Lindex presents AW17 collection

Lindex presents AW17 collection

 

Sweden, 2017-Aug-16 — /EPR Retail News/ — This fall Lindex presents clean, sophisticated silhouettes in statement prints and feminine fabrics. The autumn collection introduces exciting new shapes and added embellishment, whilst also including contemporary classics.

“This season is all about power dressing. Play with proportions to get a balanced look combining loose and fitted pieces and mixing fabrics. The trend has a clean expression and inspires to wear the collection in a loose and relaxed way,” says Annika Hedin, Head of Design at Lindex.

Camel, strong red, deep purple and dark green set the tone in contrast to a calmer palette. Windowpane checked suiting and corset lacing shows the new characteristic elements. The collection pays much attention to details with sheer layering, lace and ruffles.

The shirt is updated with new details like wide arms, ties or shoulder pads. To complete the look, add outstanding accessories like the velvet backpack, statement earrings or a colorful cross body bag.

Contact:

Eva Jonasson
Media Relations Responsible
E-mail: press@lindex.com
Phone: +46 31 739 50 60

Source: Lindex

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Lindex launches new summer campaign

 

Sweden, 2017-May-02 — /EPR Retail News/ — Lindex new summer campaign takes us right into the moment of a hot summer day with a colorful and feminine collection filled with flirty accessories.

“Our tropical collection represents a relaxed and effortless summer mood with inspiration from Cuba, tropical prints and vivid colours. The silhouette is fluid with flirty volume and details like bare shoulders, large flounces and knots topped off with accessories like large earrings, straw hats, and flower headbands”, says Annika Hedin, Head of Design at Lindex.

The seasonal campaign film, shot under the hazing Miami sun, plays with sounds related to beloved summer moments. Accompanied by Diana Ross’ “I’m coming out” it continuous to convey the positive and feel good-attitude of the Lindex brand.

Lindex summer collection launches in store and at lindex.com on May 18.

Agency: Wednesday London
Photo: Pamela Hanson
Film: Steven Brahms
Models: Emily Didonato, Andreea Diaconu, Sabina Karlsson
Styling: Jessica Pousette, lindex
Make up: Gemma Smith-Edhouse
Hair: Paolo Soffiati

Contact:

Lindex switchboard: +46 31 739 50 00
Press jour: +46 730 38 20 20
E-mail: info@lindex.com

Source: Lindex

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Lindex launches Spring 2017 Collection

Lindex Spring Campaign 2017

Göteborg, Sweden, 2017-Mar-15 — /EPR Retail News/ — Lindex meets spring with an urban collection of new colour combinations, exciting prints and clean feminine details – in a campaign shot on the vibrant streets of Cape Town, South Africa.

”This spring it’s time to update the wardrobe with comfortable sets, crisp woven tops and a lot of bold color. Khaki green, orange, black and different shades of blue are the base for the collection, seasoned with expressive African graphics and statement animal prints”, says Annika Hedin, Head of Design at Lindex.

The campaign film, in which the models are lip-syncing to Diana Ross’ “I’m coming out”, embodies Lindex feel good-attitude towards fashion. The campaign is filled with positive energy and self confidence, fronted by 7 models of which Swedish Sabina Karlsson is one of them.

”The campaign is very uplifting and has such great energy. It’s inspiring that Lindex focuses on showing different women in their campaign, no matter size or ethnicity. Shooting this campaign was a lot of fun”, says Sabina Karlsson.

Lindex Spring Collection is being launched in all Lindex stores and at lindex.com on March 23.

Agency: Wednesday London
Photographer: Pamela Hanson
Director: Steven Brahms
Styling: Jessica Pousette
Make-up: Gemma Smith-Edhouse
Hair: Paolo Soffiati

SOURCE: Lindex

PRESS CONTACT

Miriam Tjernström, Press Relations Manager
E-mail: press@lindex.com
Phone: +46 31 739 50 60

 

Lindex launches Spring/Summer 2017 collection

Lindex launches Spring/Summer 2017 collection

 

Sweden, 2017-Jan-13 — /EPR Retail News/ — Expressive colours and an exciting mix of prints. In Lindex S/S 2017 collection a Scandinavian romantic freshness meets Asian and African influences. With strong colours such as warm yellow, navy, burgundy and orange Lindex have made the most desirable spring collection ever.

“We see a totally new expression in Lindex Spring Collection for 2017, with inspiration from around the world, and a modern interpretation of African prints, details and colours, we have created a spring collection that is new and interesting with lots of possibilities for personal styling” says Annika Hedin, Head of Design at Lindex.

Key items that build the spring wardrobe are the updated version of the crisp shirt, with new details such as ties and wide cuffs, the kimono in exciting prints and new colour mixes, as well as the wide pant with side panels.

The spring silhouette is slightly oversized but still feminine with a marked waist or off shoulders. There are also sport influences that gives the collection details like drawstrings, zippers and stripes and accessories like the cap and the new waist bag.

For more and high resoluion images visit Lindex Newsroom

For more information, please contact:
Filippa Tarras-Wahlberg
PR/Press, Lindex
Tel: 46 31 739 53 13
E-mail: filippa.tarras-wahlberg@lindex.com

Source: Lindex

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Lindex to support the fight against breast cancer with the launch of Pink Collection

Lindex to support the fight against breast cancer with the launch of Pink Collection
Lindex to support the fight against breast cancer with the launch of Pink Collection

 

Sweden, 2016-Sep-27 — /EPR Retail News/ — To support the fight against breast cancer, Lindex is launching its own design collection in October with 10 % of the price being donated to cancer research.

Lindex has a great reputation for collaborating with some of the worlds most esteemed international designers such as Missoni, Matthew Williamson and Jean Paul Gaultier, but for 2016, the Lindex in-house design team have lead the creation of the ‘Pink Collection’ to support the fight against breast cancer.

“We gave our designers the mission to create this year’s design collection and the result was Pink Collection – a modern, feminine and strong conceptual range of carefully-selected garments and accessories in an exciting palette of colours. It feels fantastic to be contributing to the fight against breast cancer with our own design this year,” says Annika Hedin, Lindex Head of Design.

The Pink Collection comprises of nineteen garments and accessories of soft, knitted and woven fabrics in autumn’s most essential colours, ranging from deep burgundy to pastel pink. A particular highlight is the leather and metal Pink Bracelet, from which all profits will be donated to Cancer Research.

For the fourteenth year in a row, Lindex is supporting the fight against breast cancer and in Sweden the donation will go to the Swedish Cancer Society. In addition to Pink Collection, Lindex will also be selling the Swedish Cancer Society’s Pink Ribbon in all stores in Sweden.

Lindex Pink Collection will be launched in Lindex stores and on lindex.com on 6 October.
For more images visit Lindex Newsroom.

For more information, please contact:

Filippa Tarras-Wahlberg
PR/Press, Lindex
Tel: 46 31 739 53 13
E-mail: filippa.tarras-wahlberg@lindex.com

Source: Lindex

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Lindex integrates plus sizes into its Autumn/Winter 2016 fashion concepts

Lindex integrates plus sizes into its Autumn/Winter 2016 fashion concepts
Lindex integrates plus sizes into its Autumn/Winter 2016 fashion concepts

 

Sweden, 2016-Sep-15 — /EPR Retail News/ — This autumn Lindex is integrating plus sizes into all its fashion concepts, as the former plus-size concept is being Generous removed. The AW16 campaign is being fronted by the plus-size models Ashley Graham and Candice Huffine.

“We want women of all sizes to feel included and that they can buy items from all our fashion concepts. This change will make our collections more inspiring and accessible to more customers. We have already received positive response from our customers, which is clear proof that our initiative is appreciated,” says Annika Hedin, Lindex Head of Design.

The Fall Fashion Heroes campaign centres around this autumn’s 5 wardrobe heroes: the balloon sleeve sweater, the trumpet sleeve top with cowl neckline, the knitted dress, the skinny cropped trousers and the statement jean. The colour palette shifts from deep burgundy and amber tones, to a softer pastel pink.

“I think it’s fantastic that Lindex is including larger sizes in their collections. It was an incredibly powerful shoot because of the diversity of women chosen for the campaign; there was so much girl power on set”, Ashley Graham commented on the shoot.

In addition to Graham and Huffine, supermodels Alek Wek, Toni Garrn and Cora Emmanuel also front the campaign.
For more and high resolution images please visit Lindex Newsroom.

Lindex Fall Fashion Heroes will be launched in all stores and on lindex.com on 22 September.

For more information, please contact:

Filippa Tarras-Wahlberg
PR/Press, Lindex
Tel: 46 31 739 53 13
E-mail: filippa.tarras-wahlberg@lindex.com

Source: Lindex

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Lindex unveils Autumn 2016 Holly & Whyte collection

Lindex unveils Autumn 2016 Holly & Whyte collection
Lindex unveils Autumn 2016 Holly & Whyte collection

 

Gothenburg, Sweden, 2016-Aug-31 — /EPR Retail News/ — Autumn 2016 will see the introduction of kidswear to Lindex’s popular, preppy inspired Holly & Whyte concept

“We have long been contemplating developing Holly & Whyte for kids, and in autumn this will finally become a reality! Holly & Whyte represents Scandinavian freshness with preppy colours and playful patterns. Adding a kidswear collection felt like a natural progression for this coveted concept, also because of frequent requests from our customers”, says Annika Hedin, Lindex Head of Design.

The autumn Holly & Whyte collection draws inspiration from the 1960s, including traditionally classic looks from this decade. The mini skirt, cable-knit sweater and club blazer are key elements in new colour combinations: navy, dark green and bright yellow with accents of red. The pattern range includes checks, stripes and animal print, with witty, humorous style.

The autumn collection will be available for newborns to one year olds for babies (size 62-86) as well ages 2 to 14 for children (size 92-170). The Holly & Whyte range for women also includes plus sizes, going all the way up to XXL (size 52/54).

The autumn Holly & Whyte collections for women and kids will launch in all Lindex stores and on lindex.com on 8 September.

For more images, please visit Lindex Press Images.

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For more information, please contact:

Filippa Tarras-Wahlberg
PR/Press, Lindex
Tel: 46 31 739 53 13
E-mail: filippa.tarras-wahlberg@lindex.com

Source: Lindex

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Lindex announces winner of best design idea and collection amongst Borås School of Textiles graduates

Lindex announces winner of best design idea and collection amongst Borås School of Textiles graduates
Lindex announces winner of best design idea and collection amongst Borås School of Textiles graduates

 

Gothenburg, Sweden, 2016-Aug-31 — /EPR Retail News/ — The winner for best design idea and collection has been chosen amongst the graduates from Borås School of Textiles. The graduation show and announcement of the winner was held at Fashion Week Stockholm. The winner is Evelin Kägo, who took the prize with her collection entitled ‘Color perception’.

The prize for the best collection is part of Lindex’s commitment in supporting unestablished designers. The winner receives a grant worth SEK 50,000.

It feels fantastic to win Lindex grant for best design idea. Key for my collection is the relationship between knitted and printed textile layers in garments as well as the exploration of how colors influence each other, says winner Evelin Kägo.

Lindex is the main sponsor of the graduation fashion show and has collaborated for five years with Borås School of Textiles. Borås School of Textiles is one of Sweden’s most recognizes universities for training and research in textile and design. Lindex supports the education with knowledge of the design process and professionalism from a retail perspective.

The jury is composed of Lindex’s purchasing and design management team, led by Head of Design Annika Hedin. The jury’s motivation: ‘A collection that is visually energetic and voluminous with a delightful balance between solid and transparent surfaces. The look is experimental, artistic and colourful.’

Lindex will be initiating a collaboration with Evelin Kägo in the autumn. This will result in a joint design collection ‘Tomorrow’, that will be launched in early 2017. “The collaboration with Lindex gives me the opportunity to work with my designs on a larger scale and to introduce my garments to a wide audience,” says Evelin Kägo

This will be the third Tomorrow collection launched by Lindex. The purpose of the initiative is to support new designers and to create unique collections together with them.

“We are impressed with Evelin’s work in experimenting to achieve special effects with colour and movement. We are really looking forward to creating an exciting collection together with her,” says Annika Hedin, Head of Design at Lindex.

For more information, please contact:

Miriam Tjernström
Press Relations Manager, Lindex
Phone: 46 (0)31 739 50 60
E-mail: press@lindex.com

Source: Lindex

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Lindex launches TOMORROW by Josefine Runquist

Gothenburg, Sweden, 2016-Feb-01 — /EPR Retail News/ — In august 2015 Lindex announced the winner for best design idea and collection amongst the graduates from Swedish School of Textiles. Now TOMORROW is being launched – an urban and stylish capusle collection designed by the winner Josefin Runquist.

”Humans are mostly moving, and I’ve created garments for that. By the natural movement my collection comes to life and brings unexpected volume and a whole new expression. The core of the collection is what happens to the garment when you are moving – what you see is not always what you get”, says Josefin Runquist, Designer.

TOMORROW by Josefine Runquist is a capsule collection of 7 unique and fashion forward pieces with clean cut and timeless lines. Pleats with doubling of fabric and the black and white contrast enhance the eye-catching effect with the raspberry red as an accent.

Lindex is the main sponsor of the graduation fashion show and has collaborated for four years with Borås School of Textiles; one of Sweden’s most recognizes universities for training and research in textile and design. Lindex supports the education with knowledge of the design process and professionalism from a retail perspective.

”Being a new designer in the fashion industry, it can be hard to be seen and acknowledged. As an international fashion company, Lindex have a responsibility of bringing new talents into the light and this collaboration is a way for us to encourage that process”, says Annika Hedin, Head of Design at Lindex.

Tomorrow by Josefin Runquist will be launched in a limited edition at lindex.com and in selected stores in Sweden, Finland, UK and Czeck Republic on 12th of February.

For high-res images and pack shots, visit http://about.lindex.com/en/images/lindex-tomorrow-2016/

For more information, please contact:

Filippa Tarras-Wahlberg
PR/Press, Lindex
Tel: 46 31 739 53 13
E-mail: filippa.tarras-wahlberg@lindex.com

 

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Lindex launches TOMORROW by Josefine Runquist

Lindex launches TOMORROW by Josefine Runquist

Lindex names Annika Hedin new Head of Design

Annika Hedin is the new Head of Design at Lindex. Annika has extensive experience and has worked at Lindex since 1997 in many different roles, most recently as a concept designer for Lindex women’s range.

Gothenburg, Sweden, 2015-11-19 — /EPR Retail News/ — We are very pleased to welcome Annika to such a strategically important role as Head of Design. Annika has extensive experience in all aspects of the design process. She has a strong will to develop our fashion offer and will continue the successful work with design at Lindex, says Malin Lindgren, Design and Purchasing Director at Lindex.

Annika Hedin starts her new position as Head of Design on December the 1st. We have spoken to Annika to find out more about her new role.

Congratulations Annika, how does it feel?
– Thanks, it feels really great and exciting, I cannot wait to get started right away. Fashion and design is my passion and I now look forward to leading the great design team that we have at Lindex.

What is the first thing you plan to do?
– We have a well-functioning design process at Lindex and very creative and involved designers. The most important thing in my new role is to continue to fulfill our vision of “World Class Fashion Experience” with carefully selected products and to have a holistic approach to our assortment and core concepts. Sustainability is also an important area that in many ways is important in the design process and therefore will be central in my role.

The role as Head of Design belongs to the Lindex Purchasing Department,consisting of about 200 employees such as designers, buyers, controllers and product developers to name just a few of the different teams that work to create fashion for 490 Lindex stores in 18 countries.

For more information, contact:

Miriam Tjernström
Press Relations Manager, Lindex
Phone: 46 (0)31 739 50 60
E-mail: miriam.tjernstrom@lindex.com

SOURCE: Lindex

 

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Lindex names Annika Hedin new Head of Design

Lindex names Annika Hedin new Head of Design