-pressed, High-Pressure Processed (HPP) juice, announced five new juice blends will hit grocery shelves in March 2017: four nourishing Evolution Fresh™ Organic Superfoods Juices and a hydrating Evolution Fresh™ Watermelon Juice. Attendees of the September 2016 Natural Products Expo East tradeshow in Baltimore had a chance to preview the newest additions that will drive the next chapter of growth for the Evolution Fresh portfolio.

Cold-pressed, HPP juice trailblazer, Evolution Fresh, has leveraged the scale of their 264,000 square foot state-of-the-art juicery to distribute cold-pressed HPP juice in natural channel, grocery, mass and club locations nationwide as well as U.S. and Canada Starbucks® stores nationwide. Led by founder Jimmy Rosenberg, the juicery’s in-house innovation team developed these new nourishing juices that support a range of consumers in their wellness goals. According to Evolution Fresh research, these 2017 innovations aim to deliver against the top two drivers for super premium juice purchases – healthy snacks and refreshment.*

New Organic Superfoods Juices Inspired by the Morning Ritual of Evolution Fresh founder, Jimmy Rosenberg
Immense growth has not swayed Evolution Fresh from their mission to bring high quality, cold-pressed HPP juices to the masses and inspire a healthy lifestyle. In fact, Evolution Fresh still looks to their founder for vision and inspiration. The idea for the new line of Organic Superfoods Juices was inspired by Rosenberg and the juices he blends in his own kitchen. He starts his day with a simple choice: a homemade superfood juice blend that is packed with nourishing, flavorful fresh seasonal produce, nut milk and a boost of his favorite ingredients such as kale, baobab, chia, turmeric, ginger, cocoa, acerola cherry and spirulina algae.

“For years I have craved this perfect blend of nutrients every morning. That tells me, if I’m craving it, it’s because it’s feeding my body in a very meaningful way,” said Rosenberg. “These organic superfood juices remind me of the reason I started selling juice 30 years ago. I discovered the nutritional choices that make me feel good and uncovered a deep passion to share this with others.”

Evolution Fresh thoughtfully picked more than 10 different types of unique ingredients to include across the four flavors of new Evolution Fresh Organic Superfoods Juices. For the first time, Evolution Fresh is featuring coconut milk in a new line of cold-pressed juices to satisfy a common request from consumers for nourishing cold-pressed juice blends that can be enjoyed as a snack. The Evolution Fresh™ Organic Superfoods Juice line-up includes:

Greens, Turmeric & Cocoa: A new twist on green juice, this Organic Superfoods Juice combines dark leafy greens, algae and cucumbers balanced with mellow coconut milk sweetened with apples and mangos, and finished with a dash of cinnamon, black pepper and salt for a complex sophisticated taste.

Cocoa, Turmeric & Ginger: Rich cocoa blended with ginger, turmeric, vanilla, cinnamon and a touch of cayenne for a warm finish.

Pineapple, Mint & Ginger: This sweet and tart blend of pineapples, mangos and oranges is balanced with cucumbers and spinach with hints of mint and ginger.

Turmeric Golden Milk: Turmeric is blended with coconut milk, orange, mango and pineapple and finished with vanilla, ginger and cinnamon. This juice provides 50 percent of the daily value of vitamin A per 11-ounce bottle.

New Evolution Fresh Watermelon Juice Naturally Hydrates and Replenishes Electrolytes

Evolution Fresh knows consumers look for refreshment and simple ingredients when purchasing cold-pressed juice, and with this thirst-quenching option, Evolution Fresh is now cold-pressing fresh watermelons and lemons into a naturally hydrating juice.

“Developing a signature, cold-pressed source of hydration and refreshment has been at the top of our list,” said Anne Williams, vice president, Evolution Fresh Marketing. “Watermelon juice replenishes without added sugars, artificial colors or flavors. Replacing one of your daily water servings with the freshness of watermelon makes hydrating more of a treat, a treat that delivers 330mg of potassium per eight-ounce serving.”

All new Evolution Fresh products mentioned here will be available in March 2017.

Media contact:

Global
Phone: 206 318 7100
Email: press@starbucks.com

Source: Starbucks

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